Online Marketing Podcast

In this episode, we are discussing how to develop a content strategy to deliver value in your free groups without disappointing your paying membership members and how to avoid hurting future launches by abandoning people in your free group that didn’t buy into your membership this time.Resources:Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

As entrepreneurs, we have so many ideas and get super excited to share valuable information with our audience.But what ends up happening is that we unintentionally overwhelm them by bombarding them with excessive information without a clear path forward.That's why beginning with the end in mind is key.So with any launch or promotion that you have, take a moment to think about where you want to guide your audience, the experience you want to provide, and the impact you want to make in their lives.This way your messaging is cohesive, leading your audience on a clear path seamlessly towards your desired destination.This clarity not only benefits your audience, but it also relieves you of needless stress and creates a win-win situation for everyone.Resources:Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Stop over-teaching in your launches.Give value, but not so much that they don't need anything else from you.Your launch should create desire, not satisfy it completely.Your launch content should be a vehicle to open people’s minds to the opportunity of full transformation with you.Give them a taste of your value, but hold enough back that they want more.Help them see what’s possible, then make your offer the path to get there.Resources:Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Keep your challenge simple!When launching a challenge, we often get caught up in our expertise and knowledge and overcomplicate things.But your participants don't need to conquer the mountain in one day. They'll get overwhelmed and drop out.Instead, focus on one small win each day. One simple step. One idea. One piece of progress.And celebrate each victory, no matter how small.If you lead people to take one step each day, by the end of your challenge they'll have built momentum and seen transformation.They'll open their minds to what's possible and be hungry for more.Resources:Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

We're creatures of habit. We'd like to do things a certain way.Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to.But let’s face it: one thing is consistent.. and that is CHANGE!There are those who are paralyzed by change and those that lean into it and take advantage of the new opportunities that we’ve been presented with.In this episode, we are discussing the adaptive mindset you need to take advantage of ever-changing technology and how to adjust your marketing tactics successfully to be ahead of your competitors.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-the-most-of-every-opportunity/Resources:The perfect Ad Framework Edition - Use this framework to properly plan your ad so you create the most effective and highest converting ads possible!Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt