Elevate! PR and Marketing Tips

Modern public relations trends are a major influence on how consumers support and trust businesses, nonprofits and organizations. We are living in a 24/7 crisis of trust.As our firm begins its 11th year in business, here are 11 public relations trends we will strategically use for our clients’ success. Song: “Landscape”Source: www.storyblocks.com For More: www.periniassociates.comOn Facebook, Twitter and [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere. Michael Perini, ABCPresident & CEO11th Anniversary

With drone technology evolving, more brands are understanding the value for the use of drones to reach target audiences (customers, clients, supporters, stakeholders, etc.).  Therefore, we have invested for clients in an FAA Certified Part 107 commercial drone license and professional drones. Drones have numerous public relations and marketing uses.  Mike presents a few uses to consider while also announcing a new three-part video series covering drones. Song: “Futuristic Drone Ambient Soundscape2”Source: www.storyblocks.com For More: www.periniassociates.comOn Facebook, Twitter and [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere. Michael Perini, ABCPresident & CEO11th Anniversary 

A great public relations tool to develop and maintain relationships is hosting a pre-opening reception especially now as many local businesses have been closed due to the pandemic and are now reopening.  Plus it is the holidays. Mike presents a few ideas he has learned from hosting and planning receptions that you can apply to your own business or nonprofit.  Song: “Epic Christmas Shopping”Source: Storyblocks For more: www.periniassociates.comOn Facebook, Twitter and [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses, nonprofits and others everywhere. Michael Perini, ABCPresident & CEO11th Anniversary

As official federal, state and local government sources, to include the CDC, show the “flattening” of the curve in many communities across America, business owners and nonprofit executive directors are beginning to have hope that they will be able to open again soon. With this exciting development in mind, Mike recommends you begin to prepare NOW with strategies and promotional tools to let customers know when and what you will be doing to reopen your business and/or nonprofit.During this podcast you will find useful tips in rebuilding public confidence and support. This episode is a must listen!Song: “Coronavirus Techo” – kamil GuszczynskiSource: StoryblocksFor More:www.periniassociates.comOn Facebook, Twitter and [email protected] PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere.Michael Perini, ABCPresident & CEO10th Anniversary

Playing a role in your community can be good for business. In a competitive professional environment, potential customers tend to do business with those companies that demonstrate social responsibility. Mike presents a few ideas he has learned from community engagement that you can apply to your own business or nonprofit. Remember, it’s all about creating goodwill (and good karma):Song: “How We Feel” – Marshall UsingerSource: StoryblocksFor More:www.periniassociates.comOn Facebook, Twitter and [email protected] PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere.Michael Perini, ABCPresident & CEO10th Anniversary