The Marketing Psyche

This episode discusses the importance of psychographics in developing brand personalities. Consumers not only buy based on where they live, their gender, and their family style, (the demographics) but also based on their perceptions, daily activities, and opinions (The psychographics). Today, we discuss how the brand personalities of three popular video stream services, Netflix, Amazon Prime Video, and Disney+ are perceived. Which one seems to come out on top from our interview results? Stay tuned to find out on this episode of the Marketing Psyche.