Fuse - The PR, Marketing and Communications Podcast

This Special live session of PRCA Fuse takes place at our PRCA UK + PA Conference. Our discussion, hosted by Adrian Ma and featuring Anjuli Bedi, Founder of Boon, focused on the psychology of influence and navigating disinformation in the AI age. Anjuli highlighted the rise of disinformation, particularly during the COVID-19 pandemic, and its impact on brands and society. She differentiated between misinformation and disinformation, emphasising the latter's intent to harm. Examples included deepfake videos and social media manipulation. The conversation also covered the role of social media platforms in spreading disinformation and the need for a human-centric approach in PR to combat it. The session concluded with a call for innovative solutions and the importance of understanding and addressing the root causes of disinformation.Subscribe for more conversations at the intersection of technology, media, and strategy.___________________________________________________________Connect:LinkedIn: Anjuli Bedi, Founder of BoonWebsite: https://www.boonglobal.io/______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode!Podcast Manager and Producer: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.globalLinkedIn: Ikechukwu MgbenweluA big thank you to our great broadcast PR agency partner, Markettiers, for supporting this session.PRCA_HQ Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Step into the future of tech and communications with Kalie Moore, founder of High Vibe PR in Berlin. In this dynamic episode of PRCA Fuse, we unpack the powerful convergence of web3 gaming, artificial intelligence, and next-gen PR strategies.Learn how web3 gaming is shifting the landscape by giving players ownership through NFTs, and why transparency and community engagement are now essential. Kalie also shares her journey building PRCoverage.ai, an AI-powered tool that tracks visibility metrics and redefines how PR success is measured.Whether you're a PR professional, tech enthusiast, or curious creator, this episode offers fresh insights on how small agencies can lead innovation and make a lasting impact.Subscribe for more conversations at the intersection of technology, media, and strategy.___________________________________________________________Connect:LinkedIn: Kalie MooreTwitter: @kaliemooreWebsite: https://www.highvibepr.com/______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenweluike.mgbenwelu@prca.global LinkedIn: Ikechukwu MgbenweluSocials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Welcome to a special episode of PRCA Fuse! We’re celebrating 25 years of Frank PR with its founder and chairman, Graham Goodkind, a true pioneer in creative consumer PR. In this inspiring conversation, Graham reveals the secrets behind building a standout agency, the deliberate creation of the “talkability” brand, and the bold campaigns that made Frank PR legendary. Hear the inside story of the world’s weirdest competition, discover how to push clients to be braver, and learn what it takes to negotiate one of the greatest deals in PR agency history. Whether you’re a PR professional, creative thinker, or just love a good business story, this episode is packed with insights on creativity, resilience, and building a lasting legacy.🔔 Don’t forget to subscribe for more episodes with industry leaders!👇 Listen now and get inspired to make your own mark in PR.#PR #Podcast #FrankPR #PRCAFuse #Talkability #Creativity #Inspiration ___________________________________________________________Connect:LinkedIn: Graham Goodkind | FrankTwitter: @goodkind | @WelcomeToFrankWebsite: https://www.welcometofrank.com/contact______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenweluike.mgbenwelu@prca.global Linkedin: Ikechukwu MgbenweluSocials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

From UN negotiations to climate conferences, hear firsthand accounts of how world-changing conversations happen. Join us for an extraordinary journey into the heart of global decision-making with Barry Johnston, co-founder of Purpose Union and former global advocacy director for the Malala Fund. In this riveting episode, Barry pulls back the curtain on international summits, revealing the intricate dance of diplomacy, unexpected moments of connection, and the relentless pursuit of global change. ___________________________________________________________Connect:LinkedIn: Purpose UnionTwitter: @purpose_unionWebsite: purposeunion.com______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenweluike.mgbenwelu@prca.global Linkedin: Ikechukwu MgbenweluSocials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this revealing episode, Pangolin's co-founders dive deep into the transformative world of earned media and PR. Will Cook and David Phillips break down how the communication landscape has dramatically shifted over the past decade, introducing their innovative 4P model: Publishers, People of Influence, Platforms, and Peers.The conversation explores how modern PR extends far beyond traditional media relations, incorporating influencers, social platforms, and community engagement. Using real-world examples like their Frank's Hot Sauce campaigns with Danny Dyer, they demonstrate how a single campaign can generate multi-channel impact, from social media buzz to traditional media coverage.______________________________________________________Connect:LinkedIn: PangolinPangolin@Pangolin_PRWebsite: pangolinpr.com______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global Linkedin: Ikechukwu MgbenweluSocials: PRCA_HQ

Ever wondered how brands can truly connect with the next generation? Join us for an eye-opening conversation with Catherine McColl and Victoria Miller, co-founders of Hawk, as they reveal the secrets to creating meaningful youth engagement programs that make a difference.In this episode, you'll discover:How the London 2012 Olympics inspired a new approach to youth programsReal-world examples of transformative education initiativesInsider strategies for brands looking to create authentic impactGlobal case studies from AIA's Healthiest Schools Competition to Premier League Primary StarsFrom mental health apps to innovative school playground projects, Catherine and Victoria share incredible stories of how brands can support and empower young people. Whether you're a marketer, educator, or business leader, this podcast offers unprecedented insights into youth engagement.Key Highlights:✓ Unique approaches to youth and education programs✓ Measuring real-world impact✓ Navigating the complex landscape of youth engagement✓ Global perspectives on education and social impactDon't miss this game-changing conversation that proves brands can be a force for good!______________________________________________________Connect:LinkedIn: HarkWebsite: harklondon.com/______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global Linkedin: Ikechukwu MgbenweluSocials: PRCA_HQ Disclaimer: Views expressed by the guest are not necessarily endorsed by the Fuse podcast.

In this compelling episode of the PRCA Fuse podcast, join Suresh Raj, a pioneering communications executive who made the extraordinary transition from MTV performer to Global Chief Growth Officer, as he recounts his inspiring story of resilience, diversity, and determination.Discover how this Malaysian-born, multicultural professional navigated the intricate worlds of music, public relations, and corporate leadership, breaking down barriers and creating opportunities throughout his journey. Suresh’s path is a masterclass in authentic leadership, strategic growth, and leveraging one’s platform to drive meaningful change.Key Highlights:A global career spanning independent agencies and major networksNamed one of the top LGBTQ+ executives by the Financial TimesA passionate advocate for diversity and inclusion in communicationsInsights from Ogilvy PR to M&C Saatchi North AmericaWhether you're an aspiring communications professional, an entrepreneur, or simply seeking inspiration, this episode offers invaluable lessons in perseverance, authenticity, and transforming challenges into opportunities.______________________________________________________Connect:LinkedIn: Suresh Raj (He/Him/His)______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global LinkedIn: Ikechukwu MgbenweluSocials: PRCA_HQ Disclaimer: Views expressed by the guest are not necessarily endorsed by the Fuse podcast.

On this episode, our host, Adrian Ma, is joined by long-time friend and leading voice in the study of race, media, and cultural industries, Professor Anamik Saha. Anamik Saha is a Professor of Race and Media at the University of Leeds and co-editor of the European Journal of Cultural Studies. His work critically explores how race and power shape the media we consume, and he’s the co-author of the powerful new book The Anti-Racist Media Manifesto. From his groundbreaking research on diversity in publishing to his thought-provoking insights on racial capitalism and digital culture, Professor Saha brings a sharp, necessary lens to the media landscape. Let’s dive in______________________________________________________Connect:School of Media and CommunicationUniversity of Leeds, Leeds, LS2 9JTOffice: Rm 2.18 Clothworkers' North BuildingMy office hours are Wednesdays between 9:30-11:30. Please click here to book an appointment.New book, The Anti-Racist Media Manifesto (2024) (co-authored with Francesca Sobande and Gavan Titley), is now available from Polity.Recent work______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global LinkedIn: Ikechukwu MgbenweluSocials: PRCA_HQ Disclaimer: Views expressed by the guest are not necessarily endorsed by the Fuse podcast.

Join host Adrian Marr as he sits down with David Blois, a veteran M&A expert with over 30 years of experience in the communications industry, to unravel the intricate world of agency acquisitions and mergers. In this riveting episode, David pulls back the curtain on what happens behind the scenes of high-stakes business deals. From his early days navigating the challenging markets of post-Berlin Wall Eastern Europe to becoming a leading M&A advisor, David shares unprecedented insights into: • The critical importance of cultural fit in successful acquisitions• How to prepare your agency for a strategic sale• Insider secrets from 30 years of deal-making• The evolving landscape of private equity in communications• Surprising stories from his most memorable transactionsWhether you're an agency owner considering a future sale, a communications professional curious about industry dynamics, or an entrepreneur seeking strategic growth, this episode offers invaluable wisdom from one of the sector's most experienced dealmakers. Discover the human stories behind business transactions, learn how to maximise your agency's value, and gain a deeper understanding of the strategic chess game that is modern communications M&A.________________________________________________________Connect with David Blois: Twitter: @MandAAdvisoryYouTube: @MandAAdvisoryLinkedIn: David BloisFollow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR _______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global Socials: PRCA_HQ Disclaimer: Views expressed by the guest are not necessarily endorsed by the Fuse podcast.

In this episode of PRCA Fuse, our host, Farzana Baduel, CEO of Curzon PR, is joined by Viroslava Novosylna, CEO of Slova Tech PR and co-founder of W Tech, who discusses her daily routine, emphasising the significance of mental health and personal activities. She highlights the challenges of managing an international team after the Ukraine invasion, focusing on mental health and remote work. Viroslava shares her journey of launching Slova Tech PR at 22, motivated by Ukraine's tech boom. She underscores female founders' need to establish personal brands and overcome imposter syndrome. Furthermore, Viroslava co-founded the Ukrainian PR Army to aid in crisis communication. She views AI as a means to enhance PR efficiency but emphasises the importance of human interaction in international communication.________________________________________________________ Connect with Viroslava Novosylna: Instagram: @slova.agency LinkedIn: Viroslava NovosylnaWebsite: slova.agency Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com ________________________________________________________ Like and subscribe if you enjoyed this episode! PRCA Fuse Producer: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global Socials: PRCA_HQ Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode of PRCA Fuse, our host, Farzana Baduel, sits with Daisy Pack, Managing Director of Hunter, and discusses her daily routine, emphasizing the importance of exercise and creative thinking. She highlighted her experience with major brands and her role in growing Hunter UK, which includes a hybrid work schedule and close collaboration with a US team of 300. Daisy shared insights on cultural differences between the UK and US PR industries, noting higher budgets and greater PR value in the US.She also discussed her career journey, her transition to Hunter UK, and the importance of new business development. Daisy emphasized the significance of earned media and strategic menu placement in driving brand growth, particularly for Tabasco.________________________________________________________Like and subscribe if you enjoyed this episode! Connect with Daisy Pack: Twitter: @HunterPRInstagram: @hunterprnyLinkedIn: Daisy Pack Follow Farzana onSocial Media:Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com ________________________________________________________Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global Socials: PRCA_HQ Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode of PRCA Fuse Global, we sit down with Amanda Coleman, a crisis communication specialist with over 25 years of experience in exploring the evolving landscape of crisis management, reputation strategy, and PR leadership.Amanda shares her journey from journalism to PR, her critical role in the Manchester Arena attack response, and how organisations can better prepare for and handle crises. She also discusses the impact of social media, the importance of mental health in crisis management, and key insights from her books, including Crisis Communication Strategies.📖Featured Books:Crisis Communication StrategiesEveryday Communication StrategiesStrategic Reputation Management________________________________________________________Connect with Amanda Coleman:  Twitter: @amandacommsInstagram: @amandacommsLinkedIn: Amanda Coleman Follow Farzana onSocial Media:Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com ________________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Editor: Ikechukwu Mgbenwelu - Fuse@prca.global Socials: PRCA_HQ Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode, our host, Farzana Baduel, sits down with Charles Duhigg, Pulitzer Prize-winning journalist and bestselling author of The Power of Habit, Smarter Faster Better, and his latest Super Communicators. Charles translates complex behavioural science into actionable strategies, offering insights into productivity, decision-making, and effective communication.We explore keystone habits, powerful routines that trigger positive behaviours and how contemplative practices help PR professionals confidently navigate crisis moments. We then explore the neuroscience of connection, learning to match conversation types to foster deeper relationships with clients, journalists, and loved ones. Sit back, relax, and get ready to discover what makes a super communicator and how to bring those skills into your daily life. ______________________________Connect with Charles Duhigg:Twitter: @cduhiggInstagram: @charlesduhiggLinkedIn: Charles DuhiggFollow Farzana on Social Media:Twitter & Instagram: @FarzanaBaduelExecutive Producer: David Olajide - david@curzonpr.com____________________________________Like and subscribe if you enjoyed this episode!Podcast Manager and Editor: Ikechukwu Mgbenwelu - Fuse@prca.globalSocials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode, host Farzana Baduel welcomes award-winning journalist and author Sathnam Sanghera to discuss his journey from Wolverhampton to becoming a leading voice in British journalism. Known for his acclaimed memoir The Boy With The Topknot and novel Marriage Material, Sathnam explores identity, multiculturalism, and storytelling’s impact on society. As a passionate advocate for diversity and vulnerability wherever he is, he shares insights on representation and change. Tune in for an engaging and thought-provoking conversation! Connect with  Sathnam Sanghera : Twitter: @Sathnam Instagram: @sathnamsanghera Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode, host Farzana Baduel speaks with Mitch Kaye, an industry trailblazer and co-founder of The Academy, one of the UK’s fastest-growing consumer PR agencies. From starting his career in the BSkyB press office to leading agencies that have redefined the industry, Mitch has established himself as a creative trailblazer and a passionate advocate for innovation in PR. Mitch co-founded The Academy in 2014. Since then, it has quickly become one of the youngest agencies in PRWeek’s Top 20 consumer league table, representing brands like Amazon, Mastercard, Burger King, and Tinder. In This Episode, We Explore: Mitch’s career journey, from BSkyB to founding Mischief and The AcademyThe secret ingredients behind a successful PR campaign that cuts through the noiseBalancing creative risk with strategic discipline to deliver impactful results The balance between creative risk and strategic restraint in campaigns Insights on managing and inspiring teams while retaining a start-up mindset Connect with Mitch Kaye:: - LinkedIn: Mitchell Kaye- Website: The Academy Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduelExecutive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode of PRCA Fuse, host Farzana Baduel is joined by the visionary Gemma Moroney, co-founder of SHOOK, the award-winning UK creative communications agency named Creative Agency of the Year 2024. Gemma shares her inspiring journey into the PR industry, her passion for solving problems through communication and creativity, and the values that keep SHOOK’s team motivated and innovative. Her expertise has earned her accolades such as PRCA Leader of the Year and WACL's Future Leaders Bursary. Discover how Gemma integrates her expertise in behaviour design and her experiences as a BJ Fogg’s Tiny Habits advocate to build impactful campaigns for global brands and changemakers. She reveals what a typical day as a founder entails, the importance of staying connected and curious, and how SHOOK’s creative culture drives its mission to "shake the world. Whether you're an aspiring creative leader or intrigued by the intersection of behavioural science and communications, this episode is packed with insights into Gemma's journey, the achievements of SHOOK, and what it takes to take the leap and lead your own agency. Connect with Gemma Moroney: LinkedIn: Gemma Moroney X: @_ghop_ Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel YouTube:  @farzanabaduel6232  LinkedIn: Farzana Baduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode of PRCA Fuse, our host, Farzana Baduel, sits down with Yasir Khan, one of the world’s leading CEO Speech Coaches and a global authority on public speaking. With a mission to elevate professionals into the top 1% of communicators, Yasir brings a wealth of expertise, having coached over 2,500 leaders worldwide. His practical and engaging approach empowers CEOs and aspiring leaders to speak with confidence, authority, and charisma, ensuring their messages captivate every audience. Yasir's journey is truly inspiring—having overcome social anxiety to become a trailblazer in communication coaching, he has gained millions of followers online and launched innovative programmes, such as his acclaimed 10-Day Speaking Course. His dedication lies in helping individuals unlock their full potential through clear, impactful communication that drives success. Join us as Yasir shares his transformative strategies, insights into overcoming imposter syndrome, and techniques for sounding and acting like a visionary leader. This is a rare opportunity to learn from a master coach who has redefined the art of leadership communication! Connect with Yasir Khan: LinkedIn: Yasir Khan Instagram: speakingwithyasir Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode, host Farzana Baduel sits down with trailblazing PR consultant and advocate Ishtar Schneider, whose career spans continents, industries, and pioneering initiatives. Ishtar shares her journey from an ambitious intern at Edelman Australia to an established leader in public relations, with expertise in healthcare and a deep commitment to mental health, gender equity, and diversity. Now a global health PR consultant, Ishtar has championed purpose-driven projects, including Mars Petcare’s campaign to make Australia more pet-friendly, and has developed Australia’s first-ever online Certificate in Healthcare PR.Through dynamic storytelling and practical insights, Ishtar reflects on her global perspective in PR, her ongoing work to support women in the industry, and her role as Chair of the PRCA Equity Inclusion Advisory Board. Additionally, she has served as Co-Chair of PRCA Health Group and is a decorated leader recognised by the PRCA, Aspen Rising Leaders, and others. From PRWeek’s Health & Pharma accolades to B&T’s 30 Under 30, Ishtar’s story is one of resilience, creativity, and impactful change. This episode is for listeners who aspire to build inclusive, globally-minded PR careers that empower both clients and communities. Join Farzana and Ishtar for a conversation that is as insightful as it is inspiring, exploring what it means to lead with purpose in today’s PR landscape. Connect with Ishtar Schneider: LinkedIn: Ishtar Schneider Twitter: @ishtar413 Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduelExecutive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.ukDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode of PRCA Fuse, Farzana speaks with Professor Lee Edwards, a leading academic in strategic communications and public engagement at the London School of Economics (LSE). With a unique background that bridges both academia and the PR industry, Lee brings a rich perspective on the socio-cultural dynamics of public relations, power, and diversity. Professor Edwards, who spent six years in the PR industry working with major clients such as Microsoft, now focuses her research on how power operates in and through public relations, as well as how public engagement can enhance citizen participation. In this episode, she shares insights on the evolving role of PR in media policy, the rise of AI, and the importance of addressing diversity and inclusion in the communications field. In This Episode, We Explore: Lee’s journey from technology PR to becoming a professor of strategic communications at LSE How her industry experience informs her academic research and teaching The socio-cultural perspective on PR and its impact on power dynamics The role of public relations in media policy and enhancing public engagement How AI is reshaping the PR industry and the ethical considerations surrounding it Key insights from her book Power, Diversity, and Public Relations and the future of DEI in communications Connect with Professor Lee Edwards: LinkedIn: Lee Edwards Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode, host Farzana Baduel speaks with Richard Fogg, Managing Director of CCGroup, to explore his 25+ year journey in the B2B technology PR and marketing industry, discussing how he’s helped shape some of the world’s largest tech companies and challenger brands. Richard is a renowned figure in the tech PR space, having grown CCGroup into an award-winning, global B2B PR agency. From his early days as an account executive to leading a successful MBO, Richard’s career is a testament to resilience and innovation in the fast-evolving tech sector. In This Episode, We Explore: Richard’s journey from intern to CEO of CCGroup Leading the MBO of CCGroup and transforming it into a global tech PR powerhouse How CCGroup is evolving to meet changing client needs in the fast-paced tech landscape The role of data and behavioural science in shaping marketing and sales strategies. How Richard and his team are leveraging AI to stay ahead in the industry Connect with Richard: LinkedIn: Richard Fogg Website: CCGroup Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@prca.org.uk  Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.