Sales Code Leadership Podcast

Join us for the latest edition of the Sales Code Leadership Podcast!This week, we welcome John Barrows - John is the CEO of JB Sales, a sales training company focused on elevating the people and profession of Sales. He has trained and consulted with some of the world’s fastest growing sales teams like Salesforce.com, Zoom, Amazon, LinkedIn and many others.He’s an active seller who still does his own prospecting and manages all his own deals because he believes that you can’t teach Sales unless you live it, especially with how fast everything is evolving in the space right now.Connect with the show host Kevin Thiele: https://www.linkedin.com/in/kevinthiele/

Unlock the secrets of transitioning from a Chief Revenue Officer (CRO) to a Chief Executive Officer (CEO) with Michael Reid's incredible journey as our spotlight in the newest installment of the Sales Code Leadership Podcast!Delve into Michael's captivating story as he navigates the path from CRO to CEO, revealing invaluable insights and top tips along the way. Discover how you can make this pivotal transition into your first CEO role and embark on your own journey to leadership success. Tune in now for inspiration and actionable advice!Michael joined Megaport from Cisco, where he led the pure SaaS Network Visibility Business, ThousandEyes, as Chief Revenue Officer. In that time, he transformed the go-to-market, scaling the team from 150 to nearly 400, expanding into many new countries, and growing the ARR by 2.4 times, making it the largest Cloud, SaaS, and Internet Visibility platform in the world.Michael has spearheaded multiple acquisitions as the WW Head of Sales residing in California, US. He is known for his passionate and transformative Sales and Global go-to-market leadership focusing on Culture, People, and Execution. He previously led the Northern Region of Australia for Cisco and, prior to that, led Cisco Sales in Australia’s largest Financial Services customers. He brings over 19 years of industry expertise and experience to Megaport.Michael holds a Degree in Aerospace Engineering from QUT and was CEO Magazine Sales Executive of the Year 2019.

Our guest this week, Nick Holbrook, is returning to the podcast to talk about his new book “The Power of Expectation: and how it impacts us all”.Nick has 14 years’ experience of selling enterprise software in the technology, life sciences & telecoms sectors. He has also spent 17 years as a highly successful Sales & Psychology Coach with The Complex Sale, Mind Gym, Pareto Law & Toshiba TEC. His most recent position as Sales Enablement Manager with Matterport has allowed him to keep up to date with all the challenges of selling in the fast-moving technology sector.Nick enables people to step back from how they "Think & Behave". Psychologists agree that we might do this more regularly. After all, we’re "Creatures of Habit". His challenge to salespeople & their leaders is to encourage them to consider bravely how they think & then address whatever behaviours need changing.Nick is fluent in Spanish & French and is an amateur actor, public speaker & published author of 6 books including “The Power of Expectation” which is available from Amazon now.Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/Connect with Nick: https://www.linkedin.com/in/nickbholbrook/#coaching, #leaders, #leaderships, #marketing, #sales, #salescoaching, #salespeople,#salesteam, #salesteams, #sellers, #tech

Join us for another fascinating conversation in Episode 105 of the Sales Code Leadership Podcast. With 39 years of global tech experience, Keith Bird is a three-time CEO who founded and sold two tech startups and held senior roles at global software and tech firms including Proofpoint, F5, Symantec, Checkpoint, SonicWALL, Extreme Networks and EDS, an HP company.Keith worked in the Tech Vendor world for 28 years until June 2023, where in his last role for one of the world’s leading Cyber Security Saas vendors, he was running a $220m, 450 person business across the UK, Europe, Middle East and Africa.He has now moved into the world of Private Equity as Operating Partner at Banyan Software, where he heads up Banyan’s Portfolio and Acquisitions in UK and Europe. Keith is a Director on multiple companies including being Chairman of DASON Group, a boutique Search and Selection recruitment firm specialising in the Cyber Security, Networking, Storage and the Social space.Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

Join us for one of our most raw and open episodes yet, as we welcome James Ski to the Sales Code Leadership Podcast. James Ski, Sales Confidence’s Founder and CEO, recognised the lack of support for the sales community at large and set about changing the professional sales space in the UK.First launched as a blog and a series of intimate B2B sales networking events in London, James founded Sales Confidence as a way of connecting the top 10% of sales professionals who had ambition to accelerate, grow and develop their careers. James has been very open and honest about his challenges relating to his mental health - and is on a mission to inspire others to prioritze this aspect whilst also still giving them the tools to succeed in the sales space. The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams.Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

Join us for one of our most exciting episodes yet, as we welcome Brent Adamson to the Sales Code Leadership Podcast. Brent is a globally recognized researcher, author, presenter, trainer, and advisor to B2B commercial executives worldwide, is celebrated for possessing the "biggest crystal ball in B2B sales."Co-author of the groundbreaking The Challenger Sale and The Challenger Customer, Brent is a frequent contributor to reputable business publications like the Harvard Business Review. His recent articles, "Sensemaking for Sales" and "Traditional B2B Sales and Marketing Are Becoming Obsolete," showcase his expertise.Over the past 19 years, Brent has had the honor of collaborating with leading thought leaders in both B2B and B2C sales and marketing. He has adeptly built and led exclusive communities of highly progressive commercial executives.Recognized as a world-class facilitator and speaker, Brent has addressed tens of thousands of commercial leaders globally, presenting to diverse audiences, from executive leadership teams to large keynote gatherings, both in-person and virtually.The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

This episode of the Sales Code Leadership Podcast is a Kevin double feature, as our host, Kevin Thiele, sits down with Kevin Kirksey, VP of Sales at Gurucul.As a sales team, you can all win together, or all lose together. The two Kevins discuss what you as a leader can do to instill this mindset in your team - including a story about firing the company’s best performing contributor!This episode is gold – to hear how you can improve your team’s forecast accuracy and learn the elements that are essential to the modern seller, make sure to tune in!Kevin Kirksey brings over 35 years of experience building and leading high-performance technology sales organizations. He has achieved success at all levels, from individual contributor to running regional direct and channel teams, including senior sales leadership roles as VP of Americas and SVP Global sales for several companies. Kevin has produced some of the best technology sales talent in the world.Kevin led the top sales team at Securonix, a cyber security company acquired in 2022 for approximately $1.6B. Kevin holds a bachelor's degree in Computer Science from the University of Houston, Texas. He resides with his family in Dallas, TexasThe podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

Join us as we celebrate 101 epiodes of the Sales Code Leadership Podcast! For this edition, we look back at some memorable moments with our previous guests as we uncover what they wish they knew at the start of their career - and what advice they would pass on to their younger selves.The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

Join us for a very special 100th edition of the Sales Code Leadership Podcast as we speak to Jacqueline de Rojas about variety of interesting topics. Jacqueline is President at Digital Leaders, board member at techUK, and Co-Chair of the Institute of Coding. The first in her family to attend university, she has had a 30 year career in tech and risen to executive leadership roles across global software businesses. She currently sits on the boards of techUK, Rightmove and global software vendor IFS AB. She is also a founding member and Co-Chair at the Institute of Coding. Over the last 15 years, Jacqueline has collaborated with government to shape policy and create conditions for the tech industry to thrive by using her platform as president of techUK until July 22 and in parallel as President of Digital Leaders, a global initiative to bring together 180,000 tech leaders across all professional sectors.Jacqueline is a passionate advocate for diversity and inclusion and was awarded a CBE in 2018 for her services to International Trade in Technology. She has been acknowledged with a plethora of awards and accolades during her professional career, including being voted the Most Influential Woman in IT in 2015; recognised the World’s 100 Most Influential People in Digital Government in 2019, and winning Global Positive Impact Leader of the Year 2021 at the Stroeous Awards.The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

In this episode of the Sales Code Leadership Podcast as Kevin is joined by Andrea Kayal to talk about the marketing perspective of revenue.The fundamental purpose of marketing is revenue, so while Andrea has never held a sales role, she is uniquely positioned to shed light on how the two functions can help one another. She has empathy for both!The challenge for sales people now, as Andrea sees it, is continuing to differentiate their solution in real ways that communicates the value. Tune in to hear just how they can accomplish that, and to hear Andrea’s top tips for CMOs!Andrea Kayal is currently the Chief Revenue Officer at Help Scout where she serves the Marketing, Sales Development, Business Development, and Partnerships teams. She has over two decades of experience overseeing GTM strategy, demand generation, brand message and design, product, content and customer marketing, customer retention and more. Prior to Help Scout, Andrea served as CRO at Teampay and CMO at Electric, Upserve, Signpost, and Sailthru. She is an active advocate for the advancement of women in tech and LGBTQ rights.The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

In this episode of the Sales Code Leadership Podcast, Kevin is joined by Gareth Morris, SVP International at Own, exploring the transformative power of leading with vulnerability.Ambitious from a young age, Gareth walks Kevin through his journey to sales leadership – including the struggles that came with selling SaaS when no-one knew what it was.For Gareth, leadership is about creating a compelling vision and convincing people to align with it, but also about being in service of others. Sales is about using your head and your heart, and so is leadership. A big part of this involves in-person interactions, which can truly make a difference in this increasingly virtual world. Covering the various complexities of leadership, this episode is a must-listen, as Gareth even teaches Kevin about Brazilian jiu jitsu! With over 20 years of sales and commercial leadership experience in software and SaaS, Gareth Morris is a seasoned sales leader who thrives in fast-paced and high-growth environments. He has successfully led teams across different stages, from bootstrapping to VC stages B-E, across EMEA & APAC.As the SVP International at Own,Gareth is responsible for expanding and scaling the company's global presence and customer success, serving over 2,000 customers in more than 50 countries. He is passionate about building and empowering high-performance teams, delivering value and innovation to our customers, and driving revenue and market share growth. His constant challenge is to drive for results with a sense of fun, humour, and humanity.The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

“When you’re a walking disruption just by being in the room, you get used to it.”In this episode of the Sales Code Leadership Podcast, Kevin is joined by author and leader Charlene Li for a compelling conversation about leadership, AI, and the future. To be a leader is to be a change-maker, otherwise you’re just a manager of the status quo. Charlene tells Kevin about how essential disruption is to leadership, and why she was at first so drawn to that space. They dive into what Charlene calls ‘The Four Archetypes of the Disruptive Leader’, and talk about how each type plays an important role. The root of disruption right now lies in AI, and while it will change your job and your culture, that doesn’t mean you should be afraid of it. If you embrace AI, Charlene explains, you can give yourself a superpower and elevate your capabilities beyond what you might expect. Tune into this episode to gain an insight into the future of leadership!Charlene Li is an expert on business transformation strategy and disruptive leadership, and the NYT bestselling author of six books, including her latest, "The Disruption Mindset". She is working on her next book on generative AI. Charlene has advised hundreds of top companies, from Adobe to Southwest Airlines, and worked with 49 of the Fortune 100 companies. Previously, Charlene was the founder/CEO of the disruptive analyst firm Altimeter Group and Chief Research Officer at PA Consulting. Charlene is a graduate of Harvard College and Harvard Business School and was named one of the most creative people in business by Fast Company.The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

Sometimes, leadership is just about leading people the way they want to be lead.In this episode of the Sales Code Leadership Podcast, Kevin is joined by Tom Glason, CEO of ScaleWise, to delve into the intricacies of leading sales teams. Together, Kevin and Tom discuss the route Tom took into sales and into sales leadership, and the things that inspired him to lead teams the way he does.Tom’s leadership philosophy centers around focusing on individual growth and on what motivates people to do their best work. According to him, to build a sales team that thrives,you need to create a space where they feel safe and where they have autonomy.This episode is really a must-listen! Tune in as Tom candidly shares his insights with Kevin, challenging industry-standard views on the value of sales targets.Tom has spent 20 years in B2B tech sales, over a decade of which has been in senior GTM leadership roles within VC-backed SaaS scale-ups.His focus has been the journey from Series A to C, and he’s held roles as VP Sales & Operations at Trussle, SVP Sales & Marketing at Brightpearl and Chief Commercial Officer at Goodlord.He’s now the co-founder & CEO of Scalewise which provides B2B scale-ups with unique access to a community of advisors, fractional, interim and full-time GTM leaders to help them accelerate growth.As a qualified coach and the founder of the UK chapter of Pavilion, he has a passion for supporting other revenue leaders to achieve their professional potential.The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

In this episode of the Sales Code Leadership Podcast, Kevin is joined by brand founder and motivational speaker, Lauren Bailey. Lauren’s passion is helping people fall in love with sales and staying in it. Are good salespeople born, or made? Lauren thinks it’s a bit of both – to build a truly great salesperson, you need to combine art with science, and you can make magic. She shares with Kevin the characteristics she looks for in top performing salespeople, some of which you can develop, and some which are just innate. Good coaching is essential in any sales person’s journey, which is why it’s so important to get it right. Tune in to hear Lauren tell Kevin about the things managers get wrong with coaching and leading teams, and how they can fix them.Lauren Bailey is the Founder and President of three successful brands: Factor 8, providing front-line job training for inside sellers and managers, The Sales Bar, a subscription-based virtual sales training platform, and #GirlsClub, a community and development program helping more women earn leadership positions in sales. Before entrepreneurship, Lauren led multiple sales divisions in the technology sector and then switched hats to building corporate training departments and launching virtual sales programs Globally for IBM and SAP. Today Lauren and her teams at Factor 8, The Sales Bar and #GirlsClub are on a mission to change lives by helping all levels of sales feel more confident and more successful at work.The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams.Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

When you’ve got a hammer, everything looks like a nail. But when you’ve got a toolkit, you start looking at things differently.Join Kevin on a captivating episode of the Sales Code Leadership Podcast as he engages in a dynamic conversation with revenue growth specialist, Andy Champion. Explore Andy's remarkable sales journey and his expertise in scaling sales teams.Andy’s leadership combines his military history and sales background, which gives him a unique perspective. The two dig into what drives Andy to land and expand, and the magic that comes as a leader when you are the catalyst in someone else’s success. Having begun his career as a Commissioned Officer in the British Army, Andy has spent much of the last two decades building high-performance commercial teams across EMEA for high-growth, pre- and post-IPO technology businesses. He thrives in fast-paced organisations that are innovative and disruptive.Andy has led the entry of multiple businesses into new European and International markets, with two IPOs and an acquisition along the way. His greatest passion at work is to attract and mentor world-class talent within a culture that promotes a deep sense of belonging, and one that delivers exceptional results.The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

Have you ever thought about how project management can affect the way you sell?In this episode of the Sales Code Leadership Podcast, join Kevin as he engages in a dynamic discussion with Suzette Blakemore, VP of Sales at FranklinCovey. Together, they delve deep into the fascinating world of project management and its profound impact on your sales strategies.Decision rooms are getting bigger and bigger, so understanding your stakeholders is paramount. Suzette shares with Kevin the secret to putting yourself in your customer’s shoes and becoming the trusted advisor who can carry the deal to the finish line.Tune into this episode centered on project management to discover how you can sell and close more quickly by selling to the end result with what Suzette calls the ‘Critical Path’. Suzette Blakemore is the Vice President of Sales for FranklinCovey’s enterprise division where she leads 160 salespeople and is accountable for 20% annual growth and almost $160 Million in annual revenue. At Franklin Covey for 11 years, Suzette has served in multiple positions from Productivity Practice Leader to Managing Director. She is a subject matter expert for FranklinCovey’s communication advantage series and is well known for her practical approach to achieving and sustaining high levels of effective productivity. Suzette is also a beloved speaker, editor, and co-author of a best-selling book. Suzette has served on multiple board and peer committees and enjoys volunteering wherever she can.The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

In this recruitment-focused episode of the Sales Code Leadership Podcast, Kevin is joined by Asad Zaman, CEO of Sales Talent Agency. Together, they dive deep into the intricacies of recruitment for sales roles, uncovering the common pitfalls organizations stumble into.Join Kevin as Asad takes him through the history of Sales Talent Agency and his own career; how he joined as a Junior Recruiter and rose through the ranks. He unveils the hidden red flags that often elude hiring managers in the recruitment process and offers valuable insights on how to steer clear of them.Asad also shares the secret to analyzing talent to find truly great salespeople, the DNAPRO framework. To find out how to implement it, you’ll just have to tune in! Additionally, he and Kevin discuss the future of sales and recruitment with AI, and what the change will look like. Asad is the CEO of Sales Talent Agency: a leading recruitment agency focused on helping their clients build elite go-to-market teams. Sales Talent Agency is a category leader in North America and has recently expanded its operations into parts of Europe and Asia-Pacific. Over the past 16 years, they have helped 1500+ companies hire elite go-to-market talent, from CROs to BDRs and everything in between, and along the way they have facilitated over $550M in salaries. Since joining STA in 2014, Asad has launched multiple successful recruitment divisions, including Executive Search, Technical Sales, and Customer Success practices. With a passion for entrepreneurialism, Asad has worked closely with C-level executives at fast growth technology companies to help them develop and define their GTM hiring practices, and in Q4 2020 was appointed as Sales Talent Agency’s CEO. He was also chosen by the Toronto Board of Trade as Toronto’s Young Professional of the Year in 2019. The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams.Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

“The how-to’s will change, but the outcomes will stay the same.”In this informative episode of the Sales Code Leadership Podcast, Kevin is joined by the mind behind the MEDDIC framework, Dick Dunkel. Currently the Chief Customer Officer at MEDDICC, Dick takes Kevin along his journey to sales, enablement and the creation of MEDDIC. Kevin and Dick share a passion for elevating professional selling, making this episode a must-listen. They dive into the pivotal role that MEDDIC plays in complex sales processes. Dick explains how it provides clarity and transparency in engagements, and allows everyone to spend their time more wisely.Tune into this MEDDIC-focused episode to dive deep into the source of the framework and its transformative potential in reshaping the sales landscape.Dick has spent 25+ years in sales, sales leadership and sales enablement, primarily with innovative and early-stage software businesses. Dick created the MEDDIC acronym in 1996, during a stint in Sales Development at PTC and led the world’s 1st global deployment of MEDDIC. From 1999 to 2015 Dick led multiple sales teams in innovative tech. In 2015, Dick joined Sprinklr as global head of sales enablement and helped Sprinklr grow 5X in 4 years, leading to Sprinklr’s successful IPO. From 2019 to 2023 Dick was the Global Head of Field Enablement at Celonis (Forbes Fast 100 #20) where he built the global enablement function from the ground up and helped Celonis grow 8x in 4 years. In May of 2023 Dick joined MEDDICC Ltd. as Chief Customer Officer, helping to drive the adoption and value realization for MEDDICC customers. Dick and his wife Carolyn reside in the rolling hills of Chester County, Pennsylvania. The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

Carl Carell is the Co-founder and CRO of GetAccept, the all-in-one digital sales room platform that enables revenue teams to increase win rates by engaging and understanding buyers, from opportunity to signed deal. GetAccept has raised more than $30M in venture funding from Bessemer Venture Partners, Y Combinator, Amino Capital, and DN Capital. Carl has co-founded several companies and has extensive experience in scaling SaaS sales, go-to-market, leadership, and business development. Outside of GetAccept, Carl enjoys helping other founders and riding bicycles up a mountain. Connect with Carl: https://www.linkedin.com/in/carlcarell/The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams.Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

In this insightful episode of the Sales Code Leadership Podcast, Kevin chats with Eva Poppe all about her role at ZeroLight as Chief Growth Officer. Along with her responsibility for revenue, as CGO she steers the company's visionary path and ensures its effective execution.Eva tells Kevin all about the different hats she wears as she joins forces with different aspects of the business. From Marketing to Customer Success to the C-suite, collaboration is the cornerstone of Eva's remarkable achievements.Tune in to listen as Kevin and Eva delve into the intricacies of the MEDDPICC qualification framework and explore its potential application across the entire Go-To-Market (GTM) team. Eva Poppe’s DNA is Sales in Tech; she orchestrates people to maximum effectiveness and performance by setting the pace, anticipating the future, leading with innovative thinking, and continuously improving ways forward. She holds a master's degree in Economics (MEcon) and a master's degree in Business Administration (MBA) from the University of Leipzig. She also speaks fluent German, English, and Spanish and has lived in Spain, the Netherlands, the US and is now settled in England. Having this background has enabled Eva to have an outstanding ability to motivate and lead teams in a multicultural, diverse, and virtual project environment.Her dedication and drive are clearly recognized throughout her career by the several occasions she’s been awarded for her outstanding performance and recently in 2020, where Eva was awarded winner of the “MCV/DEVELOP Women In Games Awards” for Business.Eva’s areas of expertise and focus are in Digital Transformation, Industry Convergence, Transformational Leadership, Business Model and Product Innovation, Emerging Technologies, and Organisational and Competitive Change. Eva also coaches small and medium-sized companies and entrepreneurs, she also engages as an author and public speaker.The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/