DiscoverHow to Make a Video Go Viral
How to Make a Video Go Viral
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How to Make a Video Go Viral

Author: Joseph Wilkins & Parker Krynen

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"How To Make A Video Go Viral" is a podcast where we interview business executives who have produced video campaigns that have transformed company sales. We discuss the steps they took to achieve this success with the goal of helping you do the same. We explore these video campaigns both from the creative process and the back end sales funnels used to turn views into sales. We begin each show with the disclaimer that making a video "go viral" shouldn't actually be your goal! Instead, we explore how to create repeatable sales conversion videos that are driven by paid ads to yield much higher returns on ad spend.
24 Episodes
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Join Joseph and Parker as they discuss how to use emotion in your advertising to generate an emotional response that could lead to your video going viral. The top three most used elements in successful videos are Humor, Love, & Fear.  We talk about several examples of love and fear used in videos as well as a few examples that Joseph has used in his own video production. This episode is quite link heavy so feel free to click around! Women looking in the mirrorhttps://vimeo.com/384588335/3739213bc1Advantage Urinal Case Studyhttps://vimeo.com/665701208TruEarth Original Videohttps://vimeo.com/467461099Toyota Olympic Commerical https://www.youtube.com/watch?v=fqWG5_7nwykGrandfather Training for Christmashttps://www.popsugar.com/family/emotional-holiday-ad-with-grandpa-lifting-weights-video-48056723Grill Rescuehttps://www.youtube.com/watch?v=Osgz8jMr6OA&t=5sFiber Fixhttps://www.youtube.com/watch?v=haPvuhznuyITexans with Gunshttps://www.youtube.com/watch?v=AoG3xvDhnoESend videos for us to talk about during our show. We'd love to give feedback on videos in progress, scripts, or chat about how to launch your video. Joseph Wilkins: https://www.linkedin.com/in/wilkinsjoseph/Parker Krynen: https://www.linkedin.com/in/parker-krynen-b2aa39157/
Today we talk about crowdfunding videos with Colin McIntosh the founder of Sheets & Giggles, the top-performing bedding product of all time on IndieGoGo. Colin gives us an awesome formula for how to know if crowdfunding is right for your company, how to build your email list prior to launch, and how to create a successful video for your IndieGoGo/Kickstarter campaign.  
Today Joseph and Parker talk about how one hook led to a 4.1 ROAS and created an instantly profitable campaign. Check out Joseph's original LinkedIn post: LinkedIn PostThe full video: https://funnysalesvideos.com/
Today we chat with Tyler Allgaier, Founder and CEO of Pitted Labs, about the viability of video advertising on Amazon and what your strategy should be involving Amazon advertising in your digital strategy.  Check out Pitted Labs at: https://pittedlabs.com/
Today we talk with Wes St. Amand, Owner of Dsrupt Media Marketing Consulting about his recent video campaign for Persona Vitamins that has had over 20 million views. We talk about testing hook variations, character development, and how to utilize a hero video to do more than just drive purchases. Check out the Persona video and Dsrupt Media Marketing at: https://www.dsruptmediamarketing.com/
34 million views and counting! Learn how Grill Rescue took an ad mostly shot on an iPhone to virality with trial and error. Grill Rescue was invented by firefighter Scott Mobley and his co-creator Anthony Tranchida as an alternative to the harmful wire brushes people use to clean their grills. They turned to the same heat-resistant fiber that’s used in firefighter gear to arrive at a new way to get those grates clean—with steam. No more rogue bristles, no more elbow grease.
Kent Lloyd is a stuntman, actor, dancer, singer, director, producer, and editor working for Harmon Brothers, LLC the company behind the original Squatty Potty, Purple Mattress, Lume, and Chatbooks commercials. Kent has written 5 video courses teaching entrepreneurs how to make ads like the Harmon Brothers that are being used across America in Business Degree and MBA programs. Kent is also a Krav Maga instructor with Utah Valley Martial Arts under the instruction of Erik Tryon and Everest Pepper.
Join us as we chat with Tom Breeze. Tom is a leading Video Advertising expert. He's an entrepreneur, speaker, author and founder of Viewability. Today we discuss how you should make videos differently for YouTube than Facebook.
Join us as we chat with Chris Stoikos, former CEO of Dollar Bear Club (Now known simply as The Beard Club). Chris has generated hundreds of millions of views on his exciting YouTube videos. Listen in as he shares his thoughts about having company owners featured in the advertising, the formula to a great script, and how you can have him help you create your own "Viral" script. 
In this episode learn the first steps you'll need to take on your path to 1 million views. How to find your best video version. Suggested budget, scaling and more!
Learn how to test alternative versions of your video to make sure that potential customers are tuning in for the hook and staying around for a purchase. 
In this episode, you'll learn how to cast your actors and direct them. Joseph & Parker talk about finding the right professional comedy actor, how to audition them, and where to find them.  
In this episode, Joseph and Parker will talk about how to inject comedy into your script.  How to add jokes and comedic timing without coming across as cheesy. 
Scripting is essential for a successful "viral" video. A powerful script will introduce the main problem that your product or service solves and then highlight how your product or service solves this problem. 
Share the creative process with your team. In this episode, Joseph and Parker discuss how to actually come up with ideas for "viral" videos and how no idea is too crazy to share during the brainstorming stage. 
In today's episode, Joseph and Parker discuss how to find your customer through market research. A customer avatar is essential for a hero video as you will want to establish who you are selling your product or service to well before production begins on a video advertisement. 
Join Joseph and Parker as they chat with Ryan McKenzie, Co-Founder of Tru Earth about the two funny sales videos that have hit over 60 million views and paid off production costs within 24 hours of launch!Watch the first video here:  https://vimeo.com/500047989Watch the second video here:  https://vimeo.com/467461099
Joseph and Parker they discuss their expertise and experience in video content creation and advertising. Jump to the 20 minute mark to hear Joseph teach his 8 steps to create a funny sales video and download his free e-book here: www.FunnySalesVideos.com
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