Industrial Sales and Marketing

In this podcast, I delve into the critical topic of lead generation strategies specifically tailored for the manufacturing industry. My 23 years of experience in the industrial sector have given me a unique insight into the traditional and innovative methods companies use for lead generation and marketing. I'll be walking you through the strategies that many consider innovative but are, in essence, essential practices I've been implementing for years.We'll explore a variety of tactics ranging from utilizing social media platforms like LinkedIn effectively, to leveraging trade shows and maximizing email marketing through sales sequences. Plus, I'll share insights on how to make your calls more effective by focusing on engaged prospects and utilizing associations and postal methods strategically.Key points covered include:-Utilizing LinkedIn for building connections and engagement.-Effective email marketing through tailored sequences.-Maximizing trade show impact with pre-show marketing and engaging booths.-Strategic calling - focusing on engaged prospects.-Utilizing associations for networking and learning.-Testing and optimizing postal methods for lead generation.Remember, it's not just about implementing these strategies; it's about continuously refining and adjusting them based on the feedback and results you observe. This video will provide you with a comprehensive understanding of how to elevate your lead generation efforts and break free from traditional methods that may no longer be effective. Tune in and take your industrial sales and marketing to the next level! __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this podcast, I'm diving into the top digital tools for manufacturing sales, sharing expert insights and personal favorites to enhance your sales process. First up, LinkedIn Automation is a game-changer, offering a way to efficiently connect with key decision-makers. Remember, automating connection requests and messages can massively amplify your outreach efforts. Next, a CRM system like HubSpot is indispensable for managing relationships and tracking the sales journey. It's all about keeping your pipeline organized and accessible.Zapier and Make are also crucial tools, streamlining workflows by connecting various applications. This automation can save you an incredible amount of time, making your sales process more efficient. In addition, list building software like ZoomInfo or Seamless.AI is key for generating targeted leads, allowing you to enhance contact lists and focus on the most promising prospects.Lastly, I highly recommend video creation software for outbound marketing. Personalized videos can significantly increase engagement, helping you stand out in a crowded inbox. Combining these tools effectively can revolutionize your sales approach, making your process more streamlined and impactful. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this podcast, I delve into the transformative power of video marketing in the industrial sector. If you’ve followed my content over the last few years, you know I'm a strong advocate for video as a key driver for engagement and distinction in manufacturing. AT MFG Tribe, we embody this belief with a dedicated in-house video team that has worked with numerous clients across 27 cities, producing over 500 videos last year alone.I highlight a comprehensive strategy focusing on the balance between long-form and short-form content, emphasizing the importance of producing a substantial quantity of videos to stand out. It's not about the occasional one-off video; we’re talking about creating 50-100 videos per year, each tailored to showcase different aspects of your services or products.Quality is vital, but it doesn't have to be Hollywood-level. Even your smartphone can be an effective tool. Audio clarity is paramount, and with simple accessories like a tripod or a Bluetooth mic, you're set to start producing impactful content.The placement of these videos is critical. Your website, especially the top-visited pages, should feature these videos to leverage existing traffic. On social media, particularly LinkedIn, video content can significantly increase your visibility and engagement. Remember, the format and approach should vary according to the platform.Another powerful approach is utilizing video content in events, such as trade shows or webinars. Recording these events provides a wealth of content that can be repurposed across various platforms.Finally, incorporating video content into your lead generation strategy can be game-changing. Using videos in email marketing, PPC campaigns, and trade show promotions can amplify your reach and effectiveness significantly.By adopting this strategy, you'll not only enhance your marketing efforts but also significantly boost engagement, standing out in the competitive industrial sector. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

🚀 Welcome to the future of email marketing for industrial companies! In this comprehensive guide, I dive deep into the most effective email marketing strategies tailored for the industrial sector in 2024. Whether you're marketing industrial products or services, this video is your roadmap to dominating your market.🔧 Tools and Techniques Discussed:CRM Systems like HubSpot for Email AutomationSales Sequences for Higher EngagementShort and Direct Email CopyAutomation Triggers Based on User EngagementAcquiring New Contacts for a Robust Email List🎯 Who Should Listen:Industrial Marketing ProfessionalsSales Teams in Industrial CompaniesBusiness Owners in the Industrial SectorAnyone Looking to Modernize Their Email Marketing Strategy#IndustrialMarketing #SalesStrategies #2024MarketingTrends  __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

🔍 Welcome to my in-depth guide on maximizing ROI in industrial marketing campaigns. This episode is a must for anyone looking to enhance their marketing strategies in the industrial sector. Whether you're a seasoned marketer or just starting out, you'll find valuable insights and actionable tips to boost your campaign's effectiveness.🔑 Key Topics Covered:Setting Clear Goals: Understand the importance of defining the purpose of your campaign, whether it's brand recognition, lead generation, or driving sales.Defining Your Target Audience: Learn how to identify and target the right audience, considering factors like industry, company size, and geographic location.Effective List Building: Discover the significance of building a precise contact list using reliable tools like Seamless AI and ZoomInfo.Utilizing Marketing Verticals: Explore various marketing strategies including social media (with a focus on LinkedIn), email marketing, PPC, and organic video content.Tracking Results: Gain insights on measuring the right metrics and understanding the impact of your campaign beyond vanity metrics.The Power of Pivoting: Learn when and how to make strategic adjustments to your campaign for continuous improvement.#IndustrialMarketing #MarketingStrategies #ROI  __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Welcome to my deep dive into Marketing Automation, specifically tailored for the world of Industrial Sales and Marketing! In this episode, I share my extensive experience and insights on how to effectively utilize marketing automation tools to enhance your business's performance. Whether you're new to the channel or a returning viewer, this episode is packed with valuable information that can transform your marketing strategies.The importance of choosing the right CRM system for your business.Strategies for utilizing different types of marketing automation systems, including HubSpot, Salesforce, and others.Tips on creating effective outreach campaigns for cold, warm, and hot leads.The significance of automation and tracking in your marketing efforts.How to leverage integrations for increased efficiency and better results.Strategies for filling your sales funnel with high-quality leads.Techniques for nurturing leads throughout the sales process. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

This episode is an essential  for anyone looking to enhance their online presence in the industrial sector. We dive deep into the strategies and insights necessary for building a robust digital identity, ensuring your brand is effectively represented online 24/7.Understanding the 24/7 Nature of Digital Branding: Your brand is always live, regardless of your industry. We discuss the importance of this constant presence and how it acts as a non-stop salesperson for your business.Auditing Your Brand: Learn how to objectively evaluate your website, social media, and overall online presence. We cover everything from website uniformity to the effectiveness of your social media strategy.Getting Aggressive with Marketing: Discover why it's crucial to be proactive and aggressive in your digital marketing efforts in 2024. We talk about the importance of frequent posting, website updates, and staying ahead of the curve.Tracking Engagement and Data: Understand the importance of tracking your marketing efforts and making data-driven decisions. We emphasize the need for continuous monitoring and adjustment of your strategies.Doubling Down on What Works: Learn how to identify successful strategies and invest more resources into them for even greater results.Whether you're looking to revamp your existing digital presence or just starting out, this video offers a comprehensive guide to making your industrial brand stand out online. #industrialmarketing #digitalbranding #manufacturingmarketing  __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Dive deep into the world of Account-Based Marketing (ABM) tailored for industrial companies in this comprehensive video. Kyle Milan breaks down ABM, transforming it into a more industry-focused approach, and guides you through building a strategic marketing roadmap for 2024. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Welcome to another insightful episode where Kyle Milan dives deep into the world of SEO, specifically tailored for industrial companies. In this podcast, Kyle uncovers the common mistakes that industrial companies make in their SEO strategies and provides practical, tested solutions to enhance their online presence effectively. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Welcome to our latest podcast where Kyle and Alex dive deep into the art of pitching industrial products and services! Whether you're a seasoned sales professional or just starting out, this video is packed with insights and strategies to take your industrial sales game to the next level.  __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Join me as I share my extensive experience from attending over 50 trade shows, and the specific strategies we're implementing in 2024 for our industrial clients. Whether you're planning to exhibit or just attend, this video is packed with valuable insights and tips to help you make the most of your trade show experience. Learn how to pick the right shows, create impactful collateral, engage in effective pre-show marketing, and much more. Don't miss these key strategies that could revolutionize your trade show results in 2024! __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Welcome to our in-depth exploration of Industrial Sales Mastery in 2024. This podcast is essential for anyone in sales or marketing within the industrial sector. We're sharing strategies and insights that are crucial for your success. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this podcast, I will delve into the dynamic world of virtual events, specifically tailored for the industrial sector. If you're part of the industrial community, whether in marketing, sales, or operations, you gotta listen to this podcast! __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Kyle Milan and Alex Brown discuss the pivotal role of follow-up in industrial sales. Learn why diligent follow-ups can be the key to your success and how you can refine your strategy to stay at the forefront of your client's decision-making process. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

As 2023 comes to an end, I'm going to recap and reflect on all of the strategies that I think worked this year in Industrial and Manufacturing marketing. I'm also going to share my predictions for things you should be paying attention as we move into the new year so you can DOMINATE your marketing strategy in 2024. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Are you an industrial manufacturing company struggling with PPC advertising? Discover the secrets to successful industrial marketing in this eye-opening video! Learn how to make millions of dollars with advertising strategies tailored to your industry. Join Kyle Milan, founder of Manufacturing Tribe, as he dives into the nitty-gritty of industrial marketing and advertising.About Manufacturing Tribe:Welcome to Manufacturing Tribe, the leading industrial sales and marketing agency! With 8 years of experience, we're revolutionizing the way industrial companies approach advertising. From engineering to sales and marketing, our team knows the ins and outs of the industrial landscape. Say goodbye to generic marketing agencies that just don't understand your needs. Discover how to harness the power of advertising to boost your industrial business's success!Discover the REAL potential of PPC advertising for industrial companies. We debunk common myths and reveal the truth about what works and what doesn't.Learn about the intent behind your advertising and why it matters. Whether you're building brand awareness or driving action, we've got you covered.Uncover the right platforms for reaching your target audience. From Google Ads to LinkedIn and more, we'll guide you through the pros and cons of each.Craft compelling creatives that catch your audience's attention. Understand the nuances of ad design and how to tailor your content for specific platforms.Dive into data analysis and its crucial role in refining your advertising strategy. Learn how to make data-driven decisions that lead to real results. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this video, Kyle delves into the changing landscape of social media in industrial manufacturing marketing and share strategies to help you dominate online. Discover how social media platforms like LinkedIn, Twitter, Facebook, and Instagram can be leveraged to build your brand, engage with your audience, and generate revenue for your industrial company. Kyle explores the traditional use of social media and why it's no longer effective, as well as the new purpose of social media as a powerful tool to drive sales and nurture leads. Join Kyle as he provides data-backed insights and practical tips to help you optimize your social media strategy for industrial manufacturing success. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Are you a content marketer? Before you create another piece of content, make sure you watch this video! In this informative video, Kyle reveals the most common mistakes content marketers make and how to avoid them. He dives into three key factors that can greatly impact your content marketing success: purpose, volume, and consistency.Starting with the purpose, many content marketers get it wrong by focusing solely on their own goals, such as driving revenue. However, the key is to prioritize providing value to your audience. Learn how to educate, entertain, and help your viewers, and the results will follow.Next, he discusses the importance of volume. Simply put, more content equals more value and better returns on your investment. Discover why posting consistently and frequently across different platforms can break through the noise and capture your audience's attention.Lastly, he emphasizes the significance of consistency. Algorithms and your target market both favor consistent content creators. Find out how maintaining a regular posting schedule can help you build a loyal following and keep your audience engaged.If you're looking to improve your content marketing strategy and achieve better results, this video is a must-watch. Learn from our experience producing content for clients in the industrial space and gain practical tips you can implement today. Don't miss out on the secrets to content marketing success!#contentcreationtips #youtubesuccess #videomarketingstrategy  __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Looking to improve your manufacturing company's content strategy? In this video, Kyle breaks down the process of creating a content calendar for industrial manufacturing brands. As an experienced industrial marketing agency, MFG Tribe provides valuable insights and tips to make it easier for you. Learn how to categorize your content, including downloadable content, drop-off content, social media, website, and email marketing. Kyle also discusses the importance of balancing written and video content to cater to different preferences. Watch this video to optimize your content strategy and generate results for your manufacturing business!#ManufacturingMarketing #ContentStrategy #IndustrialMarketing __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Blow up your Industrial Sales FunnelIn this video, discover the ultimate strategy to skyrocket your industrial and manufacturing sales funnels. If you're facing the common challenge of stagnant sales and struggling to generate new leads, this video is a must-watch. Whether you're a technical salesperson or an industrial marketer, it's crucial to align your efforts for success. Learn how to audit your deal sources, track and analyze data, and make data-driven changes to your marketing and sales activities. Unlock the potential of social media, website videos, outbound methods, and email marketing campaigns to drive exceptional results. Don't let frustration take over - collaborate with your marketing team and implement an effective sales and marketing strategy for remarkable growth.#industrialsales  #ManufacturingSales  #salesstrategy  __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll