Claim OwnershipThe Low Production High Value Show
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© 2020 Volterra Digital
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Andrew Jenkins is the founder of Volterra, a social media and social selling agency. When he’s not running Volterra or teaching social media strategy at the University of Toronto, he talks to fellow entrepreneurs and the professionals who support them along their journey. You’ll learn how entrepreneurs make decisions based on gut feelings, analytics or both, and what they’ve learned along the way. You’ll gain insight from candid conversations with leaders in their field regarding their approach to deal with unforeseen challenges, strategic planning or just winging it, and how to drive business growth.
61 Episodes
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In this conversation, Chris Downey discusses the nuances of founder-led demand creation, emphasizing the importance of thought leadership and consistent content creation on platforms like LinkedIn. He explores the evolving sales funnel in the digital age, the role of AI in lead qualification, and the significance of building trust through personal branding. Downey also shares insights on coaching founders to refine their messaging and the necessity of maintaining consistency in their marketing efforts to achieve long-term growth.
In this conversation, Rick Tanton shares his journey from a childhood fascination with advertising to becoming a digital marketing expert and co-founder of a craft brewery. He discusses the evolution of blogging, the rise of podcasting, and the art of brewing beer. Tanton also reflects on his experience with Dragons’ Den and the impact it had on his business. As he transitions back to agency work, he emphasizes the importance of creativity and the role of AI in enhancing marketing efforts.
In this conversation, Andrew Jenkins and Robert Mendelson, Founder of Fractional Pros Canada, explore the concept of fractional CMOs, the growth of the Fractional Pros community, and the increasing demand for fractional leadership in businesses. They discuss the role of AI in marketing, the importance of strategic planning, and the difference between random acts of marketing and strategic marketing. The conversation also touches on the significance of data in marketing decisions and how AI is transforming content creation. Finally, they provide insights on how businesses can evaluate their need for fractional resources and the importance of storytelling in marketing.
In this conversation, Andrew Jenkins and Tracey Burnett, Founder of Leads to Success Global, delve into the intricacies of leveraging LinkedIn for agency success. They discuss common misconceptions about lead generation, the importance of engagement over mere content posting, and the necessity of building trust and relationships. Tracy emphasizes the need for a well-planned content strategy and the role of personal branding in today's market. They also explore the challenges of marketing during economic downturns and the importance of collaboration between agencies and clients. The discussion highlights the need for continuous testing and adapting of marketing strategies to achieve success.
In this conversation, Andrew Jenkins and futurist, author and strategic foresight professor Alexander Manu explore the intersection of artificial intelligence and the future, discussing how AI can be a tool for designing futures rather than merely reacting to disruptions. They delve into the nature of creativity, the role of AI as a collaborator, and the implications for education and employment in a rapidly changing landscape. The discussion emphasizes the need for a shift in mindset towards AI, viewing it as a partner in innovation and creativity, while also contemplating the deeper philosophical questions about life and existence in the age of technology.
In this conversation, Andrew Jenkins and Duarte Garrido from DOJO AI discuss the evolving landscape of AI in marketing. They explore the definition of AI agents, the optimism surrounding AI's role in augmenting human capabilities, and the need to rethink marketing fundamentals. The discussion highlights the challenges posed by fragmented data, the importance of building tools for challenger brands, and the integration of AI into marketing strategies.
They also touch on the evolving role of agencies, the identification of marketing pain points, and the future of marketing teams in an AI-driven world. The conversation concludes with insights on creative use cases for AI and the importance of maintaining critical thinking in marketing.
In this conversation, Andrew Jenkins and Brynne Tillman explore the evolution of social selling, the power of LinkedIn as a prospecting tool, and the role of AI in enhancing sales strategies. They discuss the importance of authentic engagement, building a buyer-centric profile, and the challenges of automation in sales.
The conversation emphasizes the need for clarity in messaging and the significance of establishing a brand voice when using AI. Ultimately, they highlight that AI should support relationships rather than replace them, advocating for a thoughtful approach to leveraging technology in sales.
In this conversation, Natalie Serkin shares her journey from working in various agencies to founding her own agency, Collective IQ. She discusses the importance of honesty and transparency in client relationships, the challenges of navigating the marketing landscape, and the evolution of business models in response to changing client needs. Natalie emphasizes the significance of building strong relationships and the role of technology in enhancing creativity. She also reflects on her experiences and offers advice for future generations in the industry.
In this conversation, Andrew Jenkins and Mandy MacPhee, Fractional CMO and Founder of illumination CMO Executive Marketing Inc. discuss the role and value of fractional CMOs in today's business landscape. They explore how fractional CMOs provide strategic marketing leadership on a part-time basis, helping companies navigate growth stalls and align their marketing efforts with business objectives.
The discussion highlights the importance of setting clear KPIs, fostering collaboration between marketing and sales teams, and addressing common misconceptions about the cost and value of fractional CMOs. Mandy shares insights on the differences between B2B and B2C marketing strategies and emphasizes the need for a solid marketing foundation to drive business growth.
In this conversation, Amy Kelly discusses her journey from a global marketing background to becoming a key player in Scotland's tech ecosystem. She emphasizes the importance of local founders thinking globally, the supportive yet challenging environment for startups, and the innovative solutions emerging from Scotland.
The discussion also touches on the significance of storytelling in marketing, the need for realism in entrepreneurship, and practical strategies for startup success. Amy and Andrew also explore the importance of understanding customer perspectives, the need for differentiation in marketing, and the lessons learned from her experiences in big tech companies.
Additionally, Amy shares insights on choosing the right media channels for outreach and expresses her hopes for the future of the tech community in Scotland.
In this conversation, Dan Sanchez, AI Marketing Consultant & Creator, shares his journey into podcasting, transitioning from various marketing channels to become a prominent figure in the podcasting space.
He emphasizes the evolution of podcasting technology, the importance of discoverability, and offers valuable advice for aspiring podcasters. Additionally, Dan and Andrew explore the rapidly changing landscape of AI in marketing, highlighting its potential and practical applications for beginners.
They discuss the importance of context in AI interactions, the potential of AI to assist in difficult conversations, and the evolving landscape of AI agents and custom GPTs.
The discussion also touches on the AI marketing tech stack and emerging technologies, emphasizing the need for users to adapt and leverage AI tools effectively.
In this conversation, Matt Tait shares his journey from practicing law to becoming a successful entrepreneur. He discusses the importance of resilience, curiosity, and the lessons learned from his experiences in the legal field. Tait emphasizes the significance of building a strong company culture, the challenges of remote work, and the strategies for growth and acquisition. He also highlights the need for personal and professional development, encouraging others to embrace failure as a part of the entrepreneurial journey.
In this episode, Andrew Jenkins speaks with Stephen Ghigliotty, co-founder of Marketing Education +AI, about the evolution of podcasting, the importance of video in promoting audio content, and the challenges of curriculum development in marketing education. They discuss the impact of mobile media on marketing strategies, the complexities of learning management systems, and the significance of finding the right software tools. Stephen and Andrew explore the evolving landscape of education and professional development in the context of AI advancements, discussing the shift from traditional teaching methods to adaptive learning, the challenges faced by professional associations in curriculum development, and the importance of community building in the marketing sector. The dialogue emphasizes the need for educators and learners to adapt to rapid technological changes while maintaining the value of human interaction in an increasingly automated world.
Andrew Jenkins and Dan Swift, CEO of Numentum discuss social selling, focusing on the Social Selling Index (SSI) and its impact on sales professionals. They emphasize building genuine relationships, the traits of successful social sellers, and the difficulties enterprises face in adopting new sales strategies. The conversation highlights the need for curiosity and engagement, the evolution of sales tactics, and the gap between traditional and modern sales approaches. They also touch on communication and the role of technology. In a related discussion, Swift and Jenkins explore building relationships through social selling, particularly on LinkedIn, the challenges of sales culture, the importance of employee branding, and measuring social selling success. Swift shares his experience launching Numentum to help organizations improve sales through relationship management and social engagement.
In this conversation, Kris Rudeegraap, co-founder and co-CEO of Sendoso, discusses with Andrew the evolution of the company, its response to the pandemic, and the importance of personalization in corporate gifting. He shares insights on navigating challenges in scaling the business, the significance of customer success, and the unexpected industries that have adopted Sendoso's services. Kris also reflects on his leadership journey, the fundraising process, and the strategic planning that guides Sendoso's growth. He emphasizes the importance of adaptability and listening to customers in the entrepreneurial journey.
Andrew Jenkins and Joshua Monge explore the role of a fractional COO and navigating business operations through challenging times. Joshua shares insights on effective documentation, change management, and the importance of clear organizational structure. The discussion covers founder-led sales challenges, implementing KPIs, and strategies for delegation and risk management. Key topics include aligning operations with sales, improving business efficiency, and maintaining work-life balance for business owners.
Join Andrew as he sits down with Youssef Botros, the entrepreneurial mind behind GRND Consulting. From building Mobile Klinik into a national success that caught TELUS's eye, to launching Repair and Run – his innovative bike repair venture – Youssef shares the ups and downs of scaling service businesses.
He dives into how he's turning winter's cycling slowdown into an opportunity, while building Canada's go-to maintenance network for e-bikes and e-scooters. Through his consulting practice GRND, Youssef reveals his philosophy: solve real problems, commit fully, and nurture the relationships that matter.
Emily Baillie, Marketing & AI Strategist & Trainer at Compass Content Marketing joins Andrew to discuss her shift from digital marketing to incorporating AI into her work. She emphasizes the impact of AI on various industries and the need for businesses to adapt and the pressure to do more with less. They address misconceptions and myths, including fears about data security and the belief that AI can replace human work. Emily suggests using AI tools strategically to enhance workflow, content creation, and marketing strategy. With the growing popularity of platforms like Notion, Copilot, Canva, ChatGPT, Perplexity, and more, Emily and Andrew encourage listeners to be open to using human expertise in conjunction with AI technology.
Jennifer Kelly from New Initiatives Marketing discusses the role of fractional CMOs and the services provided by her company. She also delves into the challenges of marketing, building alignment, and the interplay between sales and marketing. The conversation covers content strategy, channel preferences, and the best type of engagement for fractional resources. The conversation covers various aspects of marketing strategy, execution, and trends, with a focus on the role of a fractional CMO. It delves into the importance of an 'always on' marketing approach, the combination of marketing tactics, dealing with tension and friction in engagements, and the impact of AI on marketing. It also explores B2B marketing trends and the value of a fractional CMO in the current business environment.
In this episode, Andrew speaks with Ryan Wong, CTO of Manaknight, who shares insights from leading multiple organizations. Ryan discusses his focus on AI implementation, the importance of having expert co-founders, and his startup My Tech Passport. He emphasizes the value of AI for increasing productivity and explores the concept of fractional work. The conversation covers networking strategies, the benefits of fractional services, and concludes with advice for aspiring entrepreneurs.
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