Social Media Marketing Podcast

Wondering how to turn customers into loyal fans who stick with your business even when a cheaper competitor comes along? I interview David Meerman Scott to learn four ways to create passionate fans for your business using in-person experiences, behind-the-scenes content, gamification, and your personal passions.Build Fans Through In-Person Events and Shared ExperiencesGive Customers a Behind-the-Scenes Look at How the Business WorksUse Gamification to Turn One-Time Customers Into Repeat CustomersShare Personal Passions on Social Media to Stand Out From CompetitorsGuest: David Meerman Scott | Show Notes: socialmediaexaminer.com/743Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube, ChatGPT, and other AI search tools? I interview Justin Brown to learn how YouTube's new view count and engaged views work, which YouTube analytics to track instead, and how to optimize your videos, chapters, and Shorts for search and AI discovery.How YouTube Now Counts Views vs Engaged ViewsWhich YouTube Metrics Matter for Business GrowthHow to Turn More YouTube Views Into Engaged ViewsHow to Optimize YouTube Videos for Ask YouTube and AI SearchWhy Custom YouTube Shorts Thumbnails May Not Be Worth the TimeGuest: Justin Brown | Show Notes: socialmediaexaminer.com/742Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey.Why Behavioral Science Matters for Social Ads: Recall, Not Just ConversionsDecide How to Deliver the Ad Message Using the Valence and Intensity ModelDecide Who the Ad Targets Using the Three-Self Model Instead of AvatarsDecide Where the Ad Fits in the Customer Journey Using the Messy Middle ModelGuest: Sarah Levinger | Show Notes: socialmediaexaminer.com/741Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to use Instagram's newest editing tools and analytics to scale short-form video content? I interview Elizabeth Marberry to learn how to use Instagram's First Draft feature, the Edits app, analytics insights, and profile optimization strategies to produce better Reels in less timeHow to Make Instagram Reels Faster Without Sacrificing QualityHow to Use the Instagram Edits App as a Reels Production WorkspaceHow to Analyze Instagram Reels Performance With Edits InsightsHow to Optimize an Instagram Profile Grid With Pinned Posts and Tagged ContentHow to Use Automatic Reels Translations to Reach New AudiencesGuest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/740Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to stop losing YouTube viewers in the first few seconds of every video? I interview Adam Ivy to learn the BINGE method, a YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers.Opening With a Banger Hook and Building IntrigueThe Nudge Forward: YouTube Script Structure That Keeps Viewers WatchingGenerating Engagement That Builds Trust and ReachEnding in Momentum to Drive Binge-WatchingGuest: Adam Ivy | Show Notes: socialmediaexaminer.com/739Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.