WTSPodcast

In this final episode of the year 2023, discover Areej’s wins and setbacks during the past year and celebrate with her the new initiatives. A couple of months away from our 5 year anniversary we already have much to rejoice about. Areej and Isaline share what’s next for the podcast in 2024.You can connect with Areej through her LinkedIn and Twitter/X and her Website.You can connect with Isaline through her LinkedIn and Twitter/X and her Website.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.

Veruska is a Multilingual SEO & Localization Consultant with 20+ years of experience with brands wanting to enter non-English-speaking markets. With a background in sociology & sociolinguistics, she follows a culturalized approach to SEO and Localization. In this episode, she discusses the benefits and opportunities that emerge from years of experience, while not neglecting to discuss the challenges that such accrued wisdom may entail. There's a necessity to focus on societal stereotypes and false impressions regarding ageing in the workplace. For Veruska, part of our mission should be challenging these preconceived notions and reframing the discourse on ageing. She explains how mentorship and the exchange of knowledge play a role in capitalizing on career longevity. We also find out what inspires Veruska and what empowers her to be the brilliant woman she is today.You can connect with Veruska through her LinkedIn and Twitter/X and her Website.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

Originally from the US and now living in Germany, Adriana Stein is the CEO and founder of the marketing agency AS Marketing. She leads a team of multi-language marketing experts who develop holistic international marketing strategies for global companies. In this episode, she discusses the personal and professional challenges she has faced as a marketing agency CEO, and how she found ways to overcome them. From her burnout to breakthroughs, she shares the lessons she learned while scaling her agency such as to how to standardise operations (project, client communication and processes) and why she nearly removed herself from daily operations with clients. We also find out what inspires Adriana and what empowers her to be the brilliant woman she is today.You can connect with Adriana through her LinkedIn and Twitter/X and her Website.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.

Kavi Kardos is an altruistic SEO evangelist with nine years’ experience leading organic search strategy for top companies in entertainment, cybersecurity, education, and beyond. A former Mozzer, she is the creator of Moz Academy’s Technical SEO Certification and a contributor to Whiteboard Friday and the Professional's Guide to SEO. Kavi is currently Director of SEO at Uproer. When she’s not obsessing over spreadsheets, Kavi can be found hosting pub quizzes for Geeks Who Drink or watching baseball with a good drink in hand. In this episode, she discusses how to recognize toxicity in the workplace and know when it's time to leave an SEO job. SEOs often find themselves isolated at work, functioning as a team of one and/or reporting to stakeholders who don't fully understand and support their goals. She shares how she learned to recognize the difference between constructive and non-constructive feedback, how to take accountability for failure while keeping mental health a priority, and the lessons she has taken from her experiences into managing a team herself. She would like her WTS episode to serve as encouragement and empowerment for anyone in a bad environment to advocate for themselves and find the work that brings them fulfilment. We also find out what inspires Kavi and what empowers her to be the brilliant woman she is today.You can connect with Kavi through her LinkedIn and Twitter/X.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

Ebere Jonathan is a Medical Technologist who found love in the Digital Marketing space. She got into Tech SEO through Chima Mmeje's FCDC Initiative and worked as a Contract SEO Specialist with The Gray Dot Company. She spends most of her time auditing and analysing websites for opportunities to improve their performance. When she's not working, Ebere spends her time reading or getting updates and making friends on social media.She discusses how to build a connected and inclusive SEO remote workforce. The issue of mental health and inclusiveness in the workplace has gained significant awareness in recent years. However, in today's world of remote working, how can we extend this knowledge to our remote workers from diverse backgrounds? In this episode, Ebere shares her positive and negative experiences working remotely, how companies have made her feel included and how other companies can help make their remote team feel a sense of belonging.We also discover what inspires Ebere and empowers her to be the brilliant woman she is today.You can connect with Ebere through her LinkedIn and Twitter/X.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

Melissa Popp is the Content Strategy Director at RicketyRoo. She works with clients to create engaging and authoritative content that dominates local search results. In this episode, Melissa shares how she found herself in an unexpected situation when she was laid off from a job she loved due to company-wide downsizing. She wasn't prepared for this sudden change, and the experience left her scrambling for the next opportunity. In her haste and panic, she accepted a job offer that she wasn't entirely sure about. She was thankful for the employment, but as she settled into the role, she realized it wasn't the right fit for her. This experience became a major setback in her career. She discusses how to be prepared for change, how to evaluate the next steps to bounce back aligned with your career goals. We also find out what inspires Melissa and what empowers her to be the brilliant woman she is today.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

Shé Langley is a full-stack digital marketer with over 17 years of experience in helping businesses grow their online presence. Since 2018 Shé has been the caregiver for her mother while raising two children with her husband. Being an SEO professional and entrepreneur (Shé runs her agency Rank Lift) has had its benefits and disadvantages during this period. In this week’s episode, Shé shares one of the lessons she has learned: ways to package SEO skills to make them scalable. We also find out what inspires Shé and what empowers her to be the brilliant woman she is today.You can connect with Shé through her LinkedIn, and Rank Lift Website.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

In this week's episode, Preeti Gupta shares mistakes she made in her messaging, branding, her website, and the blog posts she has written during her first year as a SEO consultant. She is a consultant and founder of Packted. She offers 1:1 SEO coaching, courses, and shares resources to learn SEO. Preeti genuinely discusses how she defined her services, their pricing and how she started targeting her customers. We find out what inspires Preeti and what empowers her to be the brilliant woman she is today.You can connect with Preeti through her LinkedIn, X and her Website.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

In this week's episode, Esther Akinsola, a content marketer for travel Saas startups and small businesses, shares how she pivoted into an SEO role. It does not look like a one size fits all or a linear process. It is an intentional path involving personal development, research and learning. Esther shares how she finds enthusiasm and curiosity and stays aligned with her vision and her goals. She genuinely discusses how she answered her why and her what and how she just goes out to achieve it. We find out what inspires Esther and what empowers her to be the brilliant woman she is today.You can connect with Esther through her LinkedIn, X and her Website.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

In this week's episode, Jo Juliana Turnbull (SEOJoBlogs) shares tips for freelancing that no one talks about. Jo finds that many people talk about how they make more working freelance than working at an agency or in house and how much better their life is when going freelance but sometimes we do not always hear the stories on how to get those good clients, to have enough cash in the bank or manage our own time to not feel overwhelmed or burnt out. Jo shares how she manages her workload and 3 tips that helped her avoid burnout over the years. She discusses how to deal with money that flows differently when one is a consultant and reflects on how she found leads as a consultant. We also find out what inspires Jo and what empowers her to be the brilliant woman she is today.You can connect with SEOJoBlogs through her LinkedIn, X and her Website.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

In this week's episode, Sara Greta Koivikko shares what it is like to work with a neurodiversity. She discusses what she means when she says ‘being on the spectrum’, her personal tips to manage time and work relations (including adjusting to British politeness) and how she is able to intensely focus on tasks. She also tells how co-workers can be mindful and what she has learned about herself. We find out what inspires Greta and what empowers her to be the brilliant woman she is today.You can connect with Greta through her LinkedIn and Twitter.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.How to get involved?We’re on a mission to amplify women in the SEO industry. Joining the Women in Tech SEO community is open and free for all women in the SEO industry.Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now.

In this week's episode, Heba Said shares how she has started her SEO Consultancy after working several years for world famous brands as an in-house SEO. She shares how she leverages her knowledge about multilingual SEO to convert clients, how she adjusts her language and offer during the pitching process to her client’s needs and current knowledge of SEO. She also discusses the Arabic-speaking markets and how getting organised has helped her get her SEO consultancy up and running. We find out what inspires Heba and what empowers her to be the brilliant woman she is today.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

In this week's episode, Sara Moccand-Sayegh shares how she joined a new team when she started as an SEO specialist in an agency. She discusses how often she saw her recommendations implemented during the first year, how she built trust as an SEO and what she learned about herself. We also find out what inspires Sara and what empowers her to be the brilliant woman she is today.You can connect with Sara through her LinkedIn and Twitter and her website.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.How to get involved?We’re on a mission to amplify women in the SEO industry. Joining the Women in Tech SEO community is open and free for all women in the SEO industry.Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now.

In this week's episode, Alice Roussel, Growth Marketing Manager, shares how she quitted manager roles for operational roles and discusses how what can be seen as an unconventional career path brought her. We also find out what inspires Alice and what empowers her to be the brilliant woman she is today.You can connect with Alice through her LinkedIn and Twitter and her website MerciLarry.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.How to get involved?We’re on a mission to amplify women in the SEO industry. Joining the Women in Tech SEO community is open and free for all women in the SEO industry.Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now.

In this week's episode, Katherine Nwanorue shares how she landed her first job as an SEO down to the nitty gritty of ‘job-hunting like a job’ and how to prepare and dress for the interview - even as a videoconference. We also find out what inspires Katherine and what empowers her to be the brilliant woman she is today.You can connect with Jo through her LinkedIn and Twitter and on her website Tech SEO Journal.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.How to get involved?We’re on a mission to amplify women in the SEO industry. Joining the Women in Tech SEO community is open and free for all women in the SEO industry.Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now.

In this week's episode, Jo O’Reilly, Digital PR Manager, shares how she approaches public speaking as a first time speaker down to the nitty-gritty of preparing her pitch as a speaker, dealing with rejection and preparing for the D-day. We also find out what inspires Jo and what empowers her to be the brilliant woman she is today.You can connect with Jo through her LinkedIn and Twitter.You find this episode transcript and all other transcript on WTS Website.Resources from the episode:Four Thousand Weeks by Oliver BurkemanIntroducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.How to get involved?We’re on a mission to amplify women in the SEO industry. Joining the Women in Tech SEO community is open and free for all women in the SEO industry.Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now. 

In this intro episode, Areej and Isaline get together to chat about the upcoming season 4 for WTSPodcast. Discover what’s coming up in 2023.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.How to get involved?We’re on a mission to amplify women in the SEO industry. Joining the Women in Tech SEO community is open and free for all women in the SEO industry.Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now. 

In this week's episode, we chat with Laura Hogan, Owner of Sweet Digital Agency, about running and scaling an agency.Where to find Laura:LinkedInTwitterWebsiteResources from the episode:Search Engine JournalSearch Engine Land---Episode Sponsor:This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).Where to find Screaming Frog:WebsiteLinkedInTwitterYouTubeFacebook---Episode Transcript:Areej AbuAli: Hey, everyone. Welcome to a new episode of the Women in Tech SEO Podcast. I'm Areej AbuAli and I'm the founder of Women in Tech SEO and I am your host today. Today's episode is all about running and scaling an agency and joining me is the brilliant Laura Hogan, who is the founder of Sweet Digital. Hey Laura?Laura Hogan: Hey, are you all right?Areej: Yes, I'm good. Thanks. How are you?Laura: Good, thank you so much for having me on.Areej: Yes. Thank you so much for joining. I'm really, really excited about today's episode. We've worked together before through Women in Techs SEO initiatives so thank you for jumping on the podcast with us.Laura: Not a problem. Hopefully, I can give some useful information to people.Areej: I'm sure you will. Can you give a little bit of an overview about yourself and what you do and everything we want to know about Sweet Digital?Laura: Yes, so I launched Sweet two, two and a half, three years ago now. It started just me in my kitchen with my dog, and we're just under 10 people today. We've had some really lovely growth over the last couple of years. We're pretty much a full-service digital marketing agency. We have team members in the UK. One of our team members moved to Spain last year and then we've got a team in South Africa as well. Basically, anybody who's really good who wants a role, we don't really care where you live, which is brilliant.Areej: I Love that.Laura: Yes. It's so much fun.Areej: I remember a few-- I think maybe it was right before COVID, you were definitely much smaller then. How was COVID for you with the agency...

In this week's episode, we chat with Levi Williams-Clucas, SEO Specialist at StrategiQ, about local SEO and the importance of reputation, reviews and trust.Where to find Levi:LinkedInTwitterResources from the episode:BrightLocal AcademyBrightLocal blogStrategiQ blog---Episode Sponsor:This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).Where to find Screaming Frog:WebsiteLinkedInTwitterYouTubeFacebook---Episode Transcript:Sarah: Hello, and a very warm welcome to the Women in Tech SEO Podcast. I am Sarah McDowell, an SEO content executive, and I will be your host for today. Joining me I have the wonderful Levi Williams-Clucas, who is an SEO specialist at StrategiQ, and they will be talking to us today about Local SEO. Welcome to the show, Levi.Levi: Hello, hello. Thank you for having me.Sarah: Thank you for giving up your time and agreeing to spend Wednesday afternoon with me. Have you had a good day?Levi: I've had a great day. Yes, it's been nice and sunny outside, and I've been able to pet my cats today, so very happy.Sarah: Sounds like a wonderful, wonderful Wednesday. To kick things off, I want to ask you how you got into this wonderful world of SEO, and how you ended up being an SEO specialist at the agency StrategiQ?Levi: I've always been into marketing, and I did my degree in marketing and was ready to go as soon as I came out of uni. It didn't work that way and I ended up having a bunch of random temp jobs, and then got my first proper agency job at StrategiQ as a Digital PR. I decided it wasn't for me and thankfully my manager noticed an interest in me for SEO and suggested it and shout out to Chris Green if anybody knows him.He suggested, "Would you like to move into SEO?" I thought, "Yes, I'm going to give that a crack." I've been happy as a pig in the mud ever since really. It's my calling.Sarah: I love that saying "Happy as a pig in mud," I've not heard that one before.Levi: Oh, that's one of my favorites.Sarah: That's awesome that within your...

In this week's episode, we chat with Giovanna Angulo, Associate SEO Director at Mediahub Global, about making technical SEO "make sense".Where to find Giovanna:LinkedInTwitterWebsite---Episode Sponsor:This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).Where to find Screaming Frog:WebsiteLinkedInTwitterYouTubeFacebook---Episode Transcript:Areej AbuAli: Hey, everyone. Welcome to a new episode of the Women in Tech SEO Podcast. I'm Areej AbuAli, and I'm the founder of Women In Tech SEO and your host today. Today's episode is all about making technical SEO make sense. Joining me is the brilliant Giovanna Angulo who is the SEO Director at Mediahub Global. Hey, Giovanna.Giovanna Angulo: Hello. How are you?Areej: I'm great. Thanks. It's so good to have you here with us.Giovanna: I'm so excited to have this topic talked about.Areej: I know. I loved how specific your pitch was. I was like, "Oh, my God, we have to have you in. This is amazing."Giovanna: Great.Areej: Do you want to start off by just telling us a little bit about you, and how you got into the world of SEO?Giovanna: My name is Giovanna Angulo. I've been an SEO for about six years now. Shockingly, it's been my only career, so I'm very lucky in that perspective. I think a lot of people fall into SEO later, or they do other digital marketing and then get into it. What's interesting, I'm now the national director out of a New York agency, at Mediahub Global.The way that I got into SEO was very interesting. I graduated with an Ad/PR degree. There was one SEO class at the time because it was still new, and we had to take it. I remember just hating that class. The woman, who taught it all talked about this agency that she had and her clients and thinks how proud she was. I was like, "I don't care about any of this." I said, "I don't know what I'm doing," but it's definitely not that.Then, I got bamboozled by an email talking about outreach and doing all these things. I said, "Oh, I've done that." My college job was as a leasing assistant. That sounds normal. I can build relationships. It turned out to be an entirely link-building-prospecting job. I ended up falling in love, and I understood why she had so much pride in this client work because you get that pride from when...