Applied Fitness Mentoring

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Apply to join AFM here00:00 Celebrating Life Changes and Personal Growth02:45 Navigating Business Challenges and Success05:19 The Importance of Balance in Life and Work08:10 Understanding Wealth and Financial Freedom11:03 The Reality of Hard Work and Sacrifice13:47 The Dichotomy of Life Choices16:44 Finding Your Own Path to Success22:06 Balancing Diet and Lifestyle Choices25:19 Maximizing Productivity and Focus27:02 Understanding Pricing and Value in Coaching34:19 The Importance of Specialization and Niche38:24 Creating a Positive Sales Experience

Chapters00:00 Mastermind Reflections and Productivity Strategies05:05 Understanding Money and Wealth Building11:19 Balancing Spending and Investing17:10 Cognitive Biases and Business Resilience20:33 The Evolution of Business Ideas22:01 Embracing Change and Adaptability25:15 The Importance of Niche Marketing28:56 Standing Out in a Saturated Market35:44 Taking Action Now: Overcoming Procrastination

Build financial freedom.01:46 The Importance of Financial Literacy07:11 Understanding Money Basics10:51 The Role of Inflation16:39 Debt Management and Financial Freedom22:22 Investing vs. Day Trading29:42 Building a Diverse Portfolio37:13 The Power of Compounding Interest

Apply to join AFM hereSeeking external validation and how that changes with age & experience. Recognising when ego is influencing your decision. Do you have to love all parts of your business? Women being more transparent and not feeling shame around discussing finance

Apply to join here00:00 Introduction to the AFM Business Accelerator01:53 Target Audience and Goals of the Accelerator04:10 Week 1: Defining Your Niche and Offer05:56 Week 2: Content Creation and Messaging08:09 Week 3: Lead Generation and Marketing Strategies09:16 Week 4: Sales Process and Confidence Building11:24 Addressing Common Concerns and Misconceptions21:53 Final Thoughts and Call to Action

Apply to join AFM here00:00 The Pros and Cons of Self-Employment07:01 Navigating the Challenges of Online Coaching13:42 The Importance of Personal Branding27:28 Embracing Your Unique Identity

Apply to join AFM herePeople engage with content in a non-linear way.Content consumption resembles a ping pong machine.Users may discover content through various platforms.Engagement can happen at different times and in different ways.It's difficult to identify the exact trigger for engagement.Research by Google highlights these consumption patterns.Audience engagement is multifaceted and complex.Content creators need to adapt to these behaviors.Understanding user journeys is crucial for marketing.Building a relationship with the audience is key.

Apply for AFM here00:00 Introduction and Personal Updates02:30 The Importance of Consistency in Launches03:36 Innovative Approaches to Launching New Programs06:36 Creating Excitement and Energy in Marketing10:19 The Impact of Branding and Presentation11:26 Navigating Follower Dynamics During Launches15:13 Leveraging Live Interactions for Engagement17:57 Content Strategy and Audience Connection20:40 Emotional Selling and Desired Outcomes23:12 Handling Objections and Creating FOMO25:44 The Power of Social Proof in Sales29:44 The Importance of Fun in Business30:42 Lessons Learned and Future Improvements

Apply to join AFM here00:00 Introduction and New Beginnings01:26 Insights from the Creators Retreat06:07 The Business of Brand Deals11:02 The Value of Creating Value15:50 Survivorship Bias in Content Creation19:53 Final Thoughts and Practical Tips

Join AFM here00:00 Navigating Self-Employment Challenges03:06 Building an Online Business: The Gym Floor Dilemma05:43 Taking Your Business Seriously08:34 Overcoming the Fear of Embarrassment in Business11:33 Quality vs. Quantity in Content Creation14:19 Outsourcing: What to Delegate and What to Keep17:22 The Responsibility of Business Ownership20:19 Creating a Sense of Community in Business

Apply for AFM here00:00 The Illusion of Business Ownership02:40 The Reality of Responsibility and Stress05:50 Tough Truths About Business Success08:26 The Importance of Marketing Innovation11:14 Embracing Change and Unpredictability in Business

Find out more about AFM here00:00 Navigating Creativity and Burnout02:57 The Importance of Rest and Recovery06:07 Managing Client Drop-offs and Business Growth08:59 The Reality of Competition in the Fitness Industry11:55 Balancing Coaching and Marketing Skills14:47 Understanding Marketing Metrics17:45 The Necessity of Consistent Content Creation20:47 Cultivating a Positive Mindset23:30 Controlling the Controllables26:43 Conclusion and Call to Action

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Apply to join AFM here00:00 Introduction and Background02:56 The Journey of Building an Online Business05:47 Adapting and Learning from Mistakes08:39 The Role of Check-Ins in Coaching11:34 Human Connection vs. Automation in Coaching14:32 Marketing Strategies and Client Engagement17:24 The Importance of Education and Prevention21:15 Future Aspirations in Coaching and Education

Apply to join AFM here00:00 The Power of Perspective04:11 Navigating Feedback and Client Expectations06:44 The Balance of Saying Yes and No12:13 Understanding Your Niche and Client Needs17:37 Taking Action Over Perfection25:34 The Importance of Experience in Coaching29:08 Simplifying Your Message and Offerings34:45 Embracing Live Content and Authenticity

Apply for AFM herecoaching, business, marketing, niche, online coaching, client acquisition, service design, social proof, give first approach, entrepreneurshipSummaryIn this episode, Emma Storey-Gordon discusses essential steps for new coaches starting their journey. She emphasizes the importance of defining a niche, creating an exceptional coaching service, and implementing effective marketing strategies. Emma shares insights on how to attract clients without resorting to cold outreach, advocating for a 'give first' approach to build relationships and trust with potential clients.TakeawaysDefine your niche and offering clearly.Be specific about who you help and what result they get.Your service should be designed around the people that you want to help.Good marketing will only sell once; you need an incredible service.Optimize your bio and have a good profile photo.Get consistent sharing that is entertaining and portrays your personality.Use a 'give first' approach to attract clients.Test your marketing and offers before launching.Attention is valuable; get people to give you their attention.Join AFM for tailored support in your coaching journey.TitlesKickstart Your Coaching CareerNailing Your Niche: The Key to SuccessSound bites"Define your niche and offering clearly.""Good marketing will only sell once.""Optimize your bio, have a good profile photo."Chapters00:00 Introduction to Starting a Coaching Business00:58 Defining Your Niche and Offering02:43 Building an Incredible Coaching Service05:36 Marketing Strategies for New Coaches

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Apply to join AFM hereIn this conversation, Emma Storey-Gordon and Jules discuss the often-taboo topic of money in the coaching industry. They explore the importance of financial success for coaches, the mindset shifts required to view oneself as a business owner rather than just self-employed, and the impact of community and surrounding oneself with successful individuals. They also touch on generational attitudes towards money, the importance of intentional spending, and the need to overcome limiting beliefs to achieve financial freedom.TakeawaysMost people want to be rich but hesitate to admit it.Caring about money doesn't make you a worse coach.Money can alleviate stress and solve problems.Self-employment offers more control than traditional jobs.Surrounding yourself with successful people is crucial.Generational mindsets can limit financial views.Intentional spending aligns with personal values.Treat your coaching as a serious business.Overcoming limiting beliefs is essential for growth.You are capable of achieving financial success.TitlesThe Money Talk: Why Coaches Should Embrace EarningsBreaking the Silence: Money in CoachingSound bites"I want to be rich.""You should care about profits.""Money can solve a lot of problems."Chapters00:00 Chewing the Fat: The Importance of Money in Coaching02:56 Breaking the Money Taboo: Why We Should Talk About Earnings05:37 The Security of Self-Employment vs. Traditional Employment08:43 Mindset Shifts: From Self-Employed to Business Owner11:21 Surrounding Yourself with Success: The Power of Community14:16 Generational Mindsets: How Upbringing Affects Financial Views17:07 Intentional Spending: Aligning Expenses with Values19:57 Taking Action: Building a Business Beyond Average22:30 Overcoming Limiting Beliefs: The Path to Financial Freedom