Claim OwnershipApplied Fitness Mentoring
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© Emma Storey -Gordon
Description
Helping fitness business impact more people.
Upgrade yourself,
Build your business,
& thrive by surrounding yourself with the right people.
Upgrade yourself,
Build your business,
& thrive by surrounding yourself with the right people.
243 Episodes
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Message me for the KPI workshop here00:00 Setting the Scene: A New Year in Cape Town02:46 The Power of Surrounding Yourself with Success05:30 Optimism and Resourcefulness in Business08:21 Key Performance Indicators for Success
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Apply to join AFM here00:00 Introduction to Lydia's Journey02:25 The Shift from Corporate to Coaching05:33 Defining Hustle vs. Hard Work08:16 Understanding Enough and Abundance10:47 Common Mental Blockers in Personal Growth14:01 The Impact of Thoughts on Reality16:43 The Role of Genetics in Happiness19:21 The Pursuit of Happiness and Satisfaction22:29 Overthinking and Its Effects28:43 Overcoming Overthinking: The Power of Presence32:35 Embracing the Present: Letting Go of Future Worries34:26 Facing Discomfort: The Human Experience37:10 Taking Ownership: The Role of Personal Responsibility40:42 Worrying About Others' Opinions: A Common Struggle45:03 The Illusion of Perception: How We View Ourselves51:47 Authenticity vs. Performative Vulnerability: Finding Balance54:53 Mindset Training: Unlocking Your Potential
Apply to join AFM here00:00 Embracing the New Year: Goals and Aspirations02:39 Moonshot Goals: Setting Audacious Targets05:17 Overcoming Fear: The Complexity of Big Moves08:25 Redefining Success: Work, Happiness, and Purpose11:13 The Power of Mindset: Breaking Limiting Beliefs13:53 Finding Joy in the Journey: Enjoying the Process17:07 Goal Setting: Beyond Numbers to a Rich Life19:58 The Influence of Environment: Social Norms and Expectations22:47 Confronting Financial Conversations: Value and Worth25:25 Taking Action: The Importance of Doing28:03 Worst Case Scenarios: Reducing Fear of Failure
Apply to join AFM here00:00 Navigating Perimenopause and Health Concerns03:24 The Journey from Hobby to Business Success14:20 Goal Setting and Self-Reflection22:00 Redefining Success and Work-Life Balance24:43 The Power of Fear and Motivation28:08 Understanding Wealth and Retirement Planning31:30 Creating Urgency in Goal Setting32:51 Learning from Fear and Discipline38:25 You Are Your Biggest Asset41:15 Flexibility in Business and Life45:16 The Importance of Reflection and Goal Achievement
Apply to join AFMTakeawaysToo many really, really, really fucking good coaches give up.They don't have the right support and unrealistic expectations.It's normal for a business to have highs and lows.Coaches feel like they're failing when it's just hard sometimes.The reality is that business is challenging.Support systems are crucial for coaches' success.Unrealistic expectations can lead to burnout.Understanding business realities is essential for coaches.Success in coaching requires resilience and adaptability.Coaching is a journey with ups and downs.
Apply to join here00:00 Introduction and Co-Working Insights03:13 Focus and Productivity Strategies05:56 Understanding ADHD and Productivity08:49 Coaching Attachment Styles11:47 Belief in Capability and Effort14:37 Navigating the Dip in Business17:58 Action vs. Overthinking20:54 Work-Life Balance and Boundaries23:54 Acceptance and Understanding in Relationships26:43 Social Media and Perceptions of Work29:56 Final Thoughts and Event Reflections
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Apply to join AFM hereWhatsapp Emma if you want to come to the meet up here
Apply to join AFM here00:00 Celebrating Life Changes and Personal Growth02:45 Navigating Business Challenges and Success05:19 The Importance of Balance in Life and Work08:10 Understanding Wealth and Financial Freedom11:03 The Reality of Hard Work and Sacrifice13:47 The Dichotomy of Life Choices16:44 Finding Your Own Path to Success22:06 Balancing Diet and Lifestyle Choices25:19 Maximizing Productivity and Focus27:02 Understanding Pricing and Value in Coaching34:19 The Importance of Specialization and Niche38:24 Creating a Positive Sales Experience
Chapters00:00 Mastermind Reflections and Productivity Strategies05:05 Understanding Money and Wealth Building11:19 Balancing Spending and Investing17:10 Cognitive Biases and Business Resilience20:33 The Evolution of Business Ideas22:01 Embracing Change and Adaptability25:15 The Importance of Niche Marketing28:56 Standing Out in a Saturated Market35:44 Taking Action Now: Overcoming Procrastination
Build financial freedom.01:46 The Importance of Financial Literacy07:11 Understanding Money Basics10:51 The Role of Inflation16:39 Debt Management and Financial Freedom22:22 Investing vs. Day Trading29:42 Building a Diverse Portfolio37:13 The Power of Compounding Interest
Apply to join AFM hereSeeking external validation and how that changes with age & experience. Recognising when ego is influencing your decision. Do you have to love all parts of your business? Women being more transparent and not feeling shame around discussing finance
Apply to join here00:00 Introduction to the AFM Business Accelerator01:53 Target Audience and Goals of the Accelerator04:10 Week 1: Defining Your Niche and Offer05:56 Week 2: Content Creation and Messaging08:09 Week 3: Lead Generation and Marketing Strategies09:16 Week 4: Sales Process and Confidence Building11:24 Addressing Common Concerns and Misconceptions21:53 Final Thoughts and Call to Action
Apply to join AFM here00:00 The Pros and Cons of Self-Employment07:01 Navigating the Challenges of Online Coaching13:42 The Importance of Personal Branding27:28 Embracing Your Unique Identity
Apply to join AFM herePeople engage with content in a non-linear way.Content consumption resembles a ping pong machine.Users may discover content through various platforms.Engagement can happen at different times and in different ways.It's difficult to identify the exact trigger for engagement.Research by Google highlights these consumption patterns.Audience engagement is multifaceted and complex.Content creators need to adapt to these behaviors.Understanding user journeys is crucial for marketing.Building a relationship with the audience is key.
Apply for AFM here00:00 Introduction and Personal Updates02:30 The Importance of Consistency in Launches03:36 Innovative Approaches to Launching New Programs06:36 Creating Excitement and Energy in Marketing10:19 The Impact of Branding and Presentation11:26 Navigating Follower Dynamics During Launches15:13 Leveraging Live Interactions for Engagement17:57 Content Strategy and Audience Connection20:40 Emotional Selling and Desired Outcomes23:12 Handling Objections and Creating FOMO25:44 The Power of Social Proof in Sales29:44 The Importance of Fun in Business30:42 Lessons Learned and Future Improvements
Apply to join AFM here00:00 Introduction and New Beginnings01:26 Insights from the Creators Retreat06:07 The Business of Brand Deals11:02 The Value of Creating Value15:50 Survivorship Bias in Content Creation19:53 Final Thoughts and Practical Tips
Join AFM here00:00 Navigating Self-Employment Challenges03:06 Building an Online Business: The Gym Floor Dilemma05:43 Taking Your Business Seriously08:34 Overcoming the Fear of Embarrassment in Business11:33 Quality vs. Quantity in Content Creation14:19 Outsourcing: What to Delegate and What to Keep17:22 The Responsibility of Business Ownership20:19 Creating a Sense of Community in Business
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