She Talks Business

Are you looking for a quantum leap?    This week we welcome our first guests for the Coach’s Corner season, Michelle Weger and Nabil Ould-Brahim. They are masters in automation, websites, and coding—and not only are they people that I coach, they actually provide some of their services to my clients.    Michelle and Nabil took a large leap of faith when it came to their business and being a couple who works together. They know firsthand that doing what makes you uncomfortable is the only way you will really get to see the change you desire, and how that discomfort allowed them to grow their business by 15x.    They share some fantastic insights and advice about what it truly means to be coachable and how it can be the “make it or break it” of being a successful business owner!     What’s in This Episode What your business should be bringing you  The timing of investing How coaching can change your revenue, if done right What it means to put in the work How coaching isn’t just a magic pill for your business   What To Do Next Visit lisalarter.com/e81 for all resources from this episode.

What to keep in mind if you are considering hiring a business coach     Welcome to the first episode of the new season of She Talks Business! Coaches Corner will be all about the clients I coach as we deconstruct their businesses to uncover their best practices and successes. But before we dive into these valuable interviews over the next several weeks, it’s important to know if you are ready for a coach or if you need a coach.    In this week’s episode, we will be digging deep into the questions you need to ask yourself before you consider getting a business coach, and I will also share the seven things my clients do that make them coachable.    So if you’re ready to really think about how you can invest in yourself and your business, then let’s get started!      What’s in This Episode Are you coachable?  Do you need a business coach?  What coachable people do Why a coach may be the best option for you  How can coaching help your business      What To Do Next Visit lisalarter.com/e80 for all resources from this episode.

How writing a valuable book will improve your status as a business owner   Books are symbols of thought leaders, experts, and even icons, but not everyone who writes a book is in the business of selling books. Sounds contradictory, doesn’t it? When you take the value you provide and turn it into a book, you are creating another level of value-based content, and this content can help you reach a whole new level of clients you wouldn’t have been able to reach before if you master your book marketing plan.   In the final episode of the Masterful Marketing season with Alan Weiss, we discuss the hard work behind writing a book and how it can change the value you bring to your market.    What’s in This Episode The challenge of writing a book proposal  A plan vs. a roadmap  Using your book for marketing  Information about Masterful Marketing   What To Do Next Visit lisalarter.com/e78 for all resources from this episode.  

How to master your book launch   After many weeks of writing, months of planning, and a masterful marketing strategy, we finally made it to the official launch of Masterful Marketing.    In the last season of She Talks Business, Alan and I discussed the art of writing a book, and now that we have launched Masterful Marketing, I think it is time to share with everyone the art behind marketing a book.   If you are thinking about writing a book, but don't know where to start with your marketing, this week's episode of She Talks Business is what you need to find the motivation for your strategy.     What’s in This Episode When to start planning your marketing.  The problem with a self published book How to successfully market a book  Marketing after the launch     What To Do Next Visit lisalarter.com/e77 for all resources from this episode.    

How to stop doubting yourself as a business owner.   Another week closer to the hard-copy launch of Masterful Marketing and another episode of “We Talk Business”!    Have you fallen victim to imposter syndrome and doubted your ability to create something of value?     It’s human to make mistakes, even as a business owner, but what will set you apart from others is your vulnerability and how you use it to grow. By vulnerable, I mean being able to admit you made a mistake and see it as an opportunity to receive feedback and grow.    This week Alan and I discuss how to stop doubting your abilities and how to start creating value. Let’s get started.    What’s in This Episode Charging by the value and not by the hour  Understanding someone’s business How to fight perfectionism  The 80% rule The lobster principle    What To Do Next Visit lisalarter.com/e76 for all resources from this episode.

Becoming consciously competent   Being aware of the value you can provide your customers is vital to the success of your business. You're most likely wondering why knowing the value and not just providing the value is important. When you fail to recognize the value you create, you will gloss over it and forget the significance of the results.   Alan Weiss is back for another episode as we discuss how being consciously competent can be used to create marketing that will grow your business. Grab your headphones, and let’s get started!     What’s in This Episode How our beliefs form our behaviour Imposter Syndrome How to recognize the value you are providing  Tangible vs. Intangible value  How to be consciously competent The supermarket principle The importance of options     What To Do Next Visit lisalarter.com/e75 for all resources from this episode.

Knowing the right questions to ask    Not all business is good business.    This is something every business owner has to figure out for themselves. It can be easy to fall into the trap of thinking that you need to be everything for everybody. It’s time to take a step back and ask yourself, “who is going to benefit the most from the value I can provide?” Once you can ask yourself that question and know the answer, you will know who the right buyer is and how to discern who is the wrong buyer for your business.    This week Alan joins us again as we discuss how to attract the right buyer for you. Let's get started!   What’s in This Episode How to choose the right buyer  Moving to a new market Knowing what questions to ask  How not to be all things to all people  Knowing who is the wrong buyer   What To Do Next Visit lisalarter.com/e74 for all resources from this episode.

How to attract the outcome you are looking for.   The basics of gravity are that it’s all about the pull and the law of attraction but how does this link back to marketing and your business? This was a question one of the participants from the last fireside chat had for Alan, so we thought we’d share his views behind his infamous saying.    You can’t just be one in a school of fish—you have to be different if you really want to see results. In this week’s episode, we dive deep and speak about how you can use marketing gravity to attract people with the value you can provide.      What’s in This Episode Passive vs assertive marketing How being assertive can get you what you want Gaining confidence in the art of creation  How do you use what you are learning  Becoming immune to criticism  Beating the barrier      Visit lisalarter.com/e73 for all resources from this episode.

How The Three R’s Play Into Your Marketing Strategy   I am going to be honest, I have never asked for a referral. I have received referrals and recommendations from amazing clients but I have never gone and asked for one. This is why Alan Weiss returns again this week to give us the rundown on how referrals are the platinum standard for getting short-term business.    We are in a world now of economic uncertainty but that doesn't mean it's time to slow down your marketing or any of your strategies. It's time to buckle down and get your marketing strategy ready to really move your business forward, and the 3 R's is a way you can find that new business you need to keep moving.    Grab your earphones, pens, and paper. Alan will be sharing with us just how to get those referrals and we will tell you why they are the best way to keep your business going.      What’s in This Episode Referrals as a free business strategy The mindset behind asking for a referral  Having the attitude to get through economic uncertainty The importance of online testimonials  Closing the loop after a referral The “win, win, win” behind a referral.     What To Do Next Join The Strategy Lab, Lisa’s insider entrepreneurial community that is learning, tackling, and coming together to support and challenge each other on all things business. Click here to get on the waitlist. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs and exclusive LIVE training. Join the conversation on Instagram, Facebook or LinkedIn and share your insights from the show.       Up Next Next week for episode 73, Alan Weiss returns as we continue to discuss some of our favourite topics from Masterful Marketing.   Visit lisalarter.com/e72 for all resources from this episode.

Trends Versus the Tried and True    Every time you sign onto social media, there is some sort of new trend to chase. But, before you dive into the next trend, ask yourself, “Is this really something that will benefit me and my brand?” How do you discern what marketing trends will be a waste of time and what tried and true practices will serve you well in the long run?   In this episode, Alan Weiss joins me as we prepare for the launch of Masterful Marketing. We’re talking all about where you should spend your time, marketing best practices, and the habits that are more effective than any passing trend.   You have a set amount of time and resources that you have available for marketing—don’t waste it on trends that won’t benefit your business.    What’s in This Episode The irony of marketing  Your marketing and your behaviour  The importance of consistency  Cognitive dissonance Creating valuable content Building your brand    What To Do Next Visit lisalarter.com/e71 for all resources from this episode.

The Art of Writing Books   And just like that, we have finished the second season of a Summer of Reading! In this final episode, you will be eavesdropping on a candid conversation between Alan Weiss and I about the art of writing books. (Care to guess just how many this incredible author has published? Listen to find out—I bet it’s more than you think!)    Not only has he written more books than anyone I know, but we are also about to launch our co-authored book, Masterful Marketing.    Alan has mastered the art of writing books and in this instalment, he shares some of his best strategies with us.     What’s in This Episode Why men finish more books than women  How to avoid analysis paralysis  The thoughts behind writing a book How to know if you should write a book with someone The strategy and tactics behind writing a book The importance of finding time to read      What To Do Next Visit lisalarter.com/e70 for all resources from this episode.

Solid Strategies for An Uncertain Economy    The timing of this week’s book, Right On the Money, was perfect. We are looking at yet another phase of economic uncertainty with inflation, the pending recession, and the fear that comes with it. This is the time to really understand how your strategy can help you not only weather the storm but how it can be the path leading you to the money.     When I first read this book, I referred to it as the “leaving money on the table book” because every page I read uncovered one more thing I'm doing to leave money on the table.    If you’re ready to pick up the money you’ve been unknowingly leaving behind, grab your headphones and let’s get strategizing.    What’s in This Episode How to be an object of interest  Asking the right questions  Best practices for your CRM and pipeline Planting seeds that will continue to blossom over and over Knowing what you need to measure Pricing right and not cutting yourself short   What To Do Next Visit lisalarter.com/e69 for all resources from this episode.

Increase profits with the right onboarding.   When I picked up Donna Weber’s book I knew I was in for a good one,  but I did not imagine it would be this good. Honestly, if I were to take the time and implement 100% of the onboarding processes she mentions in her book,Onboarding Matters, I could probably make another 500k a year in profits.    How?!   Well Donna mentions pretty early in the book that studies have shown that 53% of new clients will leave within the first three months… THREE MONTHS! That’s more than half of a company's new clientele… gone! But the question is why? And the answer is in Donna’s book.    If you're sitting there counting how many clients you may have lost in the first three months, this episode is for you. Donna shares some amazing insight on how slowing down and really digging deep could bring new life to your business.    Donna’s book is a must read and you cannot lose by listening to this week’s episode as she shares some amazing insights about onboarding the right way. Let’s dive in!      What’s in This Episode Slowing down your onboarding Building a relationships  Helping your clients see the path ahead  Your a la carte menu for your business services  Special snowflake syndrome and how to comeback from it Tailored vs. Customized roadmaps  Admitting to your mistakes      What To Do Next Visit lisalarter.com/e68 for all resources from this episode.    

Turning What You Know Into a Best-Seller    In this episode of She Talks Business, Rob Fitzpatick joins us to discuss his best-seller, Write Useful Books.   Have you always wanted to write a book, but have no idea what you would even write about? This is a common experience for entrepreneurs and business owners, and it was Rob’s experience too.   What he realized was that the best things he could write about were the things he knew how to do best, and the skills he was learning from scratch.   In episode 67, learn how a “how-to book” on sales changed the path of Rob’s career and brought him to write his very first book.    Rob now has $600k in royalties and so much rich insight—you don’t want to miss this episode. Let’s dive in!     What’s in This Episode Tips for taking negative feedback  Writing for reader empathy  The recommendation loop  Beta reader communities  Habits of people who write good books     What To Do Next Visit lisalarter.com/e67 for all resources from this episode.

The balance of spontaneity and structure   Have you ever found yourself stuck, when trying to imagine what you want the future to be? You can’t quite see beyond where you currently are. What did you do about it? This was a thought Tanya Dalton experienced that led her to writing her best-selling book, On Purpose.    When you think of the days where you feel the most empowered and creative, what did those days look like? What did and didn’t you get done? We have all been guilty of thinking that the only way we will reach our goals is by packing our days full of the steps we need to take to get to the finish line. Tanya Dalton joined me this week to break that myth.    Each day, Tanya will sit and decide what she wants to do that day, what tasks she wants to get done, and any milestones she wants to reach, but what helps her decide what needs to get done? The way she feels that day. Ready to take back your day and start to feel the power of spontaneity? Grab a seat, get out your task list, and let’s learn about the power of balancing flexibility with your commitments.    What’s in This Episode Mapping your thoughts  Your backpack of ideas and how to unpack it  Finding the courage to say no  Time blocking that works  How she wrote her book     What To Do Next Visit lisalarter.com/e66 for all resources from this episode.

How to become a creative troublemaker    Today we are kicking off another season of Summer of Reading! We are going to go through some of the best books I have read this year, and there is no better way to start this season than with Josh Linkner and his fantastic book, Big Little Breakthroughs.   As an entrepreneur, you are always looking for more ways to be innovative and stand out from the crowd. But where do you start? We often become so obsessed with where everyone else is that we stop focusing on where we are going.    It’s time to stop following the leader. You need to break it to fix it in your way! Get out your notepad and headphones; this episode will teach you how to become a creative troublemaker and discover a mindset that will push you to your best. Let’s get started!    What’s in This Episode Obsession of everyday innovators  How two minutes a day can change your mindset Idea jamming vs. brainstorming  A test kitchen for your ideas  Judo flipping How to use language to make ideas memorable to readers How to train your creativity     What To Do Next Visit lisalarter.com/e65 for all resources from this episode.

Scaling Without Failing, Million Dollar Advice    Can you believe we are wrapping up another season? I am so fortunate to have this opportunity to connect with so many inspirational women and to conclude this chapter, I have brought back into the studio our very own “Future Lisa Larter” –  Cass Bald! In this episode we asked our viewers to submit questions that they had and Cass turned  the mic on me to share just what those questions were (no pressure, right??).   Do you ever look at a successful business and think, “Of course they achieved so much, they have ____”? The truth is, there are a lot of wins and losses that occur before you see the finished product. One of the biggest hurdles entrepreneurs face is the internal discussions we have with ourselves to determine what we should or shouldn’t do and what our limitations actually are. Speaking from experience, it’s not all sunshine and rainbows; it was a lot of work.     It’s bittersweet to wrap up this season, but I am so excited for what’s to come. Let’s dive into the last conversation of Million Dollar Mindshare with the lovely Cass Bald by pressing that play button!     What’s in This Episode You don’t need to be “good at math”  to learn your numbers  Understanding your factory capacity  Becoming comfortable with charging what you’re worth  “Investing in where you are” versus “where you want to be” Scaling and maintaining a million dollar business  The importance of understanding “root causes” when problem solving     What To Do Next Visit lisalarter.com/e64 for all resources from this episode.

How To Get A “Yes” Without Meeting Criteria   I want you to pause for a moment and think back to when you were younger and ask yourself two questions. 1) What did you want to be when you grew up, and 2) Why did you choose that? There is a mindset most of us have that directs us to what we “can” and “can’t” do based on our circumstances.  My guest this week, Jereshia, has done what some people would consider “impossible”. As a woman of colour, she broke barriers by becoming a pipeline engineer and transitioned from there to owning a multi seven figure business!   Have you ever considered accepting or applying for an opportunity only to stop yourself because you felt you weren’t smart enough? Jereshia shares how these insecurities initially held her back, and without even having the experience or credentials to be eligible, still acquired the position! (You read that right! She did the impossible!). Listen in to find out what it was that helped her win in a situation where she didn’t think she could.     Let’s assume for a moment that you’ve accomplished everything you set out to do. What comes next? Do you feel fulfilled or do you find yourself wondering if there’s something more waiting for you? Achieving success does not mean that you can’t achieve more. Jereshia will be the first to tell you that after she became a well respected engineer she knew that  she wanted more out of life – and then she got it!   If you want more out of life too, then press pause on your day, and press play on this episode!     What’s in This Episode The importance of articulating your value  Overcoming self-made mental barriers Listening to boomerang ideas Recognizing patterns Leaving a corporate position to try something new Charging what you’re worth Discover your calling in life and become brave enough to answer it Unconscious competence     What To Do Next Visit lisalarter.com/e63 for all resources from this episode.

Do what you’re good at and let other people do the rest    Have you heard the phrase “Jack of all trades, master of none”? This is a very common mindset that a lot of business owners subconsciously have. You already wear a lot of hats in your company and when you add more than you should, it can actually prevent growth and longevity. That’s where my special guest this week, Mimi Dew, comes in. She and her team help entrepreneurs stay on track with their business and their goals.   One thing that I really admire about Mimi (aside from her Louis Vuitton bag) is how she and her husband built their business together. For a lot of people, assembling anything from Ikea with your spouse can add stress on your relationship. So how do you make a working relationship work on top of a marriage? Mimi and her husband have proved that this is entirely possible by recently celebrating their 30th anniversary!    Mimi is living proof that you decide your own destiny. Her journey shows that it doesn’t matter where you come from, you control where you’re going. If you are feeling “trapped” or “incapable” of greatness, then all you need to do is press play and discover for yourself what it takes to obtain it.     What’s in This Episode Finding success in business as a first generation immigrant Acquiring the “right people” for the “right job”  Fixed fees versus commissions Growing from poverty to sought-after professional Building a successful business as an entrepreneurial couple  The “Money Story”      What To Do Next Visit lisalarter.com/e62 for all resources from this episode.

Become a million dollar business by hiring a mentor   You’ve heard us talk about mentors on the podcast before and the value that they bring, but have you invested in one yourself? Perhaps you think that there are so many resources available that this is an unnecessary expense, but the truth is, what works for one entrepreneur does not necessarily work for another. Your journey is your own, and I share in this episode how my “first pick” mentor turned out to not be the one who helped me get to where I am today.    I know what you’re thinking, “Lisa, I listen to your podcast and I’m an avid reader. I don’t need a mentor” (Which is fantastic, thank you!).  In this episode I’m going to explain why that isn’t going to work out the way you think it should. The reason for that is because we read books to learn information instead of gaining insights that we can implement.   In this episode I want to help you realize that you’re not alone on your journey, there are many others who are not “there yet” either. You are an inspiration to others, whether you realize it or not. I’m ready to get started, and if you are too, press play and let’s do this!     What’s in This Episode Investing in tactics over strategy  Finding a mentor whose values align with yours Scarcity mindset vs. abundance mindset Change is uncomfortable but necessary for growth Assessing risk before investing big The one thing that is  holding you back in your business     What To Do Next Visit lisalarter.com/e61 for all resources from this episode.