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The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness applies to effective independent school marketing and administration. Co-hosts Aubrey Bursch and Tara Claeys conduct casual and meaningful conversations to help their listeners discover new strategies, tactics, ideas and tools for improving their school enrollment and retention, productivity, and overall happiness. Visit website
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In this episode of the Mindful School Marketing Podcast, we welcome Miriam Stein, founder of Saddlerock Strategies, to discuss effective enrollment strategies and organizational health for schools. Miriam shares her journey from teaching to admissions and consulting, highlighting her passion for helping schools thrive. The conversation dives into the Working Genius model, a workplace productivity tool designed to enhance team collaboration and efficiency by recognizing individual strengths and preferences. Miriam explains how understanding these dynamics can reduce burnout and improve morale among school staff. Tune in to learn practical insights on boosting team performance and fostering a healthier organizational environment.
In this episode of the Mindful School Marketing Podcast, join Aubrey and Tara as they bring you exclusive insights from the VAIS Advancement Institute in Staunton, Virginia. The conference featured an impressive array of speakers covering topics in development, marketing, and admissions, providing attendees with a broad spectrum of knowledge all tailored for school leaders. If you're an association or organization hosting a conference for school leaders, consider inviting the Mindful School Marketing Podcast to record an episode on site. Reach out to us for collaboration opportunities.
Join us in this episode of Mindful School Marketing as we delve into the world of visual storytelling with Helen Sachs, CEO and founder of Striking Media. From her beginnings at BBC Television Centre in London to her current role crafting impactful videos for local businesses and nonprofits in Northern Virginia, Helen brings a wealth of experience in videography and photography. In today's episode, we explore the secrets behind successful video content for independent schools, the importance of mindful planning, and the power of storytelling to emotionally connect with audiences.
In this episode of Mindful School Marketing, we are celebrating 3 years of this podcast and we are joined by Greg Angilly, the Head of School at Virginia Beach Friends School. Greg crafted a groundbreaking curriculum to empower middle and upper school students to delve into the complexities of the human brain and unlock the secrets to genuine happiness. With a deep-rooted belief that happiness can indeed be taught, Greg shares his enlightening insights with us today, offering a beacon of hope and inspiration for educators and students alike. Tune in as we explore the fascinating intersection of neuroscience and well-being, and discover how Greg's innovative approach is reshaping the landscape of education
In this episode delve into the art of authentic school marketing with guest Terry Dubow, Director of Communications and Story at Marin Montessori School. Tune in as we explore the importance of understanding parents' needs and fears in marketing strategies, emphasizing the value of showcasing faculty work and aligning with the school's values. Through practical examples and insightful discussions, we share effective ways to create genuine connections with the school community, offering valuable insights for school marketers striving to make a meaningful impact.
In this episode Mindful School Marketing. we’re joined by Liz Zweigle, Director of Marketing and Sales at TruthTree. With a background spanning nonprofit, university, and K-12 marketing, Liz brings a wealth of expertise to the table. In this episode, she demystifies digital marketing for schools, delving into online ads, AI-powered chatbots, and the ever-evolving landscape of digital outreach. Should schools outsource their digital marketing efforts or bring them in-house? Liz weighs the pros and cons, offering invaluable insights to navigate this crucial decision.
In this episode of Mindful School Marketing, we’re joined by Karl Boehm, a seasoned marketing strategist for independent schools. With over two decades of experience, Karl has propelled brands like John Hopkins and Westminster School to new heights. Now, he's sharing his expertise on social media auditing and its crucial role in school marketing. Join us as we delve into the importance of auditing, key elements to consider, and how it shapes a school's online presence and engagement.
Join us in this episode of Mindful School Marketing as we welcome Barb Doyle, the Director of Marketing and Communications at Renbrook School in West Hartford, Connecticut. With over twenty-five years of diverse experience in marketing, graphic design, operations, and leadership across education, healthcare, and publishing, Barb brings invaluable insights to the table. In our discussion, Barb shares her expertise on the intricacies of school website redesigns, shedding light on crucial factors such as timing, budgeting, and stakeholder engagement. From the importance of professional photo and video shoots to the meticulous planning and research involved, Barb's journey offers a comprehensive guide for schools navigating the digital landscape.
In this podcast episode, we welcome Peter Barron, who shares his insights after spending over 20 years serving independent schools. The conversation delves into reimagining the independent school business model, emphasizing the need for a sustainable and innovative approach. Peter highlights success stories from schools like Providence Country Day and Applewild School, showcasing transformative strategies such as acquisitions, tuition resets, and unique programs. The discussion extends to the importance of upskilling leaders and fostering a community of schools ready to embrace change, ultimately aiming to ensure the long-term success and growth of independent schools.
In this episode of Mindful School Marketing, we welcome Nat Saltonstall, Founder and Executive Director of SPARC, to discuss the strategic aspects of auxiliary programs in independent schools. Nat, with a background deeply rooted in independent education, shares his journey from teaching to directing summer programs and the eventual focus on SPARC. The conversation delves into the challenges faced by schools in terms of sustainability and revenue diversification, emphasizing the need for strategic thinking and effective leadership in auxiliary programs.
In this episode of Mindful School Marketing, we are joined by Angela Brown, Manager B2B Brand Strategy at NICHE, discussing recent surveys on K-12 parents and enrollment marketing trends. The parent survey reveals the surprising role of admission events and a reduced appetite for rising tuition costs. Angela emphasizes the continuous increase in the role of children in school choice and the need for schools to adapt their engagement strategies for prospective students. The discussion encourages a mindful approach to survey design and strategic planning for schools, urging professionals to prioritize self-care amidst their busy schedules.
In this episode of Mindful School Marketing, we dive into the significance of goal setting as we kick off the new year. We share our enthusiasm for planning, both on a personal level and for our school clients. Our discussion explores challenges school leaders face, the value of reflection, and the necessity of creating actionable plans. As we navigate through these topics, we hope to inspire you to approach goal setting with mindfulness and strategic intent.
In this episode of Mindful School Marketing, we are joined by Edit Barry, co-founder of E&A Collaborative. She discusses the intricacies of capital campaigns for educational institutions, emphasizing strategic planning and audience engagement. Edit highlights the role of a compelling case statement in connecting emotionally with donors. The conversation explores potential mistakes to avoid and the importance of viewing marketing as an investment. Edit also shares thoughts on mindfulness in understanding and connecting with the audience.
In this episode of Mindful School Marketing, we welcome Ed Hollinger, an experienced educational leader and consultant. Ed shares his extensive career journey and mission to help individuals and organizations operate at their best.
The discussion centers on strategies for navigating challenges in schools, including fostering versatility, leveraging strengths, self-care, and shifting conversations.
We explore the application of these strategies in marketing efforts, highlighting their positive impact on retention and enrollment. Ed's wisdom offers valuable guidance for educators and school leaders.
In this special episode on The Mindful School Marketing podcast, we embark on a behind-the-scenes glimpse into the 50th Virginia Association of Independent Schools (VAIS) annual conference. Held at the picturesque Benedictine Schools in Richmond, Virginia, this milestone event brought together over 400 educators, school leaders, and professionals to celebrate five decades of educational excellence. From discussions on foundational teaching principles to insights into financial literacy and threat assessment, the conference explored a diverse range of topics crucial to the evolving landscape of independent education. As the conference unfolded, it became not only a source of information but a celebration of passion, innovation, and the collective commitment to excellence in education.
In this episode of Mindful School Marketing, we are joined by Jill Goodman, a consultant with over 20 years of experience working with independent and private schools. The episode focuses on the topic of running successful meetings in educational institutions. Jill emphasizes the importance of having a clear purpose for meetings and structuring them efficiently with well-defined agendas. She discusses the significance of follow-up, action items, and the need to hold participants accountable for their commitments. Jill also highlights the role of mindfulness in leadership, emphasizing the importance of understanding and inspiring your team to achieve a shared vision.
In this episode, we’re excited to guide you through the intricacies of planning, executing, and following up on admission events for schools. We'll highlight the critical aspects of strategic planning, including choosing the event format (be it in-person or online), setting clear goals, and optimizing your promotional efforts. We also talk through the importance of creating a memorable experience for prospective families, leveraging students as guides, and applying the reciprocity principle when it comes to event giveaways.
In this episode, we're excited to have a conversation with Devin Donaldson, Director of Development and Communication at Aspire Afterschool Learning in Arlington, Virginia. With over 10 years of experience in marketing, communications, and data analysis, Devin brings a wealth of knowledge to Aspire Afterschool's fundraising strategy. Throughout our discussion, we dive deep into the world of fundraising and we explore the significance of peer-to-peer fundraising, along with providing valuable insights into engaging board members in fundraising initiatives. This episode is a must-listen for anyone involved in school or nonprofit fundraising, offering practical advice and guidance to enhance your efforts.
In this episode of Mindful School marketing, we explore experiential education and the profound impact it has on shaping young minds. We are thrilled to be joined by Todd Ormiston, a seasoned educator with 32 years of diverse experience, including teaching, coaching, admissions, and more. In a world often fixated on measurable outcomes, Todd unveils the power of storytelling and earned media in communicating the essence of experiential learning to both progressive and traditional education enthusiasts. Don't miss this enlightening conversation on the educational journey that goes beyond textbooks and tests to nurture young hearts and minds.
In a world where social media is essential for school communication, Stephanie Borges Folarin, Head of School at Wye River Upper School in Centreville MD, shares her secrets to managing it mindfully. On this week’s episode of The Mindful School Marketing Podcast, find out how Stephanie navigates the challenges that come with social media and the concept of mindfulness and its application in social media communication. We also cover learning how to effectively tailor social media content to cater to various generations and the necessity and benefits of establishing a comprehensive social media policy for schools.
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