PT Pintcast - Physical Therapy

Today’s episode digs into a huge question for PTs and healthcare entrepreneurs: What’s your value compared to the alternatives? Whether it’s AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and practical conversation about branding, pricing, value, and launching your business without overthinking.Featured Guests:???? Tony Maritato — Learn more on his YouTube: Learn Medicare Billing???? Dave Kittle — Watch his show: The Dave Kittle Show???? Host: Jimmy McKay — LinkedInConnect with PT Pintcast:???? Website: https://www.ptpintcast.com/ ???? Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 ???? Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc ???? YouTube: https://www.youtube.com/@PTPintcast ???? Instagram: https://www.instagram.com/ptpintcast ???? Twitter/X: https://x.com/PTPintcast ???? LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/

Will Butler is a physical therapist turned financial advisor on a mission to change healthcare by improving the lives of clinicians through financial education and planning.Episode TakeawaysA story of football and financial planningTypes of disability insurance A financial instrument reviews for perspective and confidence Money matters to all adultsThree QuestionsWho is someone the audience should follow to learn more about today’s topic? Instagram account - @disappointingaffirmations by Dave TarnowskiWhat is something the audience should take a look at if they want to take a deeper dive into some of the things we talked about today? Graham Stephan Youtube ChannelWhy should people care about this episode/topic? Of all things you replace, time is not one of those things. Parting Shot“When you engage a professional, respond to the professional even if you’re uncomfortable with the feedback you might receive.” - Will ButlerConnect with WillTwitter: @simplywillbInstagram: @financialphysioWebsite: FinancialPhysio.comListen to our previous episode with Andrew Tran on creating your physical therapy brand! PT Pintcast is brewed by:Practice Freedom UFor PT Owners who want to Treat Less, Earn More, and create the business you’ve always dreamed of. Take the Practice Quiz now to see where you stack up. Visit practicefreedomu.com.FYZICAL Therapy and Balance CentersDo you want to open a Physical Therapy Practice? Thinking about selling your practice?You should know this: on average, a private practice who joins the FYZICAL network grows more than 40%! If you’re ready to discover how the largest network of PT private practice owners are growing and adapting to industry changes, visit FYZICALFranchise.comCBDRX4U.comYOUR CBD Store - get the ABC’s of CBD at CBDRX4u.comJackson TherapyProviding awesome adventures in patient care for physical therapists who care about where they’re going! Look no further than JacksonTherapy.comMW TherapyAn EMR is to a Physical Therapist as a Hammer is to a Carpenter. You deserve to LOVE USING IT!It’s time for something better. It’s time for something customizable. That’s where MWTherapy comes in, take a demo of their amazing EMR now at MWTherapy.com where switching your EMR is easy!FIRST ROUND Owens Recovery ScienceYour single course for clinicians who want certification in Personalized Blood Flow Restriction Rehabilitation Training and the equipment YOU Need to apply it properly In your clinical practice. Find out where you can get certified NEXT at www.owensrecoveryscience.com. PARTING SHOTThe Academy of Orthopaedic Physical TherapyThe leaders in orthopedic PT are the academy OF orthopedic PT, orthoPT.org now with Current concepts of Orthopedic PT 5th edition.

This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild. Plus, why AI is already reshaping SEO and why PTs need to lean into being experts — not just practitioners.Takeaways:Why emotion beats credentials in PT marketing (and how to use both)What Kelly Clarkson’s fuzzy slipper segment teaches us about frictionless UXHow to become "the lift chair guy" and why it mattersWhy most EMRs are still built like it’s 2014“Slippery” > Smart — The new bar for your PT clinic’s customer experience

In this episode, the guys tackle the business side of physical therapy — what it really takes to build a content machine, how to handle patient pushback, and what role strategy plays in both marketing and patient communication. Plus, a real-world breakdown of a $350 cancellation fee situation that spirals into a full-on legal threat.Topics Covered:The “Ignite Lab” launch: what it is, who it’s forHow to price premium content services for PT orgsWhen to say no to low-leverage clientsShould your practice have a no-show fee?How to handle Google/Yelp threats without losing sleepStrategic delegation vs. burnout from doing it allConnect With Us:Website: PTPintcast.comInstagram: @PTPintcastSubscribe on Apple or Spotify

Susan Lukens speaks with Katie about LAMP Leadership and the APTA's Academy of Leadership and Innovation. You can learn more about this topics HERE:https://www.aptaali.org/page/LAMPCertificateProgramshttps://www.aptaali.org/

Episode Title: The GLP-1 Opportunity: PT Marketing That Actually ConvertsGuests: ????️ Dave Kittle ????️ Tony MaritatoTopics Covered:How GLP-1 meds are changing how patients think about healthcareWhy some PTs win on social and others fade outThe “voice vs. volume” debate in healthcare contentCash-pay psychology and the importance of pricing for commitmentUsing ChatGPT and copywriting tactics from Ogilvy & Hermozi

In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for healthcare providers. If you’ve ever struggled with raising your rates, justifying your value, or leveraging media — this one is for you.We dig into:???? The real reason you’re underpaid (hint: it’s not insurance)???? How to legally record patient sessions and monetize them long-term???? The psychology of pricing (and why 20% is too low to matter)???? How to set rates without guilt — and communicate them clearly????️ Why “medical necessity” might be holding your business back???? Mic Drop Quote:“I don’t know how to hit half a home run. Half a home run is a pop-out to second base.”????‍⚕️ Perfect For:Private practice ownersPhysical therapistsRehab cliniciansHealthcare entrepreneursAnyone tired of undercharging

Jimmy McKay and Katie Sutton speak with David Fathalikhani, live from APTA's Future of Rehab Therapy Summit.

Physical therapists: tired of “spray and pray” marketing? In this episode, we break down real-world, trackable strategies for local clinic marketing — including a $3/day Facebook ad campaign that generated 3 million views and real patient leads. No fluff, no boosting — just data-backed, practical tips you can implement today.???? Whether you're a clinic owner or a solo PT, this episode will help you understand:How to transition from organic to paid content without losing your voiceWhat actually matters in local Facebook ads (hint: not fancy graphics)How to measure ad performance without expensive toolsWhy authenticity always wins in health content

PTs — ready to make more money without burning out in the clinic?In this week’s “Six Pack” episode, Jimmy and Tony drop the 6 best side hustles for physical therapists in 2026.They break down what each hustle is, how to start it, how much it costs, and how much you can actually make:???? Teleconsulting + RTM (recurring online revenue)???? Corporate Mobility Partnerships (B2B contracts)????️‍♂️ Local Performance Pop-Ups (fun, profitable community events)⚡ Performance Coaching for High Performers (monthly retainers)Whether you’re side-hustling for freedom or future-proofing your career, this episode gives you actionable ideas you can start this month.???? The PT Breakfast Club is your weekly live show for business-savvy healthcare pros who want to build smarter clinics, stronger brands, and better lives.

PT Breakfast Club 10/23

PT Breakfast Club 10/21

Russ Burns: Live at APTA's Future of Rehab Therapy Summit

Sanaz Holcomb and Shannon Simpson: Live at APTA's Future of Rehab Therapy Summit

PT Breakfast Club 10/16

PT Breakfast Club 10/14

Angela Diaz: Live at APTA's Future of Rehab Therapy Summit

Steal This Strategy - The Athletic Club

PT Breakfast Club 10/7

Tracy Gannon: Live at APTA's Future of Rehab Therapy Summit