PT Pintcast - Physical Therapy

Clinic owners and physical therapists — this one’s a wake-up call. Jimmy dives into why 76% of referrals never start PT care and how friction at every stage of the funnel — forms, phone tag, poor UX — drives patients away. You’ll also hear how concierge PT is changing expectations, why Netflix would never make you fax, and the real fixes every clinic can implement to stop the bleeding.What You’ll Learn:Where patients are dropping off — and whyWhy your intake form is probably working against youHow self-referral is flipping traditional marketingConcierge PT pricing and perception shiftsFixes that scale without hurting patient trustSponsors:Pre-Roll: Brooks IHL → https://www.brooksihl.orgMid-Roll: EMPOWER EMR → https://www.empoweremr.comPre-Parting: U.S. Physical Therapy → https://www.usph.comPSA: Go Baby Go → Support mobility for kids: [Link Placeholder]Subscribe & Follow:Apple → https://apple.co/3IP8U0OSpotify → https://open.spotify.com/show/3LmMUT64yrUc2iGo9EmafcWebsite → https://www.ptpintcast.com/

Why are PTs so bad at keeping patients long-term? And why do most clinic owners burn out before they break through? Dr. Danny Matta returns to the show with real talk for rehab entrepreneurs who want more than just insurance-based care.In this no-fluff conversation, Danny breaks down:The #1 KPI every clinic owner should obsess overWhy most PTs sabotage evaluations without realizing itHow to shift from reactive rehab to proactive, lifestyle-based careHis honest story of scaling too fast — and almost losing it allThe power of asking patients what they really want nextThis is for any PT who’s burned out, scaling up, or ready to stop making the same mistakes.⏱️ Timestamps / YouTube Chapters00:00 – Intro02:13 – How Danny found purpose again after burnout06:51 – Why most PTs suck at evaluating patients12:34 – Lifetime patient value: what most clinics miss17:02 – The ONE KPI to track: continuity percentage22:45 – Scaling too fast: how Danny almost lost his clinic28:19 – Selling wellness, performance, and lifestyle services35:10 – How to market to returning patients41:25 – Burnout reset routines47:00 – Legacy advice + “Climb the right mountain”54:00 – Parting Shot: Your perfect week starts with this???? Guest Links + Resources???? Danny Matta’s Book: “Fuck Insurance”???? PT Biz Accelerator???? Danny Matta on YouTube

Live selling. Retail revenue. Trust-based care delivery. In this episode of PT Breakfast Club, Jimmy, Dave, and Tony explain how PTs can tap into rising demand for elder care and retail-style revenue streams. Learn how to position your clinic as a trusted resource—not just for therapy, but for products, caregivers, and lifestyle support.What You’ll LearnHow to generate $5K in 3 days using value-stacked offersWhy PT clinics should sell like optometrists and bike shopsThe “unlicensed companion” model that’s disrupting elder careDrop-shipping and affiliate sales: passive income from trustHow to create real value outside the insurance modelHosts ???? Jimmy McKay – PT Pintcast ???? Dave Kittle – The Dave Kittle Show ???? Tony Maritato – MedicareBilling

Episode Title: Marketing Doesn’t Work! (Until You Understand the Customer Journey)Series: PT PintcastGuest: Andrea Tager, Fractional Marketing Leader | LinkedIn: linkedin.com/in/andreatagercheneyHost: Jimmy McKay | ptpintcast.comWhat You’ll Learn:Why marketing fails when it doesn’t match real buyer behaviorThe problem with “patchwork” brandingWhy Apple’s marketing works and yours doesn’t (yet)How to fix mushy positioning statementsThe power of speaking directly to your ideal audienceWhy motion ≠ progress[00:00:00] Why “Marketing Doesn’t Work” (and who this is for)[00:04:12] Sales process vs. the real customer journey[00:08:33] Invisible decision-making: Reddit, Yelp, and 3am Google[00:12:10] Random acts of marketing = random results[00:16:40] Tactics vs. Strategy: The content trap[00:23:18] What branding really means (and what it doesn’t)[00:29:10] Patchwork marketing gets patchwork results[00:36:05] Apple’s Mac vs. PC ads: A lesson in clarity[00:42:55] Messaging mistakes clinics make[00:49:00] Game time: Mushy or Mighty (live feedback)[00:54:00] Andrea’s parting advice for clinic owners[00:57:00] What’s next on PT PintcastNotable Quotes:“You’re not Apple. Yet.”“Marketing without strategy is just expensive noise.”“You’re not pizza — you don’t need to please everyone.”“Motion without direction is just a monkey humping a football.”

???? Throwback episode! This conversation with Jimmy McKay, PT, DPT was originally recorded in 2022, and we’re bringing it back as part of our 10-year anniversary celebration of the Everything PT Podcast.In this classic interview, Jimmy — the creator and host of PT Pintcast — takes us behind the scenes of his unique path from radio DJ to physical therapist, and how he used communication, content, and a pint of beer to create one of the most influential brands in physical therapy.???? What you’ll learn:How Jimmy transitioned from rock radio to PT schoolThe origin story of PT PintcastWhy communication matters more than credentials in PTHow podcasting can grow your career, clinic, or impactWhat to do with imposter syndrome (hint: keep going)

In this episode of PT Breakfast Club, the team gets into the weeds of modern clinic operations — from pricing dilemmas and payer limitations to creative ways to scale without hiring. Topics range from Medicare regulations and concierge models to hilarious but real tactics like dry needling for dogs and influencer-style job posts.Topics include:The truth behind “booked but broke” clinicsGrowing revenue with leverage (not headcount)What PTs need to understand about their contract with insuranceHow to ethically add premium services in a Medicare modelMemberships, marketing hacks, and maximizing each patient hourParody, content creation, and why your funniest idea might be your best adFeatured Segments:Mailbag: “Why am I busy but still broke?”“Martha” and Medicare: The ethics of add-on feesMarketing that doesn’t feel like marketingCreative ways PTs are monetizing beyond the clinicMentioned in this episode:Dry Needling for Dogs™ (it’s fake… or is it?)RTM, telehealth, and weekend visit pricingLinkedIn as a job-market weaponChronic Pain Candles (yes, again)

Pelvic health physical therapist Faith Stokes brings the ???? in this candid conversation on treating the misunderstood — from Hard Flaccid Syndrome to trauma-informed care. She shares her unique journey from reptile medicine to healthcare, her CSM 2025 talk, and how she handles the hard cases with heart and humility.In this episode:Her journey from snake handler to pelvic health PTWhat PTs need to understand about Hard Flaccid SyndromeWhy mentorship isn’t always formalClinical reasoning when you don’t have all the answersUsing compassion when the textbooks failHow to grow as a communicator, even when you miss the markFeatured at CSM 2025: ???? “It’s Not That Hard: Clinical Reasoning in the Management of Hard Flaccid Syndrome”

Guest: Phil McKelvy, DPTTopics: Parkinson’s care without neuro certs, RTM implementation, digital health, and balancing clinical work with creative PT projects.What you’ll learn:Why intensity matters more than certifications in Parkinson’s careFree tools to treat movement disorders without overwhelming your practiceThe truth about RTM: what it is, how to do it, and why it’s here to stayHow to think differently about burnout, energy, and filling your cup in PTWhy APTA isn’t just about CEUs — it’s about connectionResources Mentioned:Rogue Physical Therapy YouTubePower for Parkinson’sMatt Jurek on RTMPrompt EMR, Orva HealthOne More Wave - Adaptive Surf TherapyPhil’s Contact:PhilMcKelvy@gmail.comLinkedIn: Philip McKelveyInstagram: @philmckelvey.dpt

This episode dives into the collision of physical therapy, content strategy, and the booming wellness economy. Jimmy and Dave discuss:Why most PT associations are too slow to actHow red light therapy, cold plunges, and saunas are shifting public perceptionWhat PT clinics can learn from gyms, influencers, and high-ticket brandsThe 3-circle model for non-dues revenue and media expansionWhy cash-based clinics win the speed gameHow Gen Z is shaping the new “maximalist” health economy???? Resources Mentioned:Dave Kittle’s PracticeMcKinsey Future of Wellness ReportPT Pintcast YouTube Channel???? Subscribe, share, and leave a review to support the show.

What if you never had to "recruit" again? In this episode of PT Pintcast, Will Humphreys shares how physical therapy clinic owners can build teams through connection, vision, and emotion — not just job postings. You’ll learn how to write job ads that feel like love letters, how to use intentional friction to filter out bad fits, and why creating safety is your most powerful leadership tool.About the Guest:Will Humphreys is a PT, entrepreneur, author, and founder of Freedom Through Profits, where he helps practice owners grow profitable businesses they love. He previously built and exited a successful clinic group and now teaches others how to scale with systems, purpose, and heart.Will's Ultimate PT OT SLP Summit: https://www.summit.virtualrockstar.com/What You’ll Learn:Why hiring isn’t a numbers game — it’s a connection gameThe neuroscience of storytelling in businessHow to lead with authenticity and build loyaltyTools to create an emotional brand that stands out in PTLinks + Mentions:???? Will Humphreys on YouTube: https://www.youtube.com/@willhumphreys???? Reach out to Will: https://freedomthroughprofits.com???? More from PT Pintcast: https://www.ptpintcast.com???? Get Will’s Free Hiring Email Template: https://freedomthroughprofits.com/hiring-letter???? Book Mention: Start With Why by Simon Sinek

Today’s PT Breakfast Club serves up fake ads and real strategy.From a podcast started with $80 and a mic in a PT school bedroom — we now outrank million-dollar marketing departments. Why? Consistency. Vision. Showing up.In this episode:???? How to rethink continuing ed as a Combine model???? Why your CEU program should just partner with MedBridge???? Red Bull isn’t an energy drink brand — and neither are you???? The McDonald's SMS review tactic that clinics should steal???? Fake ads with real lessons — CordyCluck™ & CPTGPT™This one hits hard, gets weird, and ends on a chicken.

This episode goes deep with Logan from Blue Rose Physical Therapy and Blue Rose Running on why ROI should stand for Return on Impact, not investment.We break down the truth about running injuries, the psychology behind pain, and why trust is the #1 clinical skill PT school barely teaches.Plus — our segment “Run It or Rethink It,” where we tackle stretching, shoe mileage, gait analysis, and more.

PTs talk about business education like it’s Bigfoot — everyone says it exists, nobody has actually seen it. So Jimmy McKay and David Fathalikhani decided to stop waiting for someone else to build it.In this episode, they break down the creation of the first crowd-sourced, free MBA-style curriculum for physical therapists, launching January 1, 2026.You’ll hear:How one LinkedIn post attracted dozens of volunteer instructorsWhy PTs struggle with business (fear, uncertainty, no roadmap)How the year-long curriculum is structured (monthly themes + weekly micro-lessons)Why finance, operations, leadership, culture, law, and real estate must be part of PT educationWhat PTs can finally learn that DPT programs never had time to teachHow the entire project stays free and open to the professionWhether you’re launching a cash practice, growing a clinic, or just want to understand the business of healthcare, this is the foundation for everything that comes next.

Jimmy, Tony, and Dave dive into the real business of being a creator in healthcare. From product video rates to licensing fees, unfiltered insight flows in this wide-ranging conversation built to empower clinicians to price fairly, think like entrepreneurs, and show up with confidence.???? Topics Covered:How Tony Maritato monetizes product videos ethicallyPricing structures: "good, fast, cheap — pick two"The psychology of perceived value in clinical and content workLive selling, platform reach, and licensing rightsBuilding systems to automate brand outreach repliesWhy PTs are primed to succeed in the creator economyReal examples from their own businesses and side hustles????️ Hosts & Guests:Jimmy McKay, PT, DPT — LinkedIn | PTPintcast.comTony Maritato — Learn Medicare Billing YouTubeDave Kittle — The Dave Kittle Show YouTube???? Subscribe & Follow???? Apple Podcasts???? Spotify???? YouTube???? Instagram???? Twitter/X???? Website

This was supposed to be PT Book Club.Instead, Jimmy and The ED DPT rebuilt healthcare from scratch.In this episode:Why adult hospitals feel terribleWhy kids’ hospitals feel amazingHow Man Cave Health gets thousands of men screenedThe power of designing for humans, not checklistsWhy PT events need new names (no more “conclaves”)The case for Mega TicketsCommunicating your value without feeling grossOne of the best tangent episodes we’ve ever had.????️ Guest: Rebekah Griffith, The ED DPThttps://theeddpt.com/

The “Best Fake PT on LinkedIn” is back.Hunter McWhorter joins us to talk messaging, longevity, branding, wellness, collaboration, and why PTs are standing in front of a trillion-dollar wave without a surfboard.You’ll hear:• Why gyms are quietly eating PT’s lunch• What Farmer’s Dog can teach PTs about messaging• Why clear communication = survival in 2026• Why PT desperately needs more outsiders• Supplements, stigma & hot takes• Collaboration > competitionPlus:Sponsor shoutouts from Brooks IHL (Residencies/Fellowships) and Empower EMR, and a PSA for Team Gleason.Share with a colleague who needs better messaging in their life.

Guest: Jason CraigOrganization: Global Community Health VolunteersJason shares his 15-year journey running interdisciplinary global health trips for physical therapy, pre-med, and nursing students. From the first trip to Costa Rica shot on a camcorder, to this year's 26-student PT cohort in Guatemala, this episode is about impact, storytelling, and what it really means to serve communities abroad — and why students (and donors) keep coming back.Topics Covered:The birth of Global Community Health VolunteersHow service trips are structured and fundedAdvice for students who want to goFundraising lessons learned (ditch the bake sales)Why content matters — and how to tell stories that stickSupport the Mission: → Donate via Zeffy (no fees) → Follow Jason Craig for updates and stories → Reach out if your organization wants to get involvedSubscribe to PT Pintcast: Apple | Spotify | YouTube

Episode Summary:The physical therapy profession is facing a perfect storm: DOE loan limitations, rising automation, and an identity vacuum. In this episode, Jimmy McKay and guests pull no punches, calling out broken models and offering an inspired, action-oriented vision for creators, clinicians, and associations alike.Whether you’re running a clinic, building a brand, or looking for more meaning — this is your reminder: you are not just a biller. You are a builder.Takeaways:Loan caps ≠ death sentence. They might be the wakeup call PT needed.Creators are businesses now — and therapists can be both.Why risk reversal and "results in advance" is the most powerful offer you can make.How to build a $12K content machine in a single day.“People don’t buy because they’re afraid to fail again.” How to flip that.Shoutouts:Will Boyd, Dana, David Rouen, Drew (the A+ shooter ????), and every creator thinking bigger than a 9-5.

If you’ve ever wondered whether you’re making the right financial moves as a clinician, this episode is your playbook.Will Butler, PT turned financial advisor, breaks down the real-world money lessons every therapist wishes they learned in school—from disability insurance to income protection to keeping more of the money you work hard to earn.Will’s mission is simple: help clinicians build financial confidence so they can build better careers and better lives.In this episode, we cover:How football shaped Will’s approach to financial planningWhat every clinician must know about disability insuranceKey financial tools that protect your income and reduce stressWhy financial literacy matters for every adult (and especially PTs)Why this conversation matters:You can replace a job. You can replace money.You can’t replace time.Smart financial decisions buy back your freedom.Follow:@disappointingaffirmations — Dave Tarnowski’s satirical mental-health insightsDeep Dive:Graham Stephan’s YouTube channel for approachable personal finance content“When you engage a professional, respond to the professional—even if you’re uncomfortable with the feedback you might receive.” — Will Butler

Guest:Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare BillingIn This Episode:Tony and Jimmy break down the real reasons PT content flops (and how to fix it).Why creating content that’s useful always wins over “content that’s hard to make.”How one YouTube video brought in 11,000 views without paid promotion.Why PT student loans might need to be capped — and what that means for the profession.The “Three Doors” strategy to turn strangers into patients, students, and superfans.Links & Resources:???? Tony’s YouTube Channel: Learn Medicare Billing???? Dave Kittle’s Channel: The Dave Kittle Show????️ Subscribe to PT Pintcast:Apple PodcastsSpotifyYouTubeConnect With Us:???? PTPintcast.com???? Instagram???? Twitter / X???? LinkedIn - Jimmy McKay