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Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy & consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challenge
Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions.
Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.
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Jesse Redniss has been engaging audiences by the millions for years. From his days in TV, at TimeWarner, through his agency partner Gary Vee and even today, his passion for better consumer experience sis real. As founder of Qonsent.com he's doubling down on helping brands tackle consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email is one of the most impactful channels used in relationship marketing. When viewing email's impact with other channels you can get a great overview of your impact on audience action. In this short episode we reveal some of thew North American email benchmarks across Cheetah Digital's enterprise client base.
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That's what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.
Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where financial product marketers need to focus to stay relevant with consumers and shows the gaps in their relationship marketing strategies. Here are a few stats that should hit home hard for Finserve marketers.
Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, sms and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers... and what to do about them.
The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy.
Earth Month takes center stage as marketers reveal brand values in eco-awareness, sustainability, & planet-saving campaigns, including email layouts in every shade of green. KLM Airlines brings zero-party data onboard with a destination wishlist for more personalized and enhanced customer relationships.
Let the seasonal shift roll in as marketers latch onto April Fools momentum and all things "sunny spring break" with sales, campaigns, and Walking To Work Day. The Container Store activates its digital transformation by launching a new app with an extensive loyalty program.
March saw some awesome post-purchase drip email campaigns, more personalized emails, and Mario Cart gets a shoutout. This, plus other marketing highlights for creative & strategic inspiration.
Chris Muscutt is the Head of MarTech at Pepsi Co, as well as the former Chief Product Officer of MarTech at Shell, and a long-time customer of Cheetah Digital's Experiences product. Tim Glomb sits Chris down in a London WeWork to discuss some of his advice for those that are using marketing technology to power their relationship marketing strategies. Chris has a great perspective on zero- and first-party data uses buzzwords that are meaningless, and examples of how to build great customer engagement and harness that data across brands in a global portfolio.
Each week Cheetah Digital scours the web for the best email, SMS, and marketing campaigns to bring you quick coverage of digital marketing highlights, trends, and news. This episode includes Twos-Day spending 24 hours in the hot spotlight of fame, building anticipation with targeted teasers and strong pushes around global celebrations and U.S. National holidays.
Facebook’s stock dives 25% in one day, the largest valuation drop in the history of the market which coincides with months of strong marketing efforts & hype around the Metaverse. Rich and Tim break down why Facebook fumbles in the market, while simultaneously Meta amps full steam ahead distracting audiences with the glimmer of their shiny new product.
The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we preview our upcoming webinar with Cambridge Analytica whistleblower Christopher Wylie on Feb 16th, 2022. Chris sparked an outrage when he revealed the nefarious data dealings at Cambridge Analytica using Facebook user data and that has led to numerous law and watchdog groups trying to ensure it doesn't happen again. Hear Chris's thoughts, based on his deep knowledge of Facebook data, in the upcoming webinar. Link to register in the Resources section.
The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we dig into what experiences might look like in the world of virtual reality.
In this "Trending Now" edition for the 3rd week of January 2022 we break down 4 awesome, personalized email campaigns from Ulta Beauty, Ensembl, Sherwin-Williams and United Airlines. We also showcase a great abandoned cart engagement using images in an MMS to help close the sale. We hope this inspires you on your relationship marketing journey.
The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we dig into the big players that are shaping the future such as Meta, Google and Microsoft along with their initial offerings for consumers entering the virtual world.
In this "Trending Now" edition, we break down the best holiday email, sms and in-app marketing campaigns of 2021. We have over 50 examples of how brands got creative to drive sales. We also break down when these holiday trends launched over 3 months leading up to the end of the year. Enjoy.
Our "Trending Now" segments break down the week's best marketing campaigns across email, sms, in-app, wallet and personalization efforts from brands across the globe. We scour the web bringing you inspiration and best practices and tee them up for you in less than 5 minutes. Enjoy this week's picks.
Each week the Strategic Services team here at Cheetah Digital scour the web for the best email, sms and marketing campaigns... so you don't have to! This week we break down some of the best holiday email and sms campaigns utilizing animation and motion as well as 12 days of deals themes and flash sale incentives. Hopefully you find these inspiring for your own marketing efforts.
Mike is currently the CEO of REACH and will share his vision for what customer engagement really needs to be successful today and in the future, all based on his amazing experience helping shape some of the most successful programs ever launched.
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