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'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
509 Episodes
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Scott and Eben discuss Thanksgiving and Black Friday, two days jam packed with sports of all sorts. They talk about Amazon’s growing sports ambitions, the NFL vs. college football, and more.
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`Scott and Eben talk about changes underway at Spanish soccer giant Real Madrid, which is trying to keep the fan-controlled structure it has had since 1902, while simultaneously raising hundreds of millions of dollars. They also talk about a Sportico story exploring UMass football’s FBS tenure.
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Scott and Eben discuss the NFL players union’s annual report card, which has drawn the ire of the league and its owners. They also talk about latest in the WNBA negotiations, Steve Cohen’s Sphere selloff, and James Franklin’s new college football gig.
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Scott and Eben discuss Steph Curry’s surprise split from Under Armour. They also talk about two big changes at MLS, an existential crisis for NWSL, and the latest in the Big Ten’s proposed $2+ billion loan from a California pension fund.
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Scott speaks with Gavin Kaysen and Bri Rosas of KZ Provisioning about the company’s original story with the Minnesota Wild, untapped potential in athlete nutrition, and the level of personalization needed to maximize performance from the sports world’s biggest stars.
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Scott and Eben celebrate their 500th Sporticast episode. They discuss president Donald Trump’s visit to the Commanders, a viral market stunt gone wrong, and more sports betting scandals.
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Scott and Eben tell stories from the latest Invest in Sports event in New York. They also talk about Fairleigh Dickinson University’s decision to add men’s fencing to make more money.
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Scott and Eben discuss the end of the World Series, on of the most dramatic in recent memory, and the shift toward baseball’s looming labor battle. They also talk about ESPN vs. YouTubeTV, the latest major carriage fight in sports media.
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Scott and Eben talk about the other side of the World Series—the Toronto Blue Jays—who are part of a much larger Canadian tech/internet/sports conglomerate. They also talk about athlete nutrition, sideline seating, and Jim Dolan’s many salaries.
2:25 – Let’s talk about the Blue Jays
6:12 – Eben’s Ohtani x Blue Jays story
10:10 – Eben’s nostalgia theory
21:00 – Players and their eating habits
23:16 – Scott on player chairs
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Scott and Eben debate all sides of the latest NBA betting scandal, unveiled by the FBI late last week. They also talk about the World Series and the college football coaching carousel.
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Scott and Eben speak with Stan Kasten, the president and CEO of the Los Angeles Dodgers. They talk about Shohei Ohtani’s superlative performance, the team’s run toward another World Series title, and how the business of the Dodgers has grown in recent years.
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Scott and Eben break down the start of the NBA season, including some major changes on the media side, and a new all-time highest earner. They also talk about Shohei Ohtani’s superlative performance, and a new plan to save college soccer.
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Scott and Eben speak with Kurt Badenhausen, Sportico’s valuations guru, about his latest NBA rankings. They discuss the business of the Warriors, Clippers and Knicks; the NBA’s international opportunity; a shift towards an NFL-style model; the economics of new arenas; and more.
1:00 – Kurt’s opening takes
6:00 – International opportunity
6:57 – The China question
17:57 – Scott prediction
19:46 – Clippers
24:40 – Thunder
28:57 – Start of the rapid fires…
32:37 – Who is more superlative?
33:24 – The “classic question”
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Scott and Eben discuss the rush of college football buyouts, including Penn State paying James Franklin about $50 million to leave Happy Valley. They also talk NWSL commissioner Jessica Berman’s new contract, and the MLB playoff latest.
0:37 – James Franklin
4:50 – Other schools
5:40 – College sports is skittish
11:50 – Scott q on pension funds (Carol this might be a good segment for a clip)
16:10 – Jess Berman new deal
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The WNBA Finals have garnered record ratings, even with a lot of attention focused on the ongoing negotiations and conversation between commissioner Cathy Engelbert and top players, including Napheesa Collier. Just Women’s Sports founder Haley Rosen joined Scott and Jacob to discuss both storylines.
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Scott and Eben discuss Connor McDavid’s two-year, $25 million extension to stay in Edmonton. They also talk about Gavin McKenna, college sports private equity, the MLB playoffs, and the latest drama in the WNBA labor fight.
0:57 – Connor deal details
6:17 – Salary cap jumps
18:35 – Learfield-style deals
19:20 – Scott’s endowment q
27:51 – WNBA labor drama
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Scott and Eben are joined by Sportico valuations expert Kurt Badenhausen to talk about the NHL’s rise, labor peace, new media deals, international opportunities and the marketability of the NHL’s biggest stars.
1:10 – NHL vs. MLB and text message
5:06 – Let’s talk Florida Panthers
9:15 – Local media disruption
12:35 – International opportunities
16:30 – Hockey culture shies away from marketing
19:30 – Who is the third most recognizable NHL player???
27:49 –Quick talk about Arizona. Then, will the NHL return there??
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Scott and Eben discuss the collapse of the New York Mets’ 2025 season, which ended with a $342 million roster failing to make the playoffs. They also talk about owner guarantees, the Ryder Cup and new investors in Angel City FC.
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Former NFLPA head DeMaurice Smith joins the Sporticast podcast to discuss his views on the world’s richest sports league. He talks about the NFL’s antitrust exemption, a potential long-term threat from college football, and a theory on why women’s unions seem to be making more progress than their male counterparts.
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Scott and Eben speak about the Los Angeles Dodgers hitting a big commercial milestone. They also talk about the economics of The Sphere in Las Vegas, and changes in college hockey.
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