Sports Marketing Podcast Powered by Fanbase

Scott McClymont is Kilmarnock's Head of Media, a role which as you'd expect in Scottish football encompasses everything and anything across the football club. The club have had a tough time on the pitch in recent times, suffering relegation in the 2020/21 season, but that hasn't stopped their media output from being up there with the best in the country. He walks through his role, from setting the strategy and putting it into action. 

The running joke on the podcast is it's difficult to record one without mentioning Motherwell, so it's time to dig a bit deeper into the club by speaking to Senior Producer, Laura Brannan. Laura walks us through the video production process, including the recording and editing equipment the club uses, and the pillars they keep in mind whenever they come to create new content. 

Neil Coleman is NIFL's Head of Marketing and Communications and he spoke all about how the league body serves and supports its member clubs. The league has achieved great growth over the past few seasons, both commercially and attendance/interest-wise, and Neil walks through what's been done to get to that point in time, and what's coming next from the league's perspective.

Sean Skelly is the General Manager of Scotland's only BBL side, Glasgow Rocks. He took me through their approach to attracting and engaging with fans, especially post-pandemic, and what they do to stand out in the busiest sporting city in the country.

Sam Porter is St Johnstone's Digital Media Officer and he takes me through their incredible 2020/21 season in which they won the domestic cup double in Scotland.  We chat giving fans a brilliant experience despite them not being able to attend and he gives us an insight into what covering European ties are like.