Good Times Great Brands

Find out from July Luggage founder Athan Didaskalou: favourite program or business tool, first role hired for, biggest business challenge to date, common mistakes he sees small businesses making, favourite business book or inspiration. For more follow the podcast on IG @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.

Marketing Mini - Want to know the 5 most common mistakes I see entrepreneurs and small business owners make when they pitch to the media? Then this episode is for you. Don't pitch the media until you have listened to this ep!For more PR for small business tips follow @sundayagency on TikTok and @sundayagency.pr on Instagramvisit sundayagency.com.au Hosted on Acast. See acast.com/privacy for more information.

Jessy Marshall is the brilliant mind behind boutique PR agency Hive HQ based in Sydney, specialising in beauty and fashion clients. Drawing on her experiences, including her internship at Mammamia, Jessy joins me to dive deep into the ever-evolving landscape of public relations and media.Is media really dead? Join us as Jessy, armed with her expertise, engages in a candid discussion about the shifting dynamics of media and exploring the credibility that media exposure can bring to brands. We also touch on the age-old debate of whether a PR agency is essential or if handling PR yourself is equally effective.With Jessy’s unique perspective, coupled with the passion for clients wins, she’s able to share valuable insights into the intricate realm of managing expectations, the significance of media kits and the organising impactful launch events for small businesses that leave a lasting impression. Find Hive HQ on ⁠Instagram⁠, and visit their ⁠website⁠Connect with Behind the Brand on⁠ Instagram⁠ and ⁠TikTok Hosted on Acast. See acast.com/privacy for more information.

If you love business and marketing - then you are going to LOVE thisepisode! Rachael is the founder of acne specialist brand tbh Skincare,and is one of the most knowledgeable marketing minds I have had on the podcast to date. From identifying a business opportunity based on her own needs, technology licensing, influencer marketing, marketing funnels, ambassadors and brands mergers, this episode covers it all. Find tbh Skincare on IG @tbhskincare_ and Rachael @rachhwildeFor more from Behind the Brand find us on IG and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.

Come with me on a chocolate-y business journey with none other than the man himself, Pana Barbounis of Pana Organic. To say I was fan-girling all episode would be an understatement. I am not only a loyal customer of the Pana Organic brand, but have watched the business grow and grow and grow since it's early days. Pana and I chat about his personal development journey that ultimately led him to create a brand with such strong values, the decision to open cafes and retail stores, how the brand expanded overseas, taking on investors and moving into major retailers - and so much more!Find Pana Organic on Instagram @pana_organicFind Behind the Brand Podcast on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.

Today we are getting DEEP, and talking all things business, mindset, and growth with renowned makeup artist and now brand founder Hilary Holmes of Holme Beauty. One thing I LOVE about Hilary and her approach to business, as you will hear, is that every step she took in the early years of her business was carefully designed to lead her to her current business goals - being a beauty brand founder. Find Hilary online @hilaryholmesmakeup @holmebeautyFind Behind The Brand Podcast on TikTok and Instagram @behindthebrand.podcast  Hosted on Acast. See acast.com/privacy for more information.

To start this new season off I wanted to bring back my very first guest, whose life has also changed big time since we spoke in early 2021! Now if you havent already listened to the original episode, I really suggest you do because it will give you all of the background on her early career and first business, The Blow. In that episode we focused solely on The Blow, however this hugely talented entrepreneur is also co-founder of The Memo, which is the brand we will be chatting about today, and the person I am talking about is of course non-other than Phoebe Simmonds. In this episode we talk all things growing an e-commerce business, growing into your own customer and navigating the world of business ownership as a new parent.Find Behind the Brand on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.

(re-release from season one) Phoebe Simmonds cut her teeth in the marketing industry working for some of the world’s biggest luxury and cosmetics brands, both in Australia and abroad. After seeing the confidence and empowerment a weekly blow-dry provided the professional women she met overseas, she saw an opportunity for a salon experience that offers clientele so much more than a blow dry, and The Blow Melbourne was born. Passionate about the power of community  and lifting women up to conquer their day with confidence, Phoebe has grown The Blow into not ‘just’ a salon, but an experience. Having had my hair styled at The Blow I can say first hand that I walked out feeling  beautiful and confident. And if I could bottle and sell the good vibes that hit you the minute you walk through the door, trust me I would! Phoebe chats to me about her journey from  marketing professional to business owner, the best marketing lessons  she has learned and how the hell a service based business made it  through 2020.Find us on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.

SEASON FINALE EPISODEIn this week's season finale episode, I welcome back the founder of  Tribe Skincare, Kayla Houlihan, who sits down and share her must-know 12  pieces of advice for all small business owners! This chat is full of  absolute gold and I had so much fun recording this motivational and  actionable episode as a very special finale for the year!Wishing all Behind the Brand listeners a beautiful summer break - I  will be back in the new year, fresh from maternity leave (eek!) with a  new season of incredible entrepreneur interviews for you each week!Find Kayla and Tribe Skincare on IG @tribeskincare and TT @tribeskincareWant more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.

SEASON FINALE EPISODE: This week is  our final interview of the year, and we are going out with a bang! Clare  Spelta began making handmade earring organisers from her home in 2015,  while on maternity leave with her son. Fast forward 7 years, and her  brand Bon Maxie has a cult following of customers whose lives are now  that little bit more organised thanks to Clare's very handy products! In  today's episode Clare talks all about the challenges that come from  scaling a handmade brand, how to connect with your community to create  brand fans, and how it feels to have 6-figure sell outs in just 10  minutes of launching a new product!Find Bon Maxie on IG and TikTok @bonmaxieWant more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.

In this  episode I am sit down with Vera Yan, one half of Australian activewear  brand, Nimble which she co-founded with her childhood bestie Katia  Santilli. Vera’s path into entrepreneurship wasn’t exactly linear,  having studied commerce and taken on a law career in Sydney before  taking a gamble on something she was truly passionate about, and  creating a brand that reflected the lifestyle she was already living. In  today’s episode we chat all things starting a business with a friend,  the unglamorous start-up grind of markets and pop-ups, and how having a  baby and returning to work really shook Vera’s confidence in herself as a  business owner.Find Nimble on IG @nimbleactivewear and online www.nimbleactivewear.comWant more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.

There's not much I love more than a homemade to national stockist  kind of business journey and this week's episode is exactly that! Fiona  Dunne began her business career as a spray tan artist, then after one  late night tanning session had her ah-ha moment that she just couldn't  ignore. Founder of GlowDry Australia, Fiona has built her brand over the  past four years from hand-making products in her kitchen, to securing  national ranging in Priceline and boasting Kim Kardashian's spray tan  artist as a brand fan and customer! Find out exactly how she did it in  today's episode.Find GlowDry Australia on IG @glowdry_australia and TikTok @glowdryaustraliaWant more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.

In a culture where having a drink with  friends is the norm, how do you market a non-alcoholic alternative?  That's exactly what I sit down and chat with this week's guests about.  Tyler Martin and Sophie Heatley are the co-founders of Yes You Can  Drinks, the award-winning non-alcoholic cocktail brand 'taking the piss  out of drinking'. In this episode we chat all things starting a new  brand in the food & beverage industry, what they would do  differently, and how the mindset around drinking alcohol has really  changed post-COVID.Find Yes You Can Drinks on IG @yesyoucandrinks and online yesyoucandrinks.comWant more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.

We are mixing things up a little this week, as I sit down with  founder of Trash to Treasured, the incredible Tina Abeysekara. We sit  down and chat all things turning a blog and social media page into a  full time business, the power of personal branding and how to know what  is content vs what is real life, and she gives us the insider tips and  tricks on how small businesses can work effectively with social media  influencers.Find Tina at @trashtotreasured and trashtotreasured.comWant more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.

Imagine launching a partnership with  the Australian Open just four years after launch! Well for this  episode's guest, that dream became a reality not just once, but twice.  Entrepreneurial from a young age (hello selling Justin Bieber t-shirts  on Ebay!), founder of Prene Bags, Tammy Green created a collection of  neoprene bags that have earned themselves cult-status around the world.  We sit down today and chat starting, scaling, smart partnerships and of  course, share all the advice.Find Tammy on IG and TikTok @tammy___green and Prene on IG @prenebags and online www.prenebags.comWant more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.

When I say this episode is a must-listen, I mean it! Hannah Drury is  the founder and owner of Peppermint Grove and Moss St Fragrances -  major, MAJOR players in the home fragrance space. While her business may  be valued in the tens of millions today, nine years ago Hannah was  sleeping on a blow up mattress in her manufacturing facility to save  money and be close to the business. In this episode Hannah shares it all  - the ups and downs, the lessons, the advice and even insight into her  business structures and finances, nothing is off limits!Find Hannah and her brands online @peppermintgroveau, @mossstfragrances and @hanjdruryWant more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.

This week's guest has taken the  Australian beauty industry by storm, giving customers the option to  bring what was traditionally a salon-only treatment into the comfort of  their own homes. In this incredibly candid and down to earth chat, Ali  Clarke, founder of Bondi Blades, talks me through the highs of lows  starting a business during lockdowns, dealing with copycats - or as she  calls them 'product validators', and how she was able to convince women  all over the world to shave their face!Find Ali and Bondi Blades on IG @bondiblades and @aliclarke82Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.

Get ready to laugh and cry in today's episode! I sit down with the  founder of Midnight Mischief personalised sleepwear, Tess Nguyen, who  ditched her career in physiotherapy to take a gamble on buying a  business from Gumtree - despite having absolutely zero business  experience. When everyone was forced to stay at home during the  Australian lockdowns of 2020-2021, Midnight Mischief flourished and  Tess' gamble paid off big time!Find Tess and Midnight Mischief on IG @midnightmischiefsleepwear and TikTok @tessnguyen_Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.

To last ten years in business is a massive achievement - but in fashion and footwear? Incredible!Vince Lebon spent years learning all he could about the footwear  industry working for big name brands, before branching out on his own  and creating cult footwear brand Rollie - inspired by his wife and her  need for lightweight but fashionable shoes while travelling for work.From early days at the South Melbourne Market, to the world's biggest  footwear store in Dubai, and a sneaky reality tv appearance along the  way, Vince and Rollie are disrupting the footwear industry in a big way,  with no plans to slow down at ten years old.Find Vince on IG @vince_lebon and Rollie @rollienation - shop online at rollienation.comWant more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.

When you think of knitting, you think grandmas making questionable scarves right? Not anymore! Meet Cardigang.Cardigang is the lockdown brainchild of co-founders, Cat Bloxsom  and Morgan Collins who were looking for something to keep them connected  and calm during Melbourne’s harsh Covid lockdown in 2020. Instead of  baking sourdough, they decided to give knitting a go and with the help  of YouTube, taught themselves how to knit. Their creations quickly  caught the eye of family and friends and the idea for Cardigang was  born.Cardigang now sells over 30 knit kits, from beanies and scarfs,  to jumpers, vests and cardigans. All their custom, cosy-chic knit kits  are made for beginners, by beginners and give even the  never-knitted-before knitter all the confidence and gear they need to  knit a masterpiece.Find Cardigang on IG @cardigang_knits and online at cardigang.com.auWant more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for more information.