Easy Email Marketing with Yael Keon

If you’ve ever sat down to write an email… only to suddenly remember the washing needs hanging out, you need to fix that offer, or maybe today’s the day you alphabetise the pantry - you’re not alone. Motivation feels heavy, especially when your brain doesn’t play by the typical productivity rules. This episode is your permission slip to stop waiting for motivation and start making email marketing feel doable, lighter, and actually fun. You’ll learn practical hacks to: How to reconnect with why you’re doing email in the first place (and why that’s your secret fuel) A simple way to break down your email marketing so it stops feeling like Mount Everest Practical routines that work with your brain, not against it Quick novelty tricks that spark interest when you’re feeling stuck How to turn “tech roadblocks” into two-minute fixes instead of two-hour spirals Why body doubling works wonders for getting emails out the door When you understand what your brain needs - clarity, choice, novelty, support…. motivation stops being this elusive magical unicorn. Instead, you get practical ways to move forward even on the messy days. These hacks are neurodivergent-friendly… but they help every type of business owner make consistent progress. Doors to The Email Experience are open right now - a membership where you get strategic clarity, body doubling, tech support, AI tools, and the frameworks that make email feel easy. If you want the systems, the support, and the accountability to actually get it done, join at yaelkeon.com/experience before doors close Friday   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

AI is everywhere right now and honestly, it can feel a bit much. You hear people talking about how it saves them hours, but when you try it, the results don’t sound anything like you. More like a robot than a real person. The truth is, AI isn’t meant to do your job for you. It’s there to help you. To get your ideas flowing faster, to give you a jumping-off point, and to make email writing feel a little lighter. In this episode, I’m sharing six practical ways you can use AI to make your email marketing easier, more creative and more effective. From idea generation to research to subject lines and of course the emails themselves. Plus, I’ll share the one thing I never let AI do because your voice and experience will always matter more than any tool. When you use it well, AI becomes your creative sidekick, not your competition. Want more? Join my free training The AI Email Formula happening on November 12th. Learn more at yaelkeon.com/ai Get the prompts from this episode in the companion blog post here   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting  See omnystudio.com/listener for privacy information.

Feeling the pressure to plan your Black Friday or Christmas promo? You’re not alone. The inbox gets crowded this time of year — and the last thing you want is your hard-worked offer getting lost in the noise. In this episode, we’re ditching the copy-paste “SALE NOW ON” advice and exploring creative, strategic ways to make your email promotions feel fresh, human and effective. You’ll learn: The 7 foundations of a high-performing email promotion (before you even write the offer) Smart ways to build urgency without sleazy pressure tactics 10 creative promo ideas — from bundles and mystery gifts to pay-it-forward campaigns 5 powerful email “swaps” to stand out from the salesy noise Instead of falling back on generic discount codes, you’ll learn how to weave story, emotion and relevance into every promo. Because selling through email isn’t about shouting louder — it’s about making it easy and irresistible for your subscribers to say yes. Next step: If you loved these ideas, dive into Engaging Emails — Yael’s complete email marketing system that helps you craft emails your subscribers actually want to open, click and buy from. Learn more at yaelkeon.com/engagement.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

You know you need to send multiple welcome emails over a couple of weeks to properly nurture new subscribers. But sitting down to write 5-7 emails about your business without sounding repetitive? That's where the panic sets in. How do you talk about your products and services in fresh, engaging ways across that many emails in such a short timeframe? What if you run out of things to say by email three? In this episode, I'm sharing six fresh, unexpected email ideas that will transform your welcome series from a dreaded writing marathon into your most engaging subscriber journey. No more staring at blank screens wondering how to fill another email without repeating yourself. You'll discover: The three key questions that determine your welcome series strategy Six fresh email ideas that combat limiting beliefs and show what’s possible How to put a new twist on social proof and decision making emails And how to weave in your all important your call to action naturally. What you'll realise: Your welcome series isn't just about introducing yourself - it's about guiding new subscribers through a strategic journey creates a feeling of autonomy over their decision making process.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting  See omnystudio.com/listener for privacy information.

Your welcome series should be your hardest-working email sequence – but most small business owners are unknowingly sabotaging their sales potential. In this episode, I'm revealing the 10 most common welcome series mistakes I see and exactly what to do instead. Your new subscribers are at their most engaged when they first join your list. They're actively looking for solutions and ready to buy – but only if you guide them properly. Get this wrong, and you're leaving money on the table. You'll learn: Why giving away your lead magnet immediately kills engagement (and the timing strategy that boosts deliverability instead) How to flip your messaging from apologetic to confident – without being pushy or salesy The sweet spot for welcome series length and why one email never cuts it Simple call-to-action fixes that turn browsers into buyers Plus you'll discover how to align your lead magnets with your offers and create engagement opportunities that keep subscribers excited to hear from you. In a nutshell: Your welcome series should make it ridiculously easy for excited new subscribers to make an informed buying decision. When you fix these mistakes, you'll see higher open rates, better engagement, and more importantly – more sales from people who are genuinely excited to work with you.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Worried that every unsubscribe means you're being too salesy or annoying? It's time for a major mindset shift! In this episode, I'm revealing why unsubscribes aren't always a bad thing and how they can actually be a sign of effective magnetic marketing. If you've been holding back on your email strategy because you're afraid people will leave your list, this episode will change everything. You'll learn: Why magnetic marketing should attract AND repel the wrong people The good reasons people unsubscribe (and why you shouldn't take them personally) The not-so-good reasons that actually need your attention When unsubscribe rates become a real concern vs. when they're perfectly normal How to focus on the metrics that actually matter for your business growth Why trying to please everyone will hurt your conversions and sales You'll understand that unsubscribes are often just people self-selecting out because they're not your ideal customer - and that's exactly what you want. Stop letting fear of judgment hold you back from sending emails that convert and connect with your true audience.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

A big misconception about email marketing is that it is only about getting sales. But it goes way beyond that into creating remarkable experiences for customers, clients and members after that first purchase. In this podcast episode, I’m joined by the incredible Dr Kyla of Mealtimes with Dr Kyla who showcases how email marketing is essential to ensuring membership success. Currently serving thousands of members through her online subscriptions, she knows a thing or two about what it means to provide a great online experience. Listen in to hear how Kyla: Ensures her members are supported through onboarding, regular updates and smooth transitions across memberships as kids age up Manages tagging and segmenting an audience with customers moving into different life phases Consistently creates a significant amount of content every week Has used her deep understanding of who her target customer is to grow Mealtimes to where it is today. Dr Kyla is a Paediatric Dietitian, Mum of 2 and founder of the online subscriptions, Baby Mealtimes, Toddler Mealtimes and Family Mealtimes. She has a PhD in childhood weight management and has worked extensively with selective eaters. Dr Kyla is passionate about developing balanced relationships with food, and fostering positive mealtime experiences for the whole family. Visit Mealtimes at www.mealtimes.com.au or follow Dr Kyla on Instagram @dr_kyla   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Struggling to get those opens, clicks, and sales from your email marketing despite hearing all the amazing stats? You're not alone! While email marketing delivers $36-$42 for every dollar invested, there's so much more happening under the hood than just writing great words. In this episode, I'm going below the surface on the seven key drivers that actually determine your email marketing success. These aren't just nice-to-haves—they're the foundation that separates emails that convert from those that get deleted. You'll discover: Why your email design needs to work for 9-second attention spans and the 57% of readers who only skim The "social capital" approach to content creation that builds trust before you sell Technical deliverability factors that keep you out of spam folders (and why engagement metrics matter more than you think) Specific tactics for boosting opens and clicks beyond just good subject lines The LIFT model for sales conversions Why automated emails generate 320% more revenue than regular campaigns How segmentation drives 30% more opens, 50% more clicks, and up to 760% more revenue The game-changer? Understanding that all seven drivers work together. You can't just focus on great content and ignore deliverability, or nail your design but skip segmentation. Whether you're new to email marketing or feeling stuck with your current results, this episode reveals the strategic framework that turns email from a nice-to-have into a reliable revenue driver. Ready to transform your email marketing from random messages into a strategic, results-generating system? This episode gives you the roadmap. If you want to know how to get this all setup for you, using the myriad of shortcuts I have developed by working with 100s of (non-tech savvy) small business owners then the rejuvenated and fully updated Engaging Emails is for you. And we’re running it LIVE from August 18th, 2025. Learn more at yaelkeon.com/engage.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Wondering if your email marketing is actually working? It's time for a reality check! Mid-year is the perfect time to take a step back and assess whether your emails are building that engaged, ready-to-buy audience you're after - or if you're just sending into the void. In this episode, I'm sharing a quick 5-minute check-up that will reveal exactly where your email engagement stands and what you need to focus on next. No overwhelming deep-dives, just clear benchmarks and actionable next steps. You’ll: Get the latest open, click and conversion rate benchmarks Know instantly if you are performing below average, on average or excelling Get specific advice on what to focus on if you aren’t doing so well (or what you can do next if you are!) You’ll walk away knowing exactly which metric needs your attention first and have a clear idea on where to start improving your email engagement immediately. Want to take the quiz version? I’ve built an engagement quiz for you covering the above and more. Take it at: yaelkeon.com/emailquiz - no email address required to see your results! References: Klaviyo Email Marketing Benchmarks MailerLite Email Marketing Benchmarks Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Feeling like you're annoying your subscribers every time you hit 'send'? You're not alone—and you're definitely not annoying when you're genuinely relevant. The biggest mistake? Thinking you need to email everyone everything. Spoiler alert: you don't. In this episode, I'm sharing the three ways you should be segmenting your subscribers so that they are only getting the emails relevant to them. You'll learn: The mindset shift from "mass marketing" to "targeted communication" Three powerful ways to organise your subscribers (sales lifecycle, behavioural, and interest-based) Why separating customers from non-customers is your starting point How to gather interest information without being pushy The simple survey technique that automatically segments your list The numbers that matter: 30% more opens with segmented emails 50% more click-throughs than generic campaigns 760% potential revenue increase The bottom line? When you organise your subscribers thoughtfully, you send more relevant emails that people want to receive. Want more? Learn more about how to segment and personalise your emails in Engaging Emails.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Noticed your email opens and clicks dropping lately? You're not alone! The email marketing landscape has shifted dramatically, and what worked brilliantly in 2021 simply isn't cutting through the noise anymore. In this episode, I'm sharing the five email content styles that are getting opened, clicked, and generating sales right now in 2025 - plus one style that might completely surprise you (hint: it's a full 180 from my previous advice!). You'll discover: Why personal letter-style emails are creating deeper connections with subscribers How to tap into seasonal emotions rather than just seasonal timing The surprising return of digest-format emails (and why they're working again) Quick-win educational content that provides instant value User-generated content features that build powerful social proof It's time to freshen up your email strategy with content styles that match where your audience is right now. You'll learn exactly which style suits your business best and how to breathe new life into your email list without overwhelming yourself with complete strategy overhauls. And don’t forget to check out the accompanying blog to episode here to see some practical examples. Want more? Learn more about how to get engagement with your emails in Engaging Emails.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting  See omnystudio.com/listener for privacy information.

Feeling like your email marketing is a tangled mess where nobody's getting the right emails? Yeah, you're not alone. Every time you think about adding something new, you're paralysed by the thought of breaking what's already barely working. Here's the thing: there's actually a simple solution that most people have never heard of. In this episode, I'm introducing you to routing automations - the behind-the-scenes system that'll transform your chaotic email setup into something that actually works FOR you instead of against you. You'll learn: What routing automations actually are (hint: they don't send emails at all) Why this one system replaces dozens of conflicting automations Real examples of how routing works for appointments, e-commerce, and third-party integrations The exact setup process using trigger tags and smart flows How to map out your business flow before touching your email platform Why this approach means you only have ONE place to go when things need updating The bottom line? Instead of wondering if people are getting the right emails, you'll KNOW they are. Your email marketing will finally feel organised, strategic, and like it's actually working for your business instead of creating more chaos. For more one routing automations and how to send emails that your subscribers want to read, check out the Engaging Emails course.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Stats show 1 in 6 people have a disability - with 80% of those not being immediately visible. Yet 99% of emails contain critical or serious accessibility issues. We (myself included), need to do better. Not just to ensure equal access but it’s just plain good strategy. In recognition of Global Accessibility Awareness Day, in this episode I’m sharing the key things you need to think about when drafting your emails. In as simple terms as possible. From the obvious Alt Txt to the not so obvious dir attributes. From great structure that supports neurodivergent thinkers to coding that supports screen readers for the visually impaired. We talk colour contrast, structure, calls to action, touch controls and even sign up forms. The good news? At least half of this can be addressed with some simple template updates. There’s a lot to consider which is why I have included a summary plus a full range of resources on my website at yaelkeon.com/access. Other resources mentioned in the episode: Global Accessibility Awareness Day Email Marketing Consortium Accessibility Report   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Tired of AI-written emails that sound like they were crafted by a robot with an MBA? Yeah, me too. I used to roll my eyes whenever someone suggested using AI for email writing—until I stumbled upon this approach that completely transformed my results and slashed my writing time by two-thirds. Inside this episode you'll learn: The four non-negotiable caveats to actually making AI email writing work My big A-HA moment A “why didn’t I think of that before” process for getting AI to sound like YOU Plus steal my exact prompt to get that next email written almost instantly. The bottom line? With the right messaging prep (which you should be doing anyway), AI can crank out emails that sound like your caffeinated self wrote them – getting you 90% there in a third of the time. Additional References: Ep77 - ChatGPT Engaging Emails   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

That lead magnet collecting digital dust on your website? Yep, the one with exactly zero sign-ups this month. Don't trash it. Seriously. In this episode, I'm tackling the lead magnet problem EVERYONE faces but nobody talks about: what to do when your freebie flops. I'll show you exactly how to breathe new life into your existing lead magnet without starting from scratch (because who has time for that?). You'll learn: Why most lead magnets fail in 2025 (spoiler: it's not 2015 anymore) Three powerful levers to pull instead of creating something entirely new How to make your lead magnet actually ATTRACTIVE to your ideal clients Simple tweaks that can double your conversion rates overnight The "refresh not restart" framework that saves you hours of work The bottom line? You already have what you need. Your existing lead magnet just needs the right makeover to start bringing in quality subscribers who actually want what you're selling. Stop building endless new lead magnets and start making the ones you have actually work.   RESOURCES MENTIONED: EP 10 How to grow your lead magnet fast EP 74 Lead Magnets that are working now Lead Magnet Magic   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting  See omnystudio.com/listener for privacy information.

I surveyed my entire email list about their email marketing practices, and what I discovered left me shocked and a bit ranty! In this behind-the-scenes episode, I'm revealing the surprising survey results that uncovered a major contradiction: nearly 70% of respondents want more sales, yet 62% send emails less than once a month (or never). This disconnect between goals and actions explains why so many businesses struggle with email marketing effectiveness. You'll learn: The startling contradiction between wanting sales but rarely sending emails Why "waiting until everything is ready" is holding you back How severely underutilised email marketing features are costing you sales The truth about lead magnets and why people's lists aren't growing Practical steps to start leveraging email marketing effectively (even if you're "not ready") The bottom line? The survey results paint a clear picture: we want sales, but we're not consistently taking the actions needed to generate them. Whether you're waiting for the "perfect" website, neglecting your automations, or hoping your lead magnet will magically grow your list without promotion, it's time to break the pattern.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Ever found yourself staring at a blank screen, feeling that familiar cloud of writer's block hanging over you? You're not alone. The struggle isn't about motivation – it's about that subtle pressure we put on ourselves to create "incredibly valuable" content every single time. In this episode, I'm sharing a simple but powerful mindset shift that helped one client transform her email strategy from a dreaded task to something she genuinely enjoys. Turns out, your subscribers may just be looking for some encouragement, not a comprehensive guide every week. You'll learn: Why the traditional "newsletter" approach might be holding you back How shifting to personal letters can help overcome writer's block 10 gentle prompts to inspire meaningful emails when words don't flow Ways to naturally mention your services without feeling pushy How these true-to-you emails become powerful list-building tools Finding the right balance between value and sales messages The bottom line? You don't need elaborate productions or information overload. Just share one thoughtful insight consistently. Watch as your connection with subscribers deepens and email marketing becomes something you actually look forward to.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Ever poured your heart into writing brilliant email content only to be met with... crickets? No clicks, no conversions, just tumbleweeds rolling through your metrics? You're not alone. In this episode, I introduce a deceptively simple yet powerful approach that could transform your email marketing results: The Sandwich Strategy. You’ll learn: Why traditional email content often fails to drive action How to use the "sandwich" approach to enhance every email Creative ways to utilise header sections Why the footer might be your most valuable email real estate How to make it personalised by using conditional content The brilliant part? Most of these small tweeks can be set up once and used time and time again.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

A big announcement this week with the doors opening of The Email Experience VIP Edition! Inside this episode, I’m giving you a glimpse into the behind the scenes thought process when it comes to creating a new offer. This includes a bit of trip down memory lane about the different offers I have had, lessons learnt, mistakes made and why I feel like there is a huge need for extra, personalised support in the email marketing space. This is how The Email Experience VIP edition was born. Doors are open now until Friday 28th February or until all spaces are sold (it is capped to 20 people!). Learn more at yaelkeon.com/vip   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Have you seen those ads for the latest and greatest all-in-one business sales system that will magically do everything for you and have you swimming on conversions? Yeah me too. And every time it makes me roll my eyes because it is nothing new. In 90% of cases they don’t actually do anything that you don’t already have the ability to do with software you already have. Your email marketing software has this ability. Has these possibilities. You just maybe haven’t seen its true potential. Inside this episode, I’m sharing 8 different things your email marketing software can do for you to make it into the true backbone of your business. From generating leads to sales conversion to customer service to systems integration to market research, email marketing can do a lot more for you than you think. Have a listen and then if you want to explore even more, make sure to check out my upcoming FREE & LIVE masterclass Your Untapped Sales Machine: 5 Quick-Win Strategies to Unlock the Power of your Email List on February 24th. Register at yaelkeon.com/untapped   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.