Estheticians Earning More

Everyone tells you to niche down. Almost nobody tells you when, or what it actually costs you emotionally. In this solo episode Brittany walks through both. First the rule she gives every client: do not take a service off your menu just because you’re tired of it. You wait until demand for the work you actually want is so high that you can’t fit new clients in, and until then you market like your life depends on it. She explains why offering lashes and waxing and facials all at once quietly destroys your profitability as a solo esthetician, why mismatched service times wreck your books more than any pricing problem, and why it takes six months to a year of consistent marketing before you see your books shift, which is normal and not a sign that nothing is working. She also says the thing nobody wants to hear, which is that at some point you simply have to meet new people, and there is no easier way. Then she goes into the part of niching down that nobody talks about: telling clients you’ve had for three, five, six years that you no longer offer the service that brought them to you. It can feel like throwing away someone who gave you everything. Brittany shares the reframe that helps, stories from her own career about teams she loved and left behind, and permission to feel all of it. If you’re sitting on a menu that no longer fits your spa business, this is your roadmap and your pep talk.Learn more about working with me 1:1 to Double Your Esthetician Business. ⁠Click here!⁠The 5 Mental Blocks Costing You 5k/ Month Download for FREE ⁠here⁠⁠.Follow me on Instagram: @esthetician.coachReady to try a better booking and POS system? Use Gloss Genius: Use code EARNING at⁠ glossgenius.com⁠ for 50% off your first two months of their premium plans.

Tyler Card is the first male guest on this podcast, and he brought a story worth hearing. Tyler is a licensed esthetician and a chemist, the owner of Skinfinity in Columbia, Missouri, an international Skin Games award winner for acne and compromised barriers, and the person behind the skincare crash courses you've probably seen on Instagram. He came out of high school with no plan and nobody in his family who had gone to college, found skincare while working the front desk at Massage Envy, fried his own face with a 30-step routine, and decided during the pandemic that if he made it through he was going to esthetician school. He did, then went back and finished the chemistry degree too. In this conversation he and Brittany get into the real mechanics of building a solo esthetician business: why he spent a year at Ulta's brow bar before going out on his own and why he's grateful he did, how he offered everything and ended up hating 80 percent of his own menu, the overspending and undercharging trap that keeps new estheticians from ever breaking even, and the one paid ad he ran that produced nothing next to a free local Facebook post that produced 50 bookings. He also talks about doubling his following in a couple of months by finally making content he would actually watch, the customized skincare routine analysis that turned into his most loyal retail clients, how he works with his ADHD instead of against it, and what competing at the Skin Games taught him about confidence being self-trust rather than applause. If you've been quietly convinced that everyone with a following is doing this effortlessly, this one will set you straight in the best way.Find Tyler at Skinfinity and catch his crash courses on Instagram. Links below, along with his skin games recommendations.Learn more about working with me 1:1 to Double Your Esthetician Business. ⁠Click here!⁠The 5 Mental Blocks Costing You 5k/ Month Download for FREE ⁠here⁠⁠.Follow me on Instagram: @esthetician.coachReady to try a better booking and POS system? Use Gloss Genius: Use code EARNING at⁠ glossgenius.com⁠ for 50% off your first two months of their premium plans.

Is it the economy? Is it over saturation? Is there any rhyme or reason to clients not rebooking their facial treatments? I would argue yes, there probably is a reason. And no, I don't think it's the economy.In today's episode, I talk with Amanda Luisa, a coach for Spa Owners about retention issues we see with our clients.If this episode resonated with you and you and you need help figuring out your retention problem you can book a single call with me. Learn more about working with me 1:1 to Double Your Esthetician Business. Click here!The 5 Mental Blocks Costing You 5k/ Month Download for FREE here⁠.Follow me on Instagram: @esthetician.coachReady to try a better booking and POS system? Use Gloss Genius: Use code EARNING at glossgenius.com for 50% off your first two months of their premium plans.

In today's episode, Brittany shares the main reasons your clients may be purchasing products and not using them. And no, it's not because you didn't explain it well enough to them.Learn more about working with me 1:1 to Double Your Esthetician Business. Click here!The 5 Mental Blocks Costing You 5k/ Month Download for FREE here⁠.Follow me on Instagram: @esthetician.coach

In today's episode I'm talking to Chelsea Wolfley of (formally) CW Esthetics, now The Collective Wellness + Aesthetics in El Paso, TX. Chelsea shares her esthetician journey - over 20 years as an esthetician - many ups and downs. You will LOVE this conversation, especially if you feel like everyone else graduated from school and everything was easy.You can follow Chelsea on Instagram here.I'M CURRENTLY ACCEPTING APPLICATIONS FOR NEW CLIENTS. Learn more about working with me 1:1 to Double Your Esthetician Business. Click here!The 5 Mental Blocks Costing You 5k/ Month Download for FREE here⁠.Follow me on Instagram: @esthetician.coach