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Let's Talk BS (Brand Strategy)
Let's Talk BS (Brand Strategy)
Author: Kat Moses
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© Kat Moses
Description
Go behind-the-scenes of one of Australia’s leading talent agencies MGMT with Founder and Director, Kat Moses. Gain valuable insights into the ever-changing digital landscape, the latest in influencer marketing and the newest social media trends. Kat and the MGMT team have their fingers on the pulse of everything digital — listen in so you can, too.
Kat Moses is the Managing Director and Founder of digital talent agency MGMT, having managed some of Australia’s biggest names including P.E Nation’s Pip Edwards, designer Lana Wilkinson and TikTok sensation Brandon Scott.
Kat Moses is the Managing Director and Founder of digital talent agency MGMT, having managed some of Australia’s biggest names including P.E Nation’s Pip Edwards, designer Lana Wilkinson and TikTok sensation Brandon Scott.
14 Episodes
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On this episode of Let's Talk BS, Kat and Billie chat trending topics including:
- Community driven marketing (Henne Black Friday Campaign)
- Skims taking on Gen Z in their latest holiday campaign
- Alabama's 16th birthday party
Follow us on:
Instagram: @katmoses @mgmt__
Tik Tok: @katmoses7 @mgmt___
On this episode of Let's Talk BS, Kat and Billie chat about:
Weekly recap: Rowi Singh for The Iconic Beauty, Signing Jaynee Wehbe, Pip Edwards for Tag Heuer, Vida Glow Hairology event
Why Kat decided to do a full rebrand
How the rebrand has impacted MGMT's position in market
Why we are not just 'talent agents'
The meaning of our tagline, For The Culture of Creative Influence
Follow us on:
Instagram: @katmoses @mgmt__
Tik Tok: @katmoses7 @mgmt___
On this episode of Let's Talk BS, Kat and Billie chat all things BeReal and how they think the next global campaign will use BeReal.
Follow us on:
Instagram: @katmoses @mgmt__
Tik Tok: @katmoses7 @mgmt___
On this episode of Let's Talk BS, Kat chats with MGMT's talent, Milly Rose Bannister.
They talk:
- Creating content in the 'peak' of Instagram
- Returning to Australia during Covid
- Founding a non-for-profit organisation, ALLKND
- Going viral over an avocado
Follow us on:
Instagram: @katmoses @mgmt__
Tik Tok: @katmoses7 @mgmt___
On this episode of Let's Talk BS, Kat chats with MGMT's talent, Olantekkers.
They talk:
- Growing up in the UK
- Travelling the world playing football, aka 'soccer'
- Moving to Australia during lockdown
- Creating valuable content
- Creating 'sharable' content
Follow us on:
Instagram: @katmoses @mgmt__
Tik Tok: @katmoses7 @mgmt___
Kat and Billie chat about:
Company culture
Kat's new business venture with Morgan Tait, Cee Clear
This is A Little Insight with Kat and Billie.
Keep updated with Cee Clear here @cee_clear
Connect with us on Instagram and Tik Tok:
Kat @katmoses
Billie @billiebaylis
MGMT @mgmt__
Kat and Billie chat about:
Why MGMT is a boutique agency
How Gen Z is impacting the influencer economy
Tall poppy syndrome
This is A Little Insight with Kat and Billie.
Connect with us on Instagram and Tik Tok:
Kat @katmoses
Billie @billiebaylis
MGMT @mgmt__
Kat and Billie chat about:
Creating a personal brand
Pitching to brands
Building relationships
*Bonus* Kat and Billie talk all things Tik Tok drama including Sway Boys, James Charles and David Dobrik.
This is A Little Insight with Kat and Billie.
Connect with us on Instagram and Tik Tok:
Kat @katmoses
Billie @billiebaylis
MGMT @mgmt__
This is A Little Insight with Kat Moses feat. Billie.
Ever wanted to hear the real conversations that happen behind closed doors of a digital talent agency?
As industry insiders Kat and Billie share their thoughts on the ever-changing digital landscape. We talk everything from the rise of TikTok, influencer marketing and youth culture and everything else that is dominating the space.
The reality is we are living inside our phones. Kat and Billie are no exception.
Kat is the founder of digital talent agency, MGMT, having managed some of Australia’s biggest names in the space. Billie has recently joined the MGMT team as social media manager for the growing company.
‘A Little Insight’ is an extension of the daily conversations within the MGMT team.
On this episode of Let's Talk BS, Kat and Billie chat trending topics including:
- How MGMT has used Tik Tok to build an audience
- Our take on the marketing for Drake's new album
- Selena's public perception after releasing her documentary
Follow us on:
Instagram: @katmoses @mgmt__
Tik Tok: @katmoses7 @mgmt___
On this episode of Let's Talk BS, Kat and Billie chat trending topics including:
- Our thoughts on Halloween for brands
- Kanye West's public perception and the fall of Yeezy
- Kat's favourite, Taylor Swift's new album
Follow us on:
Instagram: @katmoses @mgmt__
Tik Tok: @katmoses7 @mgmt___
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On this episode of Let's Talk BS, Kat and Billie chat with MGMT's newest team member, Elleny Kourtis.
We talk:
- Weekly recap
- How Elle started working for MGMT
- How Elle got started in the industry
- What Elle gets up to from day to day
Follow us on:
Instagram: @katmoses @mgmt__
Tik Tok: @katmoses7 @mgmt___
On this episode of Let's Talk BS, Kat and Billie chat about:
Weekly recap: Naked Sundays celebration, moving into our new office space
MGMT's new service: User Generated Content
New talent signings
Travelling to Melbourne with the team
Follow us on:
Instagram: @katmoses @mgmt__
Tik Tok: @katmoses7 @mgmt___






