Claim OwnershipLive Purely with Elizabeth
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Host Elizabeth Stein is the founder of Purely Elizabeth, a leading health food company with clean, wholesome products. On the show, Elizabeth chats candidly with inspirational experts on such topics as health and wellness, gratitude, mindfulness, and career advice, to inspire you to thrive on your wellness journey.
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This week, Elizabeth sits down with Camilla Marcus, chef, entrepreneur, activist, author, and mom for a conversation about food, leadership, and what it really means to build a life rooted in joy and intention. Drawing from her California roots and deep connection to hospitality, Camilla shares how food became one of her earliest ways of understanding people, culture, and care, and how that perspective eventually shaped everything from her restaurant career to founding west~bourne.
They chat about what regenerative agriculture actually means, why it matters for both personal wellness and the future of our food system, and why the most powerful changes often start with small, everyday choices. Camilla explains why flavor is non-negotiable, how soil health impacts nutrient density, and why supporting regenerative farmers is one of the most meaningful things we can do for the planet and our bodies. She also opens up about building a business through the lens of hospitality, checking your ego at the door, and learning to gear your life toward what brings real energy and joy. Camilla also teases a few favorite new recipes from her new cookbook, My Regenerative Kitchen!
Episodes Here
Camilla: IG | west~bourne | My Regenerative Kitchen
Mentioned:
Blueland
Koala Eco
Aspire with Emma Grede
Losing My Virginity
Alison Roman Books
Say Hi To Elizabeth and Purely Elizabeth:
Website | Instagram
This week, Elizabeth sits down with Chelsea Parke Kramer, founder of Parke, the effortlessly cool denim and elevated basics brand you’ve likely seen all over your feed. Chelsea shares how a chance discovery of vintage Levi’s at a Miami farmers market became the spark for Parke, and how reworked men’s jeans grew into a fast-moving, community-driven fashion brand. They dive into what it really looks like to build community both online and in real life, from TikTok storytelling to IRL pop-ups and meetups. Chelsea opens up about trusting your gut as a young founder, growing from a scrappy startup to a 20-person team, and the systems and support that made scaling possible. She also talks about how her background as a college athlete shapes her discipline today, and why movement is a non-negotiable for staying grounded through the highs and lows of entrepreneurship. If you’re building something, or thinking about taking that first scary step, this conversation will leave you feeling inspired and a little braver. Episodes Here Chelsea: Parke Mentioned: Mimi Yoga Emma Yoga Fuze House The Standard Spa BareFaced Toning Pads Crown Affair Dry Shampoo Roller Rabbit The Wellness Process Say Hi To Elizabeth and Purely Elizabeth: Website | Instagram
In this week’s episode, Elizabeth is joined by award-winning journalist Meghan Rabbitt, author of The New Rules of Women’s Health: Your Guide to Thriving at Every Age. Known for translating complex science into everyday language, Meghan brings a no-nonsense lens to the gaps in women’s health research, and what we can finally start doing about it.From brain fog and hormonal shifts to the labs you’re not getting (but should be), Meghan walks us through the decades of missed data, the rise of women-centered care, and why fiber is the unsung hero of 2026. She also shares the surprising story of how Maria Shriver personally asked her to write the book, plus tips on building your own health manifesto, starting with asking better questions, tracking your symptoms, and choosing a provider who actually listens.Episodes Here Meghan: New Rules at Women’s Health | IGMentioned: Healing with Whole Foods Maria Shriver Ladder App Say Hi To Elizabeth and Purely Elizabeth: Website | Instagram
This week, Elizabeth is joined by Danielle Duboise, co-founder of Sakara and one of the most thoughtful voices shaping today’s wellness landscape. Danielle brings a human-centered, emotionally intelligent perspective to food, one rooted in nourishment, not restriction. Danielle shares her personal journey from pre-med studies to discovering food as medicine and building Sakara’s plant-based philosophy around joy, gut health, and cellular nourishment. She and Elizabeth chat about the difference between nutrition and nourishment, the overlooked role of emotional connection and joy in eating, and why focusing on individual nutrients misses the bigger picture. Danielle also reflects on building a mission-driven brand over more than a decade: scaling consciously, staying true to her values, and helping others unlearn shame-based food narratives. Episodes Here Danielle: IG | Sakara Mentioned: Women Who Run With Wolves The Body is the Doorway Say Hi To Elizabeth and Purely Elizabeth: Website | Instagram
Happy New Year! To kick off 2026, Elizabeth welcomes registered dietitian and integrative nutrition expert Ashley Koff, RD, founder of The Better Nutrition Program and author of the forthcoming Your Best Shot: The Personalized System for Optimal Weight Health - GLP-1 Shot or Not. With over 25 years in the field, Ashley offers a grounded, science-backed perspective on the “weight health era,” especially the growing conversation around GLP-1 medications and metabolic hormones.In this episode, Ashley demystifies the hype around weight loss drugs and reveals why the real focus should be on your body’s own “switch”, the weight health hormones that regulate hunger, satisfaction, and metabolism. She breaks down the importance of looking beyond the number on the scale, explaining why bone, muscle, and visceral fat composition matter so much more. Episodes Here Ashley: Your Best Shot: The Personalized System for Optimal Weight Health―GLP-1 Shot or Not | The Better Nutrition Program Mentioned: Pure Encapsulation Magnesium Gummies BIOptimizers Magnesium BreakthroughOrtho Molecular Reacted Magnesium Say Hi To Elizabeth and Purely Elizabeth: Website | Instagram
It’s all about good, clean, fun this week as Elizabeth welcomes Amy Liu, Founder and CEO of Tower 28, a fast growing make up and skin care company that is also 100% clean, vegan and dermatologist/allergist tested. Amy first shares how her experience at huge brands in the beauty industry like L’Oreal and Smashbox shaped her as a founder today. She talks about how she got the confidence at 40 years old to launch Tower 28, with some help from great friends and a strong team along the way. Amy touches upon a few of the viral moments that made Tower 28’s products like their lip oils and SOS sprays popular, her “we’ve made it” moment of getting in Sephora, her own struggle with eczema and how Tower 28 products have helped her heal, and what makes Tower 28’s mission and ingredients stand out in world of beauty. Published January 2024.
Discount Code: Enter Code” LivePurely15” for 15% off Tower 28
Episodes Here
Say Hi To Elizabeth and Purely Elizabeth:
Website | Instagram
Amy: Tower 28 | IG
Mentioned:
National Eczema Association
Stanley Cup
The Psychology of Money
The Morgan Housel podcast
This week, Elizabeth sits down with Brandon Epstein, a high-performance coach and author who works with elite athletes, UFC champions, and founders to unlock flow states and overcome subconscious limitations. In their chat, Brandon shares what happens when outward success no longer brings inner peace, and how the stories we inherit about worth, responsibility, and identity drive anxiety and burnout.Brandon opens up about his own transformation: from college football player to serial entrepreneur, to healer and mindset coach. They talk about the power of visualization, gratitude, and stillness as tools for true transformation, and why self-acceptance, not more hustle, is often the missing piece in unlocking lasting clarity and energy. Episodes Here Brandon: Website | The Success Code Say Hi To Elizabeth and Purely Elizabeth: Website | Instagram
This week, Elizabeth welcomes Brad Charron, CEO and re-founder of ALOHA, a B Corp-certified plant-based protein brand rooted in Hawaiian values. Brad brings a refreshingly honest look at what it really takes to rebuild a mission-driven company from the ground up, and why ownership, sustainability, and humility are central to ALOHA’s culture and growth. They talk about the importance of staying curious, prioritizing people over exits, and leading with kuleana, the Hawaiian principle of shared responsibility. Brad opens up about his early career mistakes, his product philosophy, and why he believes when one of us wins, we all win. ALOHA is Climate Neutral Certified, employee-owned, and committed to building better-for-you foods with full transparency, and a whole lot of heart.Episodes Here Brad: ALOHA - Special listener discount - Use Code LIVEPURELY25 at checkout and receive 25% Off Products! Note: One-Time Purchases, Excludes Special Edition bars and Non-combinable with other promosSay Hi To Elizabeth and Purely Elizabeth: Website | InstagramMentioned: Mana Up Cohort in Hawaii
Elizabeth welcomes world renowned hormone expert, functional nutritionist and author Alisa Vitti to the show this week. You may already be familiar with Alisa’s MyFlo app, where women can use cycle syncing to balance their hormones and easily track all four phases of their cycle. There, they can choose the movement, foods, and activities that will set them best up for success to work with their body. Alisa shares how she got into biohacking the female body, and healed her own hormonal issues, why knowing your cycle gives you power and freedom, and ways to join her community of thousands of other cycle syncing women. Alisa is also the author of the best selling books WomanCode, and In the Flo: Unlock Your Hormonal Advantage and Revolutionize Your Life.Elizabeth welcomes world renowned hormone expert, functional nutritionist and author Alisa Vitti to the show this week. You may already be familiar with Alisa’s MyFlo app, where women can use cycle syncing to balance their hormones and easily track all four phases of their cycle. There, they can choose the movement, foods, and activities that will set them best up for success to work with their body. Alisa shares how she got into biohacking the female body, and healed her own hormonal issues, why knowing your cycle gives you power and freedom, and ways to join her community of thousands of other cycle syncing women. Alisa is also the author of the best selling books WomanCode, and In the Flo: Unlock Your Hormonal Advantage and Revolutionize Your Life. Mentioned: Find All Episodes Here Flo Livinghttps://myflotracker.com/Supplements Dr. Sarah Hill Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramAlisa: Flo Living | Instagram
This week, Elizabeth welcomes Alysa Seeland, founder and CEO of FOND, a company reimagining bone broth as a modern wellness essential. After a difficult postpartum health journey, Alysa discovered the healing power of bone broth and turned her kitchen experiment into a thriving regenerative brand. They talk about turning pain into purpose, sourcing with integrity, and what it takes to build a values-driven company while raising a family of six. Elizabeth and Alysa also dive into the benefits of bone broth, regenerative farming, and how to bring more nourishment into everyday life.Use code PURELY for 15% off sitewide at fondregenerative.com/purely. Episodes Here Alysa: FOND - Use code PURELY for 15% off sitewide at fondregenerative.com/purely. Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramMentioned: Nourishing Traditions
Elizabeth’s flying solo for this one and sharing the real story behind Purely Elizabeth - the part with no business plan, a muffin mix made in her mom’s kitchen, and a triathlon that unexpectedly changed everything. From stumbling into the wellness world to figuring out CPG on the fly, she walks through the early days of building the brand without a roadmap. You’ll hear the wins, the missteps, and the decisions that could’ve gone either way, plus why staying mission-led (and a little weird) has always been worth it.Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramLiz: The Nourished Edit Mentioned: Institute for Integrative Nutrition
A throwback episode of a great conversation with Casey Means, a Stanford trained physician and Co-Founder of Levels, a health technology company with the mission of reversing the world’s metabolic health crisis. Casey first talks about training as a Head and Neck Surgeon before leaving traditional medicine to devote her life to helping reverse our broken food and healthcare system. She gives a glimpse into her new book, Good Energy: The Surprising Connection Between Metabolism and Limitless Health, and shares some great tips on balanced, healthy meals on the go that can support our metabolic health.Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramCasey: Levels | Website | IG | Good Energy Mentioned: Autobiography of a YogiZero to OneWeNatal
This week, Elizabeth welcomes Ariana Ferwerda, CEO and co-founder of Halfdays, the women's outdoor apparel brand that has been shaking up the industry by being approachable, inclusive, and fun. Ariana first talks about meeting her co-founder, Olympic skier Kiley McKinnon, and launching Halfdays in 2020. She shares the lessons she has learned along the way about trusting your gut, leading with vulnerability, embracing personal growth, and finding balance while growing a fast-moving business. Ariana and Elizabeth also remind all leaders that it’s okay to slow down and have fun! Ariana talks about what’s next for Halfdays, how she thinks about legacy, and why the best businesses are the ones that leave room for both meaning and magic. Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramMentioned: YPO | ALA | Hoka | Our Place | Caudalie Arianna: Halfdays | @halfdays
Elizabeth sits down with Gail Becker, the founder of Caulipower, for a fun and inspiring conversation about what led her to take the leap from corporate comms to cauliflower-based innovation. Gail shares the convergence of three life-altering moments, her father’s passing, her son’s celiac diagnosis, and a growing sense of dissatisfaction in her career, that pushed her toward entrepreneurship, despite having no food industry experience. Together, they talk about the magic and mayhem of the early Caulipower days, navigating massive growth, building a team, defining your personal success, and staying true to your “why.” Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramMentioned: DEVOCIÓN | Gen See Beauty Gail: CAULIPOWER | @caulipower
Connie Zack is the Co-Founder and CEO of Sunlighten, a company rooted in the healing power of infrared light. What started as a personal journey, supporting her brother through chronic fatigue, vertigo, and fibromyalgia, turned into a life mission to make infrared saunas more accessible, effective, and science-backed. In her conversation with Elizabeth, Connie shares how she left a career at Procter & Gamble’s pharmaceutical division to launch Sunlighten with her husband, building a company focused on helping people feel better, heal faster, and live fuller lives. Connie opens up about the early challenges, the technology that sets Sunlighten apart, and how infrared heat can be a game changer when it comes to energy, healing, and personal wellness. Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramMentioned: The Let Them TheoryConnie: Sunlighten | LinkedIn
Alex Taylor is the co-founder of Perelel, the first and only OB/GYN-founded vitamin company offering clinically-backed nutrition for every stage of a woman’s hormonal life. Under her leadership, Perelel—backed by Unilever Ventures—has rapidly scaled, redefining the women’s health space with its innovative, stage-specific approach. Perelel was named Glossy’s 2024 Wellness Brand of the Year and recognized on Fast Company’s 2024 Brands That Matter list. Today, one Perelel capsule is swallowed every second in America.A visionary brand builder, Alex previously served as President and Executive Editor-in-Chief at Clique Media Group (Who What Wear, Byrdie, MyDomaine), where she led the company through its strongest period of growth and global expansion. Earlier in her career, she held roles at Vogue, L’Oréal, Google, and Free People, and was named to the Forbes 30 Under 30 list.In this conversation, Alex joins Elizabeth to talk about how a personal health crisis became the spark for creating clinically-backed supplements designed for every hormonal stage. She gets candid about the year-long journey to a diagnosis, why “no job is worth your health,” and the boundaries that keep her balanced as a founder and mom. You’ll also hear about her daily mindfulness practice, the doctor panel shaping Perelel’s formulas, and the Bruce Lee quote that inspires her team to “be like water.”Special Discount: If you’d like to try Perelel, use code LIVEPURELY for 20% off at perelelhealth.com.
This week, Elizabeth is joined by Dr. Steven Gundry, renowned former cardiothoracic surgeon, New York Times bestselling author, and gut health pioneer. He’s back with his ninth book, The Gut-Brain Paradox, and in this episode, they dive into the surprising connection between your gut microbiome and mental health.Dr. Gundry shares his fascinating journey from top heart surgeon to functional medicine trailblazer and opens up about what inspired his latest research. He and Elizabeth discuss how your gut bacteria may influence not just your digestion, but your cravings, your mood, and even your personality. He also breaks down his favorite foods for supporting a healthy microbiome, his take on fermented foods, and why he says everyone needs a dog.Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramSteven Gundry: Website | The Gut-Brain Paradox
Elizabeth welcomes Alec Jaffe, founder of Alec’s Ice Cream, for a deliciously insightful episode about what it really takes to build a purpose-driven consumer brand - starting with the unexpected hero: A2 regenerative dairy. Alec shares how he went from making French-style custards in elementary school to launching a company committed to sustainability, flavor, and seriously better ingredients. They chat about the challenges of sourcing regenerative dairy, why A2 milk could be the future of feel-good indulgence, and how the new Culture Cups are shaking up the freezer aisle. Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramMentioned: The Way Ramping Your Brand Alec Jaffe: Alec’s Ice Cream
Elizabeth welcomes Dr. Tyna Moore for a straight-shooting conversation on one of the most talked-about topics in wellness right now: GLP-1s. A naturopathic physician, podcast host, and expert in regenerative medicine, Dr. Moore has been at the forefront of the metabolic health conversation for years, and she’s not afraid to challenge the hype.In their chat, Elizabeth and Dr. Moore get into what GLP-1s actually do in the body beyond weight loss, from regulating blood sugar to calming inflammation and supporting brain health. They unpack the potential of microdosing peptides as a tool, not a quick fix, and talk through the lifestyle habits that make or break your results. They also explore the limitations and risks of using GLP-1s without context, and the role of strength training, sleep, and upping your protein intake in hormone health. Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramDr. Tyna Moore: Website | The Doctor Tyna Show
Dr. Vincent Pedre returns! A functional medicine doctor, gut health expert, and author of Happy Gut, he joins Elizabeth to share how deeply our gut health influences mood, focus, immunity, and overall well-being. Dr. Pedre talks about the emerging science of psychobiotics, how what we eat influences our emotional state, and why feeding our microbes might be just as important as feeding ourselves. Dr. Pedre shares how inflammation often starts in the gut, how to spot subtle signs your digestion is out of balance, and why stress and trauma can physically manifest in our gut. He shares his personal morning routine (complete with Happy Gut Coffee), the wellness tools he leans on most, and simple tips for limiting plastics and toxins in everyday life.Use code “LIVEPURELY15” for 15% off at HappyGutLife.com
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