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THE ECOMMERCE EDGE Podcast with Jason Greenwood
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THE ECOMMERCE EDGE Podcast with Jason Greenwood

Author: Jason Greenwood

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Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
360 Episodes
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Louis (https://www.linkedin.com/in/louiscarbonnier) is the Co-Founder of Hokodo - https://www.hokodo.co Hokodo is a Fintech platform for B2B eCommerce merchants Hokodo is effectively a payment gateway that allows B2B merchants to extend trade credit and BNPL (term payments) services to their customers Hokodo specializes in removing the complexity & friction of B2B commerce payments for the European market In this episode, Jason & Louis discuss the unique payment service needs of B2B merchants & how the modern B2B buyer now expects similar payment options to their B2C/DTC counterparts
Jeremy (https://www.linkedin.com/in/jeremyhorowitz1) is the Founder & Managing Partner of Because Ventures - https://because.ventures Because Ventures is a VC firm that specializes in investing in and acquiring DTC eCommerce brands Jeremy was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c
Randy (https://www.linkedin.com/in/randalmercer) is the Chief Product Officer of 1WorldSync - https://1worldsync.com 1WorldSync powers 85% of the world’s leading brands and retailers with access to the most current and complete product information—globally and locally With 1WorldSync – the leading Product Content Orchestration platform – creating, distributing and receiving product content is seamless In this episode, Jason & Randy discuss why end-to-end product content orchestration is absolutely vital to all successful brands
In this episode, Jason is a guest on the Commerce Minded Podcast - https://www.youtube.com/@CommerceMindedPodcast Commerce Minded is hosted by Stephen Callender (https://www.linkedin.com/in/sjcallender) In this episode, Stephen & his Co-host Elle dig deep into Jason's background in B2B eCommerce and where he sees the future of B2B eCommerce heading
Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c
Mike (https://www.linkedin.com/in/mikejmassey) is the Founder & CEO of Locally - https://www.locally.com Locally is an eCommerce Click & Collect Marketplace for retail store locations When customers want a product NOW, they want to know where they can go and pick it up NOW Locally provides manufacturing brands with an all in one tool to help drive foot traffic into their retail partners' physical stores - a true win-win scenario In this episode, Jason & Mike talk about the staying power of physical retail to drive the lion's share of retail spend and how brands can better leverage this channel to drive sales and brand awareness
Joe (https://www.linkedin.com/in/wildejp)is the Founder & MD of Mac Digital - https://www.macdigital.ie Mac Digital help clients set strategies in motion that unify business and technology to generate business growth Mac Digital are digital strategists and experts in digital marketing for DTC & B2B brands In this episode, Jason & Joe discuss how B2B brands are increasingly being left behind by the digital revolution and how they can address it with a clearly defined pathway to digital transformation
Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c
Kim (https://www.linkedin.com/in/kimlowert) is the Founder & CEO of Appstract - https://appstract.co Appstract is a Shared Shopping Plugin that seamlessly integrates into Shopify & other eCommerce platforms Appstract boosts user engagement and significantly increases basket sizes Appstract allows multiple shoppers to shop together with a shared, unified cart and a social feed type experience, all embedded directly in the eCommerce interface In this episode, Jason & Kim talk all about social, team and group shopping and why this is becoming such a popular way to shop and buy for family and friends
Jay (https://www.linkedin.com/in/jayhschneider) is the founder of Flywheel B2B - https://b2b-squared.com/services/flywheelb2b Flywheel B2B is a new marketing automation for B2B merchants Jay has taken all his B2B commerce knowledge and experience and poured it into this tailor made marketing automation platform Jay uniquely understands the challenges B2B merchants face and has wrapped this new SaaS platform in a services layer that virtually guarantee success for the merchants he engages with In this episode, Jason & Jay discuss why marketing automation for B2B is so very different than for B2C/DTC and how his approach elevates these nuances to help drive success This is Jay's 2nd appearance on the Pod - he was previously on E211 in May 2023: 🟢 Spotify: https://lnkd.in/gVzyzkqM
Kaleb (https://www.linkedin.com/in/kalebufton) is the Co-Founder of eCommerce Wizards - https://ecommercewizards.club eCommerce Wizards is an eCommerce CRO and Growth Agency Kaleb was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c
Robin (https://www.linkedin.com/in/robinallenson) is the Co-Founder & CEO of Similar.ai - https://similar.ai Similar.ai is an intelligent SEO platform that automatically discovers customer intent, cleans and restructures your pages, and creates new pages and content to match search demand at any scale Similar.ai helps brands scale organic acquisition with SEO that perfectly meets demand Similar.ai automates the process of creating longtail search engine query demand landing pages, at scale for eCommerce brands Similar.ai also auto-assigns the right products to these pages based on matched product attributes In this episode, Jason & Robin talk about the SEO industry and how its ripe for disruption via AI & automation
Andres (https://www.linkedin.com/in/andresdbedolla) is the Co-Founder & CEO of Yumari - https://yumari.io Yumari is an end to end, Digital B2B Trade Platform for LATAM Yumari helps global brands Design, Source/Manufacture and Transport goods within and out of LATAM Yumari has a deep specialization in sourcing from Mexico, Peru and Colombia in particular In this episode, Jason & Andres discuss the benefits of cross-border trade and why he is on a mission to build the 'Alibaba of LATAM'
Paul (https://www.linkedin.com/in/pauljarrett) is the Owner & CEO of Bulu - https://www.bulugroup.com Bulu is a full-service, technology enabled fulfillment company Paul was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c
Jeff (https://www.linkedin.com/in/jeffgreenfield) is the CEO of Provalytics - https://provalytics.com Provalytics® is a multi touch attribution & planning platform for a cookieless world The Provalytics methodology unifies all media including walled gardens, does not require the use of website tags, and only utilizes aggregated, non-personal marketing & conversion data In this episode, Jason & Jeff talk about the extreme changes that have come to the digital/omni marketing world over the last few years and how brands can counter this with smart, AI driven tech to ensure they are spending their marketing dollars as efficiently as possible
Stephen (https://www.linkedin.com/in/sjcallender) is the Founder & CEO of Foster Commerce - https://www.fostercommerce.com Foster Commerce is an eCommerce Design & Development specializing in the Craft CMS and Craft Commerce Platforms Foster also specializes in B2B eCommerce functional development In this episode, Jason & Stephen discuss the pros and cons of building vs buying/renting your eCommerce technology platform (essentially SaaS vs On-Prem/Self-Hosted or Open Source platforms)
Alex (https://www.linkedin.com/in/alex-back-49784435) is the Founder & CEO of Couch.com - https://couch.com Couch.com is an all in-one, AI driven educational portal for people that want to successfully buy a couch and other furniture online Alex was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c
Lauren (https://www.linkedin.com/in/laurenrmccullough) is the Co-Founder & CEO of Tromml - https://www.tromml.com Tromml is an advanced analytics and reporting platform designed for auto parts sellers Tromml offers growing eCommerce businesses a unified view of financial and operational data, equipped with insights and alerts designed to enhance profitability Tromml connects to all sales and operational channels including eCommerce website, marketplaces, wholesale channels and more In this episode, Jason & Lauren discuss how unique and nuanced the auto parts space truly is and why sellers in this space need deep, niche specific tools to gain and maintain market success
Andrea (https://www.linkedin.com/in/andrea-bosio) is the Co-Founder of Rewix - https://www.rewixecommerce.com Rewix is a fully featured B2B eCommerce platform Rewix has a goal of creating a B2B platform that is as easy to use as Shopify, while coming in at a super accessible price point Rewix bills itself as a B2B Ecommerce eXperience Platform (EXP). Rewix is a fast, flexible and reliable SaaS based platform designed to facilitate the sale of products and services to other business entities across a variety of purchasing journeys Rewix includes eCommerce, CRM, marketing automation and analytics, powered by AI In this episode, Jason & Andrea discuss the growth opportunities in the B2B eCommerce space and how Rewix is looking to enable more B2B brands to sell online, affordably, at scale
Joe (https://www.linkedin.com/in/joefox88) is a long time friend and SVP of Partnerships at Growave - https://www.growave.io Growave is a Marketing App for Shopify Stores providing feature-rich multiple apps in one place: loyalty & rewards, referrals, wishlist, reviews, and Instagram UGC Joe was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c
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