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The Action Catalyst
The Action Catalyst
Author: Southwestern Family of Podcasts
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© Copyright 2026 Southwestern Family of Podcasts
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The Action Catalyst interviews top leaders and achievers, sharing hard-earned tips and advice to help you uncover your inspiration and gain valuable insights to overcome setbacks, defeat mediocrity, and reach your goals in life, business, and beyond.
Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.
Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.
794 Episodes
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Scott Stratten, Creator and President of UNMarketing Inc, explains what marketing is at it's core, and how you're never NOT doing it. Hear Scott's full interview in Episode 140 of The Action Catalyst.
Adam Outland, Action Catalyst host and President of Southwestern Consulting, and David Stuart, President and Founder of Southwestern Insurance Group, break down how they've each re-examined the structure of their long-standing businesses, including a few key decisions on what NOT to do, taking a hard look at where true revenue comes from, reframing and calculating risk, following the data, the push-pull relationship with tradition, improving the client experience, bringing technology into the mix, and the superpower of curiosity.Mentioned in this episode:This episode is brought to you by Southwestern Coaching.Southwestern CoachingThis episode is brought to you by Southwestern Insurance Group.Southwestern Insurance Group
Vice President of Information Technology for the Southwestern Family of Companies, Ed Solima, and Training and Development Manager for Southwestern Consulting, Chad Rothermich, examine recent changes in AI, and explain how you can even use AI to learn more about...AI!Hear Ed and Chad's full discussion in their very special episode of The Action Catalyst.
Scott Stratten, Creator and President of UNMarketing Inc, explains how the context defines which sales approach you need, why marketing is an "always on" function, the huge lesson he learned from his wife's business, and the fear, promise, and future of social media and AI.
Ron Alford, Senior Partner and a Professional Sales and Leadership Coach at Southwestern Consulting, lays out his holistic approach to coaching.Hear Ron and Josh's full interview in Episode 217 of The Action Catalyst.
Action Catalyst host Stephanie Maas helps turn the page on 2025, and takes a look ahead for this podcast and all of our listeners!
Host Adam Outland bids farewell to 2025, and looks ahead to the new year and everything that's in store for our listeners!
Vice President of Information Technology for the Southwestern Family of Companies, Ed Solima, and Training and Development Manager for Southwestern Consulting, Chad Rothermich, examine recent changes in AI and other tech, and offer an in-depth use case as well as some guiding principles for vetting potential tools and vendors, engaging stakeholders in your operation, integrating into existing systems, and even using AI to learn about AI.
Alex “Sandy” Pentland, a Professor at MIT, a Stanford University Fellow, and one of the most cited computational scientists in the world, explains the misunderstood issues around artificial intelligence, including alignment and human centricity, and shares the way you can apply AI in your business straight away that he calls "a little bit of genius".Hear Dr. Pentland's full interview in his special bonus episode of The Action Catalyst.
Host Adam Outland wishes all of our listeners a very "Catalyst" Christmas!
Action Catalyst host Stephanie Maas shares what's keeping her spirits merry and bright at this magical time of the year, and her wishes for all of our listeners.
Ron Alford, Senior Partner and a Professional Sales and Leadership Coach at Southwestern Consulting, and Josh Hudson, CEO of Hudson's Furniture, cover the unique relational challenges of operating in a family business, how to establish a rhythm quickly with coaching, identifying patterns in yourself, learning to accept but also to question, and letting others help you help yourself.Mentioned in this episode:This episode is brought to you by Southwestern Coaching.Southwestern Coaching
Angie Moss, Sales and Leadership Coach and Certified Trainer with Southwestern Consulting, shares how her coaching client adopted the productive mindset of working ON your business rather than IN your business.Hear Angie and Brad's full interview in Episode 150 of The Action Catalyst.
Alex “Sandy” Pentland, a Professor at MIT, a Stanford University Fellow, and one of the most cited computational scientists in the world, dives into the misunderstood issues and opportunities around artificial intelligence, including alignment, human centricity, how different nations are handling the new tech, and the application you can put to work in your business straight away that he calls "a little bit of genius".Mentioned in this episode:Get 10% OFF Taelor gift cards right now using promo code PODCASTGIFT at Taelor.styleTaelorGet 25% OFF your first month of Taelor using code ActionCatayst at Taelor.style. Taelor
Richard Fain, the chairman and former long-term CEO of Royal Caribbean Group, explains how Royal Caribbean elevated the entire cruise industry, and why, early in his career, he literally, LITERALLY, had to cut a cruise ship in half.Hear Richard's full interview in Episode 496 of The Action Catalyst.
Angie Moss, Sales and Leadership Coach and Certified Trainer with Southwestern Consulting, and Brad Moore, Senior Vice President with BancorpSouth Wealth Management, talk about the principles of working ON your business not IN your business, moving your on goalpost for success, and becoming a leader even before you have people to lead.Mentioned in this episode:This episode is brought to you by Southwestern Coaching.Southwestern Coaching
Karla Lewis, an executive sales and leadership coach and Partner with Southwestern Consulting, and Steve Frody, co-founder of City2Shore Real Estate, share the value of aligning your business and team behind a shared creed (and how to create one).Hear Karla and Steve's full interview in Episode 171 of The Action Catalyst.
Richard Fain, the chairman and former long-term CEO of Royal Caribbean Group, recounts the dark days of the Covid pandemic for the cruise business, and explains cheap expensive decisions, the antidote to fear, elevating and innovating the industry, and why he literally, LITERALLY, had to cut a cruise ship in half.Mentioned in this episode:Get 10% OFF Taelor gift cards right now using promo code PODCASTGIFT at Taelor.styleTaelorGet 25% OFF your first month of Taelor using code ActionCatayst at Taelor.style. Taelor
Gayathri Krishnamurthy, Head of Product Marketing at Level AI, explains how AI is beginning to use data differently from previous versions and how the rate at which it's capabilities are expanding is exponential, but how despite this, the emerging technology is still not without its drawbacks...Hear the full conversation in a first-ever "live" episode of The Action Catalyst.
Action Catalyst host Adam Outland shares what he's thankful for this Thanksgiving.







Hundred mile an hour speaking by Rory on taking time to think among other subjects. Take a breath and slow down
Nice talk, I enjoyed listening but quite disappointed with self marketing, could have been done differently..