International Institute Of Digital Marketing™

#socialmediamanager #communitymanager #business #marketing Many of you are growing your team, and have figured out the importance of hiring the correct person for the correct job. Hiring for the wrong position when it comes to a #communitymanageand/or #socialmediamanagercan be detrimental. Hi, i’m cally, from the international institute of digital #marketing. Let’s break down both of these roles so you can make sure you hire right the first time. Identifying the difference is as easy as answering one simple question: Who is your [social media/community] manager talking to? If you can’t define who your new hire is talking to, chances are that position is not well defined, and it should be fleshed out a little more. #socialmediamanagers and #communitymanages both strive to provide a human element to a company’s online presence and can often use the same social media platform to do so… but when push comes to shove, they speak to entirely different groups. #socialmediamanagers speak to an audience on behalf of your company… An audience as a specific group of people who are targeted recipients of your message. #communitymanages, on the other hand, speak to… well… your community! A community is “a specific group of people who have developed relationships around a strong common interest.” Let’s dive a little deeper into this, shall we? #communitymanages: what they do A #communitymanage’s main function is to create a healthy environment for members to connect with each other and facilitate, strengthen, and those relationships. Their job isn’t to directly broadcast #marketing messages, but to help members talk to each other. What a #socialmediamanager does #socialmediamanagers specialize creating a strong online presence for a brand by creating, distributing, and curating engaging content for an audience. Their main role is to connect with customers and potential customers and offer some sort of value in return for the members’ attention. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#emailmarketing #strategy Hi, i’m cally, from the international institute of digital marketing. Here are some tactical #emailmarketing tips and tricks. Step 1 – understand #emailmarketing #strategy Each email we send has one of five purposes: ● Indoctrinate – teach them who you are ● Engage – get them to buy ● Ascend – get them to buy more ● Segment – learn what they want to buy next ● Reengage/win back – bring them back These are the 5 stages to a solid #emailmarketing #strategyand this is absolutely where you must start. Step 2 – learn how to approach writing high-converting emails Now you have a grasp on the five stages of #emailmarketing, but when it comes to actually writing the… ● Subject lines ● Body copy ● And landing pages for those emails … you need to understand the responsibilities of each element of an email. Break down your method for writing high-converting emails by focusing on the “job responsibilities” of each element in that email. A lot of emails fail because the email marketer doesn’t understand the job of each part of an email. Step 3 – learn the emotional triggers that increase email click-through rate Now that you’re getting those emails opened — you need to get the click. Each email we send contains one or more of these principles of persuasion. ● Gain ● Logic ● Fear ● Scarcity These principles of persuasion can be applied anywhere you want people to take action and they’re sure to get more clicks from email. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#marketing #contentmarketing ##digitalmarketing There are a lot of ways to market online. So many, in fact, that we’ve created an entire business around educating people on the ins-and-outs of #digitalmarketing. Why are we always talking about #contentmarketing? Because right now, it’s everywhere. It’s on every website you visit, social profile you scroll through, and even in this video that you’re watching right now. #contentmarketing is a big deal, and rightfully so. Hi, i’m cally, from the international institute of #digitalmarketing. Let’s look at the basics of what is #contentmarketing? #contentmarketing builds an audience of future customers, engages them so they’re motivated to buy your product, and then continues to interact with them so they can become brand ambassadors for your business. #contentmarketing publishes content (see, this isn’t so overwhelming, right?) For future and current customers. ● Blogs ● Videos ● Podcasts ● Email newsletters ● Ebooks ● Physical books ● Other types of newsletters ● Images What kind of content should you publish? What kind of content should you publish? That’s easy. The kind your audience wants to consume. Your customer avatar is the person that you created your product for. They’re the person who needs your product to improve their life. Each avatar wants to consume content differently. For example, let’s say that your customer avatar is a new mom and you’re selling a state-of-the-art pacifier that is somehow monumentally different than those that already exist on the market. For more information, visit www.theiidm.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#content #organictraffic #analytics A #content audit is where you analyze the performance of all #content on your site to determine whether it should be kept as-is, updated, deleted, consolidated, or redirected. The result? A healthier site with fewer underperforming low-quality pages. Hi, i’m cally, from the international institute of digital marketing. Here’s  . You can do a #content audit manually on a page-by-page basis. The first thing to do is to check whether the page gets “a meaningful level of traffic” in google #analytics. You can choose whatever threshold you like for “meaningful” traffic. The next step is to check if a good amount of that traffic comes from organic search. Here’s how to deal with the three possible outcomes Redirect (301) or update This recommendation occurs when: The page gets no meaningful trafficfrom any source; Has at least one followed backlink. But which is the correct option to choose? Redirect, or update? If the page or post targets a worthwhile keyword with decent #organictraffic potential—and is related to your business goals—then you should update rather than redirecting elsewhere. This may give it a boost in the serps and bring more #organictraffic to your website. Delete (404) This recommendation occurs when the page: Gets no meaningful trafficfrom any source; Has zero followed backlinks. Manually review This recommendation occurs when the page: Gets decent traffic. Has little (if any) trafficfrom organic search. It’s here where things get a little more complicated as there are a few potential actions to take: Leave as is: ‘noindex’: Update: Redirect (301) and/or consolidate: Which brings us to an important point: You should never delete or redirect a page without first manually reviewing it. Failure to do that can result in some nasty seo faux pas, such as deleting your “contact” or “terms of service” page because it has no traffic or backlinks. That’s not a page you want to delete regardless of how poorly it performs. For more information, visit www.theiidm.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#blogs #marketing #content If you want to level up your #marketing game, your best bet is to read the #blogs the pros are learning from. Hi, i;m cally, from the international institute of digital #marketing. Here is a list of the 4 most popular #marketing #blogs, among top marketers. 1. Ahrefs For those who are unfamiliar, ahrefs typically publish 1–2 posts per week on seo and #marketing, and focus on quality over quantity. They also have access to some seriously big data, from which they regularly derive and publish studies. 2. Animalz Animalz is a #content #marketing agency based in new york. The blog is mostly run by well-known #content marketer jimmy daly, who writes about saas #marketing (strategy and tactics) as well as writing tips. One thing’s for sure—you can count on jimmy to deliver tips based on real-life experience. Every post on this blog is unique, insight-driven and born from working with real clients. 3. Backlinko Inc. Magazine calls brian dean one of the world’s most sought-after seo experts. Entrepreneur magazine calls him a “seo genius.” He deserves the accolade. Brian rarely publishes, but when he does, it is always epic. Brian is all about quality, and every single post is well-written, well-designed and full of actionable #marketing and seo tips. 4. Reforge Started by hubspot’s ex-head of growth brian balfour, reforge is a training company that teaches experienced product and #marketing professionals about growth #marketing, modeling, and experimentation. Brian has a vast network, and the reforge blog is chock full of actionable insights from the marketers behind successful tech companies like pinterest and uber. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#Seo #Internallinks #Pagerank What are #Internallinks? They’re links from one page on the same domain to another. Every website has them. But what most people don’t realize is that—when used strategically—#Internallinks can significantly boost a site’s performance in the search engines. Hi, i’m cally, from the international institute of digital marketing. Let’s look at how to create a smart #internal inking strategy for your website. How to set up the ideal internal link structure Think of your website as a pyramid with the most important content at the top and the least important content at the bottom. Most websites have the same page at the top of the pyramid—their homepage. Under that, they have their next most important pages—about us, services, products, blog, etc. Under each of those, they have slightly less important pages—individual products and service pages, blog posts, etc. But you shouldn’t link all pages on one level of the hierarchy to all pages on another. You need to keep relevance in mind. The art of siloing Siloing is the grouping together of topically-related web pages via #Internallinks. For example, imagine that we have a website about countries and cities with these pages: You can tell that each page falls into one of two distinct groups: Pages about countries Pages about the cities in those countries Three benefits of this are: Users will have an easier time navigating their way around your site. Crawlers will have an easier time understanding your site structure. More “authority” is transferred to your most important pages (because subpages link back to hub pages and vice-versa). For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#blog #strategies #traffic #content Just published a brand new #blog post and have no clue how to promote it? Let’s fix that. Hi, i’m cally, from the international institute of digital marketing. Here’s how to effectively promote your #blog with just 3 fundamental strategies. 1. Run facebook ads Most people want to learn “free #content promotion strategies” because they don’t want to pay for promotion. But what they often don’t realize is that, in reality, no #content promotion method is free because of something called opportunity cost. Opportunity cost is an economics term that refers to the value of what you have to give up in order to choose something else. In a nutshell, it’s a value of the road not taken. Now back to facebook ads. Done correctly, you can get clicks from facebook for under $0.30 each. Which means that $30 translates into 100+ guaranteed clicks to your article which leads to some decent referral #traffic. 2. Promote beyond your existing audience Too many #bloggers are limiting their #content promotion activities to their existing audience. If that’s all you’re doing to promote your #content, you won’t get far. Now, with facebook ads, you can easily create a “negative audience”of people who have already visited your website and only pay for clicks from people who have never heard about you. This way you can effectively enlarge your audience and expose your #content to more and more people over time. 3. Create share-worthy #content Creating great share-worthy #content is essential for the success of your #blog. Impress your readers, Overwhelm them with value, Spark an emotion in them… Creating great #content is the most crucial #content promotion strategy ever. Publish something unique and insightful, and the support you get from others in your industry may amaze you. Anyone is capable of creating amazing and original #content that will make a splash in their industry. You just need to invest a ton of time and effort into doing things that haven’t yet been done. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#podcast #marketing #podcasting is now one of the fastest growing content types in the world. And, most importantly for marketers and business owners, more than half of #podcast listeners say that they’re at least somewhat more likely to buy something after hearing their advertisement on a #podcast. But starting a new #podcast is hard, and lots of rookies face a lot of the same challenges. Production, editing, and content ideation is harder than people think. But for most businesses who do an interview-style show, there’s an even bigger challenge: getting people on their #podcast. Hi, i’m cally, from the international institute of digital #marketing. Here are a few tips that will help you get people on your #podcast. Finding the #podcast guests that you want What makes for a good #podcast guest? That’s going to very much depend on your #podcast. You want to find people who will resonate with your audience, and drive toward your #podcast’s main goal, whatever that may be. Big names make for great #podcast guests. They’re flashy, eye-catching, and make people want to listen. But the not-so-famous #podcast guests can be just as good as the big names. And, sometimes, they can be even better for your business, even if they don’t attract as many new listeners as the big names. That’s because you can use the #podcast with that person to create a relationship, whether it be transitioning that person into a client, or creating a mutually beneficial strategic relationship. It’s a strategy that helps you make content and Find qualified leads. Which is something that the big names don’t necessarily offer. How to get your guests on Finding a good #podcast guest is only half the battle. The second part is actually getting them to agree to coming on. You just have to ask. It may seem like an obvious answer, but it really is as simple as that. The worst thing that they can say is no. And, truth be told, that may be the answer that you get at first. But persistence is key, as well as meeting their demands when they finally come around to say yes. So, what does that usually entail? Flexibility and credibility. For more information visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#seo #backlinks #onpage #seo Looking to become an #seo expert but have no clue where to begin? With demand for #seo professionals higher than ever and average hourly rates sitting between $75-$150, there’s a clear financial incentive to get good at #seo. But with no colleges offering degrees in #seo, it’s up to you to carve your own path in the industry. Hi i’m cally, from the international institute of digital marketing. Let’s look at how to kickstart your journey to becoming an #seo expert in 3 simple steps. 1. Learn how search engines work Google’s index contains trillions of web pages, which is built primarily from crawling the web. When you type a query into google, it pulls all matching pages. Because there are often millions of relevant results, google’s algorithm then ranks them based on hundreds of factors. Nobody knows what all of these factors are or how they’re weighted, but we do know some. So take the time to learn moreabout the search engine you are targeting. 2. Understand the three key ranking factors Lots of people get bogged down optimizing for ranking factors that aren’t all that important. So before you start obsessing over pagespeed or title tags, make sure you’re on top of the three big ones. Relevance This is how well your page matches the query. Authority This largely boils down to #backlinks. Google sees links as votes of confidence. The more high-quality #backlinks you have, the higher you’re likely to rank. Utility Google aims to show the best result in pole position. That means it isn’t enough just to match search intent. So the best course of action is to review the current top-ranking pages and see what’s good about them, and where they fall short. 3. Master the four main buckets of #seo Think of #seo as a puzzle with multiple pieces. Understanding how they fit together is essential knowledge for any industry professional. The four pieces are: Keyword research; On-page #seo; Link building; Technical #seo For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#seo #links #content #marketing Did you know that there are 3.5 billion searches performed every day on google? But only a handful of those businesses are visible. The rest are tucked away in the safest spot for hiding a dead body—the second page of google, and beyond. What makes the difference between total obscurity and ranking for a keyword that sends you customers on autopilot? Hi, i’m cally, from the international institute of digital #marketing. Here are 4 reasons you need #seo to survive and thrive 1. Organic search is the solution to the “flatline of nope” Ppc and other #marketing tactics can send traffic, but as soon as you stop investing your time, effort or money in them, traffic fades to nothing. In other words, organic traffic has staying power. It’s sustainable! Organic traffic is sustainable as long as you target a topic with organic search traffic potential. I.e., a topic that people are searching for, month after month, in google. 2. #seo lets you nurture and convert leads at specific stages of the buying cycle Many of your prospects almost certainly turn to google when they have a problem. But the way they express it might be different depending on how aware they are of their own problem and the available solutions. Different stages of the buyer’s journey presents an opportunity to write and rank content that addresses a wide array of questions and concerns. If you can rank strategically for content that answers very specific enquiries—the kind that you know your customers have, and search for—then it’s as if you magically show up every step of the way and cement your brand into your prospects’ minds. 3. Your competitors are already stealing your business by doing it. 51 percent of all website traffic comes from organic search, 10 percent from paid search, 5 percentfor social, and 34 percent from all other sources. #seo is 10x more effective than social media. It is responsible for 51% of website traffic, and generates 40% of revenue. Even ranking partway down page one can mean that your competitors are still stealing the majority of your business because the #1 result almost always gets the vast majority of total clicks. Therefore, #seo requires consistent effort, analysis and improvement. 4. Paid search gets as low as 6% of the clicks for a keyword. Simply paying your way to the top just doesn’t cut it when it comes to google’s search results. Most people will ignore paid searches completely, opting for organic results almost all (94%) of the time. Looking further into this, it can be seen that the second and third pages receive an additional combined 5.59% of total clicks. What do we have left? A generous 6% of traffic going to paid search. Holding a long-term organic positionon the first page of google’s search engine results directly impacts your capacity to benefit from organic traffic. For more information, visit www.idm.world --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#blogpost #socialmedia #marketing Blog posts are one of the most effective tools when it comes to content marketing. That being said, there are many different types of blog posts and not all of them are guaranteed to convert reader to customer. Hi, i’m cally, from the international institute of digital marketing. Let’s talk about the 4 most effective types of blog posts. 1: original research posts People go nuts for original research. They read it, share it, interact with it—it’s the content holy grail. However, it’s hands down the most difficult and time consuming to produce. It’s a huge undertaking, but one of the most fruitful pieces of content you can produce today. Not only will you build up anticipationfrom the people who took part in research, but your posts will get cited, get oodles of backlinks, and likely show up in presentations years after the original research went live (even if it’s out of date). 2: checklist posts Who doesn’t want to go through a piece of content that tells them exactly what to do and, if they follow it, they have a deliverable? This instantly makes your content actionable for your audience and once they’ve taken one action and gotten over any level of doubt in your brand or self-doubt in themselves, they’ll take another action. Posts like, “5 copywriting elements you should test”, “10-point blog post audit”, “15-point landing page checklist”, etc.… are all checklist style posts that generate a deliverable at the end. 3: pillar posts A piece of pillar content is your thesis—it’s why you exist; it separates you from everyone else out there. Pillar content is your evergreen content that becomes your backlink magnet and an amazing way to help you create derivative work for future posts. These posts are normally huge and should be accompanied by a pdf download so people can read it later. 4: content aggregator posts Who doesn’t have a folder full of email, ad, social, and landing page swipe files? The fact is, we tend to emulate (even when we shouldn’t). It’s much harder to start with a blank page/canvas. Swipe files that show examples of great instagram video ads with commentary are a great device to help inspire your audience and get those creative juices flowing. Even better, this type of content is super shareable and will benefit from backlinks and social traffic. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#facebook #ads #digitalmarketing New marketers or experienced marketers just dipping their toes into the #facebook world can find huge success on #facebook. Every ad you create on #facebook will be a learning opportunity about what works best for your audience on #facebook and what you can do better next time. Hi, i’m cally, from the international institute of digital marketing. Here are the 5 steps to creating your first #facebook ad. #1: figure out your offer and cta Figuring out your offer depends on the goal of your #facebook ad. Do you want it to drive more traffic to your website? Would it be ideal if you grow your email list? Is the main goal to get more sales? For example, if you want to drive more traffic to your website, you’ll want to offer a lead magnet, discount code, or buy one, get one offer that motivates the person to see your ad to check out the details on your site. #2: write your copy and make your visuals Your ad creative and is a crucial part of your ad. If your copy, visuals, or both are off—you’re not going to get the results you were looking for. Before you start writing your copy and making your images or recording your video, figure out where you want this ad to be seen. ● Do you want it to be an ad in #facebook and instagram feeds? ● Is it going to be an instagram story? Knowing how your ad is going to look is going to tell you whatcopy you need and how your visual should look. #3: create a campaign The first part of creating an ad in #ads manager is to create a campaign. In this part of your ad creation you’re going to be: ● Choosing your objective ● Deciding to run a/b tests ● Turning on or off campaign budget optimization (cbo) #4: create an ad set Now you’re ready to make this ad set, the ad(s), and then hit publish! Here’s what you’ll be doing when you create your ad set: ● Choosing your conversion event ● Choosing to turn on/off dynamic creation ● Choosing budget and schedule Choosing your audience ● Choosing your placements ● Optimizing and delivery #5: create an ad Now that we’ve done all the background work, it’s time to make the part of the ad that our audience is going to see. Grab your copy and your visuals—it’s time to plug and play. Here’s how you’re going to create your ad: ● Choose identity ● Choose ad setup ● Create ad creative ● Set up tracking ● Publish For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#content #blog #post #marketing #digitalmarketing Everyone knows  . But in 2022, #blogging can’t be the only thing your business is doing. With the number of social channels out there that you can use to reach customers, expanding your #content repertoire (and reach) is an important part of every companies’ long-term #content #marketing plan. Hi, i’m cally from the international institute of digital #marketing. Here are 4 different types of #content besidess #blogs 1. Videos The rise of video was inevitable. Video can inform, entertain, and captivate. It can do all 3 of those things at the same time, and it can also do them exclusively. Because of that, video can be effective at almost any point in the customer value journey. 2. Infographics People like infographics because they can deliver a lot of useful information. They also make that information very consumableand easy to understand. And clarity, more than anything, makes people want to buy your product or use your service. 3. Tools The ability to interact with something and use it in your own unique way, not only makes it useful, but it also makes it memorable. That’s why tools are such a good #content type: people can get value out of it, and they can do it on their own accord. The only problem is knowing what tool you need to provide in the first place. If you’re in digital #marketing, maybe it’s a tool that helps your clients map out their #marketing plan. If you’re a personal fitness trainer, maybe it’s a tool that helps your clients track their fitness and dietary habits. Truthfully, the options are endless. 4. Challenges Challenges aren’t really meant to generate new customers. It’s meant to keep your existing ones happy. They can be a great way to keep your already happy customers engaged or re-engage some customers that maybe haven’t purchased or opened your emails in a while. They allow your customers to actually accomplish something cool, while also keeping your brand at the front of their mind. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#marketing #digitalmarketing #socialmedia It’s hard to keep up continued success in business and #Marketing, but sometimes all we need is a good #Marketing and growth hack, a simple, easy to implement missing link that will get us where we need to be. Hi, i’m cally, from the international institute of digital #Marketing.Here are 4 #Marketing hacks that can help you get the traffic and achieve the growth that you want to. 1. Don’t shy away from video If you aren’t utilizing video in your business’s content or digital advertising efforts, you’re selling yourself short. In 2019, 87% of video marketers said that video increased traffic to their site and 84% of people said they were convinced to buy a product or service after watching a video. It’s simple—in the digital age, video works. Consumers interact with videos, make purchases based off of them, and share them with friends. For as much money as it will cost to get your video efforts where they need to be, the payoff is exponentially more. 2. Look at your data regularly Data should be the north star of your business­—it should guide your decisions, spending, and advertising. For all of those times you may think that you have an ingenious idea, data can confirm (or dispute) it’s worth. The right data will tell you your customers’ purchasing habits, which ads are working, and what parts of your acquisition strategy may need more tlc. Making data-driven decisions is the best way for your business to reach its full potential. 3. Make sure your website is mobile friendly Now that more than 50% of all website visits come from a mobile or handheld device, it’s time to make sure your visitors’ mobile experience is something that will actually be useful to them. It may feel really easy to dismiss mobile optimization, but you risk cutting your earning potential way short. So double check your buttons, menus, and page layout to ensure that your mobile users are getting just as enjoyable an experience as your full site users. 4. Listen to what your consumers are saying From your side of the transaction, people buying your products seems indicative enough of how good of a job you are doing. But, in reality, there’s probably so many other ways you could be doing better. And, the best expert on customer experience is, after all, the customer. You can reach out in a variety of ways: follow-up emails, facebook groups, social media posts, and surveys. But one way or another, you need to hear what they have to say. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#marketingagency #digitalmarketing #marketing Agencies are a huge segment of the marketing industry, and they can offer a wide variety of services. But without understanding what a #marketingagency is, it can feel like you are staring into a digital maze. Hi, i’m cally from the international institute of #digitalmarketing. Let’s find out; what is a #marketingagency? A #marketingagency is a fairly generic term for a company that serves other businesses in one or more areas of marketing. Often times, you’ll hear different terms thrown around to describe different types of agencies, such as marketing firm, or internet marketing service. Historically, marketing firms tended to stick to 1 or 2 specific niches in marketing (e.g. Just seo or content), while agencies employed a variety of experts in different marketing fields so they could offer a more comprehensive service. It’s safe to say they all generally refer to a company that provides marketing services to other businesses. So, what do marketing agencies do? Historically the ad agencies typically had a pretty specific set of services—ad creative and media buying primarily, but that’s not really the case anymore. Most marketing agencies nowadays provide a variety of different services, and will often work with one client to fulfill a handful of needs—these can include: ● Digital advertising ● Creative design ● Web development ● Seo management ● Social media management ● Strategic planning and data analysis ● Media planning and buying ● Funnel building/management ● Copywriting— ● As you can see, agency work spans a wide variety of marketing specializations, and each agency is unique in the services they provide, and the philosophies and strategies they employ. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#keyword #facebook #youtube #amazon Are you wondering what people in the united states (and around the world) are searching for the most? Then you’re in luck! Hi, i’m cally, from the international institute of digital marketing. Here are the top 10 google searches globally # #keyword Search volume 1 #youtube 1,361,079,416 2 #facebook 1,204,988,365 3 #google 616,128,363 4 #gmail 539,374,260 5 #whatsapp web 500,011,833 6 #amazon 401,920,785 7 #hotmail 330,586,433 8 #netflix 279,463,743 9 #translate 260,783,879 10 #raductor 246,467,637 You can see that most of the top global queries are branded. Did you know that you can use the #keyword ideas reports in ahrefs #keywords explorer to find the most popular searches on any topic? For example, if you search for “netflix” and go to the “phrase match” report, there are over 2.5 million #keyword ideas sorted by monthly search volume. How is this useful? Imagine that you run a movie reviews website. You could filter this report for queries containing the word “review” to find the most popular netflix shows people want reviews for. If you then add a #keyword difficulty filter into the mix, you can narrow down the report to find the easiest topics to rank for. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#customer #content #marketing #digital marketing There are lots of different ways you can lower that new #customer acquisition cost. But wouldn’t it make even more sense to make your current, cheaper-to-resell-to, #customers spend even more money? Hi, i’m cally, from the international institute of digital #marketing. Here is a list of 3 simple ways you can increase the value of your current #customers. Bundle your products Treat your products like they are going out in a winter storm. The more bundles, and the more variety of bundles you have, the more your #customers are going to get tempted to buy more. Not only does this incentivize a larger overall purchase, but it even gets your #customer to try something they may not have bought otherwise. And that may just be their new favorite product. Cart abandonment email Sending your #customers a reminder when they leave something in their cart can make a huge difference in your follow-through rates. Even if they were just window shopping, they were interested enough to add it to their cart, and that final nudge may be what tips them over the edge to make the purchase. It doesn’t need to be complicated, and you can send 1, 2, or more if you want to. Just make sure to make it as easy as possiblefor your #customer to get back to their cart to check out. Prime with #content No matter what you are selling, the best way to keep your #customers coming back is to build and maintain trust. And nothing boosts your trust factor more than great #content that sets you up as an authority, expert, or even friend. The trick is to create #content that is specifically about the issues your #customers are having. Do some research and find the questions your #customers are asking, and then answer them. Make sure to provide a ton of value, since that is the best way to boost your reputation with your audience. For more information, visit www.iidm.world #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#seo #sem #onpage#seo #offpage Search engines like google have two types of search results: paid and organic. Paid results show up when companies pay google for clicks. Organic results are the ones that google deems most relevant for the query. Business owners can increase website trafficby appearing in organic and paid results using #seo and ppc. Hi, i’m cally, from the international institute of digital marketing. Here is a guide to a more comprehensive search engine marketing (#sem) strategy. 1. Run ads for keywords that are too competitive It can take years to rank for some keywords. But this doesn’t mean you should abandon #seo and just run ads. Since ranking for competitive queries will likely be a long-play, there are a few benefits to using ppc while working to rank your pages. ● A) you can generate revenue immediately ● B) you can test and optimize for conversions ● C) you can get valuable keyword data 2. Use ppc and #seo for ad-heavy keywords Ppc is a great way to get traffic from this keyword, but what about #seo? If we look at estimated organic traffic to the current top-ranking page for a keyword, we would see that it gets an estimated 64,000 monthly organic visits. Bottom line: invest in #seo and ppc to get maximum traffic from ad-heavy keywords. 3. Use #seo for informational keywords Most google searches are informational. That means people are looking to learn, not buy. That’s why are some marketers are willing to put effort into ranking organically, but aren’t willing to pay for traffic to that page. It comes down to cost vs. Reward. Given a low keyword difficulty score for a query, the dollar-equivalent of the time and effort required to rank organically would almost certainly be less in comparison. 4. Use #seo and ppc to monopolize the search results It’s not just ads that push down the organic search results. Google now shows serp features like featured snippets,“people also ask” boxes and video carousels for some queries. These can be annoying when your goal is to rank higher, but remember that it’s possible to appear in many serp features. You can appear in the snippet, video carousel, and near the top of the “blue link” organic rankings. This is true of many #seo-related keywordsbecause you committed to providing the best resources for queries. Some brands choose to monopolize the search results even further by running ads for keywords they already rank for. For more information, visit www.iidm.world --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

: #backlinks #keywords #content The best place to hide a dead body is on the second page of google. You’ve probably heard that before. It’s a common joke amongst seos because only 0.78% of people click results on the second page of google. Jokes aside, here’s the reality: If you rank on page two or beyond, you’re practically invisible. Hi, i’m cally from the international institute of digital marketing. Let’s learn how to solve that in 5 easy steps. Step #1. Choose a keyword Most of you have probably done this already but if you haven’t, you need to choose a keyword that you want to rank for on the first page of google. Step #2. Check the competition Just as it’d be tough to start a successful variety store across the road from walmart, it’s hard to rank on the first page of google when competition is fierce. So the next step is to understand the competitive landscape—starting with whoyou’re up against. Step #3. Choose or create a page (that aligns with search intent) It’s important to realize that google ranks web pages, not websites. Now, the page you want to rank on google might be your homepage, but it doesn’t have to be. It can be any page. Just make sure it aligns with search intent (i.e., is the type of #content google wants to rank for your target keyword). Step #4. Make sure your #content covers the topic in full Having #content that aligns with search intent isn’t enough. It also needs to be deserving of a place on the first page, where google aims to show the most relevant, useful results. Step #5. Estimate how many #backlinks you need #backlinks are an important ranking factor. Not only has google told us this, but pretty much every industry study has found a positive relationship between organic search traffic and #backlinks. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message

#keyword #tools #content Looking to find winning #keywords to target but don’t have the budget for paid #tools? Hi, i’m cally, from the international institute of digital marketing. Here is a list of free #keyword research #tools you can use to get started. 1. Google trends Google trends visualizes the relative search popularity of a #keyword over time. It can help you plan your #content calendar. Going beyond #content calendars, trends can also help avoid targeting the wrong #keywords. 2. #keyword generator #keyword generator finds up to 150 #keyword ideas for any seed #keyword. You can also use the #keyword generator to find #keyword ideas for bing, youtube, and amazon. Just switch the search engine at the top of the page. 3. #keyword sheeter #keyword sheeter pulls thousands of autocomplete suggestions from google. If you want to generate a lot of #keyword ideas fast, this is the tool for you. It pulls around 1,000 ideas per minute, and you can export the results for free in one click. 4. Answer the public Answer the public finds questions, prepositions, comparisons, alphabeticals, and related searches. Although it results are often considered too simplified, for most people, answer the public has more than enough #keyword suggestions. 5. #keyword surfer #keyword surfer is a free chrome extension that shows estimated global and monthly search volumes for any query typed into google. Right now, #keyword surfer shows local search volumeestimates for 19 countries. These include the united states, the united kingdom, canada, brazil, france, and germany. 6. #keyworddit #keyworddit is a unique tool that pulls #keyword ideas from reddit. Enter a subreddit, and it’ll mine the titles and comments of threads to find up to 500 #keywords. This tool is a fantastic starting point if you know little or nothing about a niche. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://podcasters.spotify.com/pod/show/iidmusa/message