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The Education Business Podcast

Author: Claire Riley

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The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.

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In this episode, I share my thoughts on hiring a teacher (or ex-teacher) to work for your company on a self-employed basis. What you will learn in this episode: Why you need to question your motivation for hiring in this way before you go ahead What questions a new freelancer might have for you Why it’s important to get clear on deadlines and expectations You can access more detailed hiring content here: https://club.educationbusinessclub.co.uk/checkout/tier-3-membership Resources: Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educationbusinessclub.co.uk/mentoring Join the Education Business Facebook Group: https://www.facebook.com/groups/educationbusinessclub Education Business Newsletter: https://www.educationbusinessclub.co.uk/newsletter My website: https://www.educationbusinessclub.co.uk Find me on Facebook: https://www.facebook.com/clairerileyentrepreneur/ https://www.facebook.com/education.business.club Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur https://www.instagram.com/educationbusinessclub/ Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur The Teachers' Podcast: https://podfollow.com/the-teachers-podcastSee omnystudio.com/listener for privacy information.
In this episode, I share how to speak to your audience in the right way at the right time. You’re unlikely to have just one audience, so you need to be mindful of the people who might come across you and your brand.   What you will learn in this episode: - Why creating a ‘profile’ for them will help you communicate. - How to keep your communication frictionless. - How putting yourself in the shoes of your audience can help you gauge their reaction to your messages. Resources: Schedule a call with Claire to chat about your education business: https://calendly.com/claire-riley-ebc Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educationbusinessclub.co.uk/mentoring Join the Education Business Facebook Group: https://www.facebook.com/groups/educationbusinessclub Education Business Newsletter: https://www.educationbusinessclub.co.uk/newsletter My website: https://www.educationbusinessclub.co.uk Find me on Facebook: https://www.facebook.com/clairerileyentrepreneur/ https://www.facebook.com/education.business.club Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur https://www.instagram.com/educationbusinessclub/ Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur The Teachers' Podcast: https://podfollow.com/the-teachers-podcastSee omnystudio.com/listener for privacy information.
From Teacher to Education Entrepreneur: Emma's Journey and Insights In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, interviews Emma, a former part-time primary school teacher who transitioned into running 'Is It Time to Play?', an educational resource website specialising in play-based learning for early years teachers. Emma shares her journey of leaving teaching in 2022 due to burnout and the challenge of juggling multiple responsibilities. She discusses the critical personal development she undertook, including hiring a business coach, which helped her gain clarity and formulate a growth plan for her business. Emma emphasises the importance of investing in oneself, the challenges of balancing time and financial commitments, and the value of seeking help from experts to manage various aspects of an education business. This episode provides valuable insights for education business owners and those considering a similar career shift. 00:00 Introduction and Personal Journey 00:33 Welcome to the Education Business Podcast 01:31 Emma's Transition from Teaching to Business  04:16 The Growth and Impact of 'Is It Time to Play?' 05:52 Personal Development and Business Growth  11:25 The Importance of Investing in Yourself  21:07 Delegation and Expert Support 23:42 Conclusion and Final Thoughts   All About Emma: Founder of Is it Time to Play? Play based planning and teaching resources for EYFS and KS1.  Website: isittimetoplay.co.ukInstagram: @isittimetoplayTikTok: @isittimetoplayFacebook: @isittimetoplaySee omnystudio.com/listener for privacy information.
M&A in Education

M&A in Education

2023-01-1637:12

In this episode, Ed and I are joined by Ed Tranham, editor of the Assignment Report, covering worldwide M&A transactions in education. Ed shares his insights in to the Edtech world, including what he has learned about acquisitions, what he believes are growth opportunities in the Edtech sector and why EdTech start-ups in the UK are starting to scale up.   Resources: Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educationbusinessclub.co.uk/mentoring Join the Education Business Facebook Group: https://www.facebook.com/groups/educationbusinessclub Education Business Newsletter: https://www.educationbusinessclub.co.uk/newsletter My website: https://www.educationbusinessclub.co.uk Find me on Facebook: https://www.facebook.com/clairerileyentrepreneur/ https://www.facebook.com/education.business.club Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur https://www.instagram.com/educationbusinessclub/ Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur The Teachers' Podcast: https://podfollow.com/the-teachers-podcastSee omnystudio.com/listener for privacy information.
In this episode, I talk about what CEOs actually do, well, what this CEO does anyway.What you will learn: The two things that I did consistently to get to be the CEO How I spend my time day to day as CEO The intention that guides what I do each day   Resources: Your Big Idea for Your Education Business Course: https://club.educationbusinessclub.co.uk/checkout/tier-1-membership Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educationbusinessclub.co.uk/mentoring Join the Education Business Facebook Group: https://www.facebook.com/groups/educationbusinessclub Education Business Newsletter: https://www.educationbusinessclub.co.uk/newsletter My website: https://www.educationbusinessclub.co.uk Find me on Facebook: https://www.facebook.com/clairerileyentrepreneur/ https://www.facebook.com/education.business.club Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur https://www.instagram.com/educationbusinessclub/ Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur The Teachers' Podcast: https://podfollow.com/the-teachers-podcastSee omnystudio.com/listener for privacy information.
In this episode, I share deep about giving yourself the permission to recognise when something isn't working in your education business and stop it, despite what friends and family might think. What you will learn in this episode: What stops us from giving ourselves permission to stop in the first place What types of things you may or may not realise you need to stop in your business Why we should give ourselves permission to stop. Resources: Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educationbusinessclub.co.uk/mentoring Join the Education Business Facebook Group: https://www.facebook.com/groups/educationbusinessclub Education Business Newsletter: https://www.educationbusinessclub.co.uk/newsletter My website: https://www.educationbusinessclub.co.uk Find me on Facebook: https://www.facebook.com/clairerileyentrepreneur/ https://www.facebook.com/education.business.club Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur https://www.instagram.com/educationbusinessclub/ Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur The Teachers' Podcast: https://podfollow.com/the-teachers-podcastSee omnystudio.com/listener for privacy information.
In this episode, I share why I believe personal development is essential for growing your business and the barriers we face from our time in the teaching profession.    What you will learn in this episode:  What personal development really is  How the culture in schools affects our attitudes to personal development  Why it’s important understand yourself  Resources: Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educationbusinessclub.co.uk/mentoring Join the Education Business Facebook Group: https://www.facebook.com/groups/educationbusinessclub Education Business Newsletter: https://www.educationbusinessclub.co.uk/newsletter My website: https://www.educationbusinessclub.co.uk Find me on Facebook: https://www.facebook.com/clairerileyentrepreneur/ https://www.facebook.com/education.business.club Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur https://www.instagram.com/educationbusinessclub/ Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur The Teachers' Podcast: https://podfollow.com/the-teachers-podcastSee omnystudio.com/listener for privacy information.
What really happens when a teacher leaves the classroom and builds an education business? In this episode, Claire Riley is joined by John Nichols, President of The Tutors’ Association and founder of an international education consultancy, to unpack the uncomfortable truths about teaching, tutoring, and entrepreneurship in education. John shares his unconventional journey from Teach First science teacher to full-time tutor, and eventually to leading one of the UK’s most influential professional bodies in tuition. Along the way, he talks candidly about why classroom teaching didn’t suit him, why tutoring worked immediately, and why many education businesses struggle when they try to scale — especially in edtech. This is a grounded, no-hype conversation about responsiveness, mindset shifts, boundaries, and what teachers must unlearn if they want to succeed in business. If you’re a former teacher building (or thinking of building) an education business, this episode will challenge how you think about work, value, and impact.   00:01:30 - John’s Exit from Teaching 00:05:20 - Discovering Tutoring — and Earning More Fast 00:11:40 - Teaching vs Tutoring: What Actually Changes 00:06:30 - From Tutor to Business Owner 00:07:30 - The Reality of Building an EdTech Company 00:17:40 - Managing Multiple Roles and Businesses 00:20:30 - Teams, Expectations, and Cultural Differences 00:28:30 - Responsiveness as a Business Superpower 00:35:00 - The Future of Education and Private Provision   All About John:John Nichols is a former teacher, tutor, President of The Tutors' Association (TTA) and co-founder of the education technology and consulting company, Get My Grades Limited. He has a wealth of experience in education with over 13,000 hours of personal teaching experience, as well as having implemented a high-impact educational technology programme to over 27,000 students in Africa and delivering impactful teacher training based on modern cognitive science and its practical application in the classroom. As elected President of The Tutors' Association since 2020, John led on the sectoral engagement with the DfE and its contracted delivery partners in the National Tutoring Programme (NTP) and has created and implemented the international growth strategy and led engagement with UNESCO, UK Government departments (DfE, DBT and HMRC) as well as with education stakeholders in the UK and around the world.Website: https://thetutorsassociation.org.uk/LinkedIn: https://www.linkedin.com/in/john-nichols-2556693b/  See omnystudio.com/listener for privacy information.
Podcast Overview What happens when a teacher starts questioning the relevance of what’s being taught — and decides to do something about it? In this episode of the Education Business Podcast, host Claire Riley is joined by Darren Norman, founder of Headline Maths, who shares his journey from a 17-year teaching career to building an education business rooted in real-world relevance. Darren talks honestly about the mindset shift from teacher to business owner, the fear and self-doubt that comes with leaving a stable career, and why feedback from schools has become the most valuable driver of his product’s growth. He also explains the thinking behind Headline Maths: using current news stories to help students finally answer the question, “When am I ever going to use this?” This episode is especially valuable for teachers who are curious about starting a business, founders who are early in their journey, and anyone wrestling with confidence, relevance, or making the leap into something new.   00:00 Introduction01:20 Darren’s teaching career background02:45 “Why do we need to know this?”03:30 The idea behind Headline Maths06:00 Leaving teaching & working alone07:10 Fear, stability & self-doubt08:00 Creating structure as a solo founder09:10 Misconceptions about education businesses11:00 Feedback from schools13:00 Handling feedback emotionally15:00 Growth plans & future vision16:30 Teacher vs business owner identity17:30 Making maths meaningful for students21:00 Final advice for new founders All About Darren: A teacher of 17 years specialising in Maths, with experience teaching PE and Science. He spent over 10 years in SEN schools before moving to Spain mid-Covid for a change, teaching Maths in an International School, where he became Head of Department for the Secondary School. He fell into teaching Maths when a sports club placement during university fell through, leading him to a special school where he stayed for 6 years as both a TA and teacher. He volunteered to teach Maths to cover a maternity post and discovered a lasting passion for the subject. He did not come to Maths naturally, which has shaped his ability to break concepts into clear, manageable steps and make the subject more accessible. Over time, he grew tired of hearing the same questions from students: “what’s the point?” and “when will I ever need this?” He saw that traditional exam content and textbooks often felt irrelevant, which led him to create a clear purpose — to Make Maths Meaningful by helping students see its real value and presence in everyday life. He now teaches Maths privately online and is building Headline Maths, while still based in Spain. A keen sportsman, he has represented GB Teachers in Rugby League and made an unofficial appearance for Spain. Now retired from competitive sport, he keeps active through running, cycling, and swimming. He lives on the coast south of Valencia with his girlfriend, who is a primary school teacher and leader. He is looking to grow the Headline Maths client list across the UK and internationally, with the aim of changing how students perceive Maths. Website: www.headlinemaths.comInstagram: @headline_mathsFacebook: Headline MathsSee omnystudio.com/listener for privacy information.
Overview In this episode of The Education Business Podcast, host Claire Riley speaks with education consultant Aidan Severs about his journey from classroom teacher and school leader to running his own education business. Aidan shares how blogging, leadership roles, and consultancy work helped him find his niche, as well as the personal and professional challenges that shaped his decision to go independent. The conversation explores balancing family life with entrepreneurship, redefining success beyond income, and practical advice for teachers considering starting their own education business.   00:00 – Introduction to the podcast02:00 – Aidan’s journey into teaching04:30 – Discovering a passion for educational research06:30 – From school leadership to consultancy09:00 – COVID and personal challenges14:00 – Rebalancing work and family life17:00 – How life experiences shape his work22:00 – Advice for new education entrepreneurs30:00 – Making yourself known33:00 – Final reflections and purpose36:00 – Closing   All about AidanWith 20 years of experience in education, Aidan takes a holistic approach to primary education, collaborating with leaders and teachers on ensuring they get the very best for the children they teach.Website: www.aidansevers.comInstagram: www.instagram.com/aidanseversconsulting LinkedIn: linkedin.com/in/aidan-seversFacebook: facebook.com/AidanSeversSee omnystudio.com/listener for privacy information.
In this episode of the Education Business Podcast, Claire is joined by Lisa Haycox, Chief Executive Officer of Explore Learning. Appointed CEO in April 2025, Lisa has grown with the organisation for more than two decades, joining in 2002 as a tutor and progressing through senior leadership roles across operations, product, and strategy. Most recently, as Chief Operating Officer, she led Explore Learning’s digital transformation during COVID-19, helping the organisation continue to support learners during a period of significant change. Throughout the conversation, Lisa reflects on what it means to grow an education business while staying true to its core purpose. She shares how shared values, trust, and long-term thinking have shaped both her leadership journey and the culture of the organisation. We explore the importance of empowerment, responsibility, and keeping learners at the heart of decision-making as the business scales. This episode is a thoughtful discussion about values-led leadership, growing alongside a business, and building lasting impact in education.   00:00 Introduction 01:02 From tutor to Explore Learning 02:45 Early opportunities and saying yes 04:55 Growing alongside the business 07:20 Shared values and trust in leadership 10:40 Doubt, ambition, and scaling challenges 13:50 Leading through COVID and digital change 15:35 Learning from peers, mentors, and experience 17:50 The worst leadership advice 19:55 Stepping into the CEO role 22:20 Founder ambitions and long-term growth 24:40 Purpose, joy, and staying grounded 27:35 Final reflections and close   All About Lisa: Lisa Haycox is the Chief Executive Officer of Explore Learning, appointed in April 2025. With over two decades of experience at Explore Learning, Lisa has held a range of senior leadership roles across operations, product, and strategy. She most recently served as Chief Operating Officer, where she led the company’s digital transformation during COVID-19, strengthened its marketing and brand positioning, and shaped its commercial growth strategy. Lisa joined Explore Learning in 2002 as a tutor and has since played a pivotal role in scaling the organisation while maintaining its core educational mission. She is a graduate of London Business School’s Leading Businesses into the Future programme and is recognised for her strategic vision, operational rigour, and deep understanding of the education sector. Lisa is now focused on leading Explore Learning through its next phase of growth, combining innovation, digital advancement, and customer-centricity to deliver long-term impact for learners.Website: www.explorelearning.co.ukInstagram: @explorelearning_officialLinkedIn: www.linkedin.com/in/lisa-haycox-58800224/Facebook:@explorelearningSee omnystudio.com/listener for privacy information.
Episode Overview In this episode, Claire Riley is joined by Ian Hunter, founder of Lyme Education Consulting, to explore how education businesses can successfully expand into international markets. With over 27 years in edtech and global education, Ian shares practical insights on trust, localisation, market research, and common mistakes to avoid when going global. All About Ian:Ian has worked in the EdTech market for over 25 years and has worked for some of the largest education companies in the world including Tes Global, Discovery Education and RM Education. As Global Director, Sales Director or Commercial Director he has been responsible for driving growth across a range of EdTech products and services to schools, colleges, Universities and Ministries of Education globally.Website: https://www.limeedu.co.uk/LinkedIn: ianhunter7X: @ianlhunter  See omnystudio.com/listener for privacy information.
Navigating the EdTech Landscape: Insights from Multiple Ventures In this episode, Claire Riley, co-founder of Classroom Secrets, talks with Joshua, a seasoned entrepreneur in the education sector. Joshua shares his journey from children's publishing to running multiple education businesses, including Smartgrade and Carousel. He highlights key lessons learned, such as the importance of understanding market size, unit economics, and the needs of Multi-Academy Trusts (MATs). Joshua also discusses the significance of building a smart team, offering flexibility, and consulting with people with in-depth classroom experience. He emphasises the value of learning from mistakes and seeking advice from experienced entrepreneurs. 00:00 Introduction to the Education Business Podcast 01:10 Meet Joshua: A Journey in Education Business 01:53 From Publishing to EdTech: Joshua's Career Path 04:56 The Birth of Smartgrade and Carousel  06:53 Challenges and Strategies in EdTech  16:53 Building a Strong Team and Company Culture 24:05 The Entrepreneurial Spirit and Future Plans 28:12 Final Thoughts and Advice for Education Entrepreneurs   All about Joshua: Joshua is an edtech entrepreneur and assessment enthusiast. His latest ventures are Smartgrade (an assessment standardisation platform) and Carousel (a quizzing and retrieval practice tool). Prior to Assembly Josh was part of the leadership team at Ark Schools, a Multi Academy Trust. He also founded Assembly, a school data platform. In his spare time Josh writes a blog about school MIS and edtech called Bring More Data.Website: smartgrade.co.uk LinkedIn: https://www.linkedin.com/in/joshuaperryuk/See omnystudio.com/listener for privacy information.
The Importance of Context in Leading Your Education Business In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, discusses the pivotal role of providing context to your team members in an education business. She explains how context helps improve team efficiency and outcomes, sharing insights from her own experience and interactions with other education business leaders. Key points include striking a balance with information sharing, the benefits of providing context, and practical advice for ensuring your team has a comprehensive understanding of business decisions. Sponsored by Classroom Secrets, the podcast aims to equip education entrepreneurs with tools to grow their businesses. 00:00 Welcome to the Education Business Podcast 00:55 The Importance of Context in Business 01:20 Sharing Context with Your Team  02:35 The Impact of Context on Team Performance 03:26 Conclusion and Sponsor MessageSee omnystudio.com/listener for privacy information.
Building Multiple Educational Content Brands In this episode of the Education Business Podcast, hosted by Claire Riley, co-founder of Classroom Secrets, guest Matt Dix shares his journey from a primary school teacher to a thriving education business owner. Matt, who runs several education brands including Manic Street Teachers, Musician of the Month, and the Fluency Factory, discusses his transition from the classroom to business, the importance of creativity, and maintaining a close connection to the educational community. He emphasises the role of passion in sustaining a business, the significance of music as a therapeutic and educational tool, and the challenges of balancing multiple projects. Additionally, Matt provides insights into effective marketing strategies, the value of listening to customer feedback, and the need for a supportive network. The episode offers an in-depth look at how Matt manages his businesses, the evolution of his projects, and his future aspirations. 00:00 Introduction to the Education Business Podcast 01:08 Meet Matt Dix: From Teacher to Entrepreneur 02:04 Building Education Brands: The Journey and Challenges 02:58 Balancing Teaching and Business  05:37 Creative Ventures in Education  08:40 The Power of Music in Education 12:32 Managing Multiple Education Brands  17:59 Marketing Strategies for Education Businesses 23:42 The Emotional Connection to Music 34:57 Reflections and Final Thoughts All About Matt: Matt is a former primary school teacher with 20 years’ experience in the classroom. He now runs Manic Street Teachers, where he develops education projects and resources informed by both research and the approaches he first trialled with his own pupils. His work includes The Fluency Factory, which focuses on reading fluency, and Musician of the Month, which introduces primary-aged children to a broad range of musicians and musical styles. Across these projects, Matt aims to create materials that fit into everyday school life and reflect the practical realities of primary teaching. Websites: www.manicstreetteachers.com, www.thefluencyfactory.co.uk, www.musicianofthemonth.co.uk Instagram: https://www.instagram.com/manicstteachers/ LinkedIn: www.linkedin.com/in/mattdix-mst Facebook: https://www.facebook.com/ManicStTeachersSee omnystudio.com/listener for privacy information.
Unsticking Your Education Business: Future Planning and Growth Strategies In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, addresses common challenges faced by founders and business owners in the education sector.  Focusing on the theme of feeling stuck in business, Claire discusses the importance of setting new goals, envisioning long-term success, and planning for future growth. She shares insights from her own experiences and conversations with other education business owners, emphasising the need to align business aspirations with personal life goals. This episode is sponsored by Classroom Secrets. 00:00 Welcome to the Education Business Podcast 00:55 Feeling Stuck in Your Education Business? 01:45 Setting Wild and Crazy Goals 02:26 Aligning Business Goals with Personal Aspirations 03:19 Conclusion and ResourcesSee omnystudio.com/listener for privacy information.
Navigating Growth in an Education Business: Insights from Classroom Secrets' co-founder In this episode of the Education Business Podcast, Claire Riley and Ed delve into the journey of building their education business, Classroom Secrets. Claire, a former teacher, and Ed, who transitioned from an IT role in a large non-profit, discuss the unique challenges and strategies they faced. They highlight the importance of having a clear plan, roles, and structures, and the advantages of flexibility and time freedom as business founders. Ed reflects on overcoming his non-educational background and finding his value within the business. They also emphasise the significance of networking and finding support within the entrepreneurial community, especially for those working in isolation. 00:00 Introduction to the Education Business Podcast 01:04 Meet Ed: From IT to Education Business 01:52 Ed's Career Journey and Transition 10:03 Challenges and Growth in Classroom Secrets  15:36 Balancing Flexibility and Responsibility 25:40 Dealing with Business Challenges and Failures 31:39 The Importance of Networking and Support 37:50 Conclusion and Final Thoughts All About Ed: Website: classroomsecrets.co.ukInstagram: https://www.instagram.com/edrileytalksbusiness?igsh=N3hlMmxuYXpqanBw&utm_source=qr LinkedIn: https://www.linkedin.com/in/ed-riley-71089419?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app  See omnystudio.com/listener for privacy information.
Effective Mastermind Sessions to Grow Your Education Business In this episode of the Education Business Podcast, host Claire Riley, co-founder of Classroom Secrets, discusses effective strategies for conducting mastermind sessions to enhance business outcomes. Claire shares her own experiences with different mastermind formats, their pros and cons, and introduces a refined mastermind structure utilised at Classroom Secrets. The episode provides a detailed breakdown of a one-hour session format aimed at generating actionable guidance through collaborative problem-solving. Claire emphasises the importance of context, quality questions, and structured guidance to ensure meaningful outcomes from these sessions. 00:00 Welcome to the Education Business Podcast 00:54 Challenges of Traditional Mastermind Sessions 02:08 Creating a New Mastermind Structure  02:57 Implementing the Mastermind Framework at Classroom Secrets 03:31 Detailed Steps of the Mastermind Session 07:13 Final Thoughts and EncouragementSee omnystudio.com/listener for privacy information.
Journey from Classroom to CEO: Starting and Growing an Education Business In this episode of the Education Business Podcast, host Claire Riley speaks with Katie, the co-founder of Picture News. Katie shares her journey from teaching Key Stage 2 to starting an educational business that provides news resources for schools. The discussion covers the initial challenges of balancing a new business with raising three young children, the organic growth of Picture News through email marketing, and the division of business responsibilities with her husband. Katie also emphasises the importance of customer service, community building, and adapting business strategies based on feedback. The episode concludes with Katie sharing insights on sustaining motivation, the importance of hard work and sacrifices, and being reflective and adaptable when running an education-focused business. 00:00 Introduction to the Education Business Podcast  01:10 Meet Katie: From Teacher to Entrepreneur  02:54 Starting Picture News: The Early Days  04:16 Balancing Family and Business  09:15 Growth and Milestones 15:06 Marketing and Customer Retention Strategies 24:03 Challenges and Lessons Learned  29:50 Final Thoughts and Advice for Education Entrepreneurs  33:55 Closing Remarks and Sponsor Message All About Katie: Website: www.picture-news.co.uk Instagram: https://www.instagram.com/kt984  LinkedIn: https://www.linkedin.com/in/katieharrisonpn/ Facebook: https://www.facebook.com/kt984See omnystudio.com/listener for privacy information.
Effective Interview Strategies for Education Entrepreneurs In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, shares valuable insights on how to interview potential hires for your education business. Drawing from her own experiences and common challenges in the industry, Claire highlights the importance of learning from past mistakes to ask the right questions. She emphasises hiring for attitude over experience, being upfront with information, and using scenario-based questions to gauge a candidate's suitability. Tune in to discover how to make informed hiring decisions that align with your business goals and improve outcomes for children. 00:00 Welcome to the Education Business Podcast 00:54 Hiring Insights: Crafting the Right Interview Questions 02:29 The Importance of Attitude Over Experience 02:53 Effective Communication and Setting Expectations 03:30 Scenario-Based Interview Questions 05:33 Concluding Thoughts and Tips  05:55 Sponsor Message and ResourcesSee omnystudio.com/listener for privacy information.
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