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Description
Welcome to "The Wedding DJ Podcast," your ultimate destination for all things wedding DJing. Join us as we explore the exciting world of creating unforgettable experiences on the dance floor.
Hosted by Russ Collins, this podcast offers practical insights, valuable tips, and in-depth interviews with industry experts. Whether you're a seasoned DJ or just starting out, we're here to help you refine your skills, stay ahead of trends, and elevate your performances.
Each episode delves into a wide range of topics, including music selection, crowd engagement, seamless transitions, and business strategies specific to the wedding industry. From selecting the perfect playlist to managing client expectations, we've got you covered.
Our goal is to provide you with the tools and inspiration you need to deliver extraordinary moments at every wedding. Join our community of passionate DJs, learn from those who've been there, and share your own experiences along the way.
19 Episodes
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We've had several questions lately asking when is the right time to go full time in the wedding industry. Russ shares a few key indicators to look for when deciding to go full time with your business. Cash flow management is one part of the equation as well as managing expenses, however, there is some element of risk involved when deciding on your future. Right now, it is estimated that the wedding industry is a 52 BILLION dollar industry in the US alone. You might want to think about jumping in!#womanowned #weddingpodcast#cashflowCASH FLOW SITE! Wedding Pro Society!
Cash flow is increased in the follow up! In this episode we have a deep conversation about following up with inquiries and after sending a proposal. Russ shares tips on calling clients to action in the follow up process. We talk about the tactics and sales funnels we use to keep from getting ghosted. Your business will grow if you learn how to follow up with clients in a way that calls them to action. Wedding Pro Society doors are open! Join here for free!.
When we started using Honeybook to manage our wedding business everything changed. We grew by 60% in the first 2 months and we've grown by double digits every month thereafter. It has allowed us to stay on top of al client projects, integrate our schedule, track our expenses, and so much more. You will level up your wedding business if you invest in a customer relationship software. Want To Try Honeybook? Here's a discount code!Join The Wedding Pros Society FOR FREE here!!
Do you have questions about how to price your wedding services? We all do. Anxiety levels can grow when we feel we are being vulnerable and making our pricing and offerings public. On this episode Russ covers the mindset behind pricing your wedding business services and how to conquer the anxiety of putting the product into the market. Join The Wedding Pros Society FOR FREE here!!
Do you use Instagram Reels for your wedding business? What's the big deal? Is Reels just Tik Tok for old people? Last month we uploaded a Reel and it went viral. It's changed everything about the way we view social media and Russ is going to share why it went viral and why employing these tactics might work for your social media engagement. You can see the viral video here.Join The Wedding Pros Society FOR FREE here!!
Russ shares how the Ozark Mix profit account is performing and breaks down the profit account sharing process and opens up about how much is in the account this quarter. Using a profit account allows you to pay yourself first and enact the first step in managing your cash flow each month. We're opening the doors of the new Cash Flow For Wedding Pros membership on September 1st. You can get access to the membership right here! Don't miss out on the chance to change your wedding business one step at a time.You can also access The Cash Flow Facebook group here.
So often we dive into selling our services to couples in order to get up and running or drive revenue and we don't take the time to define who it is that we should be selling our services towards. In today's episode we help define the customer avatar and give 4 characteristics to define when figuring out your ideal client.You can join the Facebook group right here: https://www.facebook.com/groups/297451472101735/ Be a Cash Flow Boss: https://ozarkmixdj.ck.page/ced8a4b38d
A positioning statement is a description of your product and target audience and explains how it fills a market need. How Does your wedding business position itself in the market right now? Every wedding business needs a positioining statement that telss customers who they are, what they do, who they serve, and how they do it. Russ has a live conversation in the Cash Flow For Wedding Pros Facebook group breaking down what a positioning statement is and how it effects a wedding business cash flow and marketability. Join the Facebook group!Join the Facebook Group hereGet The 3 Days to Be The Boss of Your Money video series herePositioning Example Here
In this episode Russ Collins is joined by Sam Jacobson of Ideaction Consulting, a wedding and event consulting agency. Together Sam and his wife, Katy, provide a host of services to the wedding industry such as copywriting, coaching, and courses on - sales, buyer psychology, and momentum building. They are a true dream team and we are so grateful to ask Sam questions about pricing. If you want to know how to price your wedding business offer, this episode is for you.
Imagine writing a check to yourself every quarter just because you are the business owner! In today's episode Russ discusses the process of creating a "Profit" account in your wedding business and distributing the profit share every quarter to yourself as the business owner. Your profit account should pay you every quarter for the rest of your life! If you want to jump into the Cash Flow For Wedding Pros community, you can do that right here. Grab your guide to the 5 accounts your business needs right now.
Have you ever wondered what it is like to chase a dream of becoming a wedding photographer? Join Russ Collins as he sits down with Tyler Ford of Tyler Ford Photography to talk about starting a wedding photography business from scratch. Tyler has always loved taking photos, chasing light, and adventure. Now, he combines his love for people, creativity, an business knowledge to chase his dream to do photography full time. Check out Tyler's amazing work right here.
Join us this week for a sales masterclass from Kelly Mortimer, a wedding sales expert, based in London UK. Kelly has spent over 20 years in the wedding industry as a destination wedding planner and consultant for some of the biggest hotel brands in the world with loads of success. Kelly has increased revenue for some of the most luxurious hotels in the UK by the multi millions and today she shares a few tips on how you can increase revenue in your wedding business immediately by developing a value ladder for your products. You can connect with Kelly on her website at www.kellymortimer.com
How do you justify which expenses to keep in your wedding business? In today's episode, Russ Collins explains what expenses should be cut from your wedding business. If the expense isn't making your business money, it has to go! We break down the process of reducing expense and Russ shares a personal story of how his expenses are going through an overhaul this month. Join The Cash Flow For Wedding Pros CommunityMusic:Song: Cartoon - Don't Be A Stranger (Ft. Jason Diaz) [NCS Release]Music provided by NoCopyrightSoundsFree Download/Stream: http://NCS.io/DontBeAStrangerWatch: http://youtu.be/82FyrLo5N4Y
The only way we can truly get a clear picture of our business expenses each month is to be completely honest. Russ shares a quick way to color code your bank statement in order to know your real expenses number. This is the first step in identifying toxic spending in your wedding pro business and the first step in setting up a cash flow system to increase revenue and grow your business. Take the first step with us. Be honest! You can do this!Want more tips on expense management? Join #teamcashflow right here!
The biggest struggle I had when starting my wedding business was shifting my mindset from that of an employee to that of the CEO or owner of the business. Essentially, I hold the keys to my wedding business and am ultimately responsible for everything within the business. So, how do we make this shift? I share a few tips and tricks to be your own boss.Want to join the Cash Flow For Wedding Pros membership?Ozark Mix
There are so many options and platforms to advertise your wedding business. However, it can be overwhelming to figure out the best platform to use. Russ shares tips on today's show about consistency and systems that will help maximize your efforts on any wedding lead generating platform. Do you need more ROI on your ad spend? This episode is for you!Do you want to join the Cash Flow For Wedding Pros Membership? Let's go!
Let's face it, managing cash flow and expenses is tough. Russ Collins shares tips on creating a cash flow dashboard for your wedding business by opening 5 bank accounts and telling your revenue where to go. In this episode we share how creating a cash flow dashboard with guarantee you pay yourself first and increase your profit on day one.If you'd like to be included in the Cash Flow For Wedding Pros membership, now's your chance!Profit First bookMusic:Song: Cartoon - Don't Be A Stranger (Ft. Jason Diaz) [NCS Release]Music provided by NoCopyrightSoundsFree Download/Stream: http://NCS.io/DontBeAStrangerWatch: http://youtu.be/82FyrLo5N4Y
Russ Collins shares how creating a deposit and retainer policy can increase your wedding business cash flow and create a sustainable business model. Today, he shares how Ozark Mix uses retainers to create predictable and why every wedding business should require a retainer or deposit. We use Honeybook at Ozark Mix to create the absolute best client experience and keep our daily tasks to a minimum. Here is a trial offer if you'd like to try Honeybook!Ozark MixMusic:Song: Cartoon - Don't Be A Stranger (Ft. Jason Diaz) [NCS Release]Music provided by NoCopyrightSoundsFree Download/Stream: http://NCS.io/DontBeAStrangerWatch: http://youtu.be/82FyrLo5N4Y
Russ Collins shares his story of how he and his wife started a wedding business as a side hustle in March of 2020 and watched it grow into a full time gig by January of 2021, during the global Covid-19 pandemic. He shares his tips and tricks of growing revenue and maximizing cash flow as you start your wedding business. We want to help wedding professionals who struggle managing cash flow by implementing simple steps to help grow their business and maximize profit. We are on this business building journey with you and can't wait to share our progress. Ozark MixMusic:Song: Cartoon - Don't Be A Stranger (Ft. Jason Diaz) [NCS Release]Music provided by NoCopyrightSoundsFree Download/Stream: http://NCS.io/DontBeAStrangerWatch: http://youtu.be/82FyrLo5N4Y
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