New Books in Business, Management, and Marketing

Journalist Katherine Blunt, who writes about renewable energy and utilities for the Wall Street Journal, talks about her new book, California Burning: The Fall of Pacific Gas and Electric—and What It Means for America’s Power Grid with Peoples & Things host, Lee Vinsel. The book tells the fascinating story of how declining performance at an electrical utility eventually led to wildfires and staggering loss of human life. Blunt and Vinsel also talk about what this story means for the future of electricity utilities in the face of global climate change. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it mean to be a great leader? Have we entered an "Age of Artificial Intelligence"? Why is Joe Lonsdale so optimistic? Joe Lonsdale is an entrepreneur, investor, and philanthropist. He is a co-founder of Palantir, managing partner at 8VC, and host of the "American Optimist" podcast. He joins Madison's Notes to answer these questions and others.    Learn more about your ad choices. Visit megaphone.fm/adchoices

PONG is one of the longest- and most consistently circulating video games. Released in 1972, it remains at our fingertips as Android or iOS app, hosted at freepong.org and the Internet Archive, and even released as A Tiny Game of Pong for the Apple Watch. Despite its simplicity and ubiquity, Atari’s PONG encapsulates far more than the history of a video game and an iconic game company. King PONG: How Atari Bounced Across Markets to Make Millions (MIT Press, 2026) is the first book dedicated to an unassuming game that changed the world. Through the prisms of product positioning, market development, and category creation, Professor Raiford Guins answers the question of why Atari’s inaugural product succeeded and why it endures.The author of Game After and Atari Design, and an excavator of the “Atari landfill” in New Mexico, Professor Guins brings us a unique history that reconsiders the launch of Atari’s PONG through the lens of the company’s business practices. He follows the young Silicon Valley startup from its early days of positioning its new product within the existing coin-op amusement industry to its establishment of a consumer industry for home video games—a story of remarkable market development innovation. Written with a passion for video games and a historian’s insight, the book animates the business exploits of one of the fastest growing and most influential companies ever. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Since the start of this century, businesses have confronted a series of extreme and constant disruptions, including technological upheavals, a pandemic, and a global financial crisis. As a result, today’s leaders, from startup founders to the managers of global giants, face unprecedented pressures from their bosses, investors, customers, peers, suppliers, and employees. For many, it’s a recipe for disaster.Part of the problem is that these challenges, while acutely felt, are rarely articulated in a way that makes them graspable and actionable. Robert E. Siegel has witnessed the impact of these cross-pressures from different perspectives. As a lecturer in management at Stanford’s Graduate School of Business, an operator, a venture capitalist, and a consultant, he sees countless teams of managers, at all sorts of companies, struggling to lead their companies into the future.Featuring exclusive lessons drawn from inside the business world, including from the CEOs of Accenture, Mubadala, Kering, Wells Fargo, and Box, The Systems Leader: Mastering the Cross-Pressures That Make or Break Today's Companies (Random House, 2025) is the essential guidebook that teaches readers “systems leadership,” Siegel’s holistic framework that helps leaders understand and master five key dimensions where they are likely to feel contradictory pressures:• Priorities: The need to succeed at both execution and innovation• People: The need to project both strength and empathy• Sphere of influence: The need to focus both internally and externally• Geography: The need to think both locally and globally• Purpose: The need to pursue both ambition and statesmanship Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the greatest challenges facing any start-up is “crossing the chasm”: bridging the gap between early adopters and mass-market buyers. Yet many promising businesses struggle even to reach the chasm. Often, founders leap in with money and a dream, only to hit a wall. How can start-up founders diagnose and fix problems in order to arrive at this critical point? In Reaching the Chasm: How to Drive Your Early-Stage Start-Up to Scale (Columbia Business School Publishing, 2025), Edward G. Amoroso provides an indispensable guide for start-ups looking to get off the ground and scale up to the next level. Getting to the chasm, as he illustrates through dozens of real-world case studies, requires long-term vision. Founders must focus on their core belief system―not simply what they do but why they are in business in the first place. Buyers connect with start-ups based on shared beliefs, and any founding team that does not understand this secret will struggle to build relationships with customers. Amoroso shares field-tested guidance for businesses in different spaces and stages on crafting a compelling message, understanding customers, benchmarking against competitors, and leveraging what makes a company irreplaceable. For founders, venture capital teams, private equity firms, investors, and readers with an interest in entrepreneurship, Reaching the Chasm is the road map for early-stage start-up success. Learn more about your ad choices. Visit megaphone.fm/adchoices

Richard Lucas hosts a compelling discussion with celebrated British entrepreneur and author David Cleevely. In this insightful podcast, Richard and David dive into Cleevely’s book, 'Serendipity: It Doesn't Happen by Accident,' exploring how environments can be engineered to foster luck. Richard guides the conversation as David explains the puzzle that inspired the book: why significant entrepreneurial ventures repeatedly emerge from seemingly chance encounters in hubs like Cambridge. They discuss the characteristics, systems, and culture—including the crucial role of values of generosity and kindness—that enhance the likelihood of serendipitous, high-impact collaborations. David Cleevely's book, 'Serendipity: It Doesn't Happen by Accident,' explores the idea that environments can be engineered to foster luck, leading to entrepreneurial success through serendipitous, high-impact collaborations. LinksHis book 'Serendipity: It Doesn't Happen by Accident” is available here and from all major booksellers,David Cleevely CBE FREng, FIET is the Chairman of the Raspberry Pi Foundation. He is the founder of telecoms consultancy Analysys (acquired by Datatec International in 2004). co-founded the web based antibody company Abcam (ABC.L) with Jonathan Milner and was Chairman until November 2009 which was acquired by Danaher for US$5.7 billion in 2023. He has co-founded several other companies and is Chairman of two of them..He has been active in promoting Cambridge. He was a prime mover behind Cambridge Network, co-founder of Cambridge Wireless, co-founder and Chairman of Cambridge Angels, Founding Director of the Centre for Science and Policy at the University of Cambridge and Vice Chair of the Cambridgeshire and Peterborough Independent Economic Commission. Other policy work has included membership of the IET Communications Policy Panel, the Ofcom Spectrum Advisory Board and the Enterprise Committee and the National Engineering Policy Group at the Royal Academy of Engineering. From 2001 to 2008, he was a member of the Ministry of Defence Board overseeing information systems and services (DES-ISS, formerly the Defence Communications Services Agency). In addition to Raspberry Pi, his charitable work includes the Cambridge Science Centre, which he helped set up and fund in 2013 and continues as Chair. Richard Lucas, the host of this NBN channel, is founder of CAMentrepreneurs—a network supporting entrepreneurship globally among Cambridge University Alumni and others through locally led chapters. CAMentrepreneurs - Peter Cowley legacy  Books and articles mentioned in the podcast Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives by James H. Fowler PhD (Author), Nicholas A. Christakis The Strength of Weak Ties Mark S. Granovetter Gov. Pritzker Commencement Address: Kindness is intelligence Cambridge Angels Learn more about your ad choices. Visit megaphone.fm/adchoices

In Corporate Power and the Politics of Change (Cambridge UP, 2025), Matteo Gatti examines how corporations have taken on roles traditionally reserved for governments - advocating on social issues, setting internal norms, and stepping in where public institutions fall short. This phenomenon, called corporate governing, takes two forms: socioeconomic advocacy, when companies take public stances, and government substitution, when they deliver services or protections the state does not provide. Drawing on legal doctrine and insights from the social sciences, Gatti shows how this shift reflects broader pressures within firms and deep dysfunction outside them. The rise of corporate governing has also triggered political, legal, and cultural backlash that challenges its legitimacy and reach. Clear-eyed and timely, this book offers a framework for understanding how corporate power reshapes policymaking and what that means for business and democracy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry: The Quest for Authenticity on Social Media (Princeton UP, 2023) tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity. Learn more about your ad choices. Visit megaphone.fm/adchoices

Immigration is one of the most controversial topics in the United States―and everywhere else. Pundits, politicians, and the public usually depict immigrants either as villains who pose a threat to our economy, culture, and safety, or as victims―needy outsiders whom we must help, at our own cost if necessary. But the data clearly debunk both narratives. From jobs, investment, and innovation to cultural vitality and national security, more immigration has an overwhelmingly positive impact on everything that makes a society successful.In The Truth About Immigration: Why Successful Societies Welcome Newcomers (St. Martin's Press, 2024), Wharton professor Zeke Hernandez draws from nearly twenty years of research to answer all the big questions about immigration. He combines moving personal stories with rigorous research to offer an accessible, apolitical, and evidence-based look at how newcomers affect our local communities and our nation. You’ll learn about the overlooked impact of immigrants on investment and job creation; realize how much we take for granted the novel technologies, products, and businesses newcomers create; get the facts straight about perennial concerns like jobs, crime, and undocumented immigrants; and gain new perspectives on misunderstood issues such as the border, taxes, and assimilation.Hernandez turns fear into hope by proving that immigrants are essential for economically prosperous and socially vibrant nations. Learn more about your ad choices. Visit megaphone.fm/adchoices

Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, Digital Innovation Strategy (Cambridge UP, 2023) is aimed at audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success. Each chapter defines and provides references for key concepts. Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation. The topics covered are essential for managers, consultants, entrepreneurs, technologists, and analysts. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's the secret to scoring a reservation at a hot new restaurant? When should you enter a lottery to increase your odds of winning? Why did your neighbor's kid get into a nearby preschool while yours didn't? Who gets priority for a life-saving organ donation? These outcomes are not a matter of luck. Instead, they depend on how we navigate hidden markets that arise to decide who gets what when many of us want something and there isn't enough to go around. Every day we play in these markets, yet few of us fully understand how they work. In familiar markets, what we get depends on how much we're willing to pay. Hidden markets do not rely on prices: you can't buy your way in to a better position. Instead, what you receive hinges on the rules by which the market operates, and the choices you make in them. Judd Kessler has spent a career studying and designing these very markets. Now, he reveals the secrets of how they work, and how to maneuver in them. Whether you want to snag a coveted ticket, secure a spot in an oversubscribed college course, get better matches in the dating and job markets, do your fair share of the household chores (but no more), or more efficiently allocate your time and attention, this must-read guide will show you how to get Lucky by Design. Learn more about your ad choices. Visit megaphone.fm/adchoices

Who’s in the Room?: A Guide to Public Relations from the Black Professional Perspective (Kendall Hunt, 2025) has been created to serve as a resource that is both an academic and industry text in public relations practice. The book focuses on growth and empowerment in public relations through the implementation of inclusionary practices. It is centered in the voice of the Black public relations professional. Featuring contributions of pioneers and the experiences of current trailblazers, the book explores themes of access, representation, and accountability in the field. The authors examine the nuanced challenges and triumphs of navigating the field as Black professionals. They offer guidance for students and new professionals, as well as actionable recommendations for organizations and individuals seeking to become more equitable and inclusive.  Jamila Cupid, Ph.D. is a university professor who trains university students in the practice of public relations. She built her career as a public relations and digital media professional, with expertise in research and strategy, working in New York City and Washington, DC for several years. She earned a BA in English from Boston University, then an MA in Human Communication and PhD in Mass Communication and Media Studies with a certificate in International Communication from Howard University. In addition to her industry experience and academic training in the United States, she has studied and conducted research in the Caribbean and South America. She examines international, intercultural, and multicultural public relations in the areas of campaigns, branding, organizational structure, crisis management, relationship building, and social media. Myescha Joell is an award-winning public relations executive, media strategist, and founder of Morris Street Media, a firm known for high-impact campaigns and storytelling that center underrepresented voices. With over 20 years of experience, she has led successful PR and content initiatives across TV, film, and digital media, including the 2024 PBS GOSPEL Live! campaign, which earned a Silver Anthem Award. Her work blends creative vision with strategic execution, focusing on social justice, cultural impact, and audience engagement. A graduate of Boston University, she holds a BA in International Relations. Reighan Gillam is Associate Professor in the Department of Latin American, Latino, and Caribbean Studies at Dartmouth College. Her research examines the ways in which Afro-Brazilian media producers foment anti-racist visual politics through their image creation. She is the author of Visualizing Black Lives: Ownership and Control in Afro-Brazilian Media (University of Illinois Press). Learn more about your ad choices. Visit megaphone.fm/adchoices

Stanford educator and renowned creativity expert Tina Seelig joins Richard Lucas on the New Books Network’s Entrepreneurship & Leadership channel to discuss her new book What I Wish I Knew About Luck (coming April 2026). As the host found himself agreeing with everything Tina said, he asked for examples of people who disagreed with her. First, they discussed the value of respectful disagreement, and the fact that Richard’s father, the late Oxford philosopher JR Lucas routinely took the opportunity to disagree with his son, no matter what point of view was being put forward. Tina shared that her father, aged 99, still thinks that good things just happened to him over the course of his life, whereas she outlines all the actions he took to create that good luck. Tina dismantles the myth that luck is purely random. She distinguishes fortune (things that happen to you) from luck (something you can actively cultivate), and explains why clichés such as “the harder I work, the luckier I get” or “fortune favors the prepared mind” are true but incomplete. What is the “hard work” required to create luck? What exactly is a “prepared mind”? Key highlights: Why entrepreneurship and creativity are teachable skills that everyone can improve, just like sports, music, art, math, or science. The value of keeping a “failure résumé” and viewing failure as a trampoline rather than a lava pit. Real stories of ethical dilemmas early and late in her career. Full details in the book and podcast. Why showing genuine appreciation (especially thank-you notes) is one of the highest-ROI habits for creating luck. A thank you note she wrote was read out at a funeral 20 years later. How to build trust, have difficult conversations, and surround yourself with the right “crew” The foundational role of self-awareness, values, resilience, risk-taking, and patience in manufacturing your own luck Tina also shares the inspiring origin of the Knight-Hennessy Scholars program (co-founded by John Hennessy, former Stanford President, and Phil Knight, founder of Nike) and reflects on teaching leadership to some of the world’s most promising graduate students across all disciplines at Stanford University. Show Notes & Sources Pre-order “What I Wish I Knew About Luck” by Tina Seelig Tina’s earlier books: “What I Wish I Knew When I Was 20”, “inGenius”, “Creativity Rules” Tina’s LinkedIn Tina’s Bio, Books, Talks Knight-Hennessy Scholars KHS LinkedIn Stanford Technology Ventures Program (STVP) Tina Seelig’s famous TED Talk and the legendary “$5 entrepreneurship challenge” Books mentioned: “The No Asshole Rule” – Robert Sutton; “The Course of Love” – Alain de Botton; “Radical Candor” – Kim Scott Tina Seelig’s Stanford Profile Essential listening for anyone who wants to stop waiting for luck and start building it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Peoples & Things host, Lee Vinsel, talks with Thomas Haigh, Professor and Chair of History and affiliate of the Department of Computer Science at University of Wisconsin-Milwaukee, about his forthcoming book on the history of artificial intelligence. The book, which has had the working title _Artificial Intelligence: The History of a Brand_ with the final title to be determined, examines how and why historical actors have decided to apply the term “artificial intelligence” to a variety of disparate computing technologies that often have very little to do with one another. Vinsel and Haigh also talk about how the book’s lessons apply to our current Generative AI bubble and an assortment of other fun topics along the way. Learn more about your ad choices. Visit megaphone.fm/adchoices

Life is full of paradoxes. How can we each express our individuality while also being a team player? How do we balance work and life? How can we improve diversity while promoting opportunities for all? How can we manage the core business while innovating for the future? For many of us, these competing and interwoven demands are a source of conflict. Since our brains love to make either-or choices, we choose one option over the other. We deal with the uncertainty by asserting certainty. In Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems (Harvard Business Review Press, 2022), Wendy Smith and Marianne Lewis help readers cope with multiple, knotted tensions at the same time. Drawing from more than twenty years of pioneering research, they provide tools and lessons for transforming these tensions into opportunities for innovation and personal growth. Filled with practical advice and fascinating stories—including firsthand tales from IBM, LEGO, and Unilever, as well as from startups and nonprofits. Both/And Thinking change the way to approach our most vexing problems. Learn more about your ad choices. Visit megaphone.fm/adchoices

The field of employment law used to be called "master-servant law." Even if this term has fallen out of favor, a central truth has not changed: modern employment law still draws on centuries-old ideas about the rights and obligations of workers. In The Master-Servant Doctrine: How Old Legal Rules Haunt the Modern Workplace (U California Press, 2025), Elizabeth Chika Tippett combines historical context with contemporary case studies and interviews to reveal how modern law and management practices are steeped in three core master-servant principles: the right to control, the right to govern, and the duty of support. With each chapter tackling a different aspect of the workplace—including pay, time management, firing, and benefits—this startling and original story of employment law offers fresh insights for legal scholars, historians, attorneys, advocates, and anyone who's ever worked a terrible job. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Rebind combines reading with AI-chat to deepen learning and simulate the experience of conversing with some of the greatest scholars and thinkers. With Rebind, you can read A Tale of Two Cities with Margaret Atwood, Huck Finn with Marlon James, and Candide with Salman Rushdie. John and his team have recently launched the Rebind Study Bible, an interactive way to read, listen, and interpret the Bible with insight from scholars. As we head further into a world augmented by AI tools, Rebind is on the frontlines of embracing AI without destroying the art of deep, contemplative engagement. To give so insight into how Rebind is marrying scholarship with AI tools, I’m thrilled today to have John Kaag on the podcast. For a free 7-day trial, visit this link John Kaag is an American philosopher and chair and professor of philosophy at the University of Massachusetts Lowell. He is co-founder of Rebind Publishing. Caleb Zakarin is editor of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

In my interview with Jimmy Wales, father of Wikipedia, we celebrate his new book, The Seven Rules of Trust: A Blueprint for Building Things That Last (Crown Currency Publishing, 2025). We talk about how the book came about, how Wikipedia took flight, and how the challenges of maintaining trust and preserving neutrality shape the key to Wikipedia's future. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards--as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company (Harvard Business Review Press, 2017), Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges. Listen to the Think Big, Buy Small podcast. Richard S. Ruback is the Willard Prescott Smith Professor of Corporate Finance at Harvard Business School. Royce Yudkoff is a Professor of Management Practice at Harvard Business School. Yudkoff cofounded and served for over 20 years as Managing Partner of ABRY Partners, a leading private equity investment firm. Caleb Zakarin is editor of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when sports decision-making collides with business interests, legal battles, and moral dilemmas? Sports Chaos dives into the unpredictable world where experts, executives, and athletes must navigate high-stakes choices that shape the future of sports. From billion-dollar deals to ethical debates over owner and athlete behavior, this book unpacks The Colliding Reasons Problem, real-life cases where business, law, and morality clash in the sports industry. With insights from professionals across these fields, the authors explore how to balance profits, rules, and fairness through a new decision process called The Decision Dynamics Process. If you’ve ever been curious about sports behind the headlines, Sports Chaos will change the way you view the decisions shaping your favorite teams and athletes. Don’t just watch the game—understand the forces driving it. Grab your copy of Sports Chaos today and explore the hidden dynamics behind sports decisions! Paul Knepper covered the New York Knicks for Bleacher Report. His first book was The Knicks of the Nineties: Ewing, Oakley, Starks and the Brawlers That Almost Won It All. His next book, Moses Malone: The Life of a Basketball Prophet, is now available. You can reach Paul at paulknepper@gmail.com and follow him on Twitter @paulieknep. Learn more about your ad choices. Visit megaphone.fm/adchoices