New Books in Business, Management, and Marketing

Journalist Katherine Blunt, who writes about renewable energy and utilities for the Wall Street Journal, talks about her new book, California Burning: The Fall of Pacific Gas and Electric—and What It Means for America’s Power Grid with Peoples & Things host, Lee Vinsel. The book tells the fascinating story of how declining performance at an electrical utility eventually led to wildfires and staggering loss of human life. Blunt and Vinsel also talk about what this story means for the future of electricity utilities in the face of global climate change. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it mean to be a great leader? Have we entered an "Age of Artificial Intelligence"? Why is Joe Lonsdale so optimistic? Joe Lonsdale is an entrepreneur, investor, and philanthropist. He is a co-founder of Palantir, managing partner at 8VC, and host of the "American Optimist" podcast. He joins Madison's Notes to answer these questions and others.    Learn more about your ad choices. Visit megaphone.fm/adchoices

Who’s in the Room?: A Guide to Public Relations from the Black Professional Perspective (Kendall Hunt Publishing, 2025) has been created to serve as a resource that is both an academic and industry text in public relations practice. The book focuses on growth and empowerment in public relations through the implementation of inclusionary practices. It is centered in the voice of the Black public relations professional. Featuring contributions of pioneers and the experiences of current trailblazers, the book explores themes of access, representation, and accountability in the field. The authors examine the nuanced challenges and triumphs of navigating the field as Black professionals. They offer guidance for students and new professionals, as well as actionable recommendations for organizations and individuals seeking to become more equitable and inclusive. Jamila Cupid, Ph.D. is a university professor who trains university students in the practice of public relations. She built her career as a public relations and digital media professional, with expertise in research and strategy, working in New York City and Washington, DC for several years. She earned a BA in English from Boston University, then an MA in Human Communication and PhD in Mass Communication and Media Studies with a certificate in International Communication from Howard University. In addition to her industry experience and academic training in the United States, she has studied and conducted research in the Caribbean and South America. She examines international, intercultural, and multicultural public relations in the areas of campaigns, branding, organizational structure, crisis management, relationship building, and social media. Joell Myescha is an award-winning public relations executive, media strategist, and founder of Morris Street Media, a firm known for high-impact campaigns and storytelling that center underrepresented voices. With over 20 years of experience, she has led successful PR and content initiatives across TV, film, and digital media, including the 2024 PBS GOSPEL Live! campaign, which earned a Silver Anthem Award. Her work blends creative vision with strategic execution, focusing on social justice, cultural impact, and audience engagement. A graduate of Boston University, she holds a BA in International Relations. Reighan Gillam is Associate Professor in the Department of Latin American, Latino, and Caribbean Studies at Dartmouth College. Her research examines the ways in which Afro-Brazilian media producers foment anti-racist visual politics through their image creation. She is the author of Visualizing Black Lives: Ownership and Control in Afro-Brazilian Media (University of Illinois Press). Learn more about your ad choices. Visit megaphone.fm/adchoices

Stanford educator and renowned creativity expert Tina Seelig joins Richard Lucas on the New Books Network’s Entrepreneurship & Leadership channel to discuss her new book What I Wish I Knew About Luck (coming April 2026). As the host found himself agreeing with everything Tina said, he asked for examples of people who disagreed with her. First, they discussed the value of respectful disagreement, and the fact that Richard’s father, the late Oxford philosopher JR Lucas routinely took the opportunity to disagree with his son, no matter what point of view was being put forward. Tina shared that her father, aged 99, still thinks that good things just happened to him over the course of his life, whereas she outlines all the actions he took to create that good luck. Tina dismantles the myth that luck is purely random. She distinguishes fortune (things that happen to you) from luck (something you can actively cultivate), and explains why clichés such as “the harder I work, the luckier I get” or “fortune favors the prepared mind” are true but incomplete. What is the “hard work” required to create luck? What exactly is a “prepared mind”? Key highlights: Why entrepreneurship and creativity are teachable skills that everyone can improve, just like sports, music, art, math, or science. The value of keeping a “failure résumé” and viewing failure as a trampoline rather than a lava pit. Real stories of ethical dilemmas early and late in her career. Full details in the book and podcast. Why showing genuine appreciation (especially thank-you notes) is one of the highest-ROI habits for creating luck. A thank you note she wrote was read out at a funeral 20 years later. How to build trust, have difficult conversations, and surround yourself with the right “crew” The foundational role of self-awareness, values, resilience, risk-taking, and patience in manufacturing your own luck Tina also shares the inspiring origin of the Knight-Hennessy Scholars program (co-founded by John Hennessy, former Stanford President, and Phil Knight, founder of Nike) and reflects on teaching leadership to some of the world’s most promising graduate students across all disciplines at Stanford University. Show Notes & Sources Pre-order “What I Wish I Knew About Luck” by Tina Seelig Tina’s earlier books: “What I Wish I Knew When I Was 20”, “inGenius”, “Creativity Rules” Tina’s LinkedIn Tina’s Bio, Books, Talks Knight-Hennessy Scholars KHS LinkedIn Stanford Technology Ventures Program (STVP) Tina Seelig’s famous TED Talk and the legendary “$5 entrepreneurship challenge” Books mentioned: “The No Asshole Rule” – Robert Sutton; “The Course of Love” – Alain de Botton; “Radical Candor” – Kim Scott Tina Seelig’s Stanford Profile Essential listening for anyone who wants to stop waiting for luck and start building it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Peoples & Things host, Lee Vinsel, talks with Thomas Haigh, Professor and Chair of History and affiliate of the Department of Computer Science at University of Wisconsin-Milwaukee, about his forthcoming book on the history of artificial intelligence. The book, which has had the working title _Artificial Intelligence: The History of a Brand_ with the final title to be determined, examines how and why historical actors have decided to apply the term “artificial intelligence” to a variety of disparate computing technologies that often have very little to do with one another. Vinsel and Haigh also talk about how the book’s lessons apply to our current Generative AI bubble and an assortment of other fun topics along the way. Learn more about your ad choices. Visit megaphone.fm/adchoices

Life is full of paradoxes. How can we each express our individuality while also being a team player? How do we balance work and life? How can we improve diversity while promoting opportunities for all? How can we manage the core business while innovating for the future? For many of us, these competing and interwoven demands are a source of conflict. Since our brains love to make either-or choices, we choose one option over the other. We deal with the uncertainty by asserting certainty. In Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems (Harvard Business Review Press, 2022), Wendy Smith and Marianne Lewis help readers cope with multiple, knotted tensions at the same time. Drawing from more than twenty years of pioneering research, they provide tools and lessons for transforming these tensions into opportunities for innovation and personal growth. Filled with practical advice and fascinating stories—including firsthand tales from IBM, LEGO, and Unilever, as well as from startups and nonprofits. Both/And Thinking change the way to approach our most vexing problems. Learn more about your ad choices. Visit megaphone.fm/adchoices

The field of employment law used to be called "master-servant law." Even if this term has fallen out of favor, a central truth has not changed: modern employment law still draws on centuries-old ideas about the rights and obligations of workers. In The Master-Servant Doctrine: How Old Legal Rules Haunt the Modern Workplace (U California Press, 2025), Elizabeth Chika Tippett combines historical context with contemporary case studies and interviews to reveal how modern law and management practices are steeped in three core master-servant principles: the right to control, the right to govern, and the duty of support. With each chapter tackling a different aspect of the workplace—including pay, time management, firing, and benefits—this startling and original story of employment law offers fresh insights for legal scholars, historians, attorneys, advocates, and anyone who's ever worked a terrible job. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Rebind combines reading with AI-chat to deepen learning and simulate the experience of conversing with some of the greatest scholars and thinkers. With Rebind, you can read A Tale of Two Cities with Margaret Atwood, Huck Finn with Marlon James, and Candide with Salman Rushdie. John and his team have recently launched the Rebind Study Bible, an interactive way to read, listen, and interpret the Bible with insight from scholars. As we head further into a world augmented by AI tools, Rebind is on the frontlines of embracing AI without destroying the art of deep, contemplative engagement. To give so insight into how Rebind is marrying scholarship with AI tools, I’m thrilled today to have John Kaag on the podcast. For a free 7-day trial, visit this link John Kaag is an American philosopher and chair and professor of philosophy at the University of Massachusetts Lowell. He is co-founder of Rebind Publishing. Caleb Zakarin is editor of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

In my interview with Jimmy Wales, father of Wikipedia, we celebrate his new book, The Seven Rules of Trust: A Blueprint for Building Things That Last (Crown Currency Publishing, 2025). We talk about how the book came about, how Wikipedia took flight, and how the challenges of maintaining trust and preserving neutrality shape the key to Wikipedia's future. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards--as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company (Harvard Business Review Press, 2017), Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges. Listen to the Think Big, Buy Small podcast. Richard S. Ruback is the Willard Prescott Smith Professor of Corporate Finance at Harvard Business School. Royce Yudkoff is a Professor of Management Practice at Harvard Business School. Yudkoff cofounded and served for over 20 years as Managing Partner of ABRY Partners, a leading private equity investment firm. Caleb Zakarin is editor of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when sports decision-making collides with business interests, legal battles, and moral dilemmas? Sports Chaos dives into the unpredictable world where experts, executives, and athletes must navigate high-stakes choices that shape the future of sports. From billion-dollar deals to ethical debates over owner and athlete behavior, this book unpacks The Colliding Reasons Problem, real-life cases where business, law, and morality clash in the sports industry. With insights from professionals across these fields, the authors explore how to balance profits, rules, and fairness through a new decision process called The Decision Dynamics Process. If you’ve ever been curious about sports behind the headlines, Sports Chaos will change the way you view the decisions shaping your favorite teams and athletes. Don’t just watch the game—understand the forces driving it. Grab your copy of Sports Chaos today and explore the hidden dynamics behind sports decisions! Paul Knepper covered the New York Knicks for Bleacher Report. His first book was The Knicks of the Nineties: Ewing, Oakley, Starks and the Brawlers That Almost Won It All. His next book, Moses Malone: The Life of a Basketball Prophet, is now available. You can reach Paul at paulknepper@gmail.com and follow him on Twitter @paulieknep. Learn more about your ad choices. Visit megaphone.fm/adchoices

Traditionally, parenthood has been seen as a career disruption-especially for mothers. But what if becoming a parent could be one of the greatest leadership incubators of all? The Parenthood Advantage: Building Corporate Cultures That Value Working Parents (Dg Press, 2025) challenges the outdated narrative that working parents are a burden to manage and instead shows how they're an untapped asset that forward-thinking companies can't afford to overlook. Drawing on compelling research, candid interviews, and real-world examples, authors Mason Donovan and Mark Kaplan reveal how the skills honed through parenthood-resilience, crisis management, empathy, prioritization, and negotiation-are the very qualities that modern workplaces need. The book offers practical strategies for leaders and organizations to transform parental leave, return-to-work support, and everyday culture into true competitive advantages. Whether you're an HR leader seeking to attract and retain top talent, a manager aiming to better support your team, or a working parent ready to reframe your value at work, The Parenthood Advantage will inspire you to see what's possible when we stop sidelining parents and start recognizing them as a powerful source of growth, innovation, and leadership. Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex Imas is the Roger L. and Rachel M. Goetz Professor of Behavioral Science, Economics and Applied AI and a Vasilou Faculty Scholar at the University of Chicago Booth School of Business, where he has taught Negotiations and Behavioral Economics. He is a Faculty Affiliate of the Center for Applied AI and the Human Capital & Economic Opportunity, an NBER Faculty Research Associate, and a CESifo Research Network Fellow. He is also an Associate Editor at the Journal of the European Economic Association and on the editorial board of Psychological Science. Alex studies behavioral economics with a focus on how people understand and mentally represent the choices they are facing. His research explores topics related to how people learn and make choices in settings with risk and uncertainty. He also studies the economics of artificial intelligence and discrimination. Alex’s work utilizes a variety of methods, including controlled laboratory experiments, field experiments, analysis of observational data and theoretical modeling. Alex Imas is the recipient of the 2023 Alfred P. Sloan Research Fellowship, the Review of Financial Studies Rising Scholar Award, the New Investigator Award from the Behavioral Science and Policy Association, the Hillel Einhorn New Investigator Award from the Society of Judgment and Decision Making, the Distinguished CESifo Affiliate Award, and the NSF Graduate Research Fellowship. He is the co-author, with Richard Thaler, of The Winner’s Curse: Behavioral Economics Anomalies, Then and Now (Simon and Schuster, 2025). He is an Associate Editor at the Journal of the European Economic Association and on the editorial board of Psychological Science. Alex was born in Bender, Moldova. Previously, he was the William S. Dietrich II Assistant Professor of Behavioral Economics at Carnegie Mellon University, where he taught Behavioral Economics and Human Judgment and Decision Making. He did his PhD in economics at the University of California, San Diego and earned a BA from Northwestern University. Prior to graduate school, Imas helped found a startup and co-authored several patents as part of its intellectual property strategy. Teaching materials for The Winner’s Curse can be found here. Interviewer Peter Lorentzen is an Associate Professor of Economics at the University of San Francisco, where he leads the Master’s Program in International and Development Economics at the University of San Francisco. He is also a nonresident scholar at the UCSD 21st Century China Center and an alumnus of the Public Intellectuals Program of the National Committee on US-China Relations. His research focuses on the economics of information, incentives, and institutions, primarily as applied to the development and governance of China. He created the unique Master’s of Science in Applied Economics at the University of San Francisco, which teaches the conceptual frameworks and practical data analytics skills needed to succeed in the digital economy. Guest interviewer Robizon Khubulashvili is an Assistant Professor of Economics at the University of San Francisco. His research is at the intersection of theoretical, behavioral, and experimental microeconomics. A common question in his research is, how can we use a user's revealed preferences to improve the performance of online platforms? Robizon has studied this question in two settings: when monetary incentives are missing (an online gaming platform) and when monetary incentives are present (an online gambling platform). His work suggests that heterogeneity among users is an essential consideration in designing better online platforms; that is, a policy benefiting one type of user might harm the other. Learn more about your ad choices. Visit megaphone.fm/adchoices

Never before have we been presented with the prospect of redesigning business at scale to create a more sustainable future for our planet and the people who inhabit it. As we pass the midpoint of the Sustainable Development Goals (2015–2030), the world has changed. There is not only more progress and policy but also more disagreement on the way forward. The bottom line is that the shared goals developed in 2015 will not be met, global warming will likely exceed targets, and the collective challenge will be left to a new generation. Leading the Sustainable Organization: The Quest for Ethical Brands and a Culture of Sustainable Innovation (Anthem Press, 2025) is organized as a series of business challenges and key questions that enable a transition from making legacy companies more carbon and waste efficient, to operating in fundamentally new ways. The vast majority of the new infrastructure the world will need by 2050 still needs to be built. Those challenges will not be solved by legacy companies working to protect their market position in the face of a changing world. The book offers a chapter-by-chapter guide to enable new leaders to turn challenges into opportunities. Learn more about your ad choices. Visit megaphone.fm/adchoices

Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage (Cambridge UP, 2025) offers a step-by-step guide on how to utilize the law as a source of value in organizations. Robert C. Bird demonstrates how legal knowledge can be a valuable asset for firms, providing them with a sustainable competitive advantage that is difficult for rivals to imitate. Bird presents a five-part framework that outlines how firms can use legal knowledge in competitive markets and how they can avoid misusing it. Chapters also highlight how firms can cultivate legal knowledge and apply novel risk tools to overcome unexpected legal threats. The book emphasizes the importance of ethical values in business decisions and shows how managers and lawyers can build an ethical practice of legal knowledge that benefits both business and society. With the help of numerous visuals, this book makes it easy for readers to leverage legal knowledge and apply it to specific business contexts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Beyond Shareholder Primacy: Remaking Capitalism for a Sustainable Future (Stanford Business Books, 2024) Hart argues that the current Milton Friedman–style "shareholder primacy capitalism," as taught in business schools and embraced around the world, has become dangerous for society, the climate, and the planet. Moreover, he maintains, it's economically unnecessary. Yet there are many reasons for hope―from the history of capitalism itself. Hart holds that capitalism has reformed itself twice before and is poised for a third major reformation. Retelling the origin story of capitalism from the fifteenth century to the present, he argues that a radically sustainable, just capitalism is possible, and even likely. Hart goes on to describe what it will take to move beyond capitalism's present worship of "shareholder primacy," including corporate transformations to re-embed purpose and reforms to major economic institutions. A key requirement is eliminating the "externalities" (or collateral damage) of the current version of shareholder capitalism. Sustainable capitalism has to explicitly incorporate the needs of society and the planet, include a financial system that allows leaders to prioritize the planet, reorganize business schools around sustainable management thinking, and enable corporations not just to stop ignoring the damage they cause, but actually begin to create positive impact. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Lily Hseuh is trained as an economist and public policy scholar, and is an associate professor in Economics and Public Policy in the School of Public Affairs, at Arizona State University. Her research bridges the fields of economics, public policy, and management to investigate how the environment and the global commons are managed and the ways in which behaviors of firms and organizations are shaped by multiple forces from markets to government policies. During her tenure at ASU, she has been a two-time recipient of the Distinguished Teaching Award, as well as receiving the Professor of Impact award Her work been featured in major news outlets, including the Financial Times, Fortune, and PBS News Hour, and recently, she was awarded an American Fellowship by the American Association of University Women. She earned her PhD in Public Policy and Management from the University of Washington, and before her just published book, she has been asked to contribute a chapter to a number of other publications and has over 20 peer-reviewed articles in such areas as:  Private And Public Interactions And Global Climate Change, Rights-Based Management And Ocean And Marine Resources, Sustainability And State And Local Governments, Participatory Governance And Social Equity Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the second episode of Cited Podcast’s new season, Green Dreams. Green Dreams tells stories of radical environmental thinkers and their dreams for our green future. Should we make those dreams reality, or are they actually nightmares? For the rest of the episodes, visit the series page, and subscribe today (Apple, Spotify, RSS). An Albertan oil man and a socialist policy wonk from Saskatchewan banded together to think up “eco-development,” a precursor to today’s sustainable development. This unlikely duo forged a global consensus at the United Nations, effectively codifying the reigning orthodoxy of liberal environmental governance. They told us that capitalism and sustainability are indeed compatible. Might that be the most utopian of all green dreams? Learn more about your ad choices. Visit megaphone.fm/adchoices

Designing and Facilitating Workshops with Intentionality offers practical guidance, tools, and resources to assist practitioners in creating effective, engaging workshops for adult learners. Drawing from three key learning frameworks and the author’s considerable expertise in facilitating workshops across both educational and corporate settings, this book focuses on ten essential principles to consider when developing professional learning experiences. Whether facilitating on-site or virtually, readers will gain a deeper understanding of how to design and facilitate workshops with an inclusive mindset, thus creating meaningful, active learning opportunities that result in greater involvement among participants and better feedback. Guiding questions, chapter takeaways, and a compendium of additional online resources supply plentiful opportunities to further build and fine-tune these skills. Within these pages, both new and seasoned facilitators will find inspiration, encouragement, and support, as they craft professional learning experiences that ignite curiosity and spark growth in all learners. Our guest is: Dr. Tolu Noah, who is an educational developer at California State University, Long Beach, USA, where she designs and facilitates professional learning programs for instructors. She has 16 years of teaching experience, and she enjoys facilitating engaging workshops and keynotes about a variety of teaching, learning, and technology topics. Our host is: Dr. Christina Gessler, who is a dissertation and writing coach, and a developmental editor. She is the producer of the Academic Life podcast, and author of the show’s newsletter found at ChristinaGessler.Substack.Com. Playlist for listeners: Moments of Impact How We Show Up A Pedagogy Of Kindness Project Management Engage in Public Scholarship Leading From The Margins Diversity and Inclusion You Have More Influence Than You Think A Guide To Learning Student Names The Power of Play in Higher Education Belonging: The Science of Creating Connection Imposter Syndrome Attention Management Welcome to Academic Life, the podcast for your academic journey—and beyond! You can support the show by downloading and sharing episodes. Join us again to learn from more experts inside and outside the academy, and around the world. Missed any of the 275+ Academic Life episodes? Find them here. And thank you for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices

Creating the Viewer: Market Research and the Evolving Media Ecosystem (U Texas Press, 2024) is a study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the book includes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities. Learn more about your ad choices. Visit megaphone.fm/adchoices