New Books in Business, Management, and Marketing

Journalist Katherine Blunt, who writes about renewable energy and utilities for the Wall Street Journal, talks about her new book, California Burning: The Fall of Pacific Gas and Electric—and What It Means for America’s Power Grid with Peoples & Things host, Lee Vinsel. The book tells the fascinating story of how declining performance at an electrical utility eventually led to wildfires and staggering loss of human life. Blunt and Vinsel also talk about what this story means for the future of electricity utilities in the face of global climate change. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it mean to be a great leader? Have we entered an "Age of Artificial Intelligence"? Why is Joe Lonsdale so optimistic? Joe Lonsdale is an entrepreneur, investor, and philanthropist. He is a co-founder of Palantir, managing partner at 8VC, and host of the "American Optimist" podcast. He joins Madison's Notes to answer these questions and others.    Learn more about your ad choices. Visit megaphone.fm/adchoices

We all understand that knowledge shapes the fate of business and the growth of nations, but few of us are aware of the principles that govern its motion. The Infinite Alphabet: And the Laws of Knowledge (Allen Lane, 2026) unravels the laws describing the growth and diffusion of knowledge by taking you from a failed attempt to build a city of knowledge in Ecuador to the growth of China's innovation economy. Through dozens of stories, you will learn why aircraft manufacturers in Italy began manufacturing scooters after the Second World War and how migrants like Samuel Slater shaped the industrial fabric of the United States. Knowledge is the secret to the wealth of nations. But to understand it, we must accept that it is not a single thing, but an ever-growing tapestry of unique ideas, experiences and received wisdom. An Infinite Alphabet that we are only beginning to fathom. César A. Hidalgo, a world-renowned scholar for his work on economic complexity, will walk you through the "three laws" and the many principles that govern how knowledge grows, moves, and decays. By the end of this journey, you will understand why knowledge grows exponentially in the electronics industry and what mechanisms govern its diffusion across geographic borders, social networks, and professional boundaries. Together these principles will teach you how knowledge shapes the world. César A. Hidalgo is a physicist, professor, and author known for pioneering work in economic complexity, data visualization, and applied artificial intelligence. For nine years he led MIT's Collective Learning Group before moving to France to found the Center for Collective Learning (CCL), an international research laboratory with offices at the Toulouse School of Economics and Corvinus University of Budapest. Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of High Theory, Saronik talks with Erik Baker about the Entrepreneurial Work Ethic. The dominant work ethic of our current moment, it asks us to constantly create new work for ourselves. Eric contrasts the entrepreneurial work ethic with the industrious work ethic, which valued hard work and drudgery in one’s allotted task. Over the course of the 20th century industriousness was replaced by entrepreneurship in the American economic imaginary. The ultimate villain of the entrepreneurial mode is the bureaucrat, the ultimate failing is complacency. This toxic, exhausting ethos in which the standard of all labor is changing the world, paradoxically stabilizes our economic system, by trapping us in unachievable dreams. We should note that High Theory as an academic side hustle is exemplary of the entrepreneurial work ethic, even if we have no ethics. That’s why we made a Patreon. The transcript of this episode lives here as a WordDoc and here as a PDF. Erik’s new book, Make Your Own Job: How the Entrepreneurial Work Ethic Exhausted America (Harvard UP 2025) explains how this entrepreneurial work ethic took hold, from its origins in late nineteenth-century success literature to the gig economy of today, sweeping in strange bedfellows: Marcus Garvey and Henry Ford, Avon ladies and New Age hippies. Business schools and consultants exhorted managers to cultivate the entrepreneurial spirit in their subordinates, while an industry of self-help authors synthesized new ideas from psychology into a vision of work as “self-realization.” Baker argues that the entrepreneurial work ethic has given meaning to work in a world where employment is ever more precarious––and in doing so, has helped legitimize a society of mounting economic insecurity and inequality. Where work is hard to find and older nostrums about diligent effort fall flat, the advice to “make your own job” keeps hope alive. Erik Baker is a lecturer in the History of Science Department and the director of the senior thesis program for the History & Science concentration. He received his PhD from Harvard and his BA from Northwestern University. He has published on the history of social science and American capitalism in Modern Intellectual History, History of the Human Sciences, and Studies in History and Philosophy of Science. He also writes widely for magazines such as n+1, The Baffler, and The Drift, where he is an associate editor. Image for this episode is an unidentified book illustration from the British Library Commons. It shows a group of people kneeling in front of a dollar sign. It was found for High Theory by Lili Epstein on the Public Domain Image Archive. Learn more about your ad choices. Visit megaphone.fm/adchoices

Giant companies, launch rockets into space, control satellite communication and develop era-defining AI technologies. But they are also seen as promoting misinformation, undermining democracy and violating privacy. Big banks, reeling since the financial crisis of 2008, continue to be racked with major scandals. Drawing on examples such as the VW scandal in Germany, Cambridge Analytica and Samsung the authors of Billionaire Backlash: The Age of Corporate Scandal and How it Could Save Democracy (Bloomsbury, 2026) show that these scandals are opportunities for real political change. Learn more about your ad choices. Visit megaphone.fm/adchoices

Geoffrey Jones and Sabine Pitteloud present the latest research on the global history of multinationals and their impact on society and the environment. The Cambridge Companion to the History of Multinationals and Society (Cambridge UP, 2026) brings together leading international scholars, these essays survey key themes in our relationship with multinationals, from taxation and corruption to gender and the climate. Though often associated with large corporations like Apple or Nestlé, the contributors highlight the remarkable diversity in multinational strategies and organizational structures. They challenge the idea of an inescapable rise of multinationals by looking beyond the experience of Western countries and considering the effects of dramatic political shifts. Multinationals have often acted opportunistically, with their resilience carrying social costs through the exploitation of weak regulations, corrupt governments, inequalities, poor human rights, and environmental harm. This is an essential introduction to the historical role of multinationals for scholars and students as well as for policymakers and stakeholders navigating today's economic landscape. Presented by Paula de la Cruz-Fernández. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Richard Lucas on Entrepreneurship and Leadership, Richard speaks with Nick Coutts — a visionary entrepreneur who reshaped Portugal’s fitness landscape and continues to push the boundaries of innovation and excellence. With over 27 years in the industry, from expanding Holmes Place across Europe to founding Fitness Hut — Portugal’s largest low‑cost gym chain — Nick brings a deep understanding of what drives customer loyalty and business success. He believes great fitness businesses are built not just on equipment or branding, but on people. Every Fitness Hut manager has hands‑on experience as a fitness coach, ensuring real insight into what members need and how to deliver it. Nick shares how attention to detail — from gym cleanliness to staff engagement — defines the member experience. In his view, every “hello” from staff counts, and every ignored client is a missed opportunity. He also stresses the power of a well‑executed pre‑sales strategy: generating momentum and revenue before opening the doors is the key to sustainable growth. Looking ahead, Nick reveals plans for a new disruptive gym model in Portugal — affordable, convenient, and committed to a people‑first culture and how he plans to open 30/year & exit @ 100… leaving “meat on the bone” for the buyer to continue growing towards the 300 capacity that’s identified His approach is a reminder that true leadership means investing in talent, empowering teams, and never losing sight of the customer. Links Nick’s Linkedin Holmes Place Fitness Hub exit to Viva Gym Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I’m speaking with economist Bryan Caplan about education and bullshit, with a particular focus on his book, The Case Against Education: Why the Education System Is a Waste of Time and Money (Princeton University Press, 2018). In our modern economy, possessing a college degree feels like a necessity for professional advancement. The age of good jobs for college dropouts is largely gone as more people spend more time in the classroom, writing papers, taking tests, and, of course, goofing off. On the one hand, policymakers celebrate the additional degrees attained by more people. Surely a more educated society means a more intelligent and productive one. It’s no secret that college grads make more money than dropouts, and high school grads make more than those who didn’t complete 12th grade. Why is this the case? Does more education truly endow students with the skills necessary to succeed in the working world, or does education merely serve to certify that an individual has the intelligence and people skills needed to succeed? If the primary value of education is to signal conformity to employers’ expectations, then education as we know it is a waste of time, energy, and money. Degrees range in practicality, but most—like economics—hardly spend time teaching the kinds of skills that translate to the jobs most graduates actually take. As Bryan puts it, “As far as I can tell, the only marketable skill I teach is how to be an economics professor.” The world certainly needs some economics professors, but the sentiment behind the point reflects an undeniable dirty little secret. Professors, by and large, teach students about their favorite subjects, not skills for career success. For years, I’ve trumpeted the line that the purpose of higher education is not to teach skills but rather to teach students how to think. The Case Against Education deflates this argument with statistics and great humor. As the type of student who loved taking Russian literature, political philosophy, and economic history, I’m thrilled to speak with Bryan Caplan about bullshit and education. Bryan Caplan is Professor of Economics at George Mason University. Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jeremy Sosabowski, CEO and co‑founder of AlgoDynamix, reveals how his company is reinventing market forecasting through behavioral analytics rather than traditional fundamentals or news. By decoding real‑time transactional order flow, AlgoDynamix predicts price movements (hours or days in advance) based on what traders are actually doing — a fresh, practical edge for smaller hedge funds, family offices and HNWI (High Net Worth Individuals) seeking ultimate actionable trading insights. Jeremy shares how the company continues to expand and refine its business model and how they have built a scalable platform capable of handling complex, multi‑asset portfolios. He also dives into Cambridge’s vibrant entrepreneurial ecosystem, highlighting how networking, community engagement, and thematic WhatsApp groups have created unexpected opportunities and collaborations. The episode is packed with insights for innovators, investors, and curious listeners. If you want to hear how behavioral science meets financial returns — and how an entrepreneur builds momentum through community — this conversation is absolutely worth your time. Links: CUE Cambridge University Entrepreneurs AlgoDyamix Jeremy Sosabowski Linkedin Richard Lucas TEDxTarnow on “Opportunity Readiness” Jeremy Sosabowski at CAMentrepreneurs Open Coffee Cambridge OptiSynx clock project About Jeremy Sosabowski CEO, AlgoDynamix: Dr. Jeremy Sosabowski is Co-founder & CEO at AlgoDynamix, an AI-based financial price forecasting analytics company. Their products are used by asset managers, including CTAs, hedge funds, and family offices. Jeremy has over a decade of business and technology commercialisation experience. His previous roles include CTO at an instrumentation company (technology acquired) and data analyst within the online transaction space. His 'IP portfolio' includes several granted patents and more than 10 peer-reviewed publications. Jeremy has undergraduate and postgraduate degrees in engineering and signal processing including an Engineering Ph.D. from the University of Cambridge. Learn more about your ad choices. Visit megaphone.fm/adchoices

A provocative book arguing that the workplace is where we learn to live democratically. In The Pandemic Workplace: How We Learned to Be Citizens in the Office (U Chicago Press, 2024) anthropologist Ilana Gershon turns her attention to the US workplace and how it changed—and changed us—during the pandemic. She argues that the unprecedented organizational challenges of the pandemic forced us to radically reexamine our attitudes about work and to think more deeply about how values clash in the workplace. These changes also led us as workers to engage more with the contracts that bind us as we rethought when and how we allow others to tell us what to do. Based on over two hundred interviews, Gershon’s book reveals how negotiating these tensions during the pandemic made the workplace into a laboratory for democratic living—the key place where Americans are learning how to develop effective political strategies and think about the common good. Exploring the explicit and unspoken ways we are governed (and govern others) at work, this accessible book shows how the workplace teaches us to be democratic citizens. Our guest Ilana Gershon is a US focused anthropologist with broad interests in political and legal anthropology, linguistic and media anthropology, science and technology studies, and the anthropology of work She is the Herbert S. Autrey Chair of Anthropology and the Co-Director of the Program in Science and Technology Studies at Rice University. I am joined in this episode by my co-producer Julie Smith, a Master's student in the Department of Communication at Oakland University.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In Money and Promises: Seven Deals That Changed the World, the distinguished banker, executive, and historian Paolo Zannoni examines the complex relationship between states and banks that has changed the world. Drawing on in-depth archival research, he explores seven case studies: the republic of Pisa, seventeenth-century Venice, the early years of the Bank of England, imperial Spain, the Kingdom of Naples, the nascent United States during the American Revolution, and Bolshevik Russia in 1917 through 1923. Zannoni also tells the story of how the Continental Congress established the first public bank in North America, exploring the roles of Thomas Jefferson, Benjamin Franklin, and Alexander Hamilton. Spanning many countries, political systems, and historical eras, this book shows that at the heart of these institutions is an intricate exchange of debts and promises. Learn more about your ad choices. Visit megaphone.fm/adchoices

PONG is one of the longest- and most consistently circulating video games. Released in 1972, it remains at our fingertips as Android or iOS app, hosted at freepong.org and the Internet Archive, and even released as A Tiny Game of Pong for the Apple Watch. Despite its simplicity and ubiquity, Atari’s PONG encapsulates far more than the history of a video game and an iconic game company. King PONG: How Atari Bounced Across Markets to Make Millions (MIT Press, 2026) is the first book dedicated to an unassuming game that changed the world. Through the prisms of product positioning, market development, and category creation, Professor Raiford Guins answers the question of why Atari’s inaugural product succeeded and why it endures.The author of Game After and Atari Design, and an excavator of the “Atari landfill” in New Mexico, Professor Guins brings us a unique history that reconsiders the launch of Atari’s PONG through the lens of the company’s business practices. He follows the young Silicon Valley startup from its early days of positioning its new product within the existing coin-op amusement industry to its establishment of a consumer industry for home video games—a story of remarkable market development innovation. Written with a passion for video games and a historian’s insight, the book animates the business exploits of one of the fastest growing and most influential companies ever. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Since the start of this century, businesses have confronted a series of extreme and constant disruptions, including technological upheavals, a pandemic, and a global financial crisis. As a result, today’s leaders, from startup founders to the managers of global giants, face unprecedented pressures from their bosses, investors, customers, peers, suppliers, and employees. For many, it’s a recipe for disaster.Part of the problem is that these challenges, while acutely felt, are rarely articulated in a way that makes them graspable and actionable. Robert E. Siegel has witnessed the impact of these cross-pressures from different perspectives. As a lecturer in management at Stanford’s Graduate School of Business, an operator, a venture capitalist, and a consultant, he sees countless teams of managers, at all sorts of companies, struggling to lead their companies into the future.Featuring exclusive lessons drawn from inside the business world, including from the CEOs of Accenture, Mubadala, Kering, Wells Fargo, and Box, The Systems Leader: Mastering the Cross-Pressures That Make or Break Today's Companies (Random House, 2025) is the essential guidebook that teaches readers “systems leadership,” Siegel’s holistic framework that helps leaders understand and master five key dimensions where they are likely to feel contradictory pressures:• Priorities: The need to succeed at both execution and innovation• People: The need to project both strength and empathy• Sphere of influence: The need to focus both internally and externally• Geography: The need to think both locally and globally• Purpose: The need to pursue both ambition and statesmanship Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the greatest challenges facing any start-up is “crossing the chasm”: bridging the gap between early adopters and mass-market buyers. Yet many promising businesses struggle even to reach the chasm. Often, founders leap in with money and a dream, only to hit a wall. How can start-up founders diagnose and fix problems in order to arrive at this critical point? In Reaching the Chasm: How to Drive Your Early-Stage Start-Up to Scale (Columbia Business School Publishing, 2025), Edward G. Amoroso provides an indispensable guide for start-ups looking to get off the ground and scale up to the next level. Getting to the chasm, as he illustrates through dozens of real-world case studies, requires long-term vision. Founders must focus on their core belief system―not simply what they do but why they are in business in the first place. Buyers connect with start-ups based on shared beliefs, and any founding team that does not understand this secret will struggle to build relationships with customers. Amoroso shares field-tested guidance for businesses in different spaces and stages on crafting a compelling message, understanding customers, benchmarking against competitors, and leveraging what makes a company irreplaceable. For founders, venture capital teams, private equity firms, investors, and readers with an interest in entrepreneurship, Reaching the Chasm is the road map for early-stage start-up success. Learn more about your ad choices. Visit megaphone.fm/adchoices

Richard Lucas hosts a compelling discussion with celebrated British entrepreneur and author David Cleevely. In this insightful podcast, Richard and David dive into Cleevely’s book, 'Serendipity: It Doesn't Happen by Accident,' exploring how environments can be engineered to foster luck. Richard guides the conversation as David explains the puzzle that inspired the book: why significant entrepreneurial ventures repeatedly emerge from seemingly chance encounters in hubs like Cambridge. They discuss the characteristics, systems, and culture—including the crucial role of values of generosity and kindness—that enhance the likelihood of serendipitous, high-impact collaborations. David Cleevely's book, 'Serendipity: It Doesn't Happen by Accident,' explores the idea that environments can be engineered to foster luck, leading to entrepreneurial success through serendipitous, high-impact collaborations. LinksHis book 'Serendipity: It Doesn't Happen by Accident” is available here and from all major booksellers,David Cleevely CBE FREng, FIET is the Chairman of the Raspberry Pi Foundation. He is the founder of telecoms consultancy Analysys (acquired by Datatec International in 2004). co-founded the web based antibody company Abcam (ABC.L) with Jonathan Milner and was Chairman until November 2009 which was acquired by Danaher for US$5.7 billion in 2023. He has co-founded several other companies and is Chairman of two of them..He has been active in promoting Cambridge. He was a prime mover behind Cambridge Network, co-founder of Cambridge Wireless, co-founder and Chairman of Cambridge Angels, Founding Director of the Centre for Science and Policy at the University of Cambridge and Vice Chair of the Cambridgeshire and Peterborough Independent Economic Commission. Other policy work has included membership of the IET Communications Policy Panel, the Ofcom Spectrum Advisory Board and the Enterprise Committee and the National Engineering Policy Group at the Royal Academy of Engineering. From 2001 to 2008, he was a member of the Ministry of Defence Board overseeing information systems and services (DES-ISS, formerly the Defence Communications Services Agency). In addition to Raspberry Pi, his charitable work includes the Cambridge Science Centre, which he helped set up and fund in 2013 and continues as Chair. Richard Lucas, the host of this NBN channel, is founder of CAMentrepreneurs—a network supporting entrepreneurship globally among Cambridge University Alumni and others through locally led chapters. CAMentrepreneurs - Peter Cowley legacy  Books and articles mentioned in the podcast Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives by James H. Fowler PhD (Author), Nicholas A. Christakis The Strength of Weak Ties Mark S. Granovetter Gov. Pritzker Commencement Address: Kindness is intelligence Cambridge Angels Learn more about your ad choices. Visit megaphone.fm/adchoices

In Corporate Power and the Politics of Change (Cambridge UP, 2025), Matteo Gatti examines how corporations have taken on roles traditionally reserved for governments - advocating on social issues, setting internal norms, and stepping in where public institutions fall short. This phenomenon, called corporate governing, takes two forms: socioeconomic advocacy, when companies take public stances, and government substitution, when they deliver services or protections the state does not provide. Drawing on legal doctrine and insights from the social sciences, Gatti shows how this shift reflects broader pressures within firms and deep dysfunction outside them. The rise of corporate governing has also triggered political, legal, and cultural backlash that challenges its legitimacy and reach. Clear-eyed and timely, this book offers a framework for understanding how corporate power reshapes policymaking and what that means for business and democracy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry: The Quest for Authenticity on Social Media (Princeton UP, 2023) tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity. Learn more about your ad choices. Visit megaphone.fm/adchoices

Immigration is one of the most controversial topics in the United States―and everywhere else. Pundits, politicians, and the public usually depict immigrants either as villains who pose a threat to our economy, culture, and safety, or as victims―needy outsiders whom we must help, at our own cost if necessary. But the data clearly debunk both narratives. From jobs, investment, and innovation to cultural vitality and national security, more immigration has an overwhelmingly positive impact on everything that makes a society successful.In The Truth About Immigration: Why Successful Societies Welcome Newcomers (St. Martin's Press, 2024), Wharton professor Zeke Hernandez draws from nearly twenty years of research to answer all the big questions about immigration. He combines moving personal stories with rigorous research to offer an accessible, apolitical, and evidence-based look at how newcomers affect our local communities and our nation. You’ll learn about the overlooked impact of immigrants on investment and job creation; realize how much we take for granted the novel technologies, products, and businesses newcomers create; get the facts straight about perennial concerns like jobs, crime, and undocumented immigrants; and gain new perspectives on misunderstood issues such as the border, taxes, and assimilation.Hernandez turns fear into hope by proving that immigrants are essential for economically prosperous and socially vibrant nations. Learn more about your ad choices. Visit megaphone.fm/adchoices

Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, Digital Innovation Strategy (Cambridge UP, 2023) is aimed at audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success. Each chapter defines and provides references for key concepts. Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation. The topics covered are essential for managers, consultants, entrepreneurs, technologists, and analysts. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's the secret to scoring a reservation at a hot new restaurant? When should you enter a lottery to increase your odds of winning? Why did your neighbor's kid get into a nearby preschool while yours didn't? Who gets priority for a life-saving organ donation? These outcomes are not a matter of luck. Instead, they depend on how we navigate hidden markets that arise to decide who gets what when many of us want something and there isn't enough to go around. Every day we play in these markets, yet few of us fully understand how they work. In familiar markets, what we get depends on how much we're willing to pay. Hidden markets do not rely on prices: you can't buy your way in to a better position. Instead, what you receive hinges on the rules by which the market operates, and the choices you make in them. Judd Kessler has spent a career studying and designing these very markets. Now, he reveals the secrets of how they work, and how to maneuver in them. Whether you want to snag a coveted ticket, secure a spot in an oversubscribed college course, get better matches in the dating and job markets, do your fair share of the household chores (but no more), or more efficiently allocate your time and attention, this must-read guide will show you how to get Lucky by Design. Learn more about your ad choices. Visit megaphone.fm/adchoices