DiscoverHow To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
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How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
Author: Jeff Shulman, Red Russak & Soumeya Benghanem
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Learn from some of the best product managers in the world through conversations hosted by The Product Management Center at the University of Washington. In each episode, Jeff Shulman, Red Russak, and Soumeya Benghanem dive into the tools, frameworks, and thought processes that will help drive success in product management.
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If you are looking to transition from product manager to Group Product Manager, you can get advice from Executives in Residence in the Elevate Program. Learn more and apply at https://elevate.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Nkem Nwankwo (Greenhouse Software) to talk about transitioning from PM to group PM. Moving from a PM to a Group PM role involves mastering trust-building, scalability, and aligning team goals. It's a big step that demands leadership growth and effective team management, leading to success in the world of product management. In this episode, you can learn the crucial steps in managing teams and aligning visions for success in a leadership capacity.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
03:04 What is a group PM?
04:29 Can group PMs be IC PMs and vice versa?
05:40 Challenges of transitioning to group PM
09:46 What can help or slow you down when you want to become a group PM
15:55 Declining meetings
18:06 Where to learn about group PMs
20:03 Becoming a serial entrepreneur
21:06 What PMs are missing out on?
22:42 Transitioning from PM to Group PM
Learn from two Executives in Residence in The Product Management Center’s Elevate program (https://elevate.info.foster.uw.edu/) as they share stories and lessons from managing multiple product teams.
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome John Yurcisin (Change.org) and Leslie Grandy to talk about managing multiple product teams.Managing multiple product teams requires skillful coordination and guidance, aligning efforts toward shared goals. It involves constant communication, task management, and ensuring each team aligns with the broader objectives. It's akin to conducting an orchestra, harmonizing diverse efforts toward a unified outcome. Mastering this skill empowers PMs to navigate complexities and maintain a cohesive vision across projects, ensuring success in product development and delivery.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
04:01 Managing Multiple Teams
06:25 Unifying Teams through Shared Strategy
08:33 What is Unique About Managing and Leading Product Teams?
09:45 Challenges in Managing Multiple Teams
14:29 Stakeholder Management
21:58 What Is It Like To Manage Multiple Product Teams Daily
25:40 Elevate: Workshop for Product Managers
28:52 How Product Managers Stay Informed and Relevant
36:33 Strategies for Organizational Structures
39:51 Managing External Product Teams
44:06 Overcoming Daily Challenges in Managing Multiple Product Teams
49:05 Final Thoughts
Are you looking to elevate your product management career and your peers? Apply to join Elevate, an exclusive program for high-performing product managers to learn from Executives in Residence and each other.
Learn more at: https://elevate.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Charles Stewart, Chris Kuang, and Jamie Lambert, CSPO, LSSGB to talk about PM roles and opportunities in the U.S. Digital Corps. The U.S. Digital Corps serves as an impactful avenue for individuals interested in public service and various tech-related fields, including product management. This program is designed to offer a meaningful platform for talented professionals to contribute their skills and expertise to government initiatives. Whether you're passionate about digital transformation, user-centered design, or product management, the U.S. Digital Corps provides a unique opportunity to make a difference in the public sector while helping to shape the future of government technology.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
09:25 U.S. Digital Corps PM Opportunities
13:38 PM Roles and Responsibilities in the U.S. Digital Corps
15:55 Tech and Design in Public Service
18:01 Aligning Stakeholders and Overcoming Challenges
22:36 The Power of Curiosity in PM
24:04 Serving The Government
27:02 Introducing PM Practices in the Public Sector
32:44 Opportunities for Both Early Career and Seasoned Professionals
37:41 Finding Your Niche in Public Service
41:05 Job in The Public Service as a TV Show
42:28 Eligibility Criteria for Public Service Fellowships
45:30 Mastering the U.S. Digital Corps Assessment
47:01 Final Thoughts
Are you looking to elevate your product management career and your peers? Apply to join Elevate, an exclusive program for high-performing product managers to learn from Executives in Residence and each other.
Learn more at: https://elevate.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Hemanth Babu Shekar (Rivian) and Gabe Antypas to talk about product management in an engineering-focused organization. PMs play a crucial role in engineering-focused organizations because they help in coordinating complex projects, ensuring that tasks are completed on time and within budget, and facilitating effective communication among team members. PMs also help manage risks, set priorities, and align projects with the organization's strategic goals. While some smaller engineering teams may not require dedicated PMs, in larger organizations and for complex projects, having PMs can significantly improve efficiency and project outcomes.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
07:00 How to spot an engineering-focused organization
12:30 Joys of being in an engineering-focused organization
16:46 Engineering-focused vs. Engineering-led organization
20:44 The challenges of being a PM in an engineering-focused organization
24:42 How can PMs and aspiring PMs transition to working in an engineering-focused organization
31:16 PMs and taking risks
37:01 When PMs have an engineering background
41:54 Are PMs necessary in engineering-focused organizations?
47:23 Final Thoughts
Are you looking to elevate your product management career and your peers? Apply to join Elevate, an exclusive program for high-performing product managers to learn from Executives in Residence and each other.
Learn more at: https://elevate.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Tommy Brown (Google) and Jenai Akina (Amazon) to talk about the highs and lows of being a product manager. On the positive side, it's fulfilling to plan a product's future, solve tough problems, and provide valuable solutions to users. Working with various teams and influencing a product's success is also gratifying. However, there are challenges too, such as dealing with too many processes, lots of meetings, and feeling like you might not be good enough at times. Despite these challenges, the job offers a mix of rewarding achievements and expected setbacks.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
06:06 What boosts and drains your energy as a PM
10:06 Can negative feedback be energizing?
12:48 Other aspects of PM that can sap your energy and how to overcome it
18:22 Optimizing document workflows
21:43 Unexpected challenges of PM
23:45 Learn to celebrate your wins
27:37 How AI can help in a PMs job
30:36 Competing with the past and ignoring the noise
35:26 Highs and lows in AI PM
40:16 Accessibility in PM
42:34 Necessity of processes and ways to handle queries efficiently
44:56 Final thoughts
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Adam Grupp (Woodhaven Advisors), Greg Young (Collectors Universe), Sumathi Kadambi (Zillow), Marily Nika (Meta), and Sumantro Das (Mattress Firm) as they discuss the importance of decision making in the success of any project. The panel of experts, known and respected in their respective expertise, share valuable tips and insights on what it takes to come up with the right decision.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
01:03 The different styles of decision-making
03:44 “Understand the right process and structure to use to frame up decisions.”
05:37 “The expensive and scary are the ones where it's a long-term commitment you can’t change so easily.”
08:05 The cost of failing to make a decision and the fear of decision-making.
12:17 “Create your own metrics for your own product.”
14:57 What’s your bold thought on decision-making?
16:37 Is data just confirming what you already know or do you have some wild changes based off of it?
20:02 Half of PM decisions are decisions they’re not even conscious of
21:26 Build an ecosystem of experts within the company to help make decisions
24:24 Favorite decision-making matrix regularly used
27:01 Go-to method for sourcing new ideas or iterating mature and new products
34:23 Oftentimes, the best ideas come from unexpected places
37:15 Take what makes you successful but apply it in new places that can help make big changes
39:05 Be very clear on how everyone makes decisions
43:09 Decision-making takes time to build confidence on and to build the tool set
44:27 Some things are hard to let go but maybe they're not where our future is
46:24 Build a learning organization by understanding how decisions are made and documenting them
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Felix Watson Jr. (Google), Diego Granados (Paypal), Shyvee Shi (LinkedIn), and Andrew Nguyen to talk about advancing in a PM career. Advancing in a PM career is a mix of mastering your product, building strong relationships, and being a proactive problem solver. Seek guidance from experienced mentors and focus on honing your communication and leadership skills. It's about understanding your market, customers, and taking the initiative to grab opportunities when they come your way.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
05:41 What does it actually mean to advance your PM career?
08:11 Communicate your ambitions
10:26 Mentorship and solving the right problems
12:45 Navigating growth and titles
16:01 Treat everybody like your customer
19:59 What to learn early in your career
28:47 Early career mistakes
37:23 How to start working on strategy
42:43 Do you need an MBA to advance your PM career?
49:40 Finding mentors
53:42 Final thoughts
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Jeremiah Nelson (Motorola Solutions) to talk about becoming a good PM in a difficult environment. Product management is a job that requires teamwork, team effort, and collaborative planning to successfully launch and eventually sell a product. It can become a difficult task and extremely challenging but with the people in the team, nothing is impossible.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
07:46 When does product management become difficult?
10:46 What is the rubric that customers give you?
11:37 Indicators to help understand the customer’s rubric
15:19 Who should not be a PM?
20:12 Every PM owns the decision regardless of how it's made
27:09 You are not your product
29:49 What makes a better PM for API and technical products?
36:07 Get a detailed understanding of how things function
42:02 Goal-setting methods for a new project
46:24 Take care of yourself first
48:54 Being a PM is about the team you create
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Charles Stewart (Autodesk) and Keshav Vasudevan (Prepared) to talk about GovTech Product Management. GovTech Product Management represents an exciting frontier of innovation. While progress may seem slower due to regulations and bureaucracy, aspiring PMs have a unique chance to pioneer groundbreaking solutions and improve public services. Success in this field requires patience, a deep understanding of government motivations, and a passion for solving complex problems aligned with public service missions. With the right mindset and commitment, aspiring PMs can thrive, driving innovation and positive change in the public sector.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
01:12 Why is GovTech important?
07:45 Challenges in GovTech
11:34 Future of GovTech
13:43 Government as a customer vs. Working within the government
21:23 GovTech Insights for Aspiring PMs
26:16 When should a PM start working for the government: Earlier or later?
31:17 Best Practices for government procurement and innovative tech
38:55 The power of mindset in government
42:25 How to stay up to date on things relating to GovTech
46:49 Difference between consulting vs. product companies
49:41 Final thoughts
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Vipin K. Singh (FEVO), Parul Shorey (SeatGeek), Geetika Kapoor (Chewy), and Vikas Khandelwal (Qualtrics) to talk about how to land a PM role in the current economy. For those who are interested in changing to a PM role, these great panelists will share their personal experiences and advice on how to become a PM.
Disclaimer: All opinions of the speakers are their own.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
08:23 Landing a product manager role in the current economy
11:37 There are still PM jobs out there
14:14 Network your way to opportunities
17:55 Highlight your skills & build relationships
20:57 Prepare a lot, be concise in communication, & know your value proposition
23:01 Value proposition
25:20 Have a personal mission
26:24 How to become a better communicator
28:00 Book or practice material recommendations
31:53 How to evaluate job opportunities
38:28 Should you go wide or go narrow?
44:15 Final thoughts
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak welcome Priyank Shah (Black Knight) and Marily Nika, Ph.D (Meta) to talk about AI product strategy. AI product strategy is crucial for PMs because it enables them to leverage artificial intelligence effectively to meet user needs and business objectives. By defining a clear AI product strategy, PMs can identify opportunities for AI integration, prioritize AI features, and allocate resources wisely. This strategy also helps in staying competitive, as AI can enhance product capabilities and user experiences, making it essential for PMs to align AI initiatives with their overall product roadmap.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
07:10 What is product strategy?
08:50 What is AI?
11:43 Other AI products
13:47 Why should everyone have an AI product strategy
17:32 AI product strategy vs. every other product strategy
21:24 Success metrics for AI product strategy
27:04 Launching a bad AI product
31:33 Changes in the legal environment
36:49 How to increase experience to be an AI product manager
42:58 Recommended groups for aspiring PMs
44:52 Ethical issues in AI
47:20 Finding companies that are actively using AI
50:53 Differences between the software development life cycle and AI development life cycle
52:47 Final thoughts
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak welcome Jorie Kirschbaum Hynes (T-Mobile), Austin Morton (MN8 Energy), and Emily Claire Palmer (Wrapbook) to talk about transitioning to PM when you come from a non-traditional background. Transitioning to PM from a non-traditional background can be challenging but rewarding. While many PMs come from technical or business backgrounds, individuals with diverse experiences, such as design, marketing, or even unrelated fields like teaching or healthcare, can bring unique perspectives and skills to the role. To make this transition successfully, it's essential to acquire relevant knowledge through courses or self-study, network with professionals in the field, and highlight transferable skills like problem-solving, communication, and empathy during the job application process. Embracing your non-traditional background can set you apart and contribute to innovative product development.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
06:41 Number one mistake of people transitioning to PM from a non-traditional background
09:48 What do you wish you knew when you were starting out in PM?
13:35 Frustrating process of transitioning to PM
16:24 Domain knowledge
19:23 Overcoming the biggest challenge coming from a non-traditional background
25:07 The most valuable skill from your background that’s valuable now as a PM
28:33 How to find PM jobs?
33:58 Optimizing your resume when transitioning to PM
39:32 The different corporate cultures and their impacts on a PM's responsibilities and work style
44:37 Do you need to a second MBA to get into PM?
49:25 Final thoughts
Get involved with The Product Management Center. Learn more at https://ipma.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak welcome Varun Kulkarni (CISCO) and Ash Naik (AAIS) as they discuss the use of predictive analytics in product prioritization decisions. Using predictive analytics in product prioritization decisions is beneficial for product managers because it enables data-driven decision-making. By analyzing historical data and patterns, predictive analytics can forecast the potential success and impact of different product features or enhancements. This empowers product managers to allocate resources effectively, focus on high-impact initiatives, and align their strategies with customer needs and market trends. Ultimately, this approach increases the likelihood of delivering products that resonate with customers, optimizing resource allocation, and driving overall business success.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
08:09 Right data collection and cluster analysis
10:29 Having a direct data or proxy
12:27 Setting up a validation process
13:55 Softwares for analyzing and visualizing data
18:44 Conjoint analysis and canal model
23:58 Data that goes into a cluster analysis
28:07 Avoid using vanity metrics
30:21 Using predictive analysis on personalized experience
34:38 Scenario modeling
39:34 Risk in utilizing predictive analysis
44:06 Advice for aspiring PMs
48:54 How often does the marketplace change?
51:39 Final Thoughts
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Patrick Waltz (HP), Dave Fleischman (Compass), and Sheena Dhanaraj to talk about why frameworks are valuable and why PMs should know them. Frameworks help PMs make strategic decisions, discover product ideas, and solve problems.
Disclaimer: All opinions of the speakers are their own.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
01:18 Why frameworks are valuable
06:33 Frameworks is a collection of principles
09:07 Getting things done
11:03 Assumption mapping
11:23 Working backwards
13:44 North star framework
15:37 Funnel mapping
20:27 Establishing a good North star
21:36 No one size fits all
24:50 Know your job
27:17 Have an idea and share it
29:22 When the framework goes wrong
34:49 How do you pick a framework?
36:46 What’s a framework you’d love to be removed?
38:57 Psychological safety in teams
45:05 Final thoughts
Get involved with The Product Management Center. Learn more at https://ipma.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak welcome Larry Apke (T-Mobile) as they discuss how to become agile. It's important for PMs to become agile because Agile methodologies promote adaptability, collaboration, and customer-centricity. In today's fast-paced business environment, products and market conditions can change rapidly. Agile practices, such as Scrum or Kanban, enable PMs to iterate quickly, gather frequent feedback, and adjust their product strategies accordingly. This approach helps teams deliver value more efficiently, respond to customer needs effectively, and stay ahead in competitive markets.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
06:29 Waterfall vs. Agile
07:54 The Agile Manifesto
09:32 Waterfall tendencies
11:04 Who is responsible to drive agile?
12:11 Common misperceptions about what it means to be agile
13:57 Discrepancy between philosophy and frameworks
16:09 Safe certifications
18:15 Understanding the why
21:51 Embracing negative feedback
25:18 Implementing agile
29:53 Proper sequencing of the backlog
31:55 Having leadership understand the cost of delay
36:06 Investing time in the discovery phase
39:04 How to get leadership out of the priority mindset?
44:39 Avoiding horizontal slicing
50:13 Golden Rule of Agile
Get involved with The Product Management Center. Learn more at https://ipma.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Leslie Grandy (Modwell) and Eric Loh (The Product Management Center at UW) as they discuss building a high-performing team and the power of culture. Building a product team and understanding the culture are crucial for a PM because they directly impact the success of a product. A well-structured team ensures diverse skills and perspectives, enabling efficient execution and innovation. Moreover, a deep understanding of the organizational culture helps the PM navigate communication, decision-making processes, and stakeholder expectations, leading to smoother collaboration and more effective product development
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
06:04 Building a product team
09:08 Who’s involved in building a product team?
11:28 Scaling the hardware and software teams
14:26 Understanding the existing culture while building a team in another location
16:17 Onboarding process
21:25 Getting the willing people to onboard first
25:30 Ideal ratio of PMs to other roles on a product team
31:06 Changing people and rivalry in product
38:27 Bridging the gap in the culture between two organizations
43:57 Challenges coming up with the rubric for hiring
48:04 Building a team towards social purpose
51:17 Accepting what’s happening at the moment
54:55 Final Thoughts
In this episode of the How to Succeed in Product Management Podcast, Associate Director Kara Fichthorn welcomes Arjun Lalwani (Youtube) and Liang Huang (Webflow) as they discuss product execution and its importance in product management. Product execution is crucial for product management as it involves turning ideas into tangible products or features. Effective execution ensures that the product meets its objectives, satisfies customer needs, and aligns with the overall business strategy. Without strong execution, even the best product ideas may fail to deliver value, leading to wasted resources and missed opportunities in the market.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
03:09 How important is product execution?
06:21 Frameworks in product execution
11:52 Challenges in product execution and how can frameworks help?
14:56 Difference in product execution in small to large-sized organizations
19:00 How does user research play into product execution?
23:25 Decision-making during product features transformations
26:31 PM principles for a solo entrepreneur
30:07 Tools for product execution
35:46 Product vs. project management
39:27 Reversing a decision in product
42:22 Maintaining the quality of product execution after a layoff
44:50 Expanding products in a new market
46:35 How to be a part of big organizations?
49:34 Final thoughts
In this episode of the How to Succeed in Product Management Podcast, Associate Director Kara Fichthorn and Director of Talent Acquisition Steve Bubinas (BLUE ORIGIN), welcome Skye Bacus (Smartsheet) and Jian Li Zheng (Webflow) as they discuss how to leverage user research from small to large organizations. Gain insights on how user research shows up in different-sized product management organizations, and how PMs can leverage user research effectively. From small startups to large enterprises, understanding user needs through research not only aids in crafting successful products but also fosters better user experiences and overall customer satisfaction, ultimately driving business growth and success.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
03:23 User research and how it shows up in product management
07:48 User researchers in a small organization
11:30 How PMs can take advantage of user research
14:55 Prioritization in product management
18:11 How do you know you’ve collected the right information?
22:29 Making decisions and its risks
25:41 AI and machine learning tools in user research
29:41 Keeping users engaged and making them return to your product
34:55 New software tools for user research
36:59 Using judgment based on data
42:19 B2C is all about engagement
45:48 Inclusivity in user research
51:42 Final Thoughts
In this episode of the How to Succeed in Product Management Podcast, Associate Director Kara Fichthorn and The Product Management Center advisory board member Red Russak welcome Ronke Majekodunmi (Promevo) as they discuss how to drive conversations using design. Design-driven conversations are crucial for PMs as they enable effective communication, early feedback gathering, and customer-centric approaches. By incorporating design thinking, PMs can align their teams and stakeholders around a shared vision, leading to more successful products and higher customer satisfaction levels.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
00:00 Intro
02:40 How design can transform customer’s perceptions and behaviors
06:05 Collaboration between PMs and designers
08:20 Storytelling and design leadership
11:34 How to be good at storytelling?
14:45 Challenges in implementing design-driven leadership
16:33 The voice of the customer in the design process
19:14 Driving product differentiation and customer loyalty
21:08 Design-driven leadership in the future
24:16 Building relationships between PMs, Sales, and end customer
31:48 Maintaining brand identity and emobodying your own core value
38:36 How designers can collaborate with PMs
43:12 When PMs and designers have different ideas
48:43 Final thoughts
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Jerlisa "Juju" Fontaine (Oscar Health), Anne Julliene (Joan) Barcelona (Box), and Dimple Singhania (Walmart) to talk about what happens during the first few days as a PM. Transitioning into the role needs a lot of work on building connections with your team and other teams within the organization, continuous learning from your superior through shadowing, and making use of the soft skills you bring into the system to function seamlessly and adapt efficiently.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
10:14 What helped in transitioning to product management?
16:18 What helped the transition successful in the first few days?
24:22 Learn as much as you can from the people you shadow
36:26 How did you define success for your first month?
37:34 What did you wish you knew before you started your role?
45:48 What are the most necessary skills as a product person?
54:01 Concluding thoughts