School of Impact

In this powerful episode recorded from Punta Cana, Dominican Republic, I shared an in-depth strategy for transforming your marketing approach by mastering the art of messaging. Drawing from personal experiences in the online fitness industry and entrepreneurial coaching, he reveals how precise communication can help businesses attract high-quality leads and ideal clients. The discussion goes beyond traditional marketing tactics, offering a nuanced framework for connecting with potential customers on a deeper, more subconscious level.   "If you can articulate the problems better than they can, they're gonna assume you have the solution."   KEY TAKEAWAYS:   Messaging Fundamentals Say the right words to the right people Position your offering as unique Speak directly to your ideal client's subconscious   Three-Part Messaging Framework Character & Conflict: Deeply understand your ideal client's external and internal struggles Uniqueness: Develop a big idea that sets you apart Storytelling: Share authentic backstories and client success narratives   Practical Strategies Create a detailed client avatar Identify the "villain" preventing client success Develop a unique solution/mechanism Use emotional storytelling to connect Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

If your marketing feels loud but ineffective, this episode reveals the four essential sales you must make long before a prospect ever gets on a call—because in a world where information is a commodity and attention is cheap, only strategic messaging cuts through the noise. Inside, the speaker breaks down how to reshape your audience's beliefs, sell them a powerful new identity, present a standout unique solution, and use story-driven social proof that rebuilds trust in a skeptical market. By mastering these four elements, you'll transform scattered content into strategic communication that attracts more qualified leads, increases booked sales calls, and positions you as the go-to authority in your niche.   "If you are not changing the way they think, if you're not helping to plant new beliefs or seeds of thought inside their minds, they're not going to take action."   Key Takeaways for listeners: Shifting beliefs is the foundation of effective marketing — if your audience's current beliefs block them from taking action, no amount of content will convert. People buy identities, not just solutions — selling the future version of who they want to become drives stronger motivation than selling features. A unique mechanism or methodology is essential for standing out — naming and framing your approach makes your solution feel new, different, and worth paying attention to. Story-driven social proof is more powerful than screenshots — walking listeners through the journey, not just results, builds trust and relatability. Clear messaging outperforms more content — the right words, delivered the right way, across any platform, create consistent demand and inbound leads. When these four sales stack together, conversions rise naturally — prospects start believing change is possible, see themselves in your vision, trust your method, and see proof that it works.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In a world flooded with low-quality AI content, this episode delivers a powerful truth: AI will not replace you, but someone who knows how to blend authentic story, message, and originality with AI absolutely can. Jason breaks down the major shifts shaping 2024 and 2025, from the rise of performance longevity and biohacking in health, to AI-driven storytelling and distribution in wealth, to the growing need for real community in happiness. This episode offers a practical roadmap to stand out in a crowded digital landscape while staying rooted in authenticity.   "If you know how to control the message and the distribution using AI as a tool, and you can merge your story, your brand message, into the AI tools I'm telling you, you are going to dominate for the foreseeable future."   Key highlights: AI will not replace coaches and service providers, but those who combine their authentic message with AI will outperform those who rely on AI alone. Authenticity is becoming the new currency, surpassing attention as the most valuable driver of connection and conversion in marketing. Market sophistication is rising quickly, and businesses that fail to evolve their messaging and positioning will get lost in a sea of lookalike content. Health and wellness trends are shifting toward performance and longevity, with growing interest in peptides, wearables, recovery tech, and biohacking. Community and connection are emerging as major "booms" because people crave belonging, which increases retention, results, and business profitability. A unique brand message and big idea are essential, since generic messaging and AI-written content make brands feel commoditized and interchangeable. The GPT Sandwich method (10-80-10) helps creators maintain their true voice, where AI supports brainstorming, drafting, and refining, but the creator's unique tone, depth, and story remain at the center.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

This episode breaks down the two principles that let any coach or creator convert from any medium: clear, specific messaging and a simple, strategic conversion system. Drawing from a decade of experience, Jason shows why jargon kills trust, how a focused content ecosystem drives predictable clients, and how his messaging framework like identifying struggles, naming the villain, offering a unique solution, and outlining a believable transformation, makes your message land and your content convert.   "Great messaging combined with a great conversion system is what allows you to convert from any piece of content."   What this episode offers: Clear, specific messaging is the foundation of all high-converting content across any medium. A defined conversion mechanism is essential; posting alone no longer drives predictable results. Focusing on one top-of-funnel platform prevents dilution and improves lead quality. Four content types—connection, influence, authority, and conversion—create trust and consistent engagement. Email and long-form content deepen relationships and increase conversions through repeated touchpoints. A strong messaging framework—struggles, villain, belief shift, unique solution, and clear journey—makes your offer compelling and believable.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Want to become a go-to name in your niche without chasing likes or followers? In this episode, Jason reveals a seven-step formula for turning yourself into a micro celebrity—someone who attracts perfect-fit clients by building real trust and authority within a small, loyal community. It's not about vanity metrics or viral fame; it's about nailing your message, showing up consistently, telling relatable stories, and leveraging other people's platforms to build credibility. With the right strategy and consistency, you can grow your influence, monetize your expertise, and create a thriving business fueled by true fans—not fleeting attention.   "Don't think you need to have a freaking crazy story—your most ordinary stories are the most extraordinary because they relate with people."   What you'll learn from this episode: Becoming a micro celebrity means getting the right attention from a small, loyal audience—not chasing vanity metrics. Nail your core message by clearly articulating your audience's problems and offering a unique solution. Show up consistently and publicly through both short-form and long-form content to build visibility and trust. Focus on tribe building—create community, use shared language, and engage deeply with your audience. Use storytelling and relatability to connect emotionally and stand out from generic information online. Leverage other people's platforms (podcasts, media, collaborations) to expand reach and establish authority.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In a world overflowing with content and AI-generated information, what truly sets your brand apart isn't more tips or tactics, it's your story. In this episode, Jason reveals how storytelling can transform your business by creating emotional connections, building trust, and turning casual followers into loyal clients. Through his own journey, from an electrocuted firefighter turned coach to a business owner who cracked the storytelling code, he uncovers the power of using strategic stories that position your audience as the hero. You'll learn the three key stories every entrepreneur needs: the origin story, the client success story, and the belief-shift story. You'll also learn how to use them to move people from interest to action. "Stories will bypass resistance. They build trust, and they make you memorable, and they can act as a bridge, like an epiphany bridge." Essential points highlighted in the episode: Storytelling is a powerful differentiator — In a world flooded with information, your story helps your brand stand out, attract the right clients, and build lasting trust. People buy emotionally first and logically second — Stories tap into emotions, bypass resistance, and make your message more memorable. Strategic storytelling beats random storytelling — Telling intentional stories that align with your message and offer is far more effective than sharing disconnected anecdotes. Make your audience the hero — Following Donald Miller's StoryBrand principle, position your client or listener—not yourself—as the main character of the story. Avoid the "rambling diary" trap — Structure your stories with a clear hook, struggle, turning point, and resolution to keep them purposeful and impactful. Use the three core story types — Every business should craft an origin story, a client success story, and a belief-shift story to connect with and convert their audience. Stories shift beliefs and inspire action — The right story can change how your audience sees their problem, planting an "epiphany" that moves them to take the next step with you. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Want to turn your content into a magnet for your dream clients? In this episode, Jason reveals how to craft a powerful "hero message" that positions your audience as the hero and you as their trusted guide. By understanding their struggles, confronting their limiting beliefs, and communicating your unique solution with clarity and emotion, you'll learn to influence and inspire without needing to go viral. Through storytelling, belief-shifting, and smart messaging, you'll discover how saying the right words in the right way to the right people can attract the clients you truly want.   "People will cling on to their beliefs with all of their life. People fight for their limiting beliefs, unfortunately. And so we have to have a little bit of persuasion, a little bit of influence, a little bit of truth that we have to speak to them. In order to do that, you just have to get clear on what your belief is."   Key takeaways: Say the right words to the right people. The foundation of effective marketing lies in clear, targeted messaging that speaks directly to your ideal client's needs and desires. Your client is the hero. Position your audience as the main character in the story—you're the guide who helps them overcome struggles and achieve transformation. Get specific, not generic. The more detailed you are about your dream client's struggles, beliefs, and goals, the more your content will resonate and convert. Identify the villain. Every great story has a problem or force working against the hero—naming that villain helps your audience connect emotionally and see you as their solution. Show the transformation journey. Paint a clear picture of your client's step-by-step path from struggle to success to make their desired outcome believable and tangible. Develop a unique solution. Create and name your own process or framework to stand out in a crowded market and show how your approach is different. Shift beliefs through storytelling. Use personal or client stories to challenge limiting beliefs, build trust, and inspire people to take action.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

What truly separates the top 5% from everyone else? In this episode, the speaker reveals the 3 layers of influence that can make you unstoppable in your niche — influencing yourself to master your beliefs and habits, influencing others through powerful communication, and influencing change in your business with the right skills and systems. Backed by 15 years of real-world experience, this episode is your roadmap to breaking past limits and rising into the top 5%.   "Until you can learn to influence your behaviors, your habits and your actions, you're not going to change your results. And once you learn how to do this, you are now going to be in control of the results that you get. You are going to be the cause of the effects that you now get in your life. "   Hear more about: The Top 5% Mindset – Understanding what truly sets high achievers apart from the 95% who remain stagnant, and how mindset and habits drive success. First Layer: Influence Yourself – Taking control of your beliefs, thoughts, and behaviors to stop letting external factors like social media or comparison dictate your actions. Second Layer: Influence Others – Mastering the art of communication through a compelling message that connects, captivates, and converts your audience. Third Layer: Influence Change in Your Business – Building essential skills (like copywriting, sales, and leadership) and systems (lead generation, conversion, fulfillment) that create growth and consistency. The Power of Focused Influence – Realizing you don't need millions of followers; just 1,000 true fans can build a million-dollar business. From Struggle to Mastery – Personal stories of early failures, lessons learned from building and selling businesses, and how skill-building transformed the speaker's results. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Want to turn your content into a predictable lead machine without burning out on endless posts? In this episode, you'll discover a repeatable seven-step formula for building conversion content campaigns that actually work in today's crowded market. From crafting hooks that stop the scroll, to leveraging long-form content, email marketing, and AI automation, the episode breaks down how to create demand, attract qualified leads, and scale with a content ecosystem that saves time while delivering results.   "The hook is going to make or break the piece of content. You want to have a unique angle to it. And then you want to have a clear, specific call to action, so people know how to take action, how to show up to your thing when you do this. It's going to make your life a lot easier."   Insights you'll walk away with from this episode: Hooks are everything — a strong, unique hook determines whether people engage with your content or scroll past it. Long-form content builds trust faster than endless short-form posts, helping potential clients reach the "seven hours of content" needed to buy. Conversion content campaigns work best when structured as intentional 3–7 day sequences that drive people into a conversion event like a workshop or video sales letter. Email lists are essential — relying only on social platforms is risky; owning your list ensures stability and control. AI and automation save time — with the right system, you can repurpose content and run campaigns in just a few hours a week. Market sophistication requires fresh angles — old tactics won't cut it, so hooks and campaigns need to address consumers' evolving awareness and experiences.   Connect with Jason: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

What if you could double, or even triple, your business in the next few months by shifting the way you lead, connect, and embody your vision? In this episode of the School of Impact, you'll hear powerful lessons straight from the first-ever live event in Clearwater, Florida, where top coaches, entrepreneurs, and million-follower brands came together for breakthroughs, collaboration, and transformation. From reigniting passion in your work to putting yourself in the right rooms, to embodying the identity of your next-level self, this conversation is packed with actionable insights to help you build a thriving business you love. Tune in and discover how to create unstoppable momentum and step into your bigger vision.   "If you have a big vision, just know that adversity and obstacles are inevitable. The bigger the vision, the bigger the obstacle, the more adversity you're gonna face. You've gotta fight through it."   Powerful lessons you'll gain from this episode: Follow your passion – When you align your business with what you truly love, growth becomes natural and sustainable. Be in the right environment – Surrounding yourself with the right people and rooms, both online and offline, accelerates breakthroughs and collaborations. Embodiment matters – Success requires adopting the beliefs, habits, and actions of the next-level version of yourself. Recognize and release the false self – Becoming aware of ego-driven patterns and consciously shifting into your true identity opens the path for transformation. Create a clear vision – Map out your goals like a blueprint and reverse engineer them into daily actions and measurable steps. Adversity is inevitable – The bigger the vision, the greater the obstacles; facing challenges head-on is part of the journey to success.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

This episode takes you inside the Belief Cascade Framework, a powerful system designed to shift audience beliefs and inspire action that leads to real results. The speaker shares his journey from struggling with inconsistent client conversions to generating millions through belief-driven marketing, breaking down exactly how you can apply the same principles to your own content. With practical examples from fitness coaching, online business, and beyond, the conversation reveals why selling a belief system is the key to lasting influence. Tune in to learn how to create content that not only resonates but also compels your dream clients to say yes.   "The only way to get people to engage with your content and buy your stuff is by getting to believe what you need them to believe. You're not selling just a product or service, you're selling a belief system."   Key insights you'll walk away with after listening are: Belief drives action – The core principle of the Belief Cascade Framework is that shifting a prospect's belief changes their thoughts, actions, and ultimately their results. Content must sell a belief system, not just a product – Effective marketing is about instilling new beliefs in your audience that naturally lead them to want your solution. Stories and analogies are powerful tools – Personal stories, client case studies, and relatable metaphors are essential for shifting beliefs and making your content resonate. Framework works across industries – Whether in fitness coaching, online business, or personal development, applying belief engineering can significantly increase engagement and conversions. Messaging matters more than tactics – Many entrepreneurs fail because their messaging doesn't align with what their market wants to hear, not because of a lack of effort. Small belief shifts create big results – By addressing limiting beliefs (e.g., "I'm not good enough to get clients" or "my metabolism is broken"), coaches can inspire actions that lead to consistent client acquisition and higher revenue   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland  

Discover the secrets behind building a content strategy that generates consistent, high-quality leads without burning out on endless posting. In this episode, the speaker shares his journey from running a gym to scaling an online fitness business, revealing how he shifted from chasing trends to creating a strategic content ecosystem that attracts, nurtures, and converts the right audience. You'll learn how to master messaging, structure your content cadence, and build a system that works even when algorithms change—so you can grow your influence, book more clients, and create transformation instead of just chasing attention. Tune in to gain the clarity and tools to make your content work smarter, not harder.   "Stop chasing attention, stop trying to go viral, and focus on creating transformation in people."   Key takeaways: ​​Less content, stronger messaging wins – Posting endlessly no longer guarantees results; instead, focusing on powerful messaging and repetition of core ideas drives better engagement and conversions Build a Strategic Content Ecosystem – Success comes from creating an intentional system of top-of-funnel content, email nurturing, and conversion campaigns that work together like an "invisible funnel" to pull leads in over time Content cadence matters – A balanced rhythm of four content types—connection, influence, authority, and conversion—builds trust, shifts beliefs, demonstrates expertise, and drives action Focus on quality over quantity – As you grow, it's better to create fewer but more valuable and well-crafted pieces of content, rather than chasing omnipresence too early Leverage long-form content – Platforms like YouTube and podcasts allow your audience to spend more time with you, building deeper trust and increasing the likelihood of conversions Messaging is the ultimate driver of results – Great hooks, compelling stories, and clear calls to action tailored to your ideal clients' language are the 5% of effort that produces 95% of the outcomes.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Have a listen to this episode to discover a powerful messaging shift that can transform the way you attract clients and generate leads.Jasin breaks down why simply posting isn't enough—and how you can stand out by articulating your audience's problems better than they can, positioning yourself as the clear solution. Through the Magic Messaging Framework, you'll learn how to craft persuasive, story-driven communication that captivates your dream clients, builds trust, and converts engagement into real results. This episode offers actionable strategies to cut through the noise and make your words do the heavy lifting.   "Your message is the engine. You're not just creating content, you're crafting words that move people."   Key takeaways: Information is a commodity – With 1.1 billion posts published daily, audiences are oversaturated, so generic content is unlikely to generate consistent leads. Articulate the problem better than your audience can – When you describe your ideal client's struggles and desires more clearly than they can themselves, they naturally assume you hold the solution. Differentiate with a unique mechanism or big idea – To stand out in a crowded market, you must introduce a clear, unique approach that positions your solution as fresh and compelling. Leads and sales flow from strong messaging, not just tactics – Weak marketing makes sales hard; strong, persuasive messaging does the heavy lifting and makes conversion easier. The Magic Messaging Framework provides structure – By following its layered process (character & conflict, struggle story, villain, turning point, transformation story, etc.), you can craft communication that resonates and converts. Stories and beliefs drive influence – Storytelling and shifting core beliefs are at the heart of persuasive communication, enabling you to create trust, demand, and long-term client engagement. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, you'll hear how the lessons learned from training for American Ninja Warrior can translate into powerful business growth strategies. From crafting a compelling story that resonates with your audience, to showing up with authentic energy, building the right skills, and developing the perseverance to push through setbacks—these insights will help you attract more clients and create lasting impact. Tap in to discover how resilience, storytelling, and passion can elevate both your business and your life.   "There's a quote by the late Pastor John Wesley, and he says, "If you light yourself on fire with passion, people will come from miles to watch you burn."   Powerful points to remember: Storytelling is your superpower – A compelling story bridges your client's struggles to transformation and makes your message relatable and inspiring. Energy matters – How you show up, especially on camera, influences how people connect with you; passion and authenticity attract the right audience. Skills drive success – From crafting strong hooks to building systems and leading effectively, developing core business skills is essential for growth. Tailor your message – Share the parts of your story that best resonate with your target audience to create deeper connections. Perseverance is key – Success in both business and life requires resilience, commitment, and staying focused on your vision even through challenges. Practical growth comes from focus – Instead of trying to master everything at once, identify one skill to improve now that will make the biggest impact on your leads and business.     Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Learn to cut through digital noise and generate qualified leads. This episode reveals why most marketing fails and how to stand out by deeply understanding your audience's problems. The "Magic Messaging Framework" teaches persuasive storytelling, core belief shifts, and demand creation to attract dream clients without outdated tactics. Tune in for practical steps and a unique perspective on influence that makes sales feel natural.   "Gone are the days of posting and praying, just putting out, quote, unquote, value driven content and hoping that it works. Instead, we wanna create content that cuts through the noise right, that captivates the right people and positions us as that go to expert."    Key takeaways: Information is a commodity — with over a billion posts daily, generic content won't capture attention. Articulating problems better than your audience can builds instant trust and positions you as the solution. Strong messaging makes sales easier by doing the heavy lifting before a sales call. The Magic Messaging Framework helps turn confusing content into clear, persuasive storytelling that converts. Unique mechanisms and big ideas are essential to stand out in a saturated market. Your story is your superpower — it creates resonance, credibility, and influence with your audience.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Step into this powerful episode of School of Impact and hear a raw, inspiring journey from childhood struggles to building successful businesses, competing on American Ninja Warrior, and discovering the true power of storytelling. Learn how turning personal challenges into a compelling brand story can transform not only your business but also the lives you touch. Your story is your superpower—come discover how to use it to be seen, be heard, and be truly impactful.   "There is an abundance of information. What makes you different, your superpower is your story. That's what connects with people. That's what captivates people. That's what people want"   Six powerful lessons you'll walk away with: Your story is your superpower – It connects, inspires, and differentiates you from others. Three core story types – Macro (brand story), micro (method story), and mini (everyday relatable moments). Ordinary stories win – People connect more with relatable, everyday experiences than extraordinary ones. Have a clear villain – Define what your audience is struggling against to inspire them toward change. Unique perspective builds authority – Share your personal insights and experiences, not just industry echoes. Framework fuels action – Use simple storytelling structures to shift beliefs and inspire your audience to act.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

This episode is packed with real insights for coaches, content creators, and entrepreneurs who are ready to stop grinding and start growing with purpose. Learn how a former firefighter-turned-fitness entrepreneur transformed debt and burnout into a thriving online business by leveraging storytelling, strategic systems, and authentic content. Discover practical, proven methods to attract ideal clients, simplify your marketing, and close sales without chasing—so you can build a business that's aligned, impactful, and sustainable.   " Your message matters, your story matters, and it's time to build a business where you could not only change lives, but make enough money to have the impact and the freedom that you deserve."   Key points to focus on: Authenticity and Storytelling Drive Business Growth: The speaker emphasizes building a business around your unique story, message, and personality instead of copying generic, aggressive marketing strategies. Predictability Requires Systems: A major turning point in his business was implementing repeatable systems for marketing, sales, and operations.  Messaging is the Foundation of Effective Marketing: Success hinges on communicating the right message to the right people in a way that deeply resonates. Content Should Be Strategic, Not Just Consistent: Posting daily without strategy leads to burnout. Instead, a strategic content ecosystem—anchored by a main social channel, email list, and long-form content (e.g., YouTube or podcast)—maximizes visibility and conversions. Value-Based Sales Are More Effective than Pressure Tactics: Rather than relying on cold DMs or high-pressure sales calls, the speaker advocates for selling through value.  Scale with Simplicity and Leverage: Once the front-end system works, the focus shifts to simplifying the backend—delegating, using SOPs, and leveraging AI tools. This allows business owners to grow while reclaiming their time and avoiding burnout.     Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Step into a room full of trailblazing entrepreneurs and learn the transformative lessons straight from the original Shark Tank investor, Kevin Harrington. In this compelling episode of the School of Impact podcast, you'll hear first-hand takeaways on the power of storytelling, building an unshakable personal brand, mastering business systems, and the unmatched value of relationships and mentorship. Whether you're a coach, creative, or entrepreneur looking to scale with purpose, this behind-the-scenes dive into a high-level mastermind retreat could be the spark your business needs. Tune in and discover the mindset shifts and strategies that could take your mission to the next level.   "Your story is how you better position yourself in the marketplace. It's how you separate yourself from the sea of competitors that you have. It's how you can even bridge the gap, not just relate with people, but bridge the gap between where somebody is"   Hear more about: Your Story Is Your Superpower: Storytelling is one of the most powerful tools for connection, positioning, and transformation.  Personal Branding Is Essential in the Modern Market: In a world where information is a commodity, a strong personal brand that showcases your story, values, and unique message is what sets you apart and attracts the right clients. Relationships Are Your Greatest Asset: Long-term success is built on meaningful relationships. Being a "go-giver," adding value, and genuinely connecting with others can open doors to opportunities you never expected. Systems Drive Scalability: Passion alone isn't enough—business systems (for lead generation, conversion, and delivery) are critical to sustainable growth and scaling your impact. Mentorship Is Crucial at Every Level: Even high-performing entrepreneurs need guidance. The ability to see your blind spots, receive honest feedback, and adopt proven strategies is invaluable for continued evolution. Obsession with Your Mission Creates Results: Fully committing to your mission—even through doubt and setbacks—is key to lasting success. Focus, resilience, and belief in your vision can carry you through the toughest moments.     Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Are you a coach using video to grow your business but struggling to turn those videos into real leads and clients? This episode is your game-changer. Tune in to learn a proven, step-by-step video funnel strategy that's generating consistent inbound leads from just 1–2 videos a month—even in 2025's changing content landscape. You'll discover how to shift from outdated lead magnets to high-converting "micro win offers," how to spark meaningful conversations with warm leads, and how to turn engagement into booked calls and clients. Whether you're in fitness, health, or coaching, this is a must-listen to create content that actually converts.   "Stop being so damn vanilla. Maybe you have to be more polarizing with your stuff. Maybe, just maybe you have to get better at your skills. Go figure."   Key Takeaways: Simple Video Funnel = Consistent Leads A well-crafted video funnel using just 1–2 strategic videos a month can consistently generate inbound leads and clients when done correctly. Long-Form Video Is Back Studies from Meta and Google show that long-form content is crucial for conversions, with buyers needing around 7 hours of content across 11 touchpoints and 4 mediums before making a purchase. Magic Money Math Is Essential Knowing your key performance indicators—especially your "magic number" (e.g., how many call offers or conversations you need daily)—helps you stay focused on income-producing actions. Micro Win Offers Outperform Traditional Lead Magnets Instead of outdated PDFs and guides, offer quick, high-value tools (like GPTs, calculators, or checklists) that create tangible results in under 10 minutes to build trust and generate interest. Messaging Must Match the Market If your content isn't getting engagement or leads, the issue is likely your messaging. Speak the right words, in the right way, to the right people to create connection and conversion. Engagement Begins with Strategic Content Conversion content campaigns that include posts with clear hooks and CTAs lead to warm conversations in the DMs, which then turn into booked calls and sales—without needing cold outreach.     Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

If you're a health or fitness coach who's ever felt stuck in the frustrating cycle of inconsistent income—booming one month and crickets the next—this episode is your roadmap to stability. Tune in as Jason shares the exact systems he used to go from unpredictable revenue to a thriving, multi-six-figure business. From building a rock-solid messaging system, to creating a content ecosystem that attracts ideal clients, to mastering value-first conversions and scalable back-end operations, this episode is packed with practical strategies you can implement right away. Don't miss this behind-the-scenes breakdown of how to create predictable income and sustainable growth in your coaching business.   "I'm kind of like bucketing offer and messaging in one but when you say the right words in the right way to the right people, and it's actually compelling to them, it's gonna convert."   Key points to focus on: Income Stability Requires Systems: Coaches struggling with inconsistent revenue must implement systems in messaging, content, and conversions to create predictable income streams. Messaging Must Be Specific and Belief-Shifting: A strong messaging system includes a unique mechanism or big idea that shifts client beliefs and positions your offer as the solution they've been looking for. Content Ecosystem Drives Inbound Leads: A strategic content ecosystem—across short-form, long-form, and email platforms—ensures consistent visibility and engagement, leading to more inbound leads. Conversion Content Campaigns Boost Demand: Running structured monthly campaigns with strong hooks and calls-to-action around masterclasses or offers increases demand and improves conversion rates. Value-First Sales Approach Builds Trust: Shifting from aggressive sales tactics to a value-first approach, such as workshops or offer documents, helps convert clients more authentically and predictably. Scalability Depends on Backend Systems: Having scalable onboarding, SOPs, and task delegation processes in place ensures your business can grow without overwhelming you or breaking down operationally.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland