The High Achieving Female Podcast

"We will spend about 40% of our lives in a menopausal state, yet only 30% of OBGYNs are trained to treat it." Komel Caruso, co-founder of HerMD, is on a mission to end the 7-year delay in diagnosis that millions of women face. Episode Summary: In this episode, Sarah sits down with Komel Caruso to discuss the underserved specialties of menopause and sexual health. Komel reveals the staggering statistics behind the "menopause gap" and how she and her sister (a board-certified OBGYN) are reimagining the patient experience. From raising $40 million in venture capital to pivoting from brick-and-mortar clinics to a national virtual care platform, Komel shares the blueprint for building a mission-driven empire in a space that many investors initially called "niche." 🔔 Subscribe for more bigger conversations and inspiring guests for Season 8!  Key Topics Discussed: The 40% Statistic: Why menopause isn't an "old lady problem" but a state we spend nearly half our lives navigating. The OBGYN Training Gap: Why the medical system is hyper-focused on fertility and delivery, leaving 70% of providers unprepared for menopause. Sexual Health & Libido: Breaking the stigma around sexual dysfunction—which affects 43% of women. The $40M Fundraise: How two sisters beat the odds (where only 2% of VC goes to women) by telling a universal story. The HerMD Patient Experience: Moving from 8-minute rushed visits to 60-minute appointments that actually heal. Pivoting to Digital: How HerMD is training the next generation of providers through an innovative educational platform. Connect with Komel & HerMD: Website: HerMD.com Instagram: @hermdhealth Connect with KNOW:  Website: www.theknowwomen.com  Become an INSIDER: www.theknowinsider.com  

Women make 80% of healthcare purchasing decisions and are 63% more successful in startups than their male counterparts—yet many female-led ventures stall not for lack of vision, but for lack of alignment. In this episode, health system strategist Lisa Marceau breaks down the architecture of a thriving business. Lisa moves past the "imposter syndrome" narrative to celebrate female power and achievement. She introduces a rigorous four-part framework—Organizational Structure, Infrastructure, Financial Stewardship, and Market Knowledge—to help high-achieving women build companies that aren't just visionary, but investable, durable, and strategically sound. Key Takeaways The Power of the Numbers: Why companies with female CEOs are viewed as less risky and show stronger stock momentum. Architecture vs. Rooms: Understanding organizational structure as the design of your "building" before you start decorating the rooms. The "Boring" Essential: Why infrastructure (policies, NDAs, and documentation) is the plumbing that keeps your business from leaking and makes it legally protectable. Owning the Budget: Why delegating your finances entirely means giving up your strategy. Lisa explains why "knowing the numbers" is a non-negotiable leadership skill. The Infinity Loop of Market Knowledge: The critical difference between marketing and knowing your market through direct stakeholder engagement. The Four Keystones of Success Organizational Structure: Defining the purpose, function, and "doorways" of your team to prevent chaos. Company Infrastructure: Formalizing agreements to commit assumptions to actions and protect your IP. Financial Stewardship: Partnering with finance teams while maintaining ownership of the "how" and "why" of spending. Market Knowledge: Identifying real stakeholders (not just personas) and listening to their lived experience. Connect with Lisa Marceau LinkedIn: Lisa Marceau Professional Focus: Health System Strategy & Women's Health Life Cycle Transformation. "Agreements commit assumptions to actions. When you assume a handshake is the same as an agreement, that's where relationships—and businesses—go wrong."  

"On the outside, it looked like ambition. On the inside, it was toxic." Christina Langdon spent 25 years leading iconic brands like Martha Stewart Living and Fast Company, generating over a billion dollars in revenue. But behind the extraordinary success was a "hyper-vigilant" drive that ultimately led to three major health crises. Episode Summary: In this powerful episode, Christina Langdon, author of For Success' Sake, joins The High Achieving Female Podcast to discuss the "art of the pivot." Christina shares the 7 lessons she learned working alongside Martha Stewart, the mindset required to scale the Fast Company Innovation Festival, and the harrowing moment an AML Leukemia diagnosis forced her to stop running and start reflecting. This isn't just a business interview; it's a masterclass in High-Performance Coaching for women who are tired of being successful but exhausted. Christina breaks down how to build "belief" as a daily practice and why redefining success to include joy and ease is the only way to achieve true impact. 🔔 Subscribe for more bigger conversations and inspiring guests for Season 8!  Key Takeaways: The Martha Lessons: Why "average is unacceptable" and how belief acts as a resource for the impossible. Iterative Innovation: How Christina drove massive profit at Fast Company by creating solutions, not just selling ads. The Toxicity of Ambition: A transparent look at how chronic stress manifests as physical illness. The CEO of You: Why every woman needs a personal job description that evolves every 7 years. Success F-U-L-L: Reframing success as being full of joy, ease, and impact. Connect with Christina Langdon: Book: For Success' Sake on Amazon Website: christinalangdon.com Newsletter: Sign up for "Sunday Sunshine" to banish the Sunday scaries. Instagram: @christinalangdonbosslady Connect with KNOW:  Website: www.theknowwomen.com  Become an INSIDER: www.theknowinsider.com  

What happens when a high-powered career on a Wall Street trading desk costs you your health? For Jenn Barry, C-suite executive at Aaron Wealth Advisors, the answer was a complete life pivot. After losing 100 pounds and reclaiming her physical self, Jen discovered that true "wealth" isn't found in a bank account—it's found in strength, sleep, and psychological enrichment. In this episode, Jenn shares her 30-year journey from the intensity of Wall Street to the intentionality of the C-suite. She discusses how she balances three teenagers and a high-level career by prioritizing herself first through triathlons, strength training, and cutting-edge meditation techniques. Key Takeaways The Turning Point: How a 25-year career on Wall Street and the pressures of motherhood led Jenn to a radical health transformation. Wealth as a Tool: Shifting the perspective from money as a measure of self-worth to money as a resource for a meaningful life. The Trinity of a Good Life: Exploring Professor Shige Oishi's argument that a "good life" requires happiness, purpose, and psychological enrichment (travel, reading, and new experiences). The Executive Athlete: Why the work Jenn does in the gym and the pool makes her a better leader, mother, and wife. Mental Fitness: The power of EMDR bilateral stimulation and meditation in stopping "rumination" and achieving deep, restorative sleep. Jenn's Toolkit for the High-Achieving Woman The Calm App: Specifically for meditation and EMDR bilateral stimulation to center the mind. Physical Foundations: Finding an activity—be it cycling, swimming, or lifting—that provides peace and builds a foundation of strength. Culture of People: In her role as Head of Talent and Culture, Jenn explains why focusing on how people feel and value their work is the ultimate leadership hack. Connect with Jenn Barry Professional: Learn more about her work with wealthy families at Aaron Wealth Advisors. Community: Reach out to Jenn via the KNOW Women network to connect over leadership, motherhood, and wellness. "If rest only happens after collapse, it is not rest, it's repair. The goal is to build a foundation so strong you can do what is asked of you—and do it well." Links: Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://theknowwomen.com/ Connect with Jenn: https://aaronwealth.com/team/jenn-barry-cfa/  

In this episode, Multi-hyphenate entrepreneur and Optometrist Dr. Sophia Visanji (The Monocle Muse) explains how she built a luxury eyewear brand and a hospitality-focused healthcare concept while maintaining her medical career. Episode Summary: In Episode 6, we explore the liberating journey of Dr. Sophia Visanji. Growing up in a traditional household where "Doctor, Lawyer, or Engineer" were the only options, Sophia didn't rebel against the path—she expanded it. By leveraging her clinical credibility as an optometrist, she funded and fueled her deep passions for fashion and interior design. We discuss how she moved to NYC on a whim, started her personal brand The Monoclemuse, and launched Aliana Rose Eyewear to solve a design gap for women. Now, she's opening a first-of-its-kind "eye care lounge" at the Beekman Hotel, proving that you can be a scientist and a stylist at the exact same time.   🔔 Subscribe for more bigger conversations and inspiring guests for Season 8!  Key Takeaways: The Security Blanket Strategy: How using a traditional medical career as a "stepping stone" provides the financial freedom to take creative risks. Blending the Worlds: Why you should use your professional credibility (like a medical degree) to give your fashion or design brand an "edge." Architecture in Medicine: A look at Sophia's new boutique concept: replacing the cold, clinical doctor's office with a 1970s Hollywood Glamour aesthetic. Scaling Your Time: The exact process Sophia used to shift from a 5-day clinical week to a 2-day week to make room for her eyewear empire. Sundays & Self-Care: The non-negotiable boundaries required to maintain a multi-hyphenate lifestyle without burning out. Connect with Dr. Sophia Visanji: Personal Instagram: @themonoclemuse Eyewear Line: @alianaroseeyewear Connect with KNOW:  Website: www.theknowwomen.com  Become an INSIDER: www.theknowinsider.com  

Success often comes with a hidden tax: the post-win crash. In this episode, wellness expert and endurance athlete Crystal Hadnott explores "The Wall"—that moment of total depletion that hits high achievers not during the struggle, but right after the victory. Drawing parallels between marathon running and corporate leadership, Crystal debunks the myth that burnout is a sign of weakness. Instead, she reveals it as a systemic fuel problem. If you've ever felt exhausted despite your achievements, this episode is your invitation to stop managing time and start protecting your capacity. Key Takeaways The Post-Win Wall: Why burnout often strikes after the deal is closed or the book is launched, rather than in the "messy middle." Reframing Burnout: Understanding that hitting the wall isn't a character flaw—it's proof that your effort outpaced your preparation. The "Eminem Culture" Trap: How the "one shot" mentality leads to peak performance without a plan for what comes after the shot is taken. Rest vs. Repair: Why waiting until you collapse to take a break means you aren't actually resting; you're just fixing what's broken. Three Shifts for Sustainable Peak Performance Manage Fuel, Not Just Time: Identify what drains you and what restores you. Sustainable leadership is about protecting capacity, not just optimizing productivity. Build Your Aid Stations: Create intentional interruptions in your schedule. If support systems aren't built before the crisis, they can't help you during one. Recovery is Fuel, Not a Reward: Shift your mindset to see recovery as a requirement for performance, not a prize for over-exhaustion. Links: Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://theknowwomen.com/ Connect with Crystal: https://crystalhadnott.com/  

In 2014, there was no space for the "ambitious mom." You were either a "working woman" or a "mother," but never both in the same room. Amri Kibbler changed that. She co-founded Hey Mama, a community that grew from a dinner table for 10 to a national powerhouse of thousands of members. But the journey wasn't just highlight reels—it was a decade of pivots, fundraising, and a life-altering health battle. Episode Summary: In this episode, Amri pulls back the curtain on the "Lean Startup" model that launched a movement. We discuss the "magic and the mess" of starting a business with your best friend, the grit required to fundraise from VCs who didn't "get it," and the incredible story of how Hey Mama was acquired twice in two years. Amri also gets vulnerable about her cancer diagnosis and how it forced her to redefine "success" while navigating the complexities of a business exit. Whether you're a founder looking for an exit or a mom trying to find her tribe, Amri's story is a masterclass in resilience. 🔔 Subscribe for more bigger conversations and inspiring guests for Season 8!  Key Topics: The Proof is in the Pain Point: How Amri knew she had a business before she even had a website. The Co-Founder Divorce: Why 70% of businesses started with friends fail and how to protect yourself. The Acquisition Journey: A rare look at the operational vs. acquisition finance side of selling a brand. Funding the Vision: How Hey Mama bypassed traditional VCs to raise capital from their own community of women. The Space Between: Amri's new mission to support parents navigating cancer while managing family life. Connect with Amri Kibbler: Instagram: @amrikibbler Podcast: The Space Between: Navigating Cancer and Family Life Community: Hey Mama / We are Luminary Connect with KNOW:  Website: www.theknowwomen.com  Become an INSIDER: www.theknowinsider.com  

I am not an assimilator." For every high-achieving woman who has been told to "tone it down," "dress more professionally," or "stay in your lane," this episode is your liberation. Dr. Mona Amini is a board-certified psychiatrist who realized that the more she tried to fit into the traditional C-suite box, the more she felt like an alien. In Season 8, Episode 4, we sit down with the "Not Your Typical Psychiatrist" to discuss the radical act of being yourself. Dr. Mona Amini opens up about her journey from being a Middle Eastern girl in a non-diverse Valley to becoming a Chief Medical Officer who realized the "organized" healthcare system was killing her creativity. We discuss the moment she traded "the suit" for her authentic style, how she uses music and fashion to reclaim her power, and why "breaking the mold" is the only true cure for the high-achiever's burnout. 🔔 Subscribe for more bigger conversations and inspiring guests for Season 8!  Key Takeaways: The "Peace Out" Moment: Why Dr. Mona chose to walk away from prestige to find fulfillment on her own terms. The Myth of Professionalism: Breaking the bias that says you can't be fashion-forward and a world-class clinician. Enclothed Cognition: How dressing to impress yourself (not the room) fundamentally shifts your mental state. Authenticity as Therapy: Why being "atypical" is Dr. Mona's greatest clinical tool for helping her patients thrive. The Architecture of You: Moving from being a "cog in a machine" to becoming the architect of your own wellness.   Connect with Dr. Mona Amini: Website: monaaminimd.com Instagram: @mona.amini.md Listen: Check out Dr. Mona's "Boss Beats" playlist on Spotify to recalibrate your confidence.   Connect with KNOW:  Website: www.theknowwomen.com  Become an INSIDER: www.theknowinsider.com  

A lot of high achievers don't come from families or communities where "more" is celebrated. The moment you go beyond the cultural norm, it's easy to start shrinking and going inward. Lindsey Marie joins us to explain why building a vision requires you to find a place where your "too big" ideas are normalized. In this episode, Lindsey Marie (author, podcaster, and founder of Powerhouse Women) shares her 8-year journey of building one of the most vibrant communities for ambitious women. We discuss the "restless feeling" that signals it's time to grow, the brutal but beautiful process of "shedding" old identities, and why business is actually just a personal development journey disguised as a financial opportunity. 🔔 Subscribe for more bigger conversations and inspiring guests for Season 8!  Key Takeaways: The "Saving by the Bell" Moment: How a typo on her book cover became the ultimate lesson in "Done is Better than Perfect." Identity & Achievement: Learning to separate who you are from what you produce. The Grieving Process of Growth: Why stepping into a new future often requires mourning the version of you that isn't going there. Fear Strategy: A micro-habit for playing out the "worst-case scenario" to regain your creative power. Connect with Lindsey Marie: Website: powerhousewomen.co Instagram: @powerhouse_women Podcast: Powerhouse Women Podcast Connect with KNOW:  Website: www.theknowwomen.com  Become an INSIDER: www.theknowinsider.com  

How do you go from a "young and dumb" startup with one shave cream to a vertically integrated powerhouse on the shelves of Nordstrom and the screens of QVC? Aimee Werner, the visionary founder of WHISH Beauty, joins us for a masterclass in CPG growth. Aimee pulls back the curtain on the "unfiltered" side of the beauty industry. She shares the exact moment a shower in Arizona changed her life's trajectory, the terrifying $15,000 "exploded shipment" that almost ended the company before it started, and the strategic decision to take their manufacturing 100% vertical. Whether you're in the product space or the service space, Aimee's insights on founder-led sales and "not counting your money" until the product sells through are essential for any high achiever. 🔔 Subscribe for more bigger conversations and inspiring guests for Season 8!  Key Topics Discussed: The "Aha" Moment: How borrowing her husband's shave cream led to a clean beauty revolution. Vertical Integration: Why owning their own factory allowed WHISH to survive COVID-19 and tariffs. The QVC Secret: Pitching via a Teams meeting and launching a sell-out show in just 8 weeks. Founder-Led Sales: Why you—the founder—are the only person who can truly sell your vision to big retailers. Strategic Patience: Why WHISH has turned down Sephora launch offers to ensure long-term brand health. Connect with Aimee & WHISH Beauty: Website: whishbeauty.com Instagram: @whishbeauty Shop: Available at QVC, Nordstrom, and over 3,000 luxury spas nationwide. Connect with KNOW:  Website: www.theknowwomen.com  Become an INSIDER: www.theknowinsider.com

Kristina Guerrero made history as the first Latina correspondent on E! News, but behind the glamour of red carpets and celebrity interviews, she was fighting a silent battle. In this powerful episode of the High Achieving Podcast, Kristina reveals why she left Hollywood, her journey through "mommy wine culture" into sobriety, and how she navigated a breast cancer diagnosis and job loss all in one year. If you are a high-achieving woman feeling burnt out or stuck in survival mode, Kristina's story of "turning struggle into strategy" is your roadmap to a more purposeful life. 🔔 Subscribe for more bigger conversations and inspiring guests for Season 8!  In this episode, we discuss: The reality of being "the first" and the pressure of perfection. Why "the industry leaving you" can be your greatest gift. Breaking the cycle of alcohol as a coping mechanism for high achievers. Reclaiming your identity after a life-altering health diagnosis.   Connect with Kristina Guerrero:  Instagram: @SheBelievedPod  Listen to She Believed: @kristinaguerreroBELIEVED Connect with KNOW:  Website: www.theknowwomen.com  Become an INSIDER: www.theknowinsider.com  

Nicole Beck Januario pulls back the curtain on how Artie Bars went from a kitchen experiment to a nationwide cult‑favorite: handmade millionaire shortbread bars shipping across the U.S. She breaks down how smart PR, flawless product quality, and authentic storytelling turned simple sweets into media features, sell‑outs, and a thriving business- plus, you get to taste (virtually) the delicious magic behind the hype. Links: Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/ Get your bars (or gift them to a friend) at Artie Bars: https://www.artiebars.com/

Want to know the secret behind secret shopping? In this episode, Elaine Buxton, CEO of Confero and seasoned customer‑experience expert, pulls back the curtain on how mystery‑shopping isn't just "secret visits," but a powerful, data-driven tool that reveals what customers actually experience- from front-line service and store appearance to process compliance and brand integrity. Elaine also provides tailored advice for business owners at every stage- whether you're 0–5 years in, navigating the 5–10‑year growth plateau, or leading a 10+‑year enterprise- with one guiding principle: elevate as you rise. Links: Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/ Learn more about Confero and customer experience research: https://www.conferoinc.com/

IN THIS EPISODE YOU'LL HEAR: Haley Hoover, founder and CEO of Winnie & Lu, walks you through her founder journey, from spotting a simple parenting problem to launching a full lifestyle brand. She shares how a frustrating bottle‑drying rack sparked an "aha!" moment that led to creating the elegant, sustainable Airess Drying Rack, and how she transformed that first product into a woman‑owned business redefining essentials for modern parents. Haley gives an honest look at the challenges she faced breaking into manufacturing as a female entrepreneur, the resilience required to bootstrap a product-based brand, and the vision that drives her to build quality, longevity, and style into everything she does. WHAT YOU WILL LEARN: You'll learn the real‑world process of launching a product-based business- from idea to prototype to full production- including critical lessons on manufacturing, funding, and market positioning. Haley explains why solving a real-life pain point is the foundation of a brand that resonates. You'll also walk away with strategies on balancing motherhood and entrepreneurship, staying true to your vision while scaling smartly, and how to build a brand rooted in sustainability, function, and timeless design that serves families for years. LINKS: Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/ Learn more about Winnie & Lu: https://www.winnieandlu.com/

A family‑business heir steps away to forge her own path, then returns to lead one of the most iconic travel brands in the world—growing it into the #1 fastest‑growing women‑owned and -led travel company of 2025. In this episode, we sit down with Jaclyn Leibl-Cote, CEO of Collette, to uncover how she navigated stepping in and out of the family business, modernized operations, and drove growth while honoring a decades‑long legacy. Jaclyn shares how she sets goals, hits milestones, and balances legacy with innovation- all while leading a global travel brand that continues to inspire exploration and connection. She opens up about lessons learned, family dynamics, and her vision for the next era of Collette. Links: Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/ Learn more about Collette: https://www.gocollette.com/

IN THIS EPISODE YOU'LL HEAR: Justine Carino opens up about the hidden burnout patterns so many high-achieving women carry, including the belief that anxiety is simply the "cost" of ambition. She shares her personal story of her body going into a state of overwhelm, forcing her to examine years of accumulated stress, emotional inheritance, and the pressure to constantly perform. Justine breaks down why successful women often ignore their own needs, how generational patterns shape our relationship with rest and achievement, and why wanting support doesn't make you weak. Her message is clear: you can be powerful, driven, and wildly ambitious- and still live with ease, joy, and self-compassion. WHAT YOU WILL LEARN: You will learn the three-phase process Justine uses to help high performers break the cycle of burnout for good. First, she teaches you how to identify the patterns and beliefs about success, productivity, and worthiness that were passed down through family and early life experiences. Next, she explains how to regulate your nervous system so your body can move out of survival mode and into a state that supports clarity, creativity, and grounded leadership. Finally, she shows you how to create a new normal where your income goes up, your anxiety goes down, and your identity is no longer tied to constant output. Through three powerful reflection questions, you'll walk away with a roadmap to redefine success on your terms- and build a life where ambition and inner peace can finally coexist. LINKS: Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/ Connect with Justine Carino: https://www.carinocounseling.com/  https://www.instagram.com/_thoughtsfromthecouch_/

Trina Bediako is transforming the way we think about family-run businesses and scalable success. As CEO of New Horizons Baking Co., Trina has taken her family's passion for baking and grown it into a powerhouse brand supplying beloved products to major retailers, including McDonald's McMuffins, Starbucks baked goods, and more. Recognized on the WPO 50 Fastest Growing Women-Led Companies in America 2025, Trina blends entrepreneurial vision with hands-on leadership to create a company that thrives on both innovation and integrity. In this episode, Trina shares her journey from family kitchen to national distribution, giving insight into scaling a product-based business while honoring her roots. She talks about leading a team that feels like family, innovating in the baking industry, and the balance of maintaining close relationships while expanding a thriving enterprise. Trina's story is a testament to combining family, passion, and strategic leadership to turn a small business into a brand recognized across the country. Links: Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://theknowwomen.com/ Connect with Trina: https://www.linkedin.com/in/trina-j-bediako-6512684/ Learn more about New Horizons Baking Co: https://newhorizonsbaking.com/  

IN THIS EPISODE YOU'LL HEAR: Dr. Hilary Dalton breaks down what it truly means to build a patient-centric business rooted in trust, transparency, and compassion. With years of experience helping families navigate complex decisions in healthcare, Dr. Hilary shares how personalized experiences, active listening, and open communication create stronger outcomes- and stronger businesses. She pulls back the curtain on why trust is a strategic advantage, how to authentically connect with the people you serve, and the simple shifts that turn patients into lifelong advocates. WHAT YOU WILL LEARN: You'll discover the core principles behind a patient-first business model and why personalization isn't optional- it's expected. Dr. Hilary explains how transparency builds confidence, why sharing information empowers families to make informed decisions, and how consistent communication strengthens relationships. From listening with intention to creating multiple touchpoints for support, you'll walk away with practical strategies to strengthen trust, deepen connection, and deliver an experience that truly puts people first. LINKS: Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/ Connect with Dr. Hilary Dalton: https://daltondental.net/

What happens when a wife, mother of seven, and former welfare‑to‑work director leaps into entrepreneurship to transform the stigma around mental health and addiction—and turns her vision into a thriving franchise model? In this episode, we sit down with Dr. Nicole Odom‑Hardnett, founder and CEO of Focus Point Solutions LLC (doing business as Focus Point Behavioral Health), and the pioneering force behind the brand's nationwide expansion and franchising arm. Drawing on her deep experience in human services and business strategy, Nicole shares how she identified a critical gap, built a business rooted in integrity and compassion, and scaled it to serve communities across America—all while balancing life as a blended‑family mom and grandmother. Links: Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/ Connect with Dr. Nicole Odom‑Hardnett: https://www.instagram.com/talktonicoleoh/ Learn more about Focus Point Behavioral Health: https://focuspointbh.com/  

IN THIS EPISODE YOU'LL HEAR: Yanna Williams, founder and SHE‑EO of Haus of Audacia, takes you behind the scenes of how she transformed her personal brand into a high‑value, scalable business engine. Known for helping female founders step out of the shadows and lead from the front, Yanna shares her journey of evolving from a background operator to a visible, influential leader. She outlines why personal branding isn't just about going viral—it's about building trust over time, making consistent brand deposits, and showing up with purpose so that your audience becomes your advocates. WHAT YOU WILL LEARN: You'll discover Yanna's five essential tips that turn personal branding into revenue: optimizing your offer for clarity and value, positioning yourself as the face of your business, leveraging both social and traditional media for visibility, converting influence into income with purpose‑driven marketing, and keeping momentum alive through consistency and high‑quality execution. Whether you're a freelance educator or a seasoned founder, you'll walk away with actionable strategies to build your brand like a bank account—one trust deposit at a time. LINKS: Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://www.theknowinsider.com/ Connect with Yanna Williams: https://hausofaudacia.com/ https://www.deardiaryinc.org/