Direction with David Caldwell

In this video, you'll meet one of our top producers, Vanessa Heisler. She started her career as a brand-new agent just 18 months ago. Hear how she was able to quickly grow her business and become one of the most successful agents on our team at Hillshire Realty Group. Let's connect + be friends:   Vanessa Heisler https://www.instagram.com/moving_to_portland_or/ David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell   My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

In this episode, Candace Decker from The Avenue at exp realty in Cape Coral & Fort Myers Florida joins us to talk about her journey from calling expired listings to flipping homes and ultimately how it helped her build generational wealth for her family. Let's connect + be friends:   Candace Decker https://www.instagram.com/candacedeckerrealestate/   David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell   My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

In this episode, I sit down with Krista Britton an agent on my team at Hillshire Realty Group to talk about her growth and why at $23 million in sales during 2022 she stays on the team.  Krista joined Hillshire with David in 2013. Let's connect + be friends:   Krista Britton https://www.instagram.com/krista_sells_houses/ https://linktr.ee/kristasellshouses  David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell   My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Let's connect + be friends:   Dan Manginelli https://www.instagram.com/djman3/ David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell  My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Let's connect + be friends:   https://www.instagram.com/sandra_hendrix_/    David Caldwell  https://www.instagram.com/davidccaldwell/ https://linktr.ee/davidccaldwell   My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Matt Tercek with exp realty in Portland joins us today to discuss how he became one of the top luxury real estate brokers in the Portland metro area by staying focused and building his skills to accomplish his goals and serve his clients. Let's connect + be friends:   https://www.instagram.com/matthewtercek/ https://www.youtube.com/@MatthewTercek David Caldwell   https://www.instagram.com/davidccaldwell/ https://linktr.ee/davidccaldwell   My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

So this was an impromptu I'm sitting on my couch texting my friend and asking if she wants to do a podcast type of podcast.   In this episode Coach Janet Miller and I discuss some recent thoughts and ahas we have had with current coaching clients and what we are doing to prepare our teams and individuals for a changing real estate market in 2023. Let's connect + be friends:   Janet Miller https://www.instagram.com/janetmiller.coach   David Caldwell  https://www.instagram.com/davidccaldwell/  https://linktr.ee/davidccaldwell   My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

On this episode of Direction with David Caldwell, Coach Hank Cassi joins David to discuss the important strategies for real estate agents to grow their businesses. They cover everything from how to categorize your database to setting KPIs for tracking success. They emphasize the importance of building personal connections with clients and B2B relationships, tailoring your messaging to each group, and conducting an equity review to help clients make informed decisions. They also discuss how to effectively market to investors and provide success stories to inspire listeners. Tune in to learn how to streamline your processes and maximize your potential in the real estate industry. From this episode, here are five lessons you can learn: 1. Categorize your database into four main categories: sphere of influence, past clients, B2B relationships, and investors. 2. Each group should receive a tailored marketing message that speaks their language and addresses their specific concerns. 3. Personal connection and communication are key to real estate sales success. 4. SOPs can be used to streamline business processes and ensure consistency. 5. Building strategic relationships and having regular communication can lead to successful business growth.  Let's connect + be friends:  Hank Cassi https://www.instagram.com/hankcassi/  David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell  My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

If you're a real estate agent or thinking of becoming one, then you need to watch this video. In it, Erica Wolfe and I share our opinions on the things we believe all successful real estate agents need to focus on in 2023. Let's connect + be friends:   Erica Wolfe  https://www.instagram.com/wolfeofrealestate/ https://linktr.ee/WolfeofRealEstate  David Caldwell   https://www.instagram.com/davidccaldwell/ https://linktr.ee/davidccaldwell  My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

This is my getting back into the podcast episode.  Hopefully, you will find it the topic as useful as I believe it is.  In this episode, I discuss my observations on the changing market and how the urgency has changed and one simple habit to create to help move your business forward through the current real estate slowdown.

A marketing funnel is a strategy to take a potential customer from becoming aware of your brand to purchasing a good or service. ... Companies use marketing funnels to understand their customers' needs in each stage, optimize their marketing efforts, and generate more sales.

Torie Ellens brings over 17 years of Real Estate experience to the table. They specialize in assisting anyone from the first-time homebuyer to the seasoned real estate investor. They also work heavily with relocation buyers and have a frustration-free process for all clients. They pride themselves on being market experts who put their clients first in every aspect. Their areas of expertise are Scottsdale, Phoenix, Cave Creek, Carefree, Peoria, Glendale, Tempe, and Mesa. 

"Coach Sandra Hendrix has been a financial advisor and founded her own distribution and logistics business. She is currently the Chief Operating Officer for Coldwell Banker México. Since 2016 she's worked as a coach, member of the Tom Ferry International team. In this activity, she loves to grow up and live outside any kind of comfort zone. She coined the concept, her personal mantra, she always learns: when we change the way we see things, things change. This is the best time to be alive in human history, of course. So it's amazing to have great energy, passion is energy so it counts a lot." Let's connect + be friends:  Sandra Hendrix https://www.instagram.com/sandra_hendrix_/ https://linktr.ee/sandrahendrix    David Caldwell https://www.instagram.com/davidccaldwell/ https://linktr.ee/davidccaldwell  David Caldwell is a licensed Real Estate Broker in the State of Oregon with eXp Realty LLC and a business coach with Tom Ferry International.

Janet Miller is a real estate business coach and the creator of No Matter What Journal, a goals journal and quarterly planner that guides you through your year in 91 day intervals. Working with Tom Ferry International, the industry’s leading coaching and training company, Janet coaches agents throughout Canada and the United States. As coaches, our core values are strive for greatness, embrace innovation, build and maintain trust, deliver value, and execute with relentless discipline. We will work together to set up the schedule, systems, support, and standards you need for a profitable business.

Karen’s life has been a series of big, brave moves. Ask what lessons those moves taught her, and she will tell you that moving is scary, people are wonderful, and you should never make assumptions. Born in Los Angeles, CA Karen moved to New York a year after graduating from Indiana University, Bloomington where she studied marketing and advertising at the Kelly School of Business and the Ernie Pyle Journalism school. After working for Disney Consumer products in Burbank, CA she moved to New York to work for Nickelodeon Consumer Products. As luck would have it, right before the recession of 2008 she left her stable job and got her real estate license. After practicing in New York for 13 years a life re-evaluation, and the global pandemic, led her to take to the road in 2020 for an aimless cross-country trip to see the country and find her new home. 11,000 miles later she found herself drawn to Park City, UT. According to Karen, who’s tag line is “leaving no STONE unturned,” she says “there’s always a ‘hurdle’ to overcome. After practicing in one of the most competitive and challenging markets in the world, my experience allows to identify small issues before they become unfixable problems.” The home sale or purchase process can be intimidating. Buyer clients may need help with financing; sellers may struggle with getting their home ready to put on the market. As a Realtor, I never forget that real estate is not about wheeling and dealing -- it’s about home, community, and helping my clients meet their personal and financial goals.? As an agent at Sotheby’s International Realty, a global institution, I offer the kind of deep roots and market expertise throughout Park City that you need to find your ideal home or market your current property. My vast network of agents around the world also allows me to connect my clients to other markets, regardless of the need and price point. ? As a top producing agent in New York City, with experience in rentals, sales and new development, I bring a higher level of expertise and experience to your real estate purchase or sale. ? As a homeowner, investor, and landlord representative, I offer the personal service that only comes from working with an agent who’s actually in the market and who understands and shares your goals.? In her free time, Karen enjoys exploring Park City and is working to become a local, including learning how to properly carry her skis. She is the former President of the Metro New York Chapter of the Indiana University Alumni Association and former President of Chapter 24 of Business Network International, of which she was a member for 11 years. Before moving to Park City she regularly performed comedy in Manhattan with other comedians like Jerry Seinfeld, Jim Gaffigan and George Wallace.

In this episode of Direction, David and Ben Larson talk about how Ben uses facebook ads to generate opportunities in his real estate business. Ben is a proud owner of ENGEL & VÖLKERS Los Angeles - South Bay, part of an international luxury real estate brand that is well known around the world. He enjoys the opportunity to listen to the needs of each client, guide them with personal attention and conclude with a nurtured relationship. In 1998, Ben graduated from the University of Illinois at Urbana-Champaign with a BS degree in Finance. After graduating, he went into sales and management until 2004 when he started in the real estate industry helping people buy and sell homes and investment property ever since. When not working, Ben enjoys traveling and spending time with his family. \

Let's connect + be friends: Katie Day https://www.instagram.com/movemetotx/ https://www.liinks.co/movemetotx   David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell   My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry International the world's leading real estate coaching company where I foster education and skills in helping other real estate leaders implement impactful skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.   Learn more about Tom Ferry Coaching at www.tomferry.com  Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy

David and Erica sit down to discuss online lead conversion for real estate compared to online lead conversion in the internet dating world.  Let's connect and be friends  David Caldwell    https://www.instagram.com/davidccaldwell/ https://linktr.ee/davidccaldwell   My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry International the world's leading real estate coaching company where I foster education and skills in helping other real estate leaders implement impactful skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.  Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy

Let's connect + be friends:  Shaleni Henriquez https://www.instagram.com/soldbyshaleni/ https://linktr.ee/soldbyshaleni   David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell   David is a licensed real estate broker in the State of Oregon with eXp Realty LLC and a business coach with Tom Ferry International. eXp is a global online brokerage that’s powered by top agents and cutting-edge technology. Whether you’re a real estate agent or have a team, or you’re thinking about a career in real estate, eXp Realty offers every agent the unique opportunity to become a shareholder in their own company and celebrate the company’s financial success. Join more than 40,000 agents worldwide who are growing their business, income, and skills with eXp.   Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy

"Coach Sandra Hendrix has been a financial advisor and founded her own distribution and logistics business. She is currently the Chief Operating Officer for Coldwell Banker México. Since 2016 she's worked as a coach, member of the Tom Ferry International team. In this activity, she loves to grow up and live outside any kind of comfort zone. She coined the concept, her personal mantra, she always learns: when we change the way we see things, things change. This is the best time to be alive in human history, of course. So it's amazing to have great energy, passion is energy so it counts a lot." Let's connect + be friends:  Sandra Hendrix https://www.instagram.com/sandra_hendrix_/ https://linktr.ee/sandrahendrix   David Caldwell https://www.instagram.com/davidccaldwell/ https://linktr.ee/davidccaldwell David Caldwell is a licensed Real Estate Broker in the State of Oregon with eXp Realty LLC and a business coach with Tom Ferry International. eXp is a global online brokerage that’s powered by top agents and cutting-edge technology. Whether you’re a real estate agent or have a team, or you’re thinking about a career in real estate, eXp Realty offers every agent the unique opportunity to become a shareholder in their own company and celebrate the company’s financial success. Join more than 40,000 agents worldwide who are growing their business, income, and skills with eXp.  Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy