Make It Kickass

Explore a world of community building and event success with our season 3 recap! From strategic planning to seamless execution, discover the interconnected tales of triumph in three key themes: strategy, process, and experience. We'll recap:the importance of authentic connections, curiosity, and intentional storytelling in event planning. the treasure trove of takeaways and wisdom from our guests this season to revolutionize your approach to event hostingKey Topics and Takeaways00:01 - Recapping Themes in Make It KickassWe had incredible guests this season and were amazed to find that even though they hadn't spoken to each other, they connected on similar stories. We covered three major topics throughout the season: strategy, process, and experience. 15:47 - Meaningful Event Experiences Throughout the season we spoke to our guests about creating meaningful experiences for our attendees. We emphasized making sure attendees feel seen and heard, and setting expectations through communication. We also discussed applying a ‘lazy attitude’ to event production and how it can help reduce friction for attendees. Lastly, we discussed how technology can often get in the way, but emphasized that the goal is to design experiences that allow people to connect with each other on a human level.31:59 - Storytelling's Power in Event ProductionWe discussed the importance of being conscious and intentional with the stories we tell and how this can create meaningful experiences for our attendees. We explored how we, as event producers, can craft the event story for our attendees and how this can help them connect with each other. Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.See you in season 4!This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We discuss the practical storytelling insights drawn from our conversation with experienced storyteller Mike Pacchione. We chat about striking the right balance in narrative details and the tangible impact of shared language in storytelling.Key Topics and Takeaways01:17 - Exploring the Power of StorytellingWhen can details in a story become a red flag? We explore the line between providing enough detail to establish trust in the storyteller, and offering too much detail and creating distrust. 14:36 - Storytelling's Power in Shared LanguageWe explore how storytelling can be used to connect with people but can also be used to manipulate them😬. We examine how the details of stories can create a shared language among a group, strengthening their bonds. We reflect on our own experiences with people who are naturally talented at storytelling and how these tales can be remembered even after the teller is gone.21:56 - Importance of Narrative in Event HostingWe discuss the importance of narrative when creating a program or talk for an event. We also consider how context is essential for establishing empathy with an audience.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Next episode: Wrapping up Season 3!This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

What is the secret to delivering an unforgettable talk? That's what we're unpacking in our latest episode with Mike Pacchione. We get into the nuances of storytelling, differentiating between narratives and stories, and exploring how the right structure married with vivid details can paint vibrant pictures in the minds of the listeners that they’ll remember for years to come.Guest BioMike Pacchione is an international speaker and speech coach who specializes in helping executives, athletes and entrepreneurs deliver smart and engaging messages to audiences of all sizes. Among his client list are James Clear, Laura Belgray, Don Miller, Amy Porterfield, Pat Flynn, Scott Hamilton, and more than 10,000 employees from companies like Apple, Google and Nike. Connect with Mike at his website bestspeech.co!Key Topics and Takeaways00:07 - Tell Better Stories With a Speech CoachWe sit down with Mike Pacchione to discuss tension, editing, and detail to tell better stories and build better talks.10:23 - The Importance of Storytelling in CommunicationWe discuss storytelling vs narratives, storytelling's power to build communities and Mike's journey into speaking with ADHD.27:51 - Leveraging Storytelling for Effective PresentationsEmphasizing relatable stories over remarkable ones, storytelling to create connections, and the vulnerability of sharing your story.41:07 - Best Speech Coaching and FreebiesTips on public speaking, storytelling, and engaging an audience.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional ResourcesConnect with Mike at his website bestspeech.co!Check out the Best Speech Podcast with Mike PacchioneNext episode: Exploring the Power and Influence of StorytellingThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We reflect on our conversation with Jordan Hayles and discuss making events inclusive and personally resonant while challenging conventional event planning norms. How do we strike a balance between structure and personal discovery, within a welcoming atmosphere?Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Key Topics and Takeaways02:07 - Conference Impact, Transformation and ExplorationWe follow up on our interview with Jordan Hales, discussing how to make sure attendees leave an event transformed. We emphasize the importance of considering the full humanity of attendees and how to create moments of inclusiveness that remind us of our shared humanity. 10:57 - Creating Inclusive Event SpacesHow do we make events welcoming and inclusive for attendees, and how do we foster a sense of safety and freedom for participation? We look at providing structure and guidance without forcing engagement, and how to create an atmosphere that encourages people to take risks. 22:32 - The Cultural Significance of Dance We explore the significance of dance in indigenous communities and how it has been lost in modern American culture. We discuss the importance of allowing people to express themselves through dance, and how movement and dance can embody every emotion.Additional ResourcesWant to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here. Next episode: Fine-Tuning the Art of Storytelling with Mike PacchioneThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Get ready to move and groove with Jordan Hayles! In our chat with Jordan, she passionately shares her journey to becoming a dance ambassador, and the power she believes movement holds in connecting people. She gives us insight into how she incorporates movement into conferences, bringing energy, engagement, and excitement to the event. You'll learn about her unique ability to fill people's hearts with music and dance and how it helps bring out the best in everyone.Guest BioJordan Hayles is a multidisciplinary artist who works as a host & emcee of forward-thinking conferences online & across the globe through dance.  She calls herself a Dance Ambassador to the World, and encourages movement in the most ordinary and extraordinary ways … in places where movement is easily forgotten or unexpected like work and conferences!Find out more about Jordan's work at jordanhayles.comKey Topics and Takeaways09:15 - Movement Creating ConnectionJordan Hayles shares her philosophy that denying movement denies life. We discuss how movement unlocks something in the human spirit and how the collective energy of a group contributes to the overall event experience. 23:20 - Collective ExpressionJordan shares an epiphany about how the audience in an event can be part of a collective without without physical presence, and how the power of the music and choreography can be seen from a different perspective. 30:24 - Music and ConnectionJordan shares her experience as a musician and the spiritual connection she has with music. She speaks to the power of traveling with music, finding joy in different genres of music and fruits, and the importance of bringing humanity to events through music, movement, and storytelling. We explore how music, movement, and storytelling can create a deep connection between people and how Jordan facilitates exchange between people by helping them let their guard down and explore their own expression.Additional ResourcesWork with Jordan!Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here. Next episode: Making space for dancing and connection at eventsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

After our conversation with master improviser Gary Hirsch we sit down to discuss our biggest takeaways and how we can use that to create better community experiences. Some of the topics we touch on this episode:how event dynamics have dramatically shifted in the post-pandemic world how evolving priorities have affected interaction with events and how that is shaping event logisticshow online events have paved the way for synchronous social engagement, a feature often missing in traditional in-person eventsKey Topics and Takeaways11:32 - Leadership Failures and Ignoring Community Impact We talk about the problem of seeing people as numbers rather than unique individuals. We share a real example where an event organizer didn't think about the audience and added an interview with a political candidate that didn't fit the event's theme, causing a bad experience for everyone.20:18 - Introverts, Networking, and the Importance of Acknowledgment and Connection at EventsHow are introverts coping with events nowadays? We address the challenges introverts encounter during networking and talk through some tools and conversation starters to use. We also highlight the advantages of creating relaxed opportunities for attendees to connect without overcomplicating things.25:45 - The Changing Landscape of EventsWe discuss how people's expectations are evolving as people re-invest in live experiences to rekindle a sense of connection and excitement in their lives. The key message here is the importance of adapting to these shifts, whether you're an event organizer or an attendee, to create more meaningful and fulfilling experiences.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Next episode: Dance and Connection in Community with Jordan HaylesThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Have you ever imagined improvisation and business events going hand in hand? Our latest conversation with renowned artist and improv veteran, Gary Hirsch, will make you think again. We uncover the magic of improv in transforming your typical event into a dynamic, interactive, and co-created experience that is not only engaging but also profitable.We reflect back on how the pandemic affected event engagement and share invaluable lessons learned on how to leverage psychology and improvisation to make your virtual events unforgettable.Plus: common pitfalls and how to achieve a balance between the presenter, the content, and the audience. Guest BioGary is the co-founder of On Your Feet, a creative training and facilitation consultancy that uses the art form of improvisation to help clients such as Apple, Nike, Google, and others create, relate and communicate…all while having a ridiculously good time. He is also a renowned artist, illustrator, and muralist with public works featured in numerous U.S. and international cities. Check out more of Gary's incredible work with improv at On Your Feet.Key Topics and Takeaways00:07 - Improv in Business and EventsExplore how improv can be used to create something unexpected, surprising and memorable with other people in the events world. Gary, a renowned artist, illustrator, and muralist, has over 20 years of teaching and improv experience. We explore how to get people to connect with each other and learn through doing, instead of just pushing information into the attendees' brains. Finally, Gary talks about how co-creation and collaboration can be used in events to bridge the gap between people and make an impact.14:03 - Pandemic's Impact on Virtual EventsHow to use the science of psychology and improvisation to create meaningful experiences even in a virtual setting as the event industry still comes back from an all virtual world. We explore the pros and cons of virtual settings and how to apply the lessons we've learned from the pandemic.19:28 - Improving Human Connection at EventsWe discuss mistakes people make when planning events, such as overpacking agendas or forgetting to focus on the needs of their audience. Finally, we look at how to think of an event as a triangle, with the presenter, content, and audience at each apex.27:26 - Creating Interstitial Experiences in EventsCreate more humanity in events by creating structures that allow for these moments to emerge and for people to have freedom of choice. We discuss the potential of programming time for participants to rotate around the room to connect with speakers and discuss the possibilities that can arise from letting go of some control.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional ResourcesCheck out more of Gary's incredible work with improv at On Your Feet.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here. Next episode: Shifting Priorities and Event EngagementThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this follow-up to our discussion with Brian Richards, we tackle the critical balance between efficiency and simplicity in event technology. Brian's 'lazy' approach to tech is a fantastic way to achieve efficiency and gain maximum impact from your efforts. We discuss the value of simplicity in maximizing the attendee experience and the benefits of having a minimum viable system to avoid over-reliance on technology.Plus: marketing in driving event attendance, the role of swag in creating positive impacts, and the balance between educational content and relationship building. Key Topics and Takeaways03:07 - Simplicity and Efficiency in Event TechnologyWe discuss keeping production processes and programming as simple as possible and how this approach allows for the highest impact on attendees and that efficiency is the key. We also talk about Brian's "lazy" approach can benefit us by optimizing for the right goal and not just to do more.15:55 - Changing Event Preferences for Learning/NetworkingWe consider how those looking for content may be more likely to attend online events while those looking for networking opportunities may be more likely to attend in-person events. We consider how to create something that meets the needs of both types of attendees and explore a study that found that people prefer online or in-person events based on what they are looking to gain from the experience.20:17 - Considerations for Planning Virtual EventsUnderstanding the goals of event attendees when deciding whether to host an online or in-person event. The format of the event should be determined by what the highest priority is and what format will best suit that goal. Social media and streaming services have impacted the perception of events, and this has pressured organizers to provide quality content and resources. It is important to avoid the temptation to do too much in a virtual event.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Next episode: The Improv Advantage: Crafting Memorable Experiences for your AudienceThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We welcome event production expert Brian Richards, who brings over 15 years of experience. Brian shares insights on maximizing virtual event production by understanding systems and breaking them down. He discusses his journey in virtual events and the two essential elements for success. We also discuss trends in event sponsorships influenced by the pandemic and a glimpse into the future of the events industry.Guest BioBrian Richards is an event producer and web developer at WPSessions and has been involved in events for 15 years. His speciality is currently in stellar virtual event production for his own conferences as well as others. Brian helped many clients pivot to virtual events during the pandemic and organizes WordSesh and WooSesh, two entirely virtual conferences for WordPress and WooCommerce professionals.Learn more about Brian's work at WPSessions.comKey Topics and Takeaways01:45 - Maximizing Virtual Event ProductionWe start the episode with Brian sharing insights on best practices for virtual events, navigating the pivot to virtual events, and two essential elements for a good event.11:56 - Shift in Sponsor Trends in EventsBrian shares his thoughts on the future of the events industry, and how sponsors have shifted strategies due to the pandemic.19:00 - Hybrid EventsWe talk about hybrid events and explore the difficulties of providing an equitable experience for both audiences, cost, effort, and warning signs.30:48 - Using Technology in Event PlanningBrian discusses tech tools for virtual events, audience engagement, accessibility, data collection, and event software.36:47 - Simplified Registration and Engaging Virtual EventsBrian talks email authentication, pre-recording talks, and having an outcome in mind to ensure event success.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional ResourcesLearn more about Brian's work at WPSessions.comWant to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here. Next episode: Less is more: Streamlining event techThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We get into the nitty-gritty of community building and inclusion, the art of event registration and explore making the most of technology while keeping things personal. As we reflect on our conversation with Jedd Chang, we get into the balancing act of using technology that helps events run efficiently while not taking away from the human experience and opportunities for connection.Key Topics and Takeaways01:25 - Creating Engaging Events With Lasting ImpactWe explore the importance of creating events that focus on building community and providing a sense of inclusion for attendees. We look back at our conversation with Jedd Chang and the World Domination Summit. 10:41 - Human Connection in Event RegistrationWe discuss the importance of making events more personable and creating a sense of connection with attendees during the registration process. We look at how technology can be used to improve the registration process while still keeping the human element. 19:08 - Attendee CommunicationsWe examine how providing a personalized experience for attendees can help them feel seen and heard and we explore how small touches can help attendees feel welcomed and create a more meaningful event experience.24:09 - Effective Attendee Communication Throughout EventsProviding communication to attendees prior to, during, and after the event is important. Giving information ahead of time can help staff, attendees, and create trust that the event is happening. Logistical information can help attendees feel prepared and taken care of. Continuing communication during the event, particularly with changes or updates, is essential to help attendees stay informed.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Next episode: Mastering Virtual Events with Brian RichardsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

This week we sit down with Jedd Chang to explore successful events, emphasizing effective attendee communication and the power of a well-managed experience. Drawing from his firsthand experiences including at the World Domination Summit, Jedd walks us through elevating the front-of-house experience while exposing common customer service pitfalls in the industry. We also dive into the concept of 'surprise and delight' within event experiences. Even small, purposeful actions can inject genuine joy into attendees' journeys, and add to the overall experience. "A good attendee experience is making sure that all attendees are seen and heard and feel valued." - Jedd ChangGuest BioJedd is a freelance event producer with expertise on the attendee experience and general event support.  Jedd Chang and his wife, Michelle, have been digital nomads since before it was cool, and he has a diverse background of experiences, all rooted in serving communities of all shapes and forms. You can learn more about Jedd and his work at his website jeddchang.comKey Topics and Takeaways02:19 - What makes a good attendee experience?Jedd started in the event industry as a volunteer at World Domination Summit (WDS). He was eventually brought on to the team and shares how volunteering is a great way to get your foot in the door. He talks about his experience with attendees and how he's passionate about creating a great experience for them. He reflects on his role in events and what he believes makes for a great attendee experience.16:46 - Common mistakes in attendee customer serviceCustomer service when it comes to the attendee experience can't be ignored. Jedd shares his insights on the importance of being accessible to attendees, communicating clearly and offering a human connection. He also addresses the common mistakes made in the event industry when it comes to customer service.24:22 - Surprise and DelightWe discuss how surprise and delight can be used to make the attendee experience more meaningful. Jedd shares his experience at WDS and how intentional choices and actions, whether big or small, can bring joy to attendees. We also discuss how focusing on attendee experience can make the event team's job easier.37:24 - Are you an events person?Jedd shares his advice on how to break into the industry, such as volunteering and attending events. He also shares how even seemingly random experiences can be useful in the event industry.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional ResourcesLearn more about Jedd and his work here.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here. Next episode: Balancing technology with the human event experienceThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

What does it take to manage a successful event? How can you maintain your composure and treat everyone involved with respect? In this episode we reflect on our conversation with Rachel Coddington and we talk through the process of assigning roles and responsibilities, fostering a supportive environment, and keeping the gears of productivity and responsiveness moving in a team.Key Topics and Takeaways01:22 - Team Productivity and ResponsivenessWe reflect on our conversation with Rachel Coddington and how she crafts a team structure so everyone knows their role and has the support they need. We explore the insight we gained from Rachel and our own experiences of working with her and managing large events. 14:10 - Managing Events With Composure and RespectWe talk through the importance of maintaining composure in front of the attendees, treating all members of your event team well and respecting the time, energy, and expertise of vendors with clear communication.19:11 - Vendor and Volunteer RelationshipsWe examine the idea of anti-human versus pro-human dynamics, and how this impacts the event experience. Maintaining strong relationships with vendors is important, and we touch on the power dynamics of client-vendor relationships.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Next episode: Surprising and delighting audiences with Jedd ChangThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

If you've ever wondered about the inner workings of events like XOXO, World Domination Summit, Sneaker Week, and the One Motorcycle Show, you're in for a treat. Our guest this week, Rachel Coddington, shares the deets on how small teams can manage such large events and handle controversies with grace and poise.Guest BioRachel Coddington currently works alongside the vibrant minds at Instrument, creating more meaningful experiences across disciplines and skill levels. Her passion lies in formatting moments of togetherness to be accessible and inclusive- which frequently means integrating technology with a more thoughtful lens. She has spent the last 10 years creating and managing events, both independently—XOXO, World Domination Summit, Sneaker Week PDX, One Motorcycle Show—and through Design Week Portland as their Managing Director. She prides herself on creating seamless, entertaining, incendiary events with enthusiasm, skill and experience. Key Topics and Takeaways0:03:58 - Event Curation and Experiential DesignRachel touches on two key aspects of event planning and curation. First, she emphasizes the importance of supporting event curators by taking care of logistical details, such as speaker arrangements and accommodations, to allow them to focus on content and experience creation. Second, Rachel underscores the significance of deeply understanding event attendees. This involves not only their interests but also their physical, social, and psychological needs, such as catering to introverts, individuals with social anxiety, and parents with children.0:17:50 - Security and Inclusion at EventsWe talk about XOXO's response to an online harassments campaign targeting one of their speakers. Rachel walks us through the security measures put in place, including the identification of key individuals and potential threats. We also look at extra steps events can take to create space for attendees when an event touches on difficult topics.0:33:28 - Managing an event team with honesty and empathyRachel shares how she strikes a balance between empathy and reality when managing an event team within a large event agency like Instrument. How do we show compassion for a situation and provide what is feasible while being truthful about the company's needs? We also discuss the pros and cons of working for an agency, vs being an independent event producer.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Next episode: Building and leading strong event teamsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

What separates a community from an audience? How about the role of in-person events in fostering rich, meaningful connections? Inspired by our enlightening conversation with Emily Thompson, co-founder of Being Boss, we try to answer these questions and more. It's all about building a community that's more than just about content consumption or product purchasing.Key Topics and Takeaways0:02:02 - Building and Maintaining a Thriving CommunityWe talk through the difference between a community and an audience and the importance of not getting in your own community's way. If members don't communicate with each other and build relationships without the leader's presence, it's probably not a community. 0:08:11 - In-Person Events and Community BuildingWe explore how creating a sense of low stakes can help foster relationships, and how Emily and Kathleen of Being Boss organically created a community by sharing conversations through podcasting. We consider leadership vs being a member of a community, and how events can provide insight into the impact of the work being done. We also look at the differences between in-person and virtual events, and how virtual events can open up geographical access to community members.0:21:28 - Online Interactions' Impact on in-Person EventsWe consider the impact of self-editing online and its relation to meeting people in person. How have the younger generations grown up with the presence of social media and how does that affect the value of in-person meetings? We explore how the future of work will shape our engagement with each other and the role of safety and vulnerability. Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Next episode: Intentional Event Design with Rachel CoddingtonThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We're thrilled to welcome a true powerhouse of online community building, Emily Thompson, onto Make it Kickass. As the co-founder and host of Being Boss and the CEO of Almanac Supply Company, Emily has mastered the art of taking online connections into the tangible world. Join us as we journey with Emily, from her first real-world vacation with her audience in New Orleans to the wealth of lessons learned from hosting events.Guest BioEmily Thompson is the co-founder and host of Being Boss, a resource, community, and podcast for creative entrepreneurs with over 12 million downloads, and founder and CEO of Almanac Supply Co., a retail brand that makes and curates products that help people connect with nature. For over a decade Emily has worked closely with creatives to help them make money doing work they love, with a focus on building online business models and growing creative businesses. She’s also the co-author of Being Boss: Take Control of Your Work and Live Life on Your Own Terms.Find Being Boss wherever you listen to podcasts.Key Topics and Takeaways0:12:08 - Lessons Learned From Hosting Events The ups and downs of hosting events and how they can help you understand the impact of your content and business. 0:17:42 - The difference between an audience and a communityWe discuss Emily's definition of a community and how to build a sustainable, real community.0:21:50 - When and how to us in-person events vs. online events Emily underscores the value of both online and offline interactions, highlighting their unique strengths and how they can complement each other in building meaningful relationships and communities.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional ResourcesFind Being Boss wherever you listen to podcasts.Check out Almanac Supply Co.Next episode: Cultivating Communities that WorkThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We had a fantastic chat with Breanne Dyck of Visionary CEO Academy in which we unpacked her dynamic teaching style and the profound impact it has on her audience when delivered live and in-person. Brianne's infectious energy and distinct vibe are game-changers that turn presentations from polished performances into more human, relatable experiences - underlining the importance of genuine human connection in our interactions and bringing the 'human' back into presentations.We also delve into the often overlooked, yet integral element of fun in business and events. From our toolkit that made it to Breanne and Jill's annual retreat, to exploring ways of creating shared experiences that trigger all five senses, we discuss how fun can be the secret ingredient to strengthen connections within distributed teams. Additionally, we dive into the crucial role of understanding our audience's context in making any event more engaging, entertaining, and fun. Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Key Topics and Takeaways0:03:30 - Creating content for the audience, not the hostIn this section, we raise the question of how to balance the desire for good production and a top-notch experience with the human element. We highlight the gap between what people say they want and what they actually want and meeting audience expectations.0:16:40 - Understanding Audience Context for Creating Fun The context of who you're entertaining can shape what is fun for them. We look at how different communities have different definitions of fun, and how it's important to do research and understand what would surprise and delight them. We discuss the importance of asking the group what they think is fun and bringing in elements that can bring fun into the event.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Next episode: Fostering Genuine Connections for a Thriving Online Community with Emily ThompsonThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Have you ever wondered how innovators use live training sessions to build deeper connections with their audience? In a candid chat with Breanne Dyck, co-founder of Visionary CEO Academy, we learn how she uses live trainings not only to connect authentically but also as a powerful lead generation tool. Drawing from Breanne's personal experience in higher education, we explore the concept of an "imperfect approach" that Visionary CEO Academy swears by. You'll find out how this methodology allows them to navigate unfamiliar situations, creating optimal outcomes for everyone involved, and how it can inspire your audience to do the same.We also discuss strategies to elevate your virtual retreats - transitioning in and out of the experience, creating a sense of space, place and community, and even the use of swag to enhance the whole experience. So, join us for an episode packed with unique strategies and insights that could revolutionize your business approach."It's so important that we make those human connections, and we show up as humans with other humans to create that trust and that rapport." -Breanne Dyck Guest BioBreanne Dyck is the co-founder of Visionary CEO Academy a “coach-sulting” firm where she along with her partner Jill Joevenazzo help business owners build sustainable businesses, get better results, and regain work-life balance. Her goal is to help entrepreneurs create the company they've always dreamed of. Learn more about the Visionary CEO Academy here.Learn more about how to bring your community together with purpose at geteventlab.com Key Topics and Takeaways0:00:07 - Live Trainings and Building Connections Breanne Dick, co-founder of Visionary CEO Academy, speaks about how live trainings can be used as a lead generation tool to help connect with people and serve them better. She explains how these trainings allow her to show up in a more real way and create content that can be repurposed afterwards. Breanne also shares how these live trainings help her connect with potential and existing clients, by disarming the perception that she is intimidating and inspiring them to take action.0:12:23 - Imperfection in Business and Client Relationships We explore how to make the most of unfamiliar situations and how to approach conversations and situations in order to create the best possible outcome for the people involved. We also hear how the team at Visionary CEO Academy uses an "imperfect approach" to their work and how this influences their clients' and audiences' ability to do the same. Finally, Breanne shares a story of how she used an imperfect approach to her work in higher education and how this resulted in almost a hundred percent completion rate in her program.0:22:10 - Teaching and Creating Effective Virtual EventsBreanne Dick speaks about the power of experiential learning and how it can be applied to teaching. She shares her personal experience of creating an online course and how she came to the realization that it wasn't about what she wanted to teach, but what she wanted her students to learn. She emphasizes the importance of giving students the time to do the work, rather than focusing on what can be told to them. Breanne also shares how this has changed the way she runs larger events and encourages others to get their students to do the work first before explaining why it was important.0:29:56 - Creating a Virtual Retreat Experience We discuss how to create a virtual event that feels like a retreat. We share ideas on how to bring participants out of their day-to-day and the importance of creating a sense of space and place. We go over the importance of transitioning in and out of the virtual...

In response to their conversation with Tara McMullin, Isaac and Nessa jump deeper into the human approach to work and event planning. From the importance of context and personal experiences to the need for a more qualitative measurement of success, they discuss how brands and events can adapt and thrive in a rapidly changing world. Learn how a simple conversation can provide more valuable feedback than anonymous forms, and how community event planning can create memorable, impactful experiences. Key Topics and Takeaways0:03:34 - Healthy Communities Through Engagement and Support We reflect on the conversation we had with Tara McMullin in the last episode and talk about self-reflection and how it informs the way we relate to and identify with others. We discuss the concept of community, and how it's built on mutual support and understanding. We explore the idea of taking someone's writing and engaging with it as a valid sense of community, and how this idea relates to the future of work. We also share some of the books that we've read and make recommendations for our listeners.0:09:40 - Social Media Shifts and Pro-Human EventsWe explore how the use of social media has changed the way people interact online. We discuss how people are becoming more aware of the effects that social media platforms have on our psyche and how people are becoming more skeptical and strict about how and where they engage. We also talk about how this shift is affecting event marketing and how brands find people online. Finally, we examine how events can support a more pro-human community, workplace and culture.0:18:06 - The Importance of a Pro-Human Approach We investigate the importance of a human approach to our work and how we can create deeper connections with our clients and audiences. We look at context and how our personal and social experiences are influencing our decisions. We also look at the need to measure success beyond just numbers, and the importance of qualitative data in understanding our audience. We discuss how brands and events need to adapt to changing contexts in order to be successful. Finally, we explore how having conversations with attendees can give us more valuable feedback than anonymous forms.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional ResourcesArticle: Why are Big Brands Leaving Social Media and Reinvesting in PR Article: Why your Favorite Brands Might be Taking a Social Media BreakArticle: The Future of Social Media is a Lot Less SocialWant to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here. Next episode: Crafting an Authentic Learning Experience with Breanne Dyck of Visionary CEO AcademyThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How do we honor our humanness when engaging with others, especially in an increasingly anti-human landscape? Join us as we welcome Tara McMullin, a renowned writer, podcaster, and producer who has spent over a decade investigating the future of work. Tara shares her evolving perspectives on work, business, and how she navigates this complex landscape through her writing. From the challenges of leading an online community to reimagining community in a digital age, Tara offers valuable insights on fostering connection in today's world. Guest BioTara McMullin is a writer, podcaster, and producer who has dedicated her career to exploring the future of work. With a wealth of experience spanning over 14 years, Tara has become a go-to resource for coaches, influencers, educators, and professionals in various fields. Her book, "What Works? A Comprehensive Framework to Change the Way We Approach Goal Setting," offers valuable insights and strategies for achieving success in the rapidly changing business landscape. Tara's expertise extends to hosting the popular podcast "What Works?", where she engages in meaningful conversations about navigating the 21st-century economy while preserving our humanity. Her work has been featured in leading publications, including Fast Company, The Muse, and Quartz.Listen to the What Works Podcast here.Learn more about Tara’s work and read her writing here.Key Takeaways00:11:58 Community management and the emotional labor it requires.Discover how the emotional labor involved in moderating online spaces can shape our digital experiences. Tara dives into the crucial yet often overlooked roles of moderation and community management in today's digital landscape. She also opens up about her personal journey, grappling with mental health and a sense of identity, which led to a significant awakening regarding self-care and how she engages with online communities.0:33:23 How do you define community?Tara shares how she finds a sense of community by immersing herself in the work of others, such as reading books, listening to podcasts, and engaging with writers on platforms like Substack. Her goal is to create work that resonates with and serves others, even if it's not through direct interactions like DMs or comments. Community doesn't require a minimum number of interactions or minimum criteria as long as mutual concern exists.00:40:00 “Where am I drawing attention to my human value?”Tara emphasizes the importance of acknowledging the humanness of individuals in online interactions. She discusses the need to move beyond perceiving others as mere users or avatars and instead engage with them on a deeper level. By embracing our shared humanity, Tara believes we can foster authentic connections that transcend the limitations of platform-centric interactions.Additional ResourcesWhat Works? A Comprehensive Framework to Change the Way We Approach Goal Setting by Tara McMullin: Tara McMullin shows you how to transform the way you set and achieve your goals to create a gentler and more fulfilling way to work toward what you truly want. In the book, you’ll explore what’s driving your pursuit of “more” (more money, more things, more prestige, etc.), set commitments to help orient your growth, and organize your actions as part of a holistic learning process.Immunity to Change Framework by Robert Keegan...

In this season opener we discuss some hot topics of the events industry in an era of ever-changing rules. We discuss: the rise and “fall” of virtual events, navigating post-pandemic networking events, and the current impact of rising costs on event production. But first, we kick it off with the story of Hopin, the virtual event darling that climbed to a billion dollar valuation during the pandemic…and where it is now.Key Topics and Takeaways0:04:11 - Exploring the Future of Virtual Events: Is virtual really dead? And what happened to Hopin?!We look at the evolving nature of virtual events post-pandemic and the challenges faced by companies like Hopin in adapting to these changes.Hopin, a virtual event platform that gained significant attention and investment during the pandemic, has undergone a major change by selling its events and sessions products to RingCentral, a video conferencing platform.The decline in virtual events and Hopin's changes may lead some to believe that virtual events are dying. However, we argue that virtual events are returning to pre-pandemic levels, rather than completely disappearing.0:12:41 - Awkward in-Person Socializing: Learning how to “people” after COVID-19 The challenges of people relearning how to socialize and behave in public settings can affect attendance at events and the overall event experience. Organizers must adapt to these changing dynamics to ensure successful events. But exactly what responsibility do event producers have here?The social awkwardness is a "nice problem to have" compared to the more extreme and darker side of this problem: increased outbursts, violence, and disruptive behavior in various settings, including on planes. Which can impact the event and travel industry.0:21:39 - Inflation’s Impact on Event ProductionInflation is significantly impacting the event production industry, leading to rising costs in various areas, including room rates, labor costs, food, and services. The increase in costs is also affecting the quality of services and products provided by venues and suppliers.Corporate budget cuts and changes in spending priorities are making it challenging for event organizers to rely on companies paying for employee attendance or sponsorship budgets, impacting ticket sales and event revenue.Hybrid events are becoming increasingly unfeasible due to their high costs, and organizers are finding it difficult to balance expenses, particularly for quality hybrid experiences.Creativity and intentional planning are more important than ever in overcoming budget constraints and delivering memorable events despite rising inflation and budget changes.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional ResourcesNews article: Hopin, the struggling virtual conference unicorn, sells events and engagement units to RingCentralNext episode: Reimagining Digital Communities with Tara McMullinThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy