Guerrillapreneur: The Art of Waging Small Business Podcast

Ep 69 - We Almost Cremated Him: Heir Tight, the Startup Born from a Family’s Wake-Up CallIn this powerful episode of Guerrillapreneur: The Art of Waging Small Business Warfare, host Mark Anthony Peterson sits down with Nicole Michon Alexander, Founder and CEO of Heir Tight, to explore how one family tragedy sparked a revolutionary startup.Nicole shares the heartbreaking story of her uncle’s passing—how her family nearly buried him without knowing he had a will, burial policy, and life insurance. The emotional chaos that followed became the catalyst for Heir Tight, a digital legacy vault designed to ensure that no family ever faces such uncertainty again.Together, Mark and Nicole unpack the importance of estate planning, the cultural taboos around death and documentation, and how Heir Tight is empowering families to preserve generational wealth with clarity and dignity. This episode is a must-listen for anyone who believes that preparation is a form of love—and that entrepreneurship can be a healing force.GUEST CONTACT INFORMATION:Guest Name: Dr. Natalie Michon, Co-Founder & CEOCompany Name: Heir TightWebsite: https://getheirtight.com/Email: [email protected]: (833) 852-1773Facebook: https://www.facebok.com/getheirtightLinkedIn: https://www.linkedin.com/company/getheirtightGuest Book: I knowww You Didn't Just Die On Me - https://books.by/nataliemichonFOLLOW MY OTHER PODCASTSCareer Coaching Xs and Os – https://www.spreaker.com/show/careercoaching-xs-and-osGigging:Everything & The Sharing Economy - https://www.spreaker.com/show/gigging-everything-sharing-economyMark Peterson Show - Spreaker https://www.spreaker.com/show/the_mark_peterson_showMovie Reviews from the Edge - https://www.spreaker.com/show/movie-reviews-from-the-edgeEvent Horizon - https://www.spreaker.com/podcast/event-horizon--2860481FOLLOW ME ON SOCIAL MEDIA:Facebook - https://www.facebook.com/GuerrillapreneurTwitter - https://twitter.com/GuerillapreneurLinkedIn - https://www.linkedin.com/showcase/13991093/admin/Email - [email protected] - www.ceyero.comSUPPORT THE SHOWDid you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes.  Use this link to join the Supporter Club - https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard.  You can also make a one-time donation via CashApp or PayPal.  Your support is appreciated.  CashApp - $mpeter1896PayPal - [email protected] - https://buymeacoffee.com/guerrillapreneurBUY MY NEW BOOKSI have a new book!  It is called Career Coaching Xs and Os: How To Master the Game of Career Development.  Transform your career trajectory with insider knowledge and actionable advice, all packed into one game-changing guide.   Get your copy on Amazon at https://a.co/d/f7irTMLI have an old book! It is called Guerrillapreneur: Small Business Strategy For Davids Wanting To Defeat Goliaths. If you're a fan of the Gig and Sharing Economy, you'll love how I applied this thinking to outsmart corporate giants. Get your copy on Amazon.  SUPPORT MY SPONSORSPatroix: Liquid Oxygen – Water For Freedom FightersWebsite - https://patriox.us/Instagram - https://www.instagram.com/patrioxwater/Facebook - https://www.facebook.com/profile.php?id=61566364583116Discount Code – Enter “STARTUP” at checkout & receive a 10% discount – or just use this link https://patriox.us/discount/STARTUP

Episode 68 - The Currency of Knowledge: Tommy Stapleton’s Financial Literacy RevolutionIn this episode of Guerrillapreneur: The Art of Waging Small Business Warfare, host Mark Anthony Peterson sits down with Tommy Stapleton, CEO of The Power of Your Money, to explore how financial literacy can become a weapon of empowerment for young minds. From high school classrooms to college campuses, Tommy shares the origin story of his mission to equip the next generation with the tools to navigate money, credit, and wealth-building with confidence and clarity.   Together, Mark and Tommy unpack the systemic barriers that keep financial knowledge out of reach—and how The Power of Your Money is flipping the script. This episode is a rallying cry for educators, entrepreneurs, and community leaders who believe that prosperity begins with education.   Whether you're a parent, a mentor, or a visionary looking to spark change, this conversation will leave you inspired to invest in the minds that will shape tomorrow’s economy. GUEST CONTACT INFORMATION:Guest Name: Tommy Stapleton, Founder & CEOCompany Name: Power of Your  MoneyWebsite: https://powerofbrownmoney.com/Email: [email protected]: https://www.instagram.com/the_pobmy/Facebook: https://www.facebook.com/thepobmy/YouTube: https://www.youtube.com/@The_POBMYFOLLOW MY OTHER PODCASTSCareer Coaching Xs and Os – https://www.spreaker.com/show/careercoaching-xs-and-osGigging: Everything & The Sharing Economy - https://www.spreaker.com/show/gigging-everything-sharing-economyMark Peterson Show - Spreaker https://www.spreaker.com/show/the_mark_peterson_show Movie Reviews from the Edge - https://www.spreaker.com/show/movie-reviews-from-the-edge Event Horizon - https://www.spreaker.com/podcast/event-horizon--2860481FOLLOW ME ON SOCIAL MEDIA:Facebook - https://www.facebook.com/GuerrillapreneurTwitter - https://twitter.com/GuerillapreneurLinkedIn - https://www.linkedin.com/showcase/13991093/admin/Email - [email protected] - www.ceyero.comSUPPORT THE SHOWDid you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes.  Use this link to join the Supporter Club - https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard.  You can also make a one-time donation via CashApp or PayPal.  Your support is appreciated.  CashApp - $mpeter1896PayPal - [email protected] - https://buymeacoffee.com/guerrillapreneurBUY MY NEW BOOKSI have a new book!  It is called Career Coaching Xs and Os: How To Master the Game of Career Development.  Transform your career trajectory with insider knowledge and actionable advice, all packed into one game-changing guide.   Get your copy on Amazon at https://a.co/d/f7irTMLI have an old book! It is called Guerrillapreneur: Small Business Strategy For Davids Wanting To Defeat Goliaths. If you're a fan of the Gig and Sharing Economy, you'll love how I applied this thinking to outsmart corporate giants. Get your copy on Amazon.  SUPPORT MY SPONSORSPatroix: Liquid Oxygen – Water For Freedom FightersWebsite - https://patriox.us/Instagram - https://www.instagram.com/patrioxwater/Facebook - https://www.facebook.com/profile.php?id=61566364583116Discount Code – Enter “STARTUP” at checkout & receive a 10% discount – or just use this link https://patriox.us/discount/STARTUP

Episode 67 - The Guerrillapreneur MindsetIn this episode, host Mark Anthony Peterson breaks down the core philosophy behind the Guerrillapreneur Mindset—a strategic framework for resourceful, disruptive entrepreneurship that thrives without deep pockets or traditional infrastructure. Mark outlines three foundational pillars:Leverage Existing Market Capacity - Guerrillapreneurs build businesses that tap into underutilized assets already in the market. Think Uber using idle cars or Airbnb monetizing spare bedrooms—innovation without ownership.Collaborate to Scale - Instead of going it alone, Guerrillapreneurs embrace partnerships to share costs and amplify reach. Mark highlights the Google–Samsung alliance that helped Android dominate the mobile ecosystem as a prime example of strategic collaboration.Sell the Solution Early -  True Guerrillapreneurs don’t wait for perfection—they sell the concept before the product is built. Whether through pre-orders or crowdfunding, they validate demand and fund development simultaneously.This episode is a must-listen for entrepreneurs looking to disrupt without debt, innovate without inventory, and scale without solo sacrifice.FOLLOW MY OTHER PODCASTSCareer Coaching Xs and Os – https://www.spreaker.com/show/careercoaching-xs-and-osGigging: Everything & The Sharing Economy - https://www.spreaker.com/show/gigging-everything-sharing-economyMark Peterson Show - Spreaker https://www.spreaker.com/show/the_mark_peterson_show Movie Reviews from the Edge - https://www.spreaker.com/show/movie-reviews-from-the-edge Event Horizon - https://www.spreaker.com/podcast/event-horizon--2860481FOLLOW ME ON SOCIAL MEDIA:Facebook - https://www.facebook.com/GuerrillapreneurTwitter - https://twitter.com/GuerillapreneurLinkedIn - https://www.linkedin.com/showcase/13991093/admin/Email - [email protected] - $mpeter1896PayPal - [email protected] - www.ceyero.comSUPPORT THE SHOWDid you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes.  Use this link to join the Supporter Club - https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard.  You can also make a one-time donation via CashApp or PayPal.  Your support is appreciated.  Buy My New BooksI have a new book!  It is called Career Coaching Xs and Os: How To Master the Game of Career Development.  Transform your career trajectory with insider knowledge and actionable advice, all packed into one game-changing guide.   Get your copy on Amazon at https://a.co/d/f7irTMLI have an old book! It is called Guerrillapreneur: Small Business Strategy For Davids Wanting To Defeat Goliaths. If you're a fan of the Gig and Sharing Economy, you'll love how I applied this thinking to outsmart corporate giants. Get your copy on Amazon.

Episode 66 - What Do You Know Soichiro Honda?In this episode of the Guerrillapreneur Podcast, we delve into the legacy of Soichiro Honda, founder of Honda Motor Company.  Soichiro Honda was a Japanese engineer and, by all accounts, a Guerrillapreneur extraordinaire. In 1948, he established Honda Motor Co., Ltd. and oversaw its expansion from a wooden shack manufacturing bicycle motors to a multinational automobile and motorcycle manufacturer. While working on a piston ring project for Toyota, Honda became frustrated with the low-quality rings available on the market and decided to create his own. He mortgaged his house and started his first company, Honda Technical Research Institute, to manufacture the rings.   As you know, the story does not end there.  Listen and learn the Guerrillapreneur lessons Soichiro used to create a global titan.  FOLLOW MY OTHER PODCASTSCareer Coaching Xs and Os – https://www.spreaker.com/show/careercoaching-xs-and-osGigging: Everything & The Sharing Economy - https://www.spreaker.com/show/gigging-everything-sharing-economyMark Peterson Show - Spreaker https://www.spreaker.com/show/the_mark_peterson_show Movie Reviews from the Edge - https://www.spreaker.com/show/movie-reviews-from-the-edge Event Horizon - https://www.spreaker.com/podcast/event-horizon--2860481FOLLOW ME ON SOCIAL MEDIA:Facebook - https://www.facebook.com/GuerrillapreneurTwitter - https://twitter.com/GuerillapreneurLinkedIn - https://www.linkedin.com/showcase/13991093/admin/Email - [email protected] - $mpeter1896PayPal - [email protected] THE SHOWDid you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes.  Use this link to join the Supporter Club - https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard.  You can also make a one-time donation via CashApp or PayPal.  Your support is appreciated.  Buy My New BooksI have a new book!  It is called Career Coaching Xs and Os: How To Master the Game of Career Development.  Transform your career trajectory with insider knowledge and actionable advice, all packed into one game-changing guide.   Get your copy on Amazon at https://a.co/d/f7irTMLI have an old book! It is called Guerrillapreneur: Small Business Strategy For Davids Wanting To Defeat Goliaths. If you're a fan of the Gig and Sharing Economy, you'll love how I applied this thinking to outsmart corporate giants. Get your copy on Amazon.

Episode 65 – Why Do They Call It The Model T? In this episode of the Guerrillapreneur Podcast, we delve into the story of Henry Ford's iconic Model-T. Have you ever wondered why it was named the Model-T? It was the culmination of Ford's numerous attempts, with models A through S not meeting his standards of success. Indeed, it took 19 iterations before the unveiling of the Model-T, which would revolutionize the automotive industry. Selling over 15 million units by the end of its production, the Model-T was not just a car; it was a symbol of disruptive innovation. However, Henry Ford's true guerrilla entrepreneurship shone through his ingenious use of Model-T's byproducts to create the Kingsford Charcoal brand. This venture was so successful that it enabled him to significantly increase the wages of his factory workers, showcasing Ford's commitment to both innovation and his employees.SUPPORT THE SHOWDid you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes.  Click on this link to join the Supporter Club - https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support FOLLOW MY OTHER PODCASTSCareer Coaching Xs and Os – https://www.spreaker.com/show/careercoaching-xs-and-osGigging: Everything & The Sharing Economy - https://www.spreaker.com/show/gigging-everything-sharing-economyMark Peterson Show - Spreaker https://www.spreaker.com/show/the_mark_peterson_show Movie Reviews from the Edge - https://www.spreaker.com/show/movie-reviews-from-the-edge Event Horizon - https://www.spreaker.com/podcast/event-horizon--2860481FOLLOW ME ON SOCIAL MEDIA:Facebook - https://www.facebook.com/GuerrillapreneurTwitter - https://twitter.com/GuerillapreneurLinkedIn - https://www.linkedin.com/showcase/13991093/admin/Email - [email protected] - $mpeter1896SUPPORT THE SHOWDid you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes.  Use this link to join the Supporter Club - https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard.  You can also make a one-time donation via CashApp (See my CashApp ID - $mpeter1896).Buy My New BookI have a new book!  It is called Career Coaching Xs and Os: How To Master the Game of Career Development.  Transform your career trajectory with insider knowledge and actionable advice, all packed into one game-changing guide.   Get your copy on Amazon at https://a.co/d/f7irTML