Claim OwnershipThe Business of Branding
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Description
Nikki Arensman, a Branding Expert & Offer Strategist brings to you The Business of Branding, a podcast that takes you inside the creative process of building an impactful, irresistible and profitable brand. Over the last 7 years Nikki built a 7-figure apparel brand that she scaled and sold, just before diving into helping other female entrepreneurs build their empire. She believes that connection, creativity and culture are the foundation to creating a sustainable business. Whether you are creating a new brand, refreshing an existing one or entering into a new phase of entrepreneurship, The Business of Branding will offer you a fresh perspective and insightful guidance through intimate interviews + discussions that will help you build a standout brand.
71 Episodes
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Motherhood and entrepreneurship often become a mirror for each other. In this episode, we dive into the polarity of both of them and how to shift perspective if you begin to feel the overwhelm of either.
We are joined by Jen Szpigiel, the founder and CEO of Becoming Iconic, a 7 figure global business & leadership brand that elevates entrepreneurs who desire to create a 7 figure legacy. Jen recently lost access to all of her social media accounts and talks us through what that has been like and how she approached moving forward from ground zero when it came to her ‘following’ - spoiler alert: its realllyyyy good. Jen is a wealth of knowledge and inspiration for anyone building their own empire (especially Moms!) and how to stay in a state of abundance through the ebbs and flows.
Episode highlights:
02:40 - Jen’s journey as a mom that made her decide to start her own business
06:05 - First time mom Nikki and why she decide to sell her clothing line
10:00 - Changes in family set up over the generation
20:45 - Jen’s social media strategy and how she handled losing all of her social media handles
32:27 - The difference of “just” showing up vs showing up “intentionally”
40:18 - Setting up boundaries for your social media content and finding the best platform for you and your businessLets Connect:
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How can you stand out as an authority brand in a saturated market?
So excited to connect with another fellow Brand Strategy gal, Steph Weber who is the CEO of The Weber Co - a full-service brand coaching & done-for-you agency.
Today, Steph brings a fresh perspective on what it means to build an Authority Brand and how to carve out YOUR space on the internet. We dive into why knowing your vision is so important, the things to get started on right away to build a strong brand foundation and how messaging and knowing who your ideal avatar is impacts the longevity of your business.
More About Steph and The Weber Co. through their website www.theweberco.com
Connect with Steph via Instagram @stephnweberLets Connect:
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Struggling on generating consistent leads and generating them as paid clients? A few days ago I polled my Instagram audience for best topics to record for solo episode and as per your request I’ve come with this helpful topic to help you. Generating leads is just one of the struggles of entrepreneurs and converting them to sales is just another. I dive into the different types of leads I am always aware of and the different ways that I generate both client & customer leads. I focus a lot on how I do this in a really simple way that is efficient because.. you know, mom life!
Episode highlights:
01:33 - Current social media platforms I’m on and other future content plans
06:14 - My definition of clients and customers
08:21 - My lead generation mechanism for growing my email list
12:48 - My low ticket funnel and how it helped grow both my Instagram audience and my business
21:05 - My second lead generation mechanism and how it converts audience into my email list, paid low ticket funnel customers and wider audience and following growth.
Take a peek at Brand Identity Breakthrough that I referenced a few times in the episode!Lets Connect:
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This episode is.... amazing. To be honest, I was personally taking notes during several moments while simultaneously prepping the next question for Brandi.
I am excited to introduce you to Brandi Mowles - a mama and marketing genius who has scaled her business to 7-figures in just under 2 years while keeping her team small and mighty (just 3 people, including herself!). She is all about simple systems and CONSISTENCY - which has paid off immensely for her and can for you too.
In this episode, she shares about her own business structure, how she consistently brings in monthly revenue through her launch methods, and how you can implement this in your own biz.
Lets Connect:
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Connect with Brandi:
brandimowles.com
IG: @brandimowles
Million Dollar TrainingLets Connect:
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Quick solo mini-episode from my car! I did an IG Live and wanted to share it here on the podcast because the content itself is really actionable!
In this episode, I am sharing the #1 thing you have to know about your ideal client if you want to create sell-out offers that they GOTTA HAVE! I also include examples and ways to implement this so you can start applying it to your messaging and business right away!
Lets Connect:
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WebsiteLets Connect:
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This week we are welcoming Holly Haynes to the show and get ready...because it's packed with tips and tricks to maximize your time and make the most out of the hours you're working in a day! Holly has built a successful business while working on a super part-time schedule and growing her family.
What I love so much about this conversation are her clear actionable tips that can be tested out and applied to your work schedule if you're needing to reduce your hours spent at the computer!
Lets Connect:
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Connect with Holly:
Hollymariehaynes.com
IG: @holly_marie_haynes
Pod - Crush the RushLets Connect:
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User Generated Content (aka UGC) is one of the best ways to get your audience excited and sharing your products or services. Elizabeth McNevins is the founder of Sociale Agency where she daily witnesses all the ways the UGC is giving her clients a major return on their time & money by amplifying sales. Whether it's through paid advertising or organic content, there are tons of opportunities here!
In this episode, we break down what UGC is and Elizabeth shares lots of examples so that you can start creating for your own business and reaping the benefits. There is also a Free Checklist with 27 hacks to unlock the power of user generated content that has your name all over it!
Lets Connect:
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Connect with Elizabeth:
socialeconsulting.com
Authentic Ad Accelorator
IG: @socialelizabeth
FB: /socialeconsultingLets Connect:
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1Stephanie is the Co-Founder of Socialfly and Entreprenista, alongside her business partner, Courtney Spritzer. For the last decade, they have built their businesses from the ground up through networking and community building.
If anyone knows the value of having a community, it's Stephanie! She and I connected through a networking group during 2020 and totally hit it off, sharing about our ups and downs as female founders and how we wished we had a strong community for guidance, support (and let's be honest, to vent!) when we got started many years ago. When Stephanie told me she was going to create this community, I was so excited to become a member! In this episode, we will dive into Stephanie's background and how she got started and share more info about the community she is building and the importance of connection when you're trying to grow and scale your business.
Lets Connect:
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Connect with Stephanie:
Sign-up For The League
IG: @stephjillcartin
IG: @entreprenistasLets Connect:
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What mom doesn't agree that putting toxic polish on our little's fingers is a bad choice - and that there must be a better product?! This was exactly Melanie Hurley's thoughts 13 years ago when she had an a-ha moment that sparked the birth of Piggy Paint. Melanie is a mom of 2 and over the last decade has changed the nail polish industry for good.
Listen in to learn how she got started, where the name piggy paint came from, and how she stays inspired to keep expanding the business!
Lets Connect:
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Connect with Melanie:
piggypaint.com
IG - @piggypaintLets Connect:
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For Laura Taylor, starting Mingle Mocktails was a no-brainer decision for her. After seeing how alcohol was affecting her life she embarked on a sober journey and was frustrated at the lack of alcohol-free drink options that didn't scream 'I'M NOT DRINKING!'. After some research, she dove in on creating Mingle Mocktails and hasn't looked back.
Laura shares her story, her struggles, and how her path to becoming an entrepreneur allowed her to truly own her power and her truth in living an Alcohol-Free lifestyle!
Lets Connect:
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Connect with Laura:
www.minglemocktails.com
IG: @minglemocktails
FB: /MingleMocktailsLets Connect:
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Former middle school teacher turned email copywriter, Brittany Long, is changing the way business owners look at their email list. She owns an evergreen email agency called Win With Systems and helps business owners make the most out of their email list through automated, on-going, year long email sequences that do the selling (and nurturing!) for you.
After a cancer scare, she realized just how valuable her time is, and perhaps it wasn't best spent inside the classroom. After trying out 27 different side hustles, she found the thing that not only creates massive growth for her clients but follows her truth which is freedom on Friday for everyone!
Tune in for her best tips on how to get started writing consistent emails to your list.
Lets Connect:
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Connect with Brittany:
IG: @thequeenofevergreen
winwithsystems.com
Welcome and Wow CourseLets Connect:
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Lauren Boyd left her corporate job in business law to start her own Legal Firm. Through her practice, Guide My Business, Lauren empowers entrepreneurs to build a strong foundation for their businesses through relationship-focused legal advice.
We dive deep into her hiring process (an unintentional but super powerful conversation!) and then Lauren answers hot questions about trademarking - like, should you consider doing a trademark search before you start a brand design process?! If you want to learn how to grow your team and your business's intellectual property, this is the episode for you!
Also! Lauren is hiring for full-time and part-time attorneys to join her growing team. These are fully remote positions! Reach out to her for more details.
Lets Connect:
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Connect with Lauren:
IG: @guidemybusiness & @thelaurenboyd
Website: thelaurenboyd.com & guidemybusiness.co
Shop: thelaurenboyd.com/shopLets Connect:
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Maureen was raised by her entrepreneur parents in Kenya - she quickly realized entrepreneurship was not very common in her community and that her beliefs were different than others around her because of it.
Maureen's brainpower is behind some of the brands you know and love like Chobani, Loreal, and Dove. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth.
This episode is a MUST LISTEN if you are at any stage (idea stage - thriving stage in the market) of a product-based business... but also if you just want to be blown away by killer marketing tips!
Lets Connect:
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Connect with Maureen:
www.startwardconsulting.com
Product Profit Lab
Big Brand Academy
Facebook
Lets Connect:
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Donatella Arpaia spent her summers in Italy, was quite literally raised in a restaurant, and at the age of 27 - ditched her career in Law to follow in her family's footsteps and open up her first Restaurant.
She is now a mom of 3, a regular judge on Food Network's Iron Chef, and has years and years of insight that she shares in this episode.
From being young and naive living her dreams in New York City while she built her career, to pivoting during the pandemic, to now putting her health and self-care first... this episode is a must-listen if you want to be inspired and uplifted...and also if you like meatballs!
Lets Connect:
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Connect with Donatella:
donatella.com
@donatellaarpaia
Lets Connect:
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Listen in to hear how Berkley went from Law School to litigation career to then being the go-to legal support system for women in these online communities she joined. Ultimately this has led her to opening up her own legal practice and helping women be legally educated and covered in their business from the very start. She shares her Top 5 must-haves to be legally protected and a peek into her work/life balance of being a mom and an entrepreneur.
Lets Connect:
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Connect with Berkley:
berkleysweetapple.com
@berkleysweetappleLets Connect:
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This episode is filled with so many good tips if you are just getting started with marketing in your business. We talk about why having a strong foundation is truly the #1 thing you can do for your business and Emily also breaks down her unique 5-step marketing system called The Not For Lazy Marketers Process.
Lets Connect:
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Connect with Emily:
hirshmarketing.com
Hirsh Marketing Podcast
IG: @emilyhirshLets Connect:
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In this episode, I'm chatting with Annie Hillman who is the founder of Atlas Bookkeeping, a full-service bookkeeping agency that is on a mission to make financials... fun?!!
We dive into some of the common bookkeeping mistakes when you're DIY'ing it, how to know when it is time to hire a bookkeeper, and we chat a little bit about the different stages of your business and what that might mean for your profits.
Lets Connect:
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Connect with Annie:
@atlasbookkepingco
atlasbookkeepingco.com
Free Bookkeeping Basics GuideLets Connect:
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With 35 years in the advertising industry before leaving corporate and going out on her own, Cindy Gallop knows a thing or two about how to figure out WHAT to be doing with your work and how to think BIG from the very beginning. She said that everything amazing in her life has happened by accident and she lives by the mantra: Do Interesting Things and Interesting Things Will Happen.
Cindy is the founder of Make Love Not Porn, which is on a mission to help end rape culture through sex education and sexual exploration. She shares incredible tips from a successful entrepreneur lens and an advocate for going all-in on yourself.
Lets Connect:
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Connect with Cindy:
MLNP IG - @makelovenotporn
MLNP Twitter - @makelovenotporn
Cindy's IG - @cindygallop
Cindy's Twitter - @cindygallop
Facebook
makelovenotporn.tv
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Bonus Episode!
What even is a brand strategy? Let’s talk about the big misconception about brand strategy and what it actually is!
Learn all about my new offer, Brand Strategy Blueprint, the all-in-one-place Brand Strategy shortcut that doesn’t require you being (or hiring!) a strategist and designer.
Lets Connect:
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WebsiteLets Connect:
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Jamie Palmer is here for this week's episode and she is an expert at integrating human design into all the ways you grow and scale your business - from aligned offer creation to team building. If you've ever felt like you're not sure if the business model you are creating is THE ONE for you or maybe you can't figure out why one part of your new offer isn't feeling 100%, tune in.
Jamie is an online marketing strategist and business coach who works with driven entrepreneurs to focus on one signature program to grow and scale their online business. In this episode, we chat about the different types of human design and the biggest lessons we have both learned about creating awesome offers.
Lets Connect:
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Connect with Jamie:
jamielpalmer.com
instagram.com/jamielpalmer
Business Design With Human Design WorkshopLets Connect:
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