Talking on Tap
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Talking on Tap takes you inside the world’s leading brewer. With well over 500 brands such as Budweiser, Stella Artois and Corona, and countless beer varieties, AB InBev takes great pride in each and every ounce. The AB InBev team are fueled by one overarching mission – bringing people together for a better world. This podcast shares the stories behind the brews and explores how beer leads to countless new connections and experiences for people around the world.
We are tapping our internal experts, leaders, global brands and external partners to explore how AB InBev successfully navigates a complex environment with a customer and consumer-centric approach.
Always enjoy responsibly and don’t share with anyone under the legal drinking age.
We are tapping our internal experts, leaders, global brands and external partners to explore how AB InBev successfully navigates a complex environment with a customer and consumer-centric approach.
Always enjoy responsibly and don’t share with anyone under the legal drinking age.
25 Episodes
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In this episode, host Elaine McCrimmon speaks with our very own Kudzi Mathabire, AB InBev’s Global Director of Experiential Marketing, to discuss her career path and the planning and execution of AB InBev’s activations at the FIFA World Cup – Budweiser’s biggest campaign ever. Touching more than 70 countries, the global campaign has provided an opportunity to bring people together and solidify AB InBev’s commitment to the World Cup for more than 30 years.
During UNGA and Climate Week, AB InBev hosted a discussion on the shifting role of business in a VUCA world, VUCA being volatility, uncertainty, complexity, and ambiguity. This special edition of Talking on Tap features Chris Coulter, CEO of Globescan, as he sits down with our very own John Blood, Chief Legal and Corporate Affairs Officer, Rob Skinner, Deputy Director and Chief of Partnerships and Global Engagement at the United Nations, and Christa Gyori, CEO of Leaders on Purpose, to discuss the expectations and how companies can participate in the United Nations Sustainable Development goals.
In this episode, Host, Elaine McCrimmon is joined by Carla Crippa, VP of Corporate Affairs at Ambev, and Ana Fontes, Social entrepreneur, and founder of Rede Mulher Empreendedora to discuss Ambev’s commitment to the UN-SDG’s, and RME empowerment programs in Brazil, like “Ela Pode” a training program to assist disadvantaged women in business, and the “Bora” program that promotes entrepreneurship by encouraging productive inclusion of people on the margins.
To follow up on our last episode, host Elaine McCrimmon brings back our very own Jonathan Ritter, Global VP of Innovation, alongside Kate Neff, Head of Global Brand Innovation; Christine Hamilton, Global Brand Centre of Excellence, Canada; and Sharon Palmer, Global Brand Centre of Excellence UK – three women leading powerful innovation projects here at AB InBev. In this episode, we’ll explore recent innovation projects from some of our most-loved brands including Corona Sunbrew, the first non-alcoholic beer containing vitamin D, and Stella Artois Unfiltered, an innovative product with super-premium, fully recyclable paperboard packaging.
In this episode, host Elaine McCrimmon speaks with our very own Jonathan Ritter, Global VP of Innovation, and Marie Van Blaricum, Global VP of Insights, to discuss AB InBev’s transformation journey and innovation mission, highlighting AB InBev’s latest innovations and how they address our consumer needs.
In this episode, host Elaine McCrimmon speaks with Dr. Myriam Sidibe – Author, Speaker, and Brand Expert – to discuss Brands on a Mission and her work as one of the world's leading experts of brands that drive health outcomes through mass behavioral change. During her time at Unilever, Myriam conceived and established Global Handwashing Day, a day now now celebrated in over 100 countries and focused on changing the handwashing behaviors of one billion people – the single biggest hygiene program in the world. Led by the power of consumer choice, businesses can both pioneer and operationalize new ways to address social justice.
In this episode, host Elaine McCrimmon speaks with Christa Gyori, Co-founder and CEO of Leaders on Purpose, to discuss supporting businesses in the transition from business-as-usual to a purpose-driven approach. In 2015, Christa and her colleagues took Harvard’s list of the top 100 CEO’s in business, and added in purpose-focused company initiatives and products to study what impact they have on company performance. After analyzing the results and methodology of their study, Christa and her colleagues launched “Leaders with a Purpose” with the mission to support and encourage businesses be more purpose driven and sustainable.
In this episode, host Elaine McCrimmon speaks with Suesel Arieli, Founder of Arieli and Company, to discuss the partnership with AB InBev and deep dive into the women's leadership program, helping senior female leaders at AB InBev take the next step in their leadership and career journey.
In this episode, host Elaine McCrimmon speaks with Jaclyn Senner, AB InBev’s Global Vice President of Diversity and Inclusion, to discuss AB InBev’s D&I efforts and shared prosperity – lifting up the communities in which we operate.
In honor of Smart Drinking week, host Elaine McCrimmon speaks with Catalina Garcia, AB InBev’s Global Director of Corporate Affairs, and Leslie Crutchfield, Executive Director of Business for Impact at Georgetown University, to discuss AB InBev’s Smart Drinking initiatives.
In this very special episode, host Elaine McCrimmon speaks with Tracy Stallard, Global VP Experiential & draftLine (in-house agency), and Anna Rudenko, Marketing Director AB InBev Ukraine, to discuss AB InBev’s Ukrainian beer for humanitarian aid, introducing Ukraine’s most-loved beer, Chernigivske, into markets across the globe.
This special edition of Talking on Tap features our very own John Blood, Chief Legal and Corporate Affairs Officer here at AB InBev, as he sits down with Adrian Cooper, CEO of Oxford Economics, to discuss the economic footprint of the global beer industry.
In this episode, host Elaine McCrimmon speaks with Pete Kraemer, AB InBev’s Chief Supply Officer, to hear about AB InBev’s innovation and advancements in our supply chain and what this means for the end consumer. Pete has spent close to 30 years working through various leadership positions at AB InBev.
In this episode, host Elaine McCrimmon speaks with Ezgi Barcenas, AB InBev’s Chief Sustainability Officer, to discuss her role. We explore what is happening at the business around environmental sustainability, and the vision and strategy for our net zero ambitions.
For yet another very special episode, AB InBev’s Chief Marketing and ZX Ventures Officer, Pedro Earp, sits down with one of the most influential figures in the marketing space. Brazilian native Fernando Machado is the current Chief Marketing Officer at Activision Blizzard and held long-term tenures at both Burger King and Unilever. A true titan of industry, he’s here to talk about taking those all-important creative leaps of faith.
This very special edition of Talking on Tap features entrepreneur, author, speaker, internet personality, and AB InBev partner Gary Vaynerchuk, to talk about the latest on NFTs, the metaverse, and what it means for the world of business. Is the trend here to stay? And what, exactly, does it have to do with beer – can you, or will you ever be able to – enjoy one in the metaverse? Joining the episode is our very own Spencer Gordon, VP of Digital and Draftline and Richard Oppy, our VP Global Brands.
Launching an NFT isn’t something to be done lightly – as it will be around forever. So how did Budweiser’s first launch go? In this episode, host Elaine McCrimmon connects with AB InBev’s resident metaverse expert, Spencer Gordon, VP of Digital and Draftline at Anheuser Busch.
Increasingly, the onus is on businesses to define their purpose in the world. But how do they map historical brand truths against the need to evolve and grow? A tough nut to crack. In this episode, host Elaine McCrimmon speaks with the man who has at least some of the answers - Richard Oppy, our VP Global Brands - to discuss our new visual brand identity, and what this means for AB InBev.
In the final episode of Season 1, Elaine sits down with David Almeida, Chief Strategy & Technology Officer at AB InBev to discuss some of the technological innovations that have occurred over the past year as well as how beer can play a role in the recovery. Elaine then speaks to Laura Brady, Global Head of Diversity & Inclusion at AB InBev to discuss the importance of keeping people front and center and finally, Elaine speaks to Zahid Torres-Rahman, Founder and CEO, Business Fights Poverty to explore an inclusive recovery.
This week Elaine is joined by Pete Kraemer, Chief Supply Officer, AB InBev to discuss how the brewer pivoted supply chains to support communities during the pandemic, shifting from brewing beer to producing hand sanitizer, supply chain logistics to building field hospitals and from building beer crates to face shields. Also joining the podcast are Keenan Thompson, Global Director Innovation, AB InBev & Felipe Ambra, Global VP, Corona join to discuss how the brand have created a truly sustainable paper packaging solution for Corona’s six-pack bottle holders. Finally, Rob Skinner, Director, United Nations Information Center on the challenges we face in achieving the UN Sustainable Development Goals.
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