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Midway Business Podcast

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Inspired by the turning point of the Battle of Midway in World War II, this podcast is on a mission to help small and midsize businesses win their own battles—against a shifting marketplace, an uncertain world, and the everyday hurdles of running and growing a business.

Hosted by Butch Zemar, CEO of Elite Benefits of America, each episode features candid conversations, tactical insights, and practical strategies from real business leaders. From adapting to change to tackling rising costs (including the ever-confusing world of health insurance), this podcast equips you to stay competitive, thrive, and maybe even enjoy the journey.

233 Episodes
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Running and trying to grow a company can feel like success from the outside, but on the inside, chaos controls the day. In this episode of the Midway Business Podcast, Forrest Derr with Derr Consulting shares insights from nearly three decades working alongside founders who built strong companies but eventually discovered the business cannot move faster than the owner and that taking a vacation isn’t in the cards. The conversation explores why many organizations stall even when revenue looks good and why their systems, daily clarity, and the right people often matter more than chasing the next big idea. For C-Suite leaders, the discussion pulls back behind the scenes of common problems founders face. Vision is rarely their problem where execution needs important attention. This episode examines the hidden pressures that leaders face and how their attention is demanded on every decision. If your calendar looks like an air traffic control tower and every decision seems to land on your desk, this podcast may hit closer to home than expected. Grab your favorite way to take notes, sit back, and listen in. For more information about Midway Business Podcast, please contact us at 708-535-3006, butch@elitebenefits.net. To contact Forrest Derr with Derr Consulting: 251-210-2411 or fkderr@derrconsulting.com, derrconsulting.com
Most companies say they want growth. What they often build is day-to-day exhaustion. This Midway Business Podcast explores why discipline beats heroics and why busting your hump without structure eventually hits a wall. High performance environments in your personal life or at work rely on repeatable systems to function efficiently, not personality driven effort. The lesson for leaders is clear: you cannot outwork a broken process, and you cannot scale intuition. For leaders running fast but feeling stuck in the mud, this episode challenges a hard truth. If every approval, exception, and decision routes back to you, you are not leading, you are managing a bottleneck. Organizations that sustain growth build clear checkpoints, defined ownership, and timelines that prevent chaos from pretending to be productivity. The real question is not how hard your team is working. . . It is whether your business can function efficiently if you were to go on vacation. For more information, please contact us at EliteBenefits.net or call 708-535-3006.
Building a company that truly scales requires more than long hours and a packed calendar. Many founders stay stuck in the center of every decision, mistake activity for progress, and without realizing it, create bottlenecks that slow the very growth they are chasing. If your company feels busy all the time and stressed, this conversation will feel familiar. It surfaces the patterns that quietly stall momentum, from delayed hiring and unclear accountability to poor processes, weak systems, and culture that drifts over time. It challenges the habit of saying “YES” to everything, avoiding hard conversations, and hoping growth alone will solve structural gaps. If you want a clearer view of what separates scalable companies from jumbled ones, this podcast offers perspective worth applying. For more information, please contact us at EliteBenefits.net or call 708-535-3006.
This episode opens with a blunt question most executive teams avoid: Are you actually busting your hump, or just operating at a level that feels intense but only produces average results? It challenges the illusion that being busy equals progress and explores why effort without real purpose and urgency quietly stalls growth. If your company believes showing up for the day is the same as advancing, this conversation will test that assumption. For C-Suite leaders navigating growth, renewals, culture, and execution fatigue, this episode exposes the patterns that keep companies stuck in cycles of reaction and stalled growth. It talks through the doubts leaders quietly carry, the habit of sticking with what feels familiar, the tendency to relax after a good stretch instead of building on it, and the discipline it takes to consistently outperform competitors all year long. It will make you question whether your strategy is truly intentional or simply surviving quarter to quarter. For more information, please contact us at EliteBenefits.net or call 708-535-3006.
This episode pulls leaders out of the weeds and into the bigger picture about how real organizations actually function when pressure hits. High stakes environments that quietly expose why most businesses struggle not because people are incapable, but because roles get blurred, systems lag or don’t work, and everyone ends up doing different jobs they were never meant to do. The humor lands where it hurts a little, especially for executives who know their calendar is full yet still feel like they are reacting instead of leading. For C-Suite leaders, this is not a how to guide or a checklist giveaway. It is a paradigm shift on why the chaos feels normal in many companies and why it doesn’t have to be. The narrative challenges the assumptions about people’s experience, loyalty, and work ethic, while showing how important it is to stay calm during the chaos. Repetition separates from the competition and allows them to scale because the work runs the same way every time, even when pressure shows up. If you have ever wondered why some teams run smoothly while others are always sprinting, this episode will feel uncomfortably familiar in the best way. For more information, please contact us at EliteBenefits.net or call 708-535-3006.
Most executives know change is constant, yet many businesses still operate in the rear view mirror, avoiding the inevitable. This episode explores how organizations quietly fall behind by clinging to familiar tools and processes out of habit long after the marketplace has moved on. It shows how businesses evolve while leaders stay comfortable and confuse staying busy with real momentum. This commentary challenges how leaders think about growth, sales, operations, and employee benefits without offering a checklist or a silver bullet fix. If you have ever felt friction in your business but could not pinpoint why results feel harder to achieve, this episode will hit the spot. If it feels like the right time to test your leadership assumptions in the face of change, tune in. For more information, please contact us at EliteBenefits.net or call 708-535-3006.
Most leaders would never send their team into a high risk situation without training and a plan yet that is exactly how many businesses operate day-to-day. This episode helps leaders step out of autopilot and make deliberate decisions instead of rolling the dice. When things become uncomfortable or unclear, most organizations realize too late that silence and assumptions turn into expensive habits over time. This podcast is not a checklist or a magic pill. It is for C-Suite leaders who know their business deserves stronger systems, more deliberate conversations, and fewer surprises. If you have ever wondered why smart teams still end up frustrated, exhausted, or reacting instead of advancing, this episode connects the dots and challenges where your leadership attention is truly being spent. For more information, please contact us at EliteBenefits.net or call 708-535-3006.
This episode pulls the iron curtain back on how modern broadcasting quietly became one of the most misunderstood tools in an executive toolbox. What once felt like it was run by the Wizard of Oz and massive budgets is now sitting right in front of you, yet many leaders are still thinking about it like it is 2005. The conversation explores how credibility, reputation, and visibility are really being created today, while attention spans shrink, patience disappears, and nobody sticks around just because you want them to. For C-Suite leaders, this is not about becoming a media personality or chasing popularity metrics. It is about understanding how influence actually works in today’s marketplace and why controlling your message matters now more than just reach. Smart leaders are using content to build TRUST long before a salesperson ever picks up the phone or knocks on a door. If shouting from the rooftops is not getting anyone to listen, this perspective might be worth tuning into. For more information, please contact us at EliteBenefits.net or call 708-535-3006.
Most leaders say their biggest issue is their people. Hiring issues. Engagement issues. Execution issues. The funny thing is the longer you talk about it, the more that answer starts to fall apart. Growth stalls. Meetings multiply like rabbits. Decisions slow down. And somehow the same problems keep showing up in new disguises. Eventually the excuses get uncomfortable and that is usually where leadership either levels up or stays stuck. This episode pulls back the iron curtain on why so many companies quietly stall and why working harder eventually stops producing better outcomes. It explores how success can set new bars and why experience can either speed things up or trap leaders into familiar patterns that only feel productive. If you run a company and want clear perspective without the noise, this will change how you see what is really slowing things down. For more information, please contact us at EliteBenefits.net or call 708-535-3006.
This episode of the Midway Business Podcast takes leaders on a fast moving tour through creativity, innovation, and the surprising ways progress actually happens. From military history to real life business moments, Butch reminds us that playing it safe rarely wins the day. His message encourages you to question the routines you defend, the habits you never challenge, and the decisions that feel comfortable simply because they are familiar. This is a subtle but powerful invitation to sharpen your thinking before the next big meeting lands on your desk. The episode delivers insight with a relatable style that keeps you engaged without giving away the playbook. If you want to lead with more clarity, avoid expensive blind spots, and stay a few steps ahead of the competition, this episode is worth your time. For more information, please contact us at EliteBenefits.net or call 708-535-3006.
In business, mistakes are not the enemy. Failing to learn from them is. The best companies treat every setback like data, not drama. Winning organizations review their missteps, refine their process, and keep moving forward while everyone else is still arguing about what went wrong. It is less about perfection and more about persistence. Success comes from repeating what works, improving what does not, and sticking to the plan even when it feels easy. Growth and scale come from systems, not streaks. The marketplace rewards structure, adaptability, and discipline, not wishful thinking or luck. Leaders who evaluate, adjust, and execute consistently are the ones who build lasting momentum. Their strategy earns results and often sets the tone for an entire culture. For more information, please contact us at EliteBenefits.net or call 708-535-3006.
The episode is a tour through panic, plateaus, and progress, told with scuba tanks, Top Gun flybys, and a pile of Q4 paperwork. Butch shows how leaders get into trouble when they rely on youth, luck, or last minute heroics instead of systems. The lesson lands fast. change is not a motivational poster, it is the operating model. Companies that refuse to adapt end up waiting at the train station with a map from the horse and buggy era. The takeaway is clear. Progress demands persistence, not panic. The best leaders know when to push through the discomfort, when to pivot, and when to stop digging six feet short of gold. Stay curious, stay disciplined, and keep evolving because comfort zones are where good companies quietly lose their edge. Growth only happens when you lean into the unknown and KEEP MOVING forward. For more information, please contact us at EliteBenefits.net or call 708-535-3006.
This episode of the Midway Business Podcast explores how pressure, input, and output affect everything in business, from sales and cash flow to leadership and decision making. Butch Zemar breaks down how small adjustments in what you put in can drastically change what comes out. Think of it as a friendly reminder that what you feed your business matters—garbage in, garbage out, and sometimes the garbage even sends you an invoice. The conversation reminds SMB owners that success is not about working harder, it is about working smarter and measuring what matters. When you understand the forces creating pressure in your business and learn how to control them, you can turn chaos into clarity, waste into growth, and stress into progress. Listen in and start mastering your inputs before your outputs start mastering you. For more information, please contact us at EliteBenefits.net or call 708-535-3006.
This episode takes a hilarious look at the strange things we tolerate — from stale popcorn at the hockey rink to outdated business habits that drain profits. Butch uses stories from parenting, the Navy, and the workplace to expose how easily we fall into “that’s just how it’s always been” thinking. Whether it’s a broken system, a sluggish renewal process, or a comfortable excuse, repeating the same moves only guarantees the same results. For small and midsize business leaders, this episode is a reality check disguised as comedy. It’s about calling out mediocrity, shaking up routines, and learning to think like an outlier. Expect sharp business insights, a few laughs, and a reminder that progress doesn’t come from playing it safe — it comes from finally refusing to settle for stale results. For more information, please contact us at EliteBenefits.net or call 708-535-3006.
SMBs don’t start companies to moonlight as HR, payroll, and compliance departments — but growth loves to hand you that extra hat. In this Midway Business Podcast, Butch sits down with Dave Wills (BBSI) to unpack how modern Professional Employer Organizations help businesses scale without losing their sanity. Think “Costco of payroll” meets back-office SWAT team — handling taxes, benefits, and compliance so you can focus on growing revenue. From managing multi-state employees to planning for inflection points with their Blueprint Night model, Butch and Dave share real-world lessons on when outsourcing saves time, money, and sleep. If Q4 renewals and compliance chaos have you feeling like it’s a corporate horror story, this episode might just be your survival guide. For more information, please contact us at EliteBenefits.net or call 708-535-3006. To contact Dave: Dave Wills or at BBSI
Sales slowdowns, shrinking margins, and that “what’s actually happening with our pipeline?” feeling — if that sounds familiar, this Midway Business Podcast episode’s for you. Butch sits down with Howard Fisher, a fractional sales leader and recovering attorney, to unpack why so many founder-led and family-run businesses hit the brakes on growth. From outdated sales processes to teams selling from different scripts, Howard shares stories that’ll make you laugh, cringe, and nod in painful agreement. If you’ve ever wondered why your sales meetings feel productive but the numbers don’t move, this conversation will hit close to home. Howard and Butch talk about what separates companies that scale profitably from those that spin their wheels — and how to avoid chasing “the big whale” that sinks the boat. Grab your coffee (or something stronger) and listen in before your next sales huddle. For more information, please contact us at EliteBenefits.net or call 708-535-3006. To contact Howard Fisher: 312-560-0336 or Howard Fisher
Feeling like your marketing plan is stuck in 2015? In this Midway Business Podcast episode, Jordan Green, founder of Momentum AI, joins to talk about how small and midsize businesses can stop losing leads, start automating smarter, and actually keep up with today’s lightning-fast buyers. From AI-powered voice agents that respond in seconds to automated CRMs that update themselves (because, let’s face it, no one likes data entry), Jordan breaks down how simple tools can create massive results — without needing a Silicon Valley budget. We dive into why “waiting it out” isn’t a strategy — it’s a slow fade into irrelevance. Jordan reminds SMBs that while they’re debating if AI is worth the effort, their competitors are already using it to win business before lunch. It’s time to stop watching the future happen and start building it. For more information, please contact us at EliteBenefits.net or call 708-535-3006. To contact Jordan Green: 360-904-5270
Brand chaos got you feeling like you’re herding cats? In this Midway Business Podcast episode, branding expert Brooke Foley, CEO of Jayne Agency, shares how most companies chase logos, SEO, and quick-fix marketing before realizing they skipped the real foundation — brand clarity. She breaks down how her 10 Brand Assets Methodology helps businesses align their message, culture, and cash flow so marketing finally converts and sales teams stop fighting uphill battles. Brooke also dishes out truth bombs about why “brand drift” silently kills growth and how even SMBs can use her Clarity University to fix it without blowing the budget. If you’ve ever wondered why your marketing efforts don’t match what you actually deliver — this one’s your wake-up call. For more information, please contact us at EliteBenefits.net or call 708-535-3006. To contact Brook Foley: 312-464-8100 or Jayne Agency
Running a small business is a lot like running a chiropractic practice — a few twists, plenty of adjustments, and the occasional pain in the neck (sometimes literal, sometimes payroll). In this episode, Dr. Tim Gilbert shares how he built Full Strength Spine & Health on grit, empathy, and doing right by people. He reminds SMB owners that real growth comes from showing up, listening, and being flexible — in both business and body. His story blends hockey discipline, small-business hustle, and a reminder that success is built one good adjustment (and one loyal client) at a time. Dr. Gilbert explains how today’s chiropractic care isn’t your grandfather’s “rack and crack.” From athletes chasing peak performance to parents chasing toddlers, he shows how strength, mobility, and hands-on care can keep anyone moving pain-free. Real results, no snake oil — just a business-minded doc who knows when to make the right moves on and off the ice.  For more information, please contact us at EliteBenefits.net or call 708-535-3006. To contact Dr. Tim Gilbert: 708-403-9450‬ or Full Strength Spine & Health
Small and mid-sized business owners — grab your coffee (or something stronger) because this one hits close to home. Host Butch Zemar sits down with marketing pro Samuel Thimothy to talk about why your sales pipeline feels more like a mystery novel than a growth strategy. They dive into how too many SMBs spend all their time putting out fires instead of building systems that attract clients on autopilot — and why “hope” isn’t a marketing plan (even if it’s free). From content creation that doesn’t feel like yelling into the void to building awareness before your competitors eat your lunch, this episode dishes out real, actionable advice. If you’ve ever said, “We’ll get to marketing after this busy season” for the fifth year in a row — this one’s for you. For more information, please contact us at EliteBenefits.net or call 708-535-3006. To contact Samuel Thimothy: 888-663-4671 or OneIMS - Integrated Marketing Solutions
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