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Content Logistics is a podcast for B2B marketers looking to build a content engine that drives revenue. Camille Trent interviews the marketers behind the best content marketing flywheels to uncover the tactical aspects of content production — from first draft to first customer. This podcast teaches everything from developing a sound content strategy to drafting, optimizing and distributing that content to grow your audience. Ultimately, Content Logistics helps marketers understand how to become the best content creators and distributors within their own organization.
45 Episodes
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In this episode of Content Logistics, host Camille Trent engages with Stephen Pope on the intricate dance of high-volume content creation and distribution. Stephen underscores the significance of systematizing content production to handle volume without sacrificing quality. He delves into strategies for organizing, producing, and distributing large quantities of content, emphasizing the importance of a structured approach through tools and technologies.They further discuss the challenges of m...
In this episode of Content Logistics, host Camille Trent welcomes Eric Doty, the content lead at Dock, who shares his insights on SEO and content operations. Their conversation kicks off with Camille expressing excitement about having Eric on the show, citing his previous appearance on the Superpath podcast and his expertise in SEO as key reasons for inviting him.Eric, with his background in SEO and experience as a one-person marketing team for seed-stage startups, discusses the importance ...
In the latest episode of Content Logistics, host Camille Trent welcomes Qasim Makkani from Adcetera for an insightful conversation on the nuances of marketing and content strategy.The discussion opens with an exploration of the fundamentals of marketing communication. Camille and Qasim dive into the importance of understanding your audience and the art of translating complex messaging documents into effective market strategies. As the episode progresses, Qasim shares his perspective on t...
In this episode of Content Logistics, host Camille Trent engages with Jess Cook, Head of Content at Lasso, in a deep dive into the first 30, 60, 90 days as a new content leader at a tech startup.The conversation kicks off with Jess sharing her journey from a junior copywriter to a creative director, focusing on B2C brands. The duo then explores the importance of understanding the product, the current content landscape, and customer research in the initial month. Jess emphasizes the need to li...
In this episode of Content Logistics, host Camille Trent dives into a deep discussion with Ramli John from Appcues. They explore the intersection of AI and content marketing, shedding light on how AI can streamline podcast production and save time.The conversation takes a turn toward the practical application of AI in everyday life. They discuss the use of AI tools like Miro for ideation and brainstorming and how these tools can automatically branch out ideas, saving time and effort. They als...
In this episode of Content Logistics, Camille Trent dives into the world of research content. She outlines five key strategies to leverage research for content creation.Firstly, she discusses the value of Roundup research. It's a level-one strategy but can provide valuable insights and hooks for your product story. Secondly, she explores the classic industry report, emphasizing the importance of mixing quantitative and qualitative data.In the third strategy, Camille introduces the concept of ...
In this episode of Content Logistics, Jeremiah Rizzo sits down with Camille Trent, Director of Content & Community at PeerSignal & Keyplay. They delve into the art of crafting a compelling newsletter, with Trent sharing her unique approach to data analysis and content creation.Trent emphasizes the importance of understanding the data and finding the story within it. She explains how she breaks down the newsletter into segments, starting with social proof and a recap of the previous we...
In this episode of Content Logistics, host Camille Trent engages in a deep dive with Stewart Hillhouse, Head of Content at Mutiny. They explore the personal nature of email as a medium, contrasting it with the more public domain of blog posts. Stewart shares his journey into content marketing, which began with launching his podcast and reaching out to marketers for insightful conversations.The discussion pivots to the power of newsletters and the strategies for audience growth. Stewart shares...
In this episode of Content Logistics, host Camille Trent delves into the essential elements of a successful podcast interview, starting with a strong framework for the show and individual episodes. She emphasizes the importance of nailing the premise and having a clear, engaging topic to draw listeners in.Camille also discusses the role of the host as a director and live editor. She shares valuable tips for keeping the podcast on track, including mapping out the story, rephrasing questions, a...
Content creation is hard work, and if you want to start a podcast or create engaging content for your audience, you need to build a strong strategy. However, the most vital thing to remember is that it's all about your audience; so, you need to put yourself in their shoes.In this episode of the Content Logistics podcast, our host Camille Trent welcomes Tommy Walker, the founder of The Content Studio. They talk about the importance of understanding your customer's journey, how you can engage y...
Account-based marketing (ABM) is a strategic approach where you align sales and marketing to bring in new valuable customers. It aims to engage and convert high-value prospects into paying customers. But how do you create content that converts better for ABM campaigns?In this episode of the Content Logistics podcast, our host Camille Trent welcomes Corrina Owens, Sr. Demand Gen Manager at Gong. They talk about how ABM helps marketers elevate their content, why you need to focus on the voice o...
Creating unique content becomes challenging as the business climate and customers' knowledge and preferences change. But, as we established a while ago, we don't expect content creators to reinvent the wheel. Instead, an occasional walk down your blog's ''memory lane'' helps reintroduce old topics, analyze their current performance, and determine where change is necessary. Nate Turner, the CEO & co-founder of Ten Speed, joins us in this episode of Content Logistics to discuss the cau...
In this podcast episode, we discuss the impact of the ongoing recession on content teams, which are often the first to face budget cuts. Many companies perceive content teams as dispensable, but our guest, Anthony Kennada of AudiencePlus, argues that content is essential for marketing success. As Kennada puts it, "Without content, there is no marketing. Content is the flywheel that makes marketing happen."Anthony explains why companies should keep their content teams, emphasizing their role i...
Integrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses. It lets businesses have a cohesive narrative about their brand and have a significant impact with their campaigns. And with an integrated marketing strategy, you can deliver mixed media messages or communicate in an independent voice. But marketing across multiple channels is also a challenge. The more you use, the more difficult it becomes to ensure message consistency....
Content marketing is a strategy to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And if you want to stand out from the competition, you can create branded content that helps illustrate your company's point of view and evokes an emotional response from your audience. But you need to know your audience for this strategy to succeed. If you don't understand your ICP and audience, you won't know how to go to market and ho...
''Every B2B SaaS company should be a media company,'' says Melissa Rosenthal, the Chief Creative Officer at ClickUp and our guest on this episode of Content Logistics. In this episode, host Camille Trent sits down with Melissa to discuss the importance of B2B SaaS companies operating as media companies. Melissa emphasizes that by creating targeted content and building long-term connections with their audience, B2B SaaS companies can drive significant business growth. She also highlights ...
Writing a book seems like a daunting task, and it definitely requires a lot of hard work and patience. But the sooner you start writing, the better you'll eventually become.In this episode of the Content Logistics podcast, our host Camille Trent welcomes Diego Pineda, an author and a content marketing manager at Dooly. Diego is also a published author with a rich portfolio of fiction and nonfiction books. Camille and Diego chat about why you need to write about frameworks, not ideas; testing ...
The job market is extremely hot right now, and many people are looking to build their careers and shift into better roles. But how do you evaluate different content marketing job opportunities to make sure you pick the best one? In this episode of the Content Logistics podcast, our host Camille Trent talks about the most vital factors to consider when evaluating your career path. She shares some tips for understanding whether a specific role or a company is the right choice for you.
Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And in a saturated market, content marketing can help brands stand out from the competition and reach audiences, adding value by providing informative and engaging content to drive brand awareness, loyalty, and ultimately, sales.But content marketing is not static, and it doesn't look the same now as it did ten years ago — just as it won't look the...
Customer reviews are a great way to get valuable customer insights. And they are the best way to improve your product offering.Customer reviews are also a powerful form of social proof that can help you strengthen your brand image and better position yourself in the market.In this episode of the Content Logistics podcast, our host Camille Trent welcomes Nick Bennett and Jay Desai. Nick is the director of evangelism and customer marketing at Alyce, and Jay is the head of marketing at Captivate...
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