The Brian Icenhower Podcast

In this episode, Brian Icenhower delivers his 2026 real estate sales outlook for agents, revealing why the housing market may be on the verge of a major sales surge. After three years of suppressed sales, rising inventory, falling rates, and government intervention are creating what Brian calls the “perfect storm” for real estate professionals. You’ll learn: Why sales downturns are always temporary How rising inventory changes everything Why fewer agents means more opportunity The mistake that kills buyer urgency Why now is the time to rebuild your leverage If you want to dominate the next cycle instead of surviving it, this episode is required listening.   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

Are your real estate lead sources actually making you money — or are you just guessing? In this episode, Brian Icenhower breaks down how to identify your true best real estate lead sources using data, not emotion. Too many agents quit lead sources too early, chase shiny new tools, or slash their marketing budgets in slow seasons — all without knowing what’s really working. You’ll learn how to track every lead, calculate real ROI, and shift your budget toward the sources that are actually driving closings and GCI. This episode is essential listening for real estate agents, team leaders, and broker owners who want predictable growth instead of unpredictable swings. What You’ll Learn: Why most agents don’t actually know their best lead sources How to build a lead source tracker that shows profit, not just activity The biggest mistake agents make in winter months — and how to avoid it Realistic conversion benchmarks for online, portal, and SOI leads How improving conversion can eliminate the need for more leads The “Move the Money” method to continuously upgrade your marketing ROI How to use QuickBooks class tracking to see true lead source profitability A simple way to audit your own follow-up like a coach Key Takeaways: Your best real estate lead source is the one with the highest return on investment — not the one that feels good this month. Most CRMs track busyness, not profitability. Cutting growth activities during slow seasons is cutting muscle, not fat. Tracking cost, conversion, and ROI is the only way to scale confidently. Who This Episode Is For: Real estate agents tired of wasting money on leads that don’t convert Team leaders who want smarter marketing budgets Broker owners who want accountability and proof before spending more Subscribe for more real estate training with Brian Icenhower. Visit therealestatetrainer.com to access tools, dashboards, and coaching resources.     Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In this episode of the Brian Icenhower Podcast, we break down one of the most powerful — and most misunderstood — tools in real estate leadership: the DISC behavioral assessment. Whether you’re coaching agents, leading a team, managing a brokerage, or recruiting top producers, DISC is the foundation for understanding why people behave the way they do — and how to coach, lead, and grow them more effectively. Brian shares exactly why the DISC assessment is the very first step he uses before entering any coaching relationship, onboarding a new agent, or hiring a team member. You’ll learn how to identify dominant D, I, S, and C behaviors in under 30 seconds, how to coach each profile without creating resistance, and how to use DISC to have honest conversations without damaging relationships. This episode also reveals why many agents fail — not because they aren’t capable — but because they’re being coached, led, and recruited in ways that completely conflict with their natural tendencies. If you want to recruit better agents, build stronger teams, improve retention, and finally lead with clarity instead of frustration, this is a must-listen episode. Show Notes What You’ll Learn in This Episode: Why DISC should be the first step in every coaching, recruiting, and onboarding process The biggest mistakes leaders make when they coach without understanding behavior How to spot D, I, S, and C personalities in the first 30 seconds of a conversation Why “telling people what to do” doesn’t work — and what to do instead How DISC allows you to correct behavior without creating conflict Why DI personalities struggle with volatility, impatience, and quitting too early How I-profiles avoid hard conversations, systems, and structure Why S-profiles resist change and avoid asking for business How C-profiles sabotage themselves through over-analysis and risk avoidance How to mirror, match, and adapt your leadership style to every personality Why mastering DISC turns you into a true “Jedi” leader Key Takeaways: Leadership is coaching — and coaching starts with understanding behavior. You cannot effectively train, lead, or recruit someone without knowing their DISC profile. DISC gives you permission to have hard conversations without damaging relationships. The strongest leaders aren’t trapped by their personality — they learn how to override it. The more you master DISC, the more magnetic your leadership becomes. Resources Mentioned: ICT DISC Course – Learn how to coach, recruit, and lead using behavioral science Agent Management Portal (AMP) – Unlimited DISC assessments for your agents, candidates, and staff If you want to lead with clarity, recruit better agents, and finally build a team that runs without chaos, start with DISC. Explore our DISC training and tools at therealestatetrainer.com and take the first step toward becoming the kind of leader people want to follow.     Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

Most real estate agents overpay in taxes because they never plan their finances beyond the next commission check. In this episode, Brian Icenhower explains how real estate agents reduce taxes and increase profit margins by thinking like true business owners — not employees. Learn the simple year-end expense strategies that can save you thousands, protect next year’s cash flow, and eliminate surprise tax bills before April. This is the financial leadership every agent, team leader, and broker-owner needs heading into the new year.   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In this episode, Brian Icenhower tackles one of the most common challenges leaders face: how to keep growing when you feel overwhelmed. As seasons heat up — spring and summer especially — many agents, brokers, and team leaders hit a wall. They stop focusing on growth, coaching, recruiting, and lead generation because their plates feel too full. But here’s the truth: sustainable growth requires leaders who can inspire, paint a clear picture of the finish line, and build leadership pathways for others. Brian breaks down: 🔑 The leadership gap: why the rarest and most valuable skill isn’t accountability or problem-solving, but motivating others by helping them see their finish line. 📈 The real estate rollercoaster: how even the most successful leaders fall into seasonal ups and downs, and how to stabilize your growth through mindset. 👥 Becoming a leader of leaders: why growing beyond 20–50 agents requires creating leadership opportunities, not just hiring more agents. 🛠️ Practical leadership roles that drive retention & recruiting: from productivity coaches and sales managers to property management, lending, new construction, ISA managers, and more. 💡 The secret to scaling: stop doing $10/hour tasks, start focusing on $1,000/hour growth activities, and recruit leaders who can shoulder responsibilities. Brian also shares why leadership roles aren’t expenses — they’re profit drivers when structured properly, and how offering these opportunities attracts top producers and keeps them engaged long-term. Whether you’re leading a team of 5 or a brokerage of 100, this episode will challenge how you think about growth, leadership, and what it takes to scale without burning out.   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In this episode of The Brian Icenhower Podcast, real estate coach and author Brian Icenhower shares the proven leadership coaching techniques for goal setting that top-performing real estate leaders use to motivate and grow their agents. Drawing from Patrick Bet-David’s book Your Next Five Moves, Brian introduces the Four Levels of Why — a powerful coaching framework that helps real estate agents identify their true motivations and move beyond short-term struggles toward long-term success. Using real-world examples from coaching teams and brokerages across the country, Icenhower explains how leaders can guide agents to “graduate” from one level of growth to the next — from survival, to status, to freedom, to purpose — without getting stuck or making reactive moves during challenging markets. 🎯 You’ll Learn: How to use the Four Levels of Why in real estate agent leadership coaching Why many agents make lateral career moves that stall their growth How to reframe setbacks as part of the goal-setting process Strategies for keeping your team focused and motivated when business slows How leaders can align production goals with personal purpose Brian breaks down what it means to coach for perspective, not just performance — helping agents understand why they’re doing what they do so they can stay on track through every market cycle. If you lead a real estate team, brokerage, or group of agents, this episode will help you coach your people to stay aligned with their goals, rediscover their purpose, and build a sustainable business that grows through every season. 📘 Learn more about leadership coaching and access free tools and resources at TheRealEstateTrainer.com. 🎯 Book a Free Coaching Call: CoachCallFree.com #RealEstateLeadership #RealEstateCoaching #RealEstateAgentLeadershipCoaching #GoalSetting #BrianIcenhower #RealEstatePodcast #CoachingAgents #LeadershipDevelopment #RealEstateTeamLeadership #FourLevelsOfWhy   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In this episode, real estate coach Brian Icenhower explains why slow markets present the best opportunities for recruiting top agents. Learn how to build a production-centric culture, position value over price, and use coaching—not commission splits—to attract and retain the best agents in your market. Listen now to discover: How to recruit high producers during challenging markets Why competing on price ruins culture and profitability What systems make your brokerage irresistible to top agents 🎧 Listen wherever you get your podcasts.   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In this episode, real estate coach and brokerage growth expert Brian Icenhower breaks down one of the biggest misconceptions in real estate leadership — the belief that culture alone can sustain a brokerage. While a positive office culture matters, Brian explains why production must always be the primary value proposition. When culture becomes the only focus, it can quickly spiral into drama, volatility, and turnover. Instead, brokers and team leaders must learn how to scale real estate coaching in a brokerage through structured systems that help agents sell more homes, increase their income, and achieve long-term stability. Brian reveals: Why cost- or culture-based recruiting eventually fails How to make your brokerage truly production-centric How to implement scalable coaching systems using the Agent Management Portal (AMP) How to diagnose agent growth opportunities like a “doctor” and prescribe the right training The tools and accountability methods that turn chaos into consistent production Whether you lead a small boutique office or a multi-location brokerage, you’ll learn how to coach at scale, retain more agents, and create a thriving, production-driven environment. 🎙️ Learn more at: IcenhowerCoaching.com 📞 Book a free strategy call: CoachCallFree.com   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In this episode of The Brian Icenhower Podcast, Brian takes on one of the most talked-about topics in real estate leadership today: Should real estate brokers offer revenue share to agents? As revenue-share companies expand across the country, many brokers and team leaders are wondering if they need to change their compensation structure to stay competitive. Brian breaks down why that’s often a knee-jerk reaction — and how chasing new models or cheaper splits can actually hurt profitability and culture in the long run. Through decades of coaching top real estate teams and brokerages, Brian has seen every iteration of this trend — from the early rise of revenue-share brokerages to their plateaus and declines in different markets. In this powerful episode, he explains the real difference between revenue share and profit share, how to recognize the hype on social media, and why the best brokers and team leaders focus on adding value, not adjusting splits. You’ll learn: ✅ Why agent count doesn’t equal profit — and what metrics really matter ✅ The truth about revenue-share models and how few agents actually profit from them ✅ How to compete by creating systems, accountability, and training — not by lowering costs ✅ What separates successful brokerages from those constantly changing comp plans ✅ How to build a production-centric culture that retains high-performing agents Whether you lead a team, run a brokerage, or aspire to, this episode is a must-listen for understanding the financial and leadership implications behind the revenue-share trend. Don’t get caught up in the noise — get back to the fundamentals of building a profitable business that attracts and retains agents because of the value you provide, not the compensation you promise. 🎧 Listen now to Should Real Estate Brokers Offer Revenue Share to Agents? — available on Apple Podcasts, Spotify, and all major platforms.   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In this episode of The Brian Icenhower Podcast, Brian reveals why prospecting-heavy real estate teams often get stuck in the “death zone.” Many team leaders build their growth strategy around strict outbound prospecting—expired listings, FSBO calls, circle prospecting, and internet leads. While these systems work well for new and low-producing agents, they rarely help a team scale to the next level. Brian explains how these structures can lead to: High turnover rates among agents who burn out from constant prospecting. Limited scalability because top producers resist rigid prospecting quotas. Reputation challenges that make it harder to attract established, influential agents. Most importantly, Brian offers proven strategies to help small teams break through and grow sustainably. What You’ll Learn in This Episode Why the “death zone” traps so many small real estate teams. How strict accountability around daily prospecting can limit long-term growth. The importance of creating pathways for agents to earn business from their sphere of influence (SOI). How adjusting commission structures can attract and retain top producers. Why balancing systems with flexibility builds reputation and social proof in your market. Key Takeaway If you want your real estate team to grow beyond a small group of hungry prospectors, you need systems that serve both new agents and seasoned top producers. By rewarding SOI business, loosening rigid standards for high performers, and building a culture that attracts—not repels—experienced agents, you’ll create the foundation for sustainable, long-term growth. Want to learn more about scaling your team with proven systems? Explore coaching programs and training resources at IcenhowerCoaching.com.   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In this episode, Brian Icenhower breaks down the power of celebration moments throughout the client experience. From listing appointments to closing day, Brian explains how lead agents can maintain personal touchpoints that leave a lasting impression, drive referrals, and secure five-star reviews. You’ll learn how to: Identify key “moments of celebration” during the transaction. Train agents to deliver positivity and become the client’s cheerleader. Use simple gifts, pre-listing packages, and videos to stand out from competitors. Leverage checklists and admin support to systemize consistent client touches. Reinforce a five-star standard that leads to glowing online reviews and repeat business. Brian also shares practical, low-cost ideas—like Chatbooks, branded items, and personalized touches—that any solo agent or team can implement to elevate service without adding stress. 🎧 Tune in to discover how weaving in small but intentional celebrations can completely transform the client experience and set you apart in your market.   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In this episode, Brian Icenhower dives into one of the most common—and dangerous—mindsets that hold brokerages back: selective growth. Many brokers claim they’re “growing selectively,” but in reality, it’s often a mask for scarcity thinking and limiting beliefs that prevent true expansion. Brian explains why growth always beats retention and how abundance thinking—not exclusivity—creates thriving brokerages and teams. Key Takeaways: 🚫 The myth of selective growth – why “being picky” about which agents to bring in can actually strangle your brokerage. 👥 The power of agent mix – why brokerages need a balance of top producers, new licensees, and everyone in between. ⚠️ Who to avoid – two types of agents you should say no to: those with repeated ethical violations and those who spread toxicity. 📈 Growth fuels retention – why social proof and expansion are the strongest retention tools you have. 🏆 Abundance vs. scarcity mindset – how your beliefs about recruiting directly impact your brokerage’s future. 🔑 The 80/20 rule at work – why your brokerage will always reflect this principle, no matter how “selective” you try to be. Brian also shares real-world recruiting strategies, lessons from coaching brokerages across all markets, and hard truths about why trying to stay “small and elite” usually leads to burnout and stagnation. 👉 Tune in now to learn how to break free from selective growth and build a brokerage that scales with strength, sustainability, and abundance.   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

Most brokers don’t fail because they don’t have a business plan — they fail because they never implement it. In this episode, real estate coach Brian Icenhower walks broker-owners through a practical, step-by-step framework to put their plan into action using a simple 1-3-5 business planning model. You’ll also get access to a Real Estate Brokerage Business Plan PDF free download so you can follow along, customize it for your company, and finally create accountability around your goals. Brian breaks down why most agents and leaders resist “extra work,” how that sabotages growth, and how to build a weekly rhythm that keeps you and your leadership team moving forward in small, consistent baby steps. You’ll learn how to prioritize your top 15 objectives, eliminate impulsive decision-making, and use short weekly meetings to push your brokerage forward all year long.   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

Recruiting in real estate is often misunderstood — especially when it comes to attracting high-producing agents. In this episode, Brian Icenhower breaks down what it really takes to train an effective recruiter and why most fail over time. You’ll learn why “shark tactics” poison the well, how patience and consistent appointments drive success, and why recruiting top producers is as much about coaching as it is about leadership. Brian shares his proven Recruit Pipeline System, explains why retention and culture must be production-centric (not just “family-oriented”), and reveals how to transform recruiters into the most valuable people in your organization. What You’ll Learn in This Episode: Why most recruiters only succeed with new licensees — and why that’s not enough How “poisoning the well” kills your ability to get appointments with top producers The importance of patience and consistency: tracking appointments for 6–12 months Why recruiting is less about selling and more about listening, diagnosing, and adding value How to build a production-centric culture that attracts and retains top talent The role of the Recruit Pipeline in tracking progress, identifying needs, and moving prospects toward joining Why the best recruiters also become the best coaches — and how to train yours to do both If you’re a broker, team leader, or manager looking to grow agent count and profitability without burning bridges, this episode will show you the mindset, systems, and accountability needed to build a world-class recruiting process.   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

Too many real estate leaders focus solely on production—contacts, appointments, objections, and mechanical coaching. But the truth is, these tactics fall flat if you can’t keep your people motivated. In this episode of The Brian Icenhower Podcast, Brian breaks down why the best leaders don’t just coach tasks—they provide perspective. You’ll learn why perspective is the missing ingredient in most leadership styles, how it inspires agents to keep going through setbacks, and why motivation is more about clarity and context than cheerleading. Brian also shares how to tailor your approach using DISC behavioral profiles to motivate every personality type effectively. Plus, get ahead of what’s coming in the market: the “winter” of 2025–2026. Brian explains why agents, teams, and even brokerages will fold if leaders don’t step up—and how you can use perspective to grow when others quit. If you want to lead agents through tough markets, attract top performers, and avoid being “the problem” that drives people away, this episode is a must-listen.   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In this episode of The Brian Icenhower Podcast, we dive into one of the biggest growth challenges for real estate agents and teams: choosing between hiring a transaction coordinator (TC) and an administrative assistant. While many agents lean toward TCs because the cost comes directly from closings, Brian explains why top-producing agents and large teams invest in admin support instead—and how that decision fuels long-term growth. You’ll learn: The key differences between a transaction coordinator and a true admin. Why admins don’t just save you time—they generate more revenue and elevate client service. The four major roles admins can play: listing manager, transaction coordinator, marketing director, and administrative manager. How to train and layer responsibilities as your business scales. Why relying solely on TCs can hold your team back, while admin systems create scalability and better client experiences. If you’re serious about building a business that runs smoothly and grows beyond your personal production, this conversation will give you a clear roadmap for leveraging admin support to take your team to the next level.   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In this episode of The Brian Icenhower Podcast, Brian breaks down how brokers manage agents in a slow market — the emotional, financial, and leadership challenges that surface when business slows down. Learn how to recognize when your agents are slipping into “lateral move” mode, how to stop reactionary decisions before they spread, and how to lead your team with focus, empathy, and consistency through seasonal downturns. Brian shares why October marks the start of recruiting season, how to prevent negativity from spreading in your office, and how emotionally intelligent leadership helps you retain agents, rebuild focus, and prepare for the next wave of growth. You’ll Learn: How to identify emotional burnout in your agents Why lateral moves happen — and how to prevent them What top brokers do differently during slow markets How to have tough but transformational conversations How focus and accountability sustain long-term success 📈 Don’t just survive the slowdown — lead through it. Subscribe to The Brian Icenhower Podcast for weekly real estate leadership, management, and growth strategies.   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In this episode of the Brian Icenhower Podcast, we explore how real estate agents and teams can turn longer listing periods into powerful lead generation opportunities by running open houses the right way. Brian Icenhower explains why every listing should have at least two open houses—ideally in the first two weeks of hitting the market—and how top teams leverage this system not just to sell homes, but to generate more listings, build their database, and establish a reputation for hustle and professionalism. You’ll learn: ✅ Why open houses are most effective during the “Miracle Month” (first 30 days on market) ✅ How to set team-wide standards (2 open houses per listing) and track them with dashboards ✅ Why proactive admin support is critical to maximizing open house coverage ✅ Conversion strategies that turn open house visitors into listing eAlert subscribers ✅ How to use open houses to attract sellers, not just buyers ✅ Scripts, systems, and client service approaches that separate top producers from casual agents Brian also shares how open houses fuel lead generation, team accountability, and market dominance, especially in spring and summer when traffic is high. With the right systems in place, every listing becomes a magnet for more opportunities. 👉 Want to implement these systems on your team? Explore our Open Houses & SOI Training Courses and learn the step-by-step processes top teams use to make every listing generate more business: https://therealestatetrainer.com/icenhower-institute/   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In this episode of the Brian Icenhower Podcast, we tackle a tough but essential leadership skill: how to exit real estate agents from your brokerage or team. Every year during moving seasons, agents evaluate their businesses and some decide to leave—often blaming leadership instead of addressing their own habits. How you handle those departures will shape your reputation, culture, and ability to grow. Brian Icenhower and ICT coach Nick Baldwin break down why exiting agents gracefully is just as important as recruiting them in the first place. They explain how the wrong response—anger, bitterness, or subtle digs—can damage your leadership credibility and poison your reputation in the community. On the flip side, handling exits with grace, professionalism, and servant leadership not only protects your brand but often leads to agents returning later. You’ll learn: ✅ Why agents leave and why it’s rarely about commission splits or culture ✅ The dangers of “brokers behaving badly” and spreading drama ✅ What not to say when agents move on—and how to avoid creating “bulletin board material” ✅ Why half of all exiting agents will return if you exit them gracefully ✅ Practical strategies for transferring listings, handling pendings, and avoiding punitive policies ✅ How proactive, gracious behavior can turn exits into recruiting opportunities Leadership isn’t tested when agents join—it’s tested when they leave. Learn how to maintain respect, protect your brand, and keep your organization thriving even when agents move on. 👉 Ready to strengthen your leadership skills? Explore our Broker & Team Leader Coaching Programs and learn the proven systems top leaders use to grow, retain, and inspire their agents: https://therealestatetrainer.com/real-estate-coaching-programs/   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In this episode of the Brian Icenhower Podcast, we dive into one of the most critical adjustments agents must make in a shifting market: managing longer listing periods. As more markets trend toward buyer’s territory, listings are sitting on the market longer than most agents and sellers are used to. Brian Icenhower introduces the concept of the “Magic Month”—the first 30 days when a listing receives the highest online exposure. He explains why conservative pricing and strong marketing in this window are crucial for generating multiple offers and securing the best terms for your sellers. You’ll learn: ✅ Why agents don’t sell homes—they expose them ✅ How to track and share online listing views (MLS, Zillow, Realtor.com, Homes.com) with clients ✅ The importance of weekly seller updates from your admin team ✅ How to set upfront expectations to avoid “Why isn’t my home selling?” calls ✅ When to recommend price reductions using proven showing guidelines Brian also shares why proactive client communication is the difference between smooth transactions and stressful ones. By sending consistent weekly reports and setting proper expectations, you won’t need to talk sellers into price reductions—they’ll call you first when the data proves it’s time. 👉 Want the systems top-performing teams use? Explore our Admin & Listing Manager training courses to learn how to prevent problems before they happen and deliver true white-glove service to your clients: https://therealestatetrainer.com/icenhower-institute/   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable