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From Wholefoods Magazine and 24 Stories Marketing, The Natural View discusses the latest in the natural products industry and talks to the leading voices shaping industry ingredients, manufacturers and retailers.
75 Episodes
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In this episode of The Natural View, hosts Maggie Jaqua and Todd Pauli sit down with Lauren Eisen, Senior Marketing and Business Development Manager at Balchem, to explore the booming women’s health market—specifically innovations in prenatal nutrition. Eisen breaks down the critical differences between folate and folic acid, explaining why bioactive folate forms like Optifolin Plus are essential for expectant mothers and developing babies.
Cypress Minerals and Cepham Inc., in conjunction with The 6AM Agency, are stepping outside of the everyday issues that affect our industry to focus on a new global humanitarian campaign aimed at providing a permanent rescue shelter for child sexual abuse survivors. Because Hope Needs a Home is looking to raise USD $140,000 by August 30 to secure a stable residence for members of the Wings of Hope Rescue Home—a safe haven for girls between the ages of 11-17 (and their children) who are survivors of child assault, in Nairobi, Kenya.
For those looking to help, donations can be made through A Thousand Plus (https://www.athousandplus.org/), a non-profit organization solely created to transfer funds to those in need. 100% of the contributions received will be governed by a board of trustees in order to confirm they go directly to Wings of Hope Rescue Home and the purchase and operation of a new facility. Learn more!
In the July 2025 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including J.R.LIGGETT’S. And in this episode of The Natural View, we talk with James R. Liggett, founder and CEO of of J.R.LIGGETT’S, to learn more about the legacy brand. Content sponsored by J.R.LIGGETT’S.
Ramsey Atallah, Chief Science and R&D Officer at Botanic Tonics, discusses what makes the company's products unique. Tune in to learn about kava and kratom, including how these two botanical ingredients work together, supporting science, and safety standards. Content sponsored by Botanic Tonics. *Disclaimer: Consume responsibly. Adults 21 years of age and older only. To learn more, visit Botanic Tonics' Consumer Education page: https://botanictonics.com/pages/consu....
In the July 2025 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including RIBUS. And in this episode of The Natural View, we talk with Alicia Peirce Kasch, Vice President of RIBUS, to learn more about the third-generation family business. For more insights from RIBUS, enjoy this leadership profile: https://www.wholefoodsmagazine.com/ar... *Content sponsored by RIBUS.
In this episode of The Natural View, discover a new supplement company that is positioning itself at the nexus of nature and science. Our guest is Dia Schwarz, Founder of NØØT. Tune in to learn about:
Schwarz's background in neuroscience and alternative medicine, and what led her to launch a supplement company.
The origin of the name NØØT.
The role education plays in reorienting consumers to a proactive rather than a reactive approach to daily well-being.
How Schwarz conceived of the NØØT product line.
How Schwarz personally embodies the NØØT philosophy in her daily life.
How to identify clean vs. potentially harmful products.
The danger of overpromising in the supplement world, and the best practices NØØT follows to build trust.
Content sponsored by NØØT.
In this episode of the Natural View, we welcome Amy Wescott, Manager of Operations and Supply Chain at Church & Dwight, to discuss the evolution of ARM & HAMMER. Tune for to learn about:
Probiotics and Arm & Hammer’s approach with Evolved Probiotics.
How bio-transformational probiotic strains work to enhance nutrient absorption and provide greater nutritional benefits for consumers.
The latest trends and science in sodium reduction.
How bakers are reducing sodium while maintaining product quality.
Increasing pressure on brands to meet consumers' growing demand for healthier, more functional products, and how Arm & Hammer is positioned to help brands deliver on these needs.
Content sponsored by Church & Dwight.
In this episode, we take a deep dive into safety, quality control, and the importance of transparency in the natural products space with Katie Banaszewski, Senior Director of Quality at NOW Foods. Tune in for a discussion on:
- Concerns around adulteration and contamination in the supplement industry, and how NOW’s in-house testing helps protect against these issues.
- Some of the challenges labs face in maintaining rigorous standards, and how NOW deals with these challenges.
- Key takeaways from NOW Foods' testing of supplements sold on Amazon.
...and more.
*Content sponsored by NOW Foods.
In this episode of the Natural View, we welcome Amy Wescott, Manager of Operations and Supply Chain at Church & Dwight, to discuss the evolution of ARM & HAMMER. Tune for to learn about:
Probiotics and Arm & Hammer’s approach with Evolved Probiotics.
How bio-transformational probiotic strains work to enhance nutrient absorption and provide greater nutritional benefits for consumers.
The latest trends and science in sodium reduction.
How bakers are reducing sodium while maintaining product quality.
Increasing pressure on brands to meet consumers' growing demand for healthier, more functional products, and how Arm & Hammer is positioned to help brands deliver on these needs.
Content sponsored by Church & Dwight.
In the July 2024 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including Sabinsa. And in this episode of The Natural View, we talk with Shaheen Majeed, Global CEO and Managing Director of the Sami-Sabinsa Group, to learn more about the company, get updated on recent developments, and explore what's on the horizon.
*Content sponsored by Sabinsa.
In this episode, we talk with Trevor Connor, CEO of The Paleo Diet, and Dr. Griffin McMath, The Paleo Diet’s Head of Content. Tune in to learn about:
- The Paleo Diet's health-advocacy mission
- Key research and benefits
- Who the new Paleo Diet brand serves
- Resources offered on ThePaleoDiet.com
- 2025 trends in the nutrition space.
- and more!
*Content sponsored by The Paleo Diet.
Dr. Jeffrey Burke, Director of Education, Kokora, discusses his 40+ plus years in the natural products industry, sharing his accomplishments, journey, and how he is able to maintain his positivity. Dr. Burke also discusses: *His partnership with Kokora and the regenerative movement. *His cross-country journey educating natural products retailers and consumers, and what's he learned on his travels. *Emerging trends for 2025 and beyond. ...& much more!
In this episode of The Natural View, we talk with Kathryn Kelly, Marketing Manager of Lily of the Desert, about leadership and mentorship at Lily of the Desert. Kelly also previews upcoming initiatives and products, success strategies, and a preview of what to look forward to at Natural Products Expo West 2025! *Content sponsored by Lily of the Desert
In this special episode of The Natural View from SupplySide West, Shawn Baier of TSI Group talks with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about:
The shift in recent years from anti-aging to healthy aging and active aging.
Why muscle health is such an important part of a proactive approach to healthy aging.
The popularity of GLP-1 receptor agonists for weight management.
The science of how myHMB helps counteract muscle loss, including a recent clinical study published in Nutrientslooking at HMB + vitamin D3.
Why myHMB is often combined with vitamin D.
The benefits of innovative FZZR Technology, and how it can help brands meet consumer demands for convenience and efficacy. Content sponsored by TSI Group.
Discover how Stratum Nutrition is helping brands meet the demand with research-backed branded ingredients.
Tune into this special episode of The Natural View from SupplySide West 2024 for insights from Alexis Collins, Director of Product and Brand Strategy at Stratum Nutrition. Collins talks with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about the top 5 emerging trends for 2025, and the branded ingredients that can help brands meet consumer demand. Tune in to learn:
Top trends in nutritional supplements.
Opportunities for brands to innovate in 2025.
How Stratum Nutrition is helping brands meet the demand with research-backed branded ingredients.
Philip Bromley, co-founder and CEO of Virun, talks with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about how innovation has fostered impressive growth, plus the trends on the horizon for delivery formats and flavors, and how Virun can help brands formulate for special dietary needs. Find out what's on the horizon for 2025!
Tune in to learn:
The background sets Virun apart.
How Virun is helping brands formulate with delicious flavor that keeps consumers coming back for more, but without all the sugar and preservatives.
Trends in consumer demand for sugar-free options.
What Virun offers on the flavor front, and how it can help brands gain a competitive edge.
Omegas and Virun innovations that can help with the fishy aftertaste.
Delivery forms that could be game-changers for brands seeking alternatives to pills and gummies.
How can Virun’s offerings be tailored to specific dietary needs, like keto, vegan, or allergen-friendly formulations.
Emerging trends in the natural products space that Virun is responding to for 2025 and beyond?
In this special episode of The Natural View from SupplySide West 2024, Tess and Patrik Barr of Bright Pharma Caps, Inc., talk with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about:
The world’s first NOP certified organic vegetable capsules.
What it takes to be truly organic in compliance with the USDA.
The issue of organic fraud.
Questions brands should be asking to ensure that they are compliant.
Common challenges brands face when switching to organic capsules.
Consumer demand for organic and vegetable capsules increasing.
What brands should know about the impact of organic certification on market positioning & consumer trust.
How sustainability and transparency can give a brand a competitive edge.
n the July 2024 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including NJ Labs. And in this episode of The Natural View, we talk with Sandra Lee, CEO of NJ Labs, to learn more about the company, get updated on recent developments, and explore what's on the horizon.
In this episode of The Natural View, board certified naturopathic physician Dr. Darrin Starkey, Director of Education at Trace, discusses magnesium shortfalls and the benefits of ConcenTrace mineral drops. Tune in to learn: How common are magnesium shortfalls? What are the most common signs of magnesium deficiency? Who can benefit from supplementing with magnesium? And more! Content sponsored by Trace.
In this episode, we talk with Dr. Michael Crabtree, a naturopathic doctor who is passionate about cutting-edge science and innovation. As the Director of Scientific Affairs and Product Development at Bioenergy Life Science, he leads the company’s innovation efforts. Tune in for his insights on NAD. What is it, and why is it beneficial to increase it? Dr. Crabtree also discusses the branded ingredient RiaGev, with a focus on how it supports healthy aging. *Content sponsored by Bioenergy Life Science, Inc.
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