The Phorest Blog

Your staff team is one of — if not the — most critical element to your salon’s success. The group of individuals you hire needs to work as a cohesive, motivated, enthusiastic team and one of the best ways, besides training, to guarantee your salon’s success is to hire the right people. While it often all starts with an appealing job posting, a lot of what happens next has to do with the interviewing techniques used. Click here for the written version of this blog. About the author Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (from 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Melanie Icke is Head of Education at Phorest Salon Software and has over 25 years experience in the Beauty Business. She ran an incredibly fun and interactive workshop at the 2019 Salon Owners Summit, where she took attendees through how to use a tool called the DiSC method to decode people’s behaviours and find out what their needs are, what motivates them and what closes them down. You can use this method to communicate better with staff, and upsell more retail and treatments to clients. Click here for the written version of this blog. About the author Sorcha Mullis is Phorest’s search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website, Sorcha contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has also written for Social Media Today, State of Digital, Social Media Perth among other leading digital marketing websites. She has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Sorcha has won multiple awards for her SEO achievements, including Best Overall SEO Initiative at the 2019 Search Engine Land Awards; and Best Strategy and Best Integrated Campaign at the 2019 Digital Media Awards. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Getting up to speed with new systems should blend seamlessly into your day-to-day activities — allowing you to learn what you need when you need it. Introducing Phorest Academy: the learning portal that meets the demands of busy salon professionals. Click here for the written version of this blog. About the author In Phorest Salon Software’s Education Department, Killian Vigna focus includes making training more accessible to owners and their businesses, as well as helping modernise the content and tools used to deliver all educational material. Killian currently oversees the rollout of Phorest Academy, a learning portal for clients, and develops self-taught eLearning content for busy salon owners. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Every once and awhile, we come across a fantastic article in a different industry and think, “Wow, our readers would love this!” The most recent instance of this reflection has led us to compile 12 statements we believe separate a successful salon owner from an average one. Could you guess a good percentage of our compilation? Click here for the written version of this blog. About the author Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (from 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Are you using blueprints that keep you working hard but provide little results? And, to which do you relate more: knowing a lot of stuff, or doing a lot of stuff? Take some time to reflect and re-evaluate your priorities; deciding what to work on is difficult, yes, but it’s most importantly, crucial. Click here for the written version of this blog. About the author Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

When it comes to social media in general, it can be quite easy to get lost in the various platforms. With the likelihood of IGTV’s growth over the coming years, now is a great time to experiment with various types of content that could attract the right kind of clients to your salon or spa. Click here for the written version of this blog. About the author Stephanie Mitchell is the Founder of Sunnystorm Marketing, a marketing agency where she helps beauty businesses to grow their client base and brand themselves online. Through training, education, her in-depth guides and done-for you services, Stephanie wants to help beauty business owners grow their dream through smart (and fun) marketing ideas. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

When attending a full-day conference, sitting down to listen to talks all day can quickly become exhausting mentally (and uncomfortable, physically). To stimulate blood flow and creative juices, the Salon Owners Summit introduced workshop rotations about three years ago. Unsurprisingly, they’ve gone from strength to strength ever since, and attendees get to leave with actionable insights from hands-on exercises. This year, the Dublin flagship event welcomed three highly energetic speakers: Kristian Tognini, Ryan Power and Phil Jackson. Click here for the written version of this blog. About the author Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Heavyweights don’t get their reputation out of thin air. They get it from tirelessly showing up with good work and valuable contributions. And more often than not, Salon Owners Summit attendees get to hear how they managed to get to where they are as well as what it took — concretely. Click here for the written version of this blog. About the author Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

This year’s lineup of main stage speakers at the Salon Owners Summit flagship all pointed out the importance of breaking and reframing mental models, ways to think about salon business. And whether they spoke about staffing, profitability, leadership, turning the ship around or connecting with customers, one message resonated loud and clear. Click here for the written version of this blog. About the author Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Still have a few vacant spots in your diary for Valentine’s Day? SMS promotions are often the quickest way to solve that issue. What most people struggle with though, is what to write in these texts. That’s why we’ve listed six great ideas to add fuel to any Valentine’s Promotions you’ve already got going. Let people fall in love with your sense of humour and book out those last gaps. Click here for the written version of this blog. Download your free Salon SMS Marketing Gameplan eBook. About the author Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Thirty percent of appointment bookings happen when you’re closed. The easier you make it for your clients, the more likely they are to book in. So offer them as many options as possible. It’s all about customer care! Click here for the written version of this blog. About the author Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Any salon owner will tell you that December is the busiest month of the year, but does anyone exactly what that looks like? Click here for the written version of this blog. About the author Sorcha Mullis is Phorest’s search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website, Sorcha contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has also written for Social Media Today, State of Digital, Social Media Perth among other leading digital marketing websites. She has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Sorcha has won multiple awards for her SEO achievements, including Best Overall SEO Initiative at the 2019 Search Engine Land Awards; and Best Strategy and Best Integrated Campaign at the 2019 Digital Media Awards. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Usually, when we’re overwhelmed, it’s because we have lost some kind of control, which also explains why our emotions then creep over everything. Especially guilt — guilt for not doing, not being or not achieving enough. To get some control back and lower stress levels, you can work on two things: your numbers or budget and identifying your priorities time management. Click here for the written version of this blog. About the author Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Not only is Heather Yurko known for her achievements as a hairstylist, but her innovative methods for building great teams are also widely recognised. After researching the Navy Seals Mental Toughness Programme, she applied the training techniques' basic values to her salon staff training. But, why the Navy Seals? Click here for the written version of this blog. About the author Avril Kealy is a former member of the front of house First Impressions Team in Phorest Salon Software and a graduate of English Literature. She has experience writing creatively and professionally, and has combined her love of writing with her customer service skills to create content that is relatable and helpful to salon owners. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Many people dream of setting up their hair or beauty salon. Turning that dream into reality, learning the ropes of business and people management, and making it work when your livelihood depends on it, however, can often leave salon owners overwhelmed by the weight of those responsibilities and hampered by feelings of self-doubt. What aspects of running a salon are getting owners so overwhelmed they think about packing it in? Click here for the written version of this blog. About the author Sorcha Mullis is Phorest’s search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website, Sorcha contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has also written for Social Media Today, State of Digital, Social Media Perth among other leading digital marketing websites. She has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Sorcha has won multiple awards for her SEO achievements, including Best Overall SEO Initiative at the 2019 Search Engine Land Awards; and Best Strategy and Best Integrated Campaign at the 2019 Digital Media Awards. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

People are looking for experiences to which they feel resonate with who they are. Stand out from your competitors by owning your brand across your digital platforms and booking app! Allow clients to book into your salon 24/7 with the all-new Salon Branded Apps. Click here for the written version of this blog. About the author Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

See your business in a whole new light, take action, and bring it to new heights! The Salon Management Course is a free six-week program designed to develop your managerial skills and help you become the leader that not only does your business need, but that your team deserves. Click here for the written version of this blog. About the author Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Often overlooked or done too hastily, reviewing your salon or spa’s goals, business reports and strategy is the best way to set yourself up for growth. Costs tend to rise, and you need to ask yourself: are your stylists still bringing in enough money for the wages they’re on? Will you need to raise your prices this year? Do you need to look for other suppliers for better deals? What about stock and equipment? Click here for the written version of this blog. About the author Gloria Murray is a Glasgow-based triple award-winning accountant who has also been awarded the Most Innovative Business Advisor in the UK in the 2020 Annual Innovation Awards. Director of Murray Associates Accountants, she specialises in helping small business owners grow sustainable and ethical companies that not only provide a better service to their customers but also contribute to local employment. You can book a free mentorship consultation with Gloria over on salonmentors.phorest.com. Join Phorest Salon Software online! If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software! Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

By building and monitoring your business’ online reputation, you’re putting your salon or spa in the best possible position to get clients - new and existing - in more often, spending more. You know from your clients that you have an excellent in-store reputation. But do the comments left about you online match the word on the street?  Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/new-feature-phorest-online-reputation-manager/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! Facebook Instagram Twitter LinkedIn Phorest FM Podcast

With the damage to our environment and the increase of plastic waste an ever growing concern, becoming more knowledgeable about the products we use, our actions and habits is key in discovering how we can make friendlier choices for both the environment as well as for ourselves. Conscious Hair & Beauty gives the opportunity for like-minded salon owners and managers to network and learn about the importance of sustainability and wellness within the fast-paced world of hair and beauty salons. Tickets are on sale now! Get yours here! Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/gb/blog/conscious-hair-beauty-london-august/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! Facebook Instagram Twitter LinkedIn Phorest FM Podcast