FUTURE OF MARKETING PODCAST

In this podcast I share what it takes to build a personal brand in the digital world .

Advertising has been disrupted by Tech , what is emerging is interesting . Let me share the talk from my webinar. 

A Brand Story comes to life when the customer is included in the Story. When I began my career in marketing I had a budget of over rupees three crores for the year , which was quite a significant amount then . The medium I had was newspapers . I would advertise hoping to interrupt my target audience to see my brand AD . If it was front page , bottom right the chances were higher , 5th page bottom left , lowered the chances . Then came TV and yet again my job as a marketeer was force interrupt my customer . Then things changed , we first had internet , but Iphone changed everything . Today with the smart phone in hand the power has shifted to the consumers , they decide what they wish to consume . And they don’t consume advertising, they consume entertainment , they consume stories and they consume videos . Over 90% of traffic on internet is videos. over 90% of the data is on mobile. When brands saw this , they stopped advertising , they started entertaining , they became storytellers , they became film makers. The hero of the brand story was not the brands but the consumer. Products / brands were placed in the stories . Stories connected to hearts , cut through clutter , were remembered , were shared , went viral in the digital world. You don't need need expensive equipment to make films become a storyteller , the mobile phone works. PR changed too , earlier it was the journalist and the editor who would be the gate keepers , now we have influencers, anyone with a voice and passion for what they do , who can get in front of the camera, or write , all you need a smart phone to begin with. You don't need to be a big brand or have big budgets to tell stories , social media is a big leveller . Anyone can tell a story , this is the biggest opportunity for small business , startups , freelancers , leaders to become brand storytellers. Join me in the webinar I conducted today to experience the power of brand storytelling .

I became an entrepreneur at 54 , it was not easy , there were challenges I faced . But its been the most amazing experience I had , I am sharing from my experience . Entrepreneur Mindset is for everyone , not just those who begin their own business it is also for those who are in jobs. 

In 2021 marketing budgets have clearly shifted to performance media , Brand building has seen huge cuts in budgets . But is performance marketing alone more effective in the long run ?

This is one of the first questions I ask all my clients 1. Why do you exist 2. What would be missed in the world  if you do not exist ? Purpose is what adds meaning and brings teams together. Great leaders enrol teams into a vision. Join me in this podcast with this essential question. 

In the Digital world , we are the stories we tell and if you do not tell your Brand Story , no one else will ! 

In this podcast I share step by step approach to build your social media strategy . 

Research has shown that majority of consumers will boycott a brand because of its position on a social or political issue , and it is no longer ok for brands to sit on the sidelines.

You are either a brand or you are a commodity, you have the choice . In this podcast I share with you some secrets to build a powerful personal brand in the digital world.  

Marketing has changed , are you ready. With the advent of internet and mobile phone the power has moved into the hands of the consumers , they decide what they wish to consume.

Early in my career I learnt one of the most important lessons of sales . I asked my sales team to forget their targets ! and the business grew by 300 ! Times have changed but even now in the digital world the principles of what I learnt are relevant.