This Life Ain't For Everybody
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This Life Ain’t For Everybody is a media channel to connect with people who sacrifice and dedicate themselves to living a lifestyle that many can not, will not try, or perhaps we wish we could if we just knew the way. We host a podcast and produce youtube videos that capture these various lifestyles for your entertainment. We hope you enjoy!
So, join the conversation and subscribe to the podcast so you’ll get future episodes downloaded directly to your computer, phone or tablet.
So, join the conversation and subscribe to the podcast so you’ll get future episodes downloaded directly to your computer, phone or tablet.
525 Episodes
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Chad starts this solo episode talking about a few TV shows, just easing into it. Then a listener question comes in, and the conversation shifts.
From there, Chad goes straight at mediocrity; how it creeps into everyday life, how easy it is to get comfortable, and how small habits and lowered standards quietly shape where you end up. He talks about effort, discipline, and the responsibility we all have to ourselves to do more than just get by.
This one’s awesome, honest, and direct. If you’ve been feeling stuck, coasting, or telling yourself you’ll get serious “later,” this episode might hit harder than you expect.
This episode is proudly presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by GATR Coolers, Leer toppers, Mickey Thompson Tires and Wheels, Corning Ford, Bodyguard Bumpers, and The Provider Culinary.
Chad answers listener questions in a solo episode that’s honest and personal. He talks about things nobody warned him about in life, how fast time flies, and why being here at all is something none of us should take for granted.
He touches on what still gets under his skin, his thoughts on voting, and reflects on the moments and people that shaped his path. Chad also takes a proud dad moment to talk about his daughter Alyssa and her drive to become a Division I volleyball athlete.
We know you'll love this one!
This episode is presented by Jack Daniel’s Tennessee Sour Mash Whiskey, and brought to you by Leer Toppers, Mickey Thompson Tires and Wheels, Body Guard Bumpers, and Corning Ford.
Chad jumps on the mic solo and talks about gratitude, faith, and what it really looks like to put in the work on yourself. Not in theory. In real life.
Take the Crocs and Sweatpants off, and let's get after it.
He gets into showing up when you’re tired, building discipline over motivation, and why growth usually comes from doing the uncomfortable things consistently. It’s an honest perspective, hard-earned lessons, and a reminder that nobody’s coming to do the work for you.
This episode is presented by Jack Daniels Tennessee Sour Mash Whiskey, and brought to you by Pecos Outdoor, Nutrien Ag Solutions, and Jack Link's Jerky
Chad and Alex sit down for a Breakin’ It Down episode that goes a few layers deeper than usual. They start with the idea of living life now. Not waiting, not putting it off, and then unpack what that means.
They get into religion, Christianity, prayer, and how faith fits into real life, especially around the holidays. Alex brings a slightly different perspective, which leads to a good, honest conversation. There's no pretending with these two.
They also touch on Christmas bonuses, Christmas movies, and the way this season tends to bring everything into sharper focus. We know you'll love another thoughtful and hilarious episode with Chad and Alex!
This episode is proudly presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by LEER toppers, Bedslide, Oakley, and PECOS Outdoor!
Chad jumps on the mic solo and talks Nashville. From where he stays, where he eats, and the spots he always ends up at when he’s in town.
He gets into the Scoreboard, the Nashville Palace, Drake White, and the Benefit for the Brain, and why that event means so much to him. A little travel talk, a little music talk, and some thoughts on why Nashville just feels like home to so many people in this business.
This episode is proudly presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by Scoreboard Nashville, The Nashville Palace, and Oakley!
Merry Christmas.
With Christmas right around the corner, Chad jumps on the mic solo to talk about life lately. From cooking Wagyu steaks with friends to UFC debates, Christmas movies, and the lessons that come with raising kids, he's got a lot on his mind!
He shares stories from a recent Vegas trip, sitting down with Bo Jackson in hunt camp, and why this year hits a little different, watching his daughter Alyssa earn Player of the Year.
Merry Christmas!
This episode is presented by Jack Daniel's Tennessee Whiskey, and brought to you by
ZLine Appliances, GATR Coolers and Drinkware, The Nashville Palace, Mickey Thompson Tires and Wheels, and Corning Ford
Let’s get into it.
Chad sits down with Sheriff Chad Bianco to bring you the inside story of his 32 years in law enforcement, the realities of running a sheriff’s department, and what led him to enter the race for governor of California.
Bianco shares his perspective on public safety, homelessness, addiction, and government accountability, and what he believes California needs from its leadership going forward. He talks openly about the challenges of campaigning, how policy affects everyday life, and why he’s focused on reform.
This one's an insightful, straightforward conversation about work, responsibility, and the future of a state that a lot of people care deeply about. We hope you enjoy this one!
This episode is brought to you by Nappa Valley Olive Oil, Leer Toppers, Resistol Hats, ZLINE appliances, and Corning Ford
In Part 2, Chad and John get into the business side of things. They talk about leadership, trusting your team, failing forward, and how hard it can be to grow something without losing your sanity in the process.
John shares what it’s been like running Hook & Barrel, challenging the traditional outdoor media world, and trying to build a brand that’s based on storytelling and community, not trends. They talk about imposter syndrome, pressure, burnout, and why evolving sometimes makes the people around you uncomfortable.
It’s an awesome follow-up to Part 1, and we know you'll enjoy every second!
This episode is presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by Hook And Barrel magazine, TKO Vitality, Oakley sunglasses, Bedslide, and Leer!
In this first part of the conversation, Chad sits down with John Radzwilla, the man behind Hook & Barrel Magazine, to talk about real-life stuff. They get into everything: where you choose to live, how your values shape your decisions, what you spend money on, and the people you keep close. Nothing's off the table, from parenting, relationships, judgment, self-awareness, and the constant work it takes to grow without losing who you are. It’s two guys who’ve built their own lanes in the outdoor world, comparing notes on what matters and what doesn’t.
A very honest, easy conversation that’ll make you think about how you’re living, why you’re living that way, and what you want the next chapter to look like.
This episode is presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by Hook And Barrel magazine, TKO Vitality, Oakley sunglasses, Bedslide, and Leer!
Chad sits down with John Rich, this month’s DemerBox Artist of the Month, for a deep conversation about the music business, creative freedom, and the fine line between success and significance. John talks about the birth of the Music Mafia, the rise of Big & Rich and Gretchen Wilson, and how Nashville’s sound and politics have shifted over the years. He talks about staying authentic, honoring the flag, and writing songs that mean something, even when they ruffle feathers.
We love how John Rich is unapologetically himself. He's outspoken, sharp, funny, and fearless.
If you believe real country music still needs a backbone, this one’s for you.
This episode is presented by Jack Daniel's Tennessee Whiskey and brought to you by Demerbox, Resistol, LEER, and Nappa Valley Olive Oil.
Chad sits down with Kevin Thomas, this month’s DemerBox Artist of the Month, to talk about country music and the way it’s meant to be!
They dig into what being an “outlaw” really means today: betting on yourself, staying authentic, and writing songs that come from the gut. Kevin shares his story, the sacrifices, the lessons, and the fire that keeps him chasing his sound on his own terms.
It’s a talk about music, mindset, and the grind that separates the dreamers from the doers.
If you still believe real country lives in the hands of independent artists, you’ll feel this one.
This episode is presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by Demerbox, Jack Link's Nappa Valley Olive Oil, and Cowboy's Choice Horse Feeds
Chad’s riding the high of a Texas trip you don’t forget; good friends, legendary music, and a little time soaking up the kind of soul you only find in the Lone Star State.
He breaks down the spots you gotta hit, the food worth chasing, and the feeling of sharing life and laughter with Jamey Johnson, a man who writes with pain, pride, and fire in his gut.
There’s singing, storytelling, and a whole lot of gratitude for this crazy life.
Pull up a chair. Put your feet up. This one comes from the heart, and the honky-tonk.
This episode is presented by Jack Daniel's Tennessee Whiskey, Scoreboard Nashville, The Nashville Palace, Demerbox, and The Provider Culinary.
In this episode, Chad shares a night that hit deep; a private look inside the heart and soul of Drake White and his band. From the camaraderie on the bus to the fire on stage, this one’s about resilience, gratitude, and the power of staying true to who you are.
He breaks down Drake’s story, his songs, and why the album Spark still stands as one of the most underrated records in country music. As always, Chad calls it like he sees it and gives tribute to Drake White, to the dreamers, and to everyone who knows the grind never quits!
This episode is presented by Jack Daniel's Tennessee Whiskey and brought to you by Demerbox, Oakley sunglasses, and LEER toppers.
Chad and Alex are back and breakin’ it all down! From the lost art of kids actually working for their fundraisers to how our personal info is floating around online. Chad learned what “drip” means (thanks to his daughter), and let’s just say… the fashion feedback wasn’t great.
They get into cyclists, city chaos, and planning spring training trips, and somehow still find time to talk fights, bikes, and what’s coming up this hunting season.
It's the perfect blend of everything that makes Breakin’ It Down what it is: raw, hilarious, and always a little unpredictable. This episode is brought to you by Jack Daniel’s Tennessee Whiskey, Leer toppers, Oakley Sunglasses, and Pecos Outdoor!
Chad sits down with Brett Fritz, the man who’s built a reputation for asking the hard questions and diving deep into the stories most people stay away from.
From global politics to media headlines, from social influence to free speech and Charlie Kirk, Brett brings his unfiltered takes and unapologetic curiosity to the table. The conversation gets wild, thought-provoking, and sometimes even a little uncomfortable, but that’s what makes it worth hearing.
You don’t have to agree with everything he says to walk away thinking differently.
That’s the point.
So sit back, keep an open mind, and get ready for a ride that’ll make you question what you think you know.
This episode is presented by Jack Daniel's Tennessee Whiskey and brought to you by The Provider Culinary, Mickey Thompson Tires, Cowboy's Choice Horse Feed, Corning Ford, Bedslide, Oakley, and The Nashville Palace.
In this episode, Chad sits down with Coach Jake McKinley from the University of Nevada, a coach who believes that sports are one of the best classrooms in life.
From the dugout to the locker room, Jake’s philosophy is simple: athletics build character, discipline, and leadership in ways that last far beyond the game. They talk about what it means to guide young athletes, how patience and honesty shape great teams, and why real coaching is about preparing people for life, not just competition.
They even get into the little things that make a big difference, and why Jake swears by Lululemon for those who live an active lifestyle.
It’s a real, grounded conversation about mentorship, mindset, and the kind of lessons that stick with you long after the scoreboard fades.
This episode is presented by Jack Daniel's Tennessee Whiskey and brought to you by Sierra Strength and Speed, Banded Casual Clothing, Napa Valley Olive Oil, PECOS Outdoors, and Mickey Thompson Tires and Wheels
In this episode, Chad sits down with Yo Legroan from ReDirect Athletics in Reno, Nevada. Yo is a man whose mission goes way beyond sports. He isn’t just training athletes; he’s raising leaders. His passion is contagious, his mindset is relentless, and his belief is simple: everybody needs something, and everybody needs love.
The conversation gets real. From boxing as a metaphor for life, getting knocked down, getting back up, and training harder, to race, resilience, and the role of strong men guiding the next generation. Chad and Yo don’t shy away from the tough stuff. They dig into derogatory terms, cultural divides, and the mentors from different backgrounds who shaped them into who they are today.
This one is seriously raw, honest, and it’s the kind of talk that sticks with you. If you care about grit, accountability, and the future of our kids, this is one you can’t miss.
This episode is presented by Jack Daniels Tennessee Whiskey, and brought to you by Liberty Heritage Apparel, RIGID Industries, Bedslide, Mickey Thompson Tires, and PECOS Outdoors!
Chad and Alex are back at it, and this one doesn’t waste time. From the shine of car shows and riding motorcycles to the challenges of hunting big game, the guys cover it all. Alex lays down his love for motorcycles, while Chad pushes the conversation into the wild and back again.
Then the talk turns to freedom of speech, the secret service, and the fallout of celebrating the wrong thing at the wrong time, Security, and the devastating loss of Charlie Kirk. It’s important, and it's all on the table.
This is Breakin’ It Down at its core: funny, sharp, honest, a little reckless, and so important in today's world.
This episode is brought to you by Jack Daniel’s Tennessee Whiskey, Leer toppers, Oakley Sunglasses, and Pecos Outdoor! Enjoy!
Chad sits down with professional mountain biker Luke Whitlock for a conversation that goes way past the handlebars. Luke’s gearing up for the 2025 Red Bull Rampage, the biggest stage in freeride mountain biking, and he lays it all out! They get into what it takes mentally, physically, and emotionally to stare down the kind of lines that could break you in a second.
They talk grit, injuries, fear, and why mindset is the real difference when the dirt drops away beneath you. Luke opens up about the struggle of making a living in extreme sports, the rituals and training that keep him sharp, and the responsibility of showing young riders what resilience really looks like.
From funny stories to total truths, this one hits on what it means to push limits and refuse mediocrity. If you’ve ever wondered what it takes to compete at the top, or why athletes like Luke keep coming back for more, this is the inside look you won’t get anywhere else.
This episode is presented by Jack Daniels Tennessee Whiskey, and brought to you by Nashville Palace, Scoreboard Nashville, LEER, Resistol, and Cowboy's Choice Feeds
Brent Cobb is back for Part Two, and this one’s all about the music. Chad and Brent dig into the craft: songwriting, influences, and details that show why Brent’s one of the best of his generation. There’s even a surprise influence of Brent's that may surprise you!
Brent and Matt play “Shine On Rainy Day” live in the room, and it’s flat-out incredible.
This episode feels less like an interview and more like hanging out on the bus with a band at the top of their game. It's real talk, big laughs, and music that cuts straight to the soul.
If you've never heard Brent sing live, prepare to be a lifelong fan.
This episode is presented by Jack Daniel’s Tennessee Whiskey, and brought to you by DEMERBOX, Caesar’s Palace and Entertainment, The Nashville Palace, Corning Ford, Mickey Thompson Tires, BedSlide, Napa Valley Olive Oil, Oakley Sunglasses, and ZLINE Kitchen & Bath.
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cam zink is one of my all time heroes. so glad you had him on the show!!!