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Inside The Firm

Author: Alex Gore and Lance Cayko

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INSIDE THE FIRM is a raw look inside of a young and ambitious architecture firm. Showtimes air every Friday afternoon with the co-founders and hosts, Alex Gore and Lance Cayko. We dive into the nitty-gritty details of how to start, run, and grow a small business. We also share our personal stories, zoning and building code issues, Revit tips and tricks, and more!
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Mark Zweig, founder and CEO of Zweig Group, is a renowned entrepreneur, author, and educator in architecture, engineering, and construction industries. He has built multiple companies and worked with thousands of AEC firm CEOs on strategic planning, ownership transitions, and growth challenges. Mark has written thousands of articles, authored several books—including his upcoming Confessions of an Entrepreneur—and shares insights through The Zweig Letter. He serves as Entrepreneur-in-Residence at the Walton College of Business and chairs the Vistage NWA Groups. Outside of business, he is a car and motorcycle enthusiast, an architectural aficionado, and a devoted father of five daughters.
On this episode of Inside the Firm should the Fed have cut rates sooner, then what is going on with single family starts, then what the Fed rate cuts mean for housing and the economy. Join us as we go back Inside the Firm!
Alexander Concepcion first discovered his love for books through his Cuban-American parents in Miami, Florida. After burning his college diplomas, he moved to Texas and became one of the state’s top-producing—and only taco-themed—independent real estate brokers, all while working part-time. Outside of real estate, he studies history, plays disc golf, hosts extravagant dinner parties, and travels the world. Alexander is on a mission to help small entrepreneurs rethink risk, approaching business through a human, relatable lens rather than academic theory or influencer hype. He calls his approach Survival First, a “Dante’s Inferno for small entrepreneurs,” helping them navigate the challenges of building a business.
Paige Byrd is an award-winning designer and Co-President of Thiel & Team, leading the firm to over 150 design accolades while transforming hospitality and multifamily spaces nationwide. With experience on 1,600+ projects for 600+ clients, Paige is a recognized expert in placemaking, sustainability, and user-centered design. She provides practical insights into design trends, creating impactful amenities, and building successful firms while maximizing project budgets. Paige brings a forward-thinking perspective on how design shapes the future of living and elevates guest and resident experiences.
Isabelle Fortin is a leadership consultant and host of The Human Leader livestream, dedicated to helping CEOs and HR leaders build human-centered cultures. With over three decades of combined military and corporate leadership experience, she empowers teams by tapping into the uniqueness of each member. Isabelle developed a behavioral and motivation assessment tool to help leaders adapt their communication and leadership style for maximum impact. She specializes in improving communication, culture, retention, and profitability while guiding clients to go Against the Ordinary.
On this episode of Inside the Firm did you know that most home builders are small businesses, why saying I’ve been doing this for 20 years needs to stop, then why architects need to stop whining and start building. Join us as we go back Inside the Firm!
Jason VanDevere left his family’s 9-figure business to pursue his own entrepreneurial dreams. He created the Goal Crazy planner, generating over $1 million in sales and serving 40,000+ customers through products, workshops, and coaching programs. Jason also built a $3.5M real estate portfolio and authored Dream Driven, guiding aspiring entrepreneurs to create their ideal lifestyle. He hosts the Goal Crazy Podcast and is a devoted husband and father of three.
On this episode of Inside the Firm how and why you need to go the extra mile for clients, then why competition and options reduce prices instead of exacerbating them like monopolies do, then how to build a safety net for your architecture firm. Join us as we go back Inside the Firm!
David Wood is a high-performance coach who, after a successful career as a consulting actuary for Fortune 100 companies, built the world’s largest coaching business, becoming #1 on Google for "life coaching." Rooted in his core values of authenticity, courage, and connection, David helps rock-star business owners double their revenue, double their time off, and become extraordinary entrepreneurs, partners, parents, and leaders. He’s made over 300 guest appearances on platforms like Entrepreneur On Fire, Super Humans at Work, and Shark Tank, and his 9-step process has delivered outrageous results, from reconnecting estranged families to boosting business success.
On this episode of Inside the Firm is the FED finally about to drop rates and grease the wheels? The Governor of Colorado did what?, and start saying, “We’re Priced To Do Things Right! Join us as we go back Inside the Firm!
On this episode of Inside the Firm single stair buildings are coming to Denver, and what did the city of Denver do to parking minimums, and multi-family developer confidence increases! Join us as we go back Inside the Firm!
Amber Gaige is the founder of Far Beyond Marketing, a boutique consultancy that helps entrepreneurs simplify their marketing and achieve real results. With over 20 years of experience, Amber developed the Four C’s framework, which has transformed businesses by providing clear, practical marketing strategies. She’s the author of The Far Beyond Marketing Guidebook: Stop Being Duped by Bad Marketing and creator of an e-course designed to demystify marketing for busy business owners. As a third-generation entrepreneur, Amber is dedicated to empowering others to grow their businesses with confidence and purpose. When she’s not working, Amber enjoys hunting, homeschooling her son, and walking with her Rottweiler.
On this episode of Inside the Firm U.S. Pending home sales fall, but U.S. Jobs rebound, and finally, the FED does nothing, again! Join us as we go back Inside the Firm!
Arnold Beekes is the founder of The Art of Un-Conditioning, where he helps individuals break free from societal pressures to unleash their true potential. With over 40 years of experience in technology, leadership, psychology, and personal development, Arnold specializes in improving brain fitness and empowering professionals to overcome limitations. His approach helps people reclaim their uniqueness, boosting performance, creativity, and well-being. Arnold’s mission is to help individuals dismantle mental and emotional straitjackets that prevent them from fully living their own life.
On this episode of Inside the Firm imagine if we built cars like we build homes, then please fill out the latest EntreArchitect Small Business Pulse Survey, and finally, what are the top 10 architectural trends for 2025? Join us as we go back Inside the Firm!
Dr. Debi Silber is the founder of the PBT (Post Betrayal Transformation) Institute and National Forgiveness Day. An award-winning speaker, two-time #1 international bestselling author, and host of the From Betrayal to Breakthrough podcast, Dr. Silber is dedicated to helping individuals heal from betrayal and overcome blocks in health, work, relationships, and happiness. Her groundbreaking Ph.D. study on betrayal led to three discoveries that change how long it takes to heal. She has been featured on FOX, CBS, The Dr. Oz Show, TEDx, and more, and works with people at all stages of healing from betrayal.
On this episode of Inside the Firm we tackle the communication problem between blue and white collars, then a guest read from Michael Travis, and finally, what is the problem with Colorado? Join us as we go back Inside the Firm!
Steven Falk is the CEO and Founder of Switchback Systems, a global safety-leadership consulting firm. With over 22 years of experience in marriage and family therapy, Steven uses his expertise to help organizations enhance leadership, communication, and team dynamics in high-pressure environments. He is the author of The Switched-On CEO and the creator of Switchback Foundation Training, a program that equips leaders with practical tools for growth. As a sought-after speaker, Steven’s work has made a lasting impact on organizations aiming to improve resilience and safety.
On this episode of Inside the Firm, the best architecture firm tip of 2025 is here, and what does the Big Beautiful Bill mean for the AEC community? Join us as we go back Inside the Firm!
Shelley Rosetta is a Principal at Solomon Coyle, bringing over 30 years of experience in the commercial interiors industry. With a background spanning design, sales leadership, manufacturing, distribution, and business development. Drawing on her work with principals and leadership teams, Shelley Rosetta explores big-picture questions around compensation structures, profitability, evolving service models, vendor collaboration, succession planning, and the value of peer groups, all aimed at helping business owners think more strategically about growth and long-term sustainability.
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