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Inside The Firm

Author: Alex Gore and Lance Cayko

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INSIDE THE FIRM is a raw look inside of a young and ambitious architecture firm. Showtimes air every Friday afternoon with the co-founders and hosts, Alex Gore and Lance Cayko. We dive into the nitty-gritty details of how to start, run, and grow a small business. We also share our personal stories, zoning and building code issues, Revit tips and tricks, and more!

Want to be a guest on Inside The Firm? Send Lance Cayko a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1627915419920x158717333030279800
722 Episodes
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Maja Kalra is a former architect turned marketing coach who spent over a decade in architectural practice before helping others avoid the same burnout she experienced. Today, she works with architects to attract better clients, get paid what they’re worth, and build sustainable practices without relying solely on word of mouth. Through strategic LinkedIn marketing, Maja helps architects turn overlooked profiles into clear, compelling client magnets—so they can work on projects they actually enjoy and build a future on their own terms.
Scott Reynolds is the co-founder and CEO of UpCodes, an AI-powered platform transforming how the building industry accesses and navigates construction codes. Driven by the belief that access to the law shouldn’t be a burden, Scott teamed up with his brother Garrett, a software engineer, to build a smarter, more equitable solution. A Y Combinator alumni, Scott brings a rare blend of industry insight and startup tenacity. Today, he leads UpCodes’ mission to empower the people who design and build our cities, by making the law accessible, actionable, and AI-enhanced.
On this episode of Inside the Firm, the biggest prefabricated home building plant is clowing, then natural gas is being phased out?, what’s the solution to get more Colorado ADUs built, and finally, how did architecture fees get so low?! Join us as we go back Inside the Firm!
Nathalia Melo is a mother of two, wife, former Olympia champion, and globally recognized fitness and wellness expert with over 15 years of experience. She’s a sought-after speaker on health, wellness, and lifestyle—regularly presenting to corporations, including AM100 law firms—and has spoken in more than 30 countries. As a coach leading a multidisciplinary team with a Registered Dietitian and Licensed Counselor, Nathalia has helped thousands of high-achieving women over 35 simplify their approach to fitness, health, and life so they can thrive both personally and professionally.
On this episode of Inside the Firm, an Ai review, then why are houses so expensive, and finally, we’re repealing sprinkler requirements, really?! Join us as we go back Inside the Firm!
Kevn Kennon, is here today to discuss. “Modern Cities, Historic Souls" and the intersection of architecture, sustainability, and storytelling. In 1988, he joined Kohn Pedersen Fox (KPF) in New York and became a partner in 1996. In 2002 he founded Kevin Kennon Architects, an architecture and design firm based in New York City. He has received major design awards ranging from the American Institute of Architects, the Architectural League Young Architects Award, and the Progressive Architecture Award.
Gianpiero has built one of Toronto’s leading design studios (Audax), around Human Architecture, a philosophy born from recognizing how modern environments often overlook beauty in favor of efficiency. His work seeks to restore the enduring design principles that create spaces of meaning and emotion.
Scott Beebe is a business coach, speaker, author, and podcast host, best known as the founder of Business On Purpose. He helps business owners escape the chaos of working in their business by implementing systems, processes, and purpose through his proven Business On Purpose Roadmap. Scott’s journey includes earning a Division-1 SEC football scholarship as a walk-on, graduating from theology school, selling pharmaceuticals for Pfizer, and planting churches with his wife Ashley. Since 2005, he’s also worked in rural Nigeria supporting sustainable business and agricultural initiatives. Scott lives in Bluffton, South Carolina with his family, where he continues to equip leaders to build healthier businesses and lives.
Trent’s passion for construction was inspired by watching his father’s hard work in the industry. After graduating from North Dakota State University, he began his career at a small construction firm, where he spent four years honing his skills. His journey with PCL began shortly thereafter, leading him through a series of leadership roles: 18 years in preconstruction and estimating, four years as operations manager, and ultimately, district manager. Join us as we explore the constructions side
Chris Prefontaine is the Chairman and Founder of Smart Real Estate Coach®, a 4x best-selling author, Forbes Business Council Member, and 3-time Inc. 5000 Honoree. With decades of experience, he has guided his Wicked Smart Community to complete hundreds of real estate transactions across North America, helping countless investors achieve success. Host of the Smart Real Estate Coach Podcast (ranked in the top 0.5% globally), Chris shares proven strategies for building wealth through creative real estate investing that thrives in any market.
On this episode of Inside the Firm, don’t forget to fill out this survey (https://docs.google.com/forms/d/e/1FAIpQLSdfpfSaybV8H67kq9ttvcOunvzLMufqrHtt-ecR5Zh4SLfhSg/viewform), then should we build cookie cutter homes again, and finally Charlotte North Carolina is GIVING away money?! Join us as we go back Inside the Firm!
Chris Naugle is America’s #1 Money Mentor, a former pro snowboarder turned multimillion-dollar entrepreneur, and the founder of Private Money Club. After nearly losing it all in the 2008 crash, Chris discovered the 200-year-old Infinite Banking Concept used by the ultra-wealthy and rebuilt his empire without banks or financial advisors. He’s the author of two bestselling books, host of The Chris Naugle Show, and has helped thousands achieve financial freedom using proven wealth-building strategies. Chris teaches everyday people to take control of their money, break free from bad financial advice, and build self-sustaining wealth.
Marcy Sagel is the Founder and Principal of MSA Interiors, a leading commercial design firm specializing in multifamily, student, senior, and affordable housing projects. With over 30 years of experience, she’s known for transforming real estate with innovative, functional, and sustainable spaces that elevate user experiences. A trusted advisor and thought leader, Marcy also collaborates with manufacturers to shape future design trends and serves as an active member of EO Baltimore, embodying creativity and business acumen in every project. https://msainteriors.com/insidethefirm/
Jacob Parks, co-author of The Growth Engine: A Guide to Building a World-Class Business Development Function in Professional Services. He has over 20 years of experience leading strategy, growth, and operations at Profitable Ideas Exchange (PIE for short) where he has helped professional services firms such as McKinsey, KPMG, and Accenture build sustainable growth engines.
On this episode of Inside the Firm, Kurt Weierstall gives us an update on the economy, then we try out Google’s latest free tool, Pomelli, and finally why 85% is good enough. Join us as we go back Inside the Firm!
Marianne Page spent nearly three decades as a senior manager at McDonald’s, mastering the art of consistent operations that build trust, loyalty, and business growth. She won both the President’s Award and the Circle of Excellence Award for top performance and team leadership. Today, she runs a global business helping entrepreneurs implement systems that run their operations and develop high-performing teams. Marianne is the author of three best-selling books—Simple Logical Repeatable, Process to Profit, and Mission: To Manage—and delivers keynotes on “Kickass Consistency,” teaching leaders how to achieve consistent leadership, team performance, and customer experience.
Mark Zweig is a renowned entrepreneur, author, and educator in AEC industries who has built multiple companies, advised thousands of firm CEOs, written extensively, and all while pursuing passions in cars, motorcycles, architecture, and family.
On this episode of Inside the Firm, architects understand the pain, how to be better at your job, and finally what are your biggest financial mistakes? Join us as we go back Inside the Firm!
Fletcher Wimbush, CEO of Discovered Performance Hiring Software, has spent the past decade solving some of the toughest challenges in hiring. A recognized thought leader, he has published extensively on reference checking, aptitude assessments, and the role of AI in candidate selection. His FACT Driven Hiring System consistently delivers million-dollar results, cementing his reputation as a game-changer in the industry. Beyond transforming organizations, Fletcher has helped thousands of individuals build successful careers, extending his impact across the hiring landscape.
On this episode of Inside the Firm, what is the hardest thing to deal with as an architect, then are we in a recession, and finally, why should everything you do be made simple, logical and repeatable? Join us as we go back Inside the Firm!
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