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Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.
390 Episodes
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On this episode of skucast, City Paper CEO Stephanie Friedman talks walking away from a multimillion-dollar contract, vulnerable leadership, and how a 129-year-old family business grew from $13M to $32M
Bobby Lehew covers Q1 platform updates, skucamp's move to Montréal, and AI features shipping inside commonsku for promo distributors
On skucast’s latest episode, VP of Technology Dileshni Jayasinghe reveals how AI is accelerating feature development for promotional products distributors.
On skucast’s latest episode, Danny Rosin of Brand Fuel about leading PPAI, the landmark carbon study, and why promotional products need more punk rock energy.
On skucast’s latest episode, Caleb Gilbertson and Colin Loughran share Imprint Engine's playbook for global scale, plus AI champions and the leadership split.
On commonsku’s latest episode, Mark McCormack reveals the formula for finding million-dollar accounts in plain sight, plus the future of POD and AI.
Bobby Lehew shares where to find commonsku at PPAI Expo 2026, new Shopify and tax features, and how 930+ companies built momentum in 2025 heading into 2026.
Eku Malcolm on skucast: Stop tinkering with AI and start scaling it. Frameworks to move your team from experimentation to fluency in 2026.
Tim Andrews shares 23 years of promotional products insights on culture, leadership, and industry evolution. A commonsku skucast with the ASI CEO.
The Icebox's Scott Alterman on surviving cyber attacks, betting on inventory over POD, and scaling promotional products businesses with commonsku.
Dickron Kherlopian, commonsku SVP of Sales, shares systems & metrics that can transform promotional products sales teams. Essential insights for distributors.
Team SCG CEO Shayna Cohen reveals how firing 20% of clients, rebranding during crisis, and aggressive hiring led to explosive growth from $5M to $30M in 4 years.
Charlie Moscoe reveals commonsku's platform evolution: AI-powered search, automatic bill matching, and finance tools that give distributors time back.
skucamp 2025's most powerful moments in one episode. Industry CEOs share real numbers, real failures, and what's disrupting promotional products now.
Live at skucamp 2025: Catherine Graham leads a supplier CEO panel with S&S, HIT, and Koozie leaders on M&A, AI-powered ops, POD’s rise, and tariff turbulence.
PPAI's new CEO Drew Holmgreen reframes promo as a marketing channel, not tchotchkes. Learn his agency-driven vision, $1T+ economic impact study & how AI wins deals in 2025.
Storm Creek tracks carbon emissions down to zippers, earned B Corp status & went Connected+ on commonsku. Learn how sustainability data wins deals in 2025.
What if the secret to growth isn't sending more emails, but sending fewer? Dean Caravelis, founder of Blezoo and author of "The Experience in a Box Playbook," explains why precision beats volume in promotional products.
We dive into why campaign complexity kills memorability, the physical renaissance happening as digital fatigue sets in, and how commonsku amplifies personal relationships instead of replacing them.
Joel Freet's team ships orders in 6 minutes flat. The Cutter & Buck CEO reveals how robots, AI, and smart automation transformed their fulfillment operations.
What if the next $100 million distributor only needs 10 employees? Leo Friedman, CEO of iPromo, believes this bold prediction is already becoming reality. Since 1999, Leo has built iPromo from startup to industry powerhouse: 75 employees, 55,000+ customers, and 500+ on-demand products that solve the MOQ problem everyone else struggles with. But here's the kicker: AI is about to make everything we know about scaling obsolete. From 30-minute store builds to AI agents that nurture leads while you sleep, Leo reveals why physical products will dominate the digital noise and how smart distributors can ride this wave.
Ready to future-proof your distributorship? Dive in!
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