skucast

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Episode 373: Merch Meets Hybrid Marketing with Kirby Hasseman

2026-09-2541:13

On this episode of skucast, Bobby Lehew chats with Kirby Hasseman, CEO of Hasseman Marketing and author of HYBRID Marketing, about random acts of marketing, the six moves that connect merch to digital, and why AI works best as a marketing intern rather than a CMO.

Episode 372: Introducing Ask skucast

2026-09-1113:21

On this episode of skucast, Bobby Lehew chats with commonsku Content Marketing Manager and skucast executive producer Ritika Chhikara about Ask skucast, the free AI tool built on 350+ episodes of the show, how it was built, and what distributors are already asking it.

Episode 371: Building Toward $100 Million with Tom Rector (Thumbprint)

2026-08-2844:43

On this episode of skucast, Bobby Lehew chats with Thumbprint founder and CEO Tom Rector about the road to $100 million, preparing for AI agents, and why leadership is presence.

Episode 370: Breaking the Sales Ceiling with Nicole McNamee

2026-08-1427:41

On this episode of skucast, Bobby Lehew talks with sales coach and fractional executive Nicole McNamee about finding hidden spend in existing accounts, breaking through sales ceilings, and the habits that turn prospecting into growth.

Episode 369: Inside commonsku's AI Future with Charlie Moscoe

2026-07-2450:30

On this episode of skucast, Bobby Lehew and Charlie Moscoe interview each other on the state of AI in promo, skubot's return, and what's shipping on the roadmap for the rest of the year.

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