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The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
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Christy and Brian Floriani, owners of BUKU Branded, talk about why they’ve chosen to devote 100% of the net profits from their distributorship to advancing literacy in America.
Liz Haesler, chief merchandising officer at PCNA and a member of the ASI Promo for the Planet advisory board, says that buyers are no longer asking why sustainability matters and instead want specific proof points and verified impact data.
Nick Friedman, co-founder of multimillion dollar moving company College Hunks Hauling Junk and the keynote speaker at ASI Fort Worth 2026, explains how building trust helps his company stand out in a crowded market.
Have you ever thought about decorating with patches and emblems, but weren’t sure where to start? Consider this podcast your crash course on how to get started. Today we’re joined by Lizz Riedy, Content Marketing Specialist at STAHLS' (asi/88984), who’s explaining everything you need to know. We’ll cover new and trending patch and emblem styles, popular products to decorate and explain how simple it is to start doing – even if you never have before.
The owner of WHOOPLA (asi/522701) explains how the distributor brought print into the fold and how it executes creative kit ideas for customers.
ASI Media’s Sara Lavenduski and Tara Lerman talk about the current situation with the levies and how trade relations with the U.S. have shifted in recent months.
Tej Shah, CEO of Counselor Top 40 distributor Overture Promotions, explains how hyper-focusing on client needs and challenges can be the key to building a thriving promo brand.
Co-hosts Cassie Green and Theresa Hegel chat with Elisa Pavan about the Italian headwear brand and the importance of incorporating sustainable practices at every stage of production.
The Counselor Top 40 supplier recently acquired Confection 360, and Stier explains how its high-speed etching process is expanding the company’s offerings.
The national sales manager for Canadian distributor Logic Group traces his history in print and promo and his company's full suite of services
ASI Media’s Sara Lavenduski and Hannah Rosenberger reflect on three energetic days in sunny Florida that kicked off a new year of sales.
Co-hosts Theresa Hegel and Cassie Green talk about working with industry suppliers and decorators to create custom podcast merch, welcoming Jeremy Morillo of Stanley/Stella for a discussion about the sustainable apparel company.
ASI Media’s editors forecast the year in promo, from tariffs to AI to their prediction for Product of the Year.
Kate Vanmarum, sales representative for The Promo Addict Inc., discusses finding the right (literal) flavor profile for a campaign and pairing it with creative packaging.
Sterling McKinley of Clarity AI Solutions, a speaker at the upcoming ASI Show in Orlando, discusses AI’s capabilities as a powerful and essential assistant for small and medium businesses.
The owner of Full Throttle Marketing Powered by Proforma says the best thing a distributor can be for a client is a pain reliever.
Personalized accessories – Counselor’s 2025 Product of the Year – have made waves by turning promo’s smallest items into major vessels for personal expression and brand engagement. Tommy Gomez, senior director of creative strategy at Brilliant (asi/), joins Promo Insiders to talk through the trend and why it’s made such an impact.
Lindsay Hampson of ThisRock explains why sustainability is a must-have for promotional products distributors of all sizes and how taking simple steps to measure and mitigate environmental impact can help to save money and increase business.
Proctor, the keynote speaker at ASI Orlando in January, offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.
Jay Busselle and Jeff Solomon of Branded Merch Network visit the show to look back on the inaugural summit and share a sneak peek of what’s planned for next year.
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