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Description
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
659 Episodes
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The national sales manager for Canadian distributor Logic Group traces his history in print and promo and his company's full suite of services
ASI Media’s Sara Lavenduski and Hannah Rosenberger reflect on three energetic days in sunny Florida that kicked off a new year of sales.
Co-hosts Theresa Hegel and Cassie Green talk about working with industry suppliers and decorators to create custom podcast merch, welcoming Jeremy Morillo of Stanley/Stella for a discussion about the sustainable apparel company.
ASI Media’s editors forecast the year in promo, from tariffs to AI to their prediction for Product of the Year.
Kate Vanmarum, sales representative for The Promo Addict Inc., discusses finding the right (literal) flavor profile for a campaign and pairing it with creative packaging.
Sterling McKinley of Clarity AI Solutions, a speaker at the upcoming ASI Show in Orlando, discusses AI’s capabilities as a powerful and essential assistant for small and medium businesses.
The owner of Full Throttle Marketing Powered by Proforma says the best thing a distributor can be for a client is a pain reliever.
Personalized accessories – Counselor’s 2025 Product of the Year – have made waves by turning promo’s smallest items into major vessels for personal expression and brand engagement. Tommy Gomez, senior director of creative strategy at Brilliant (asi/), joins Promo Insiders to talk through the trend and why it’s made such an impact.
Lindsay Hampson of ThisRock explains why sustainability is a must-have for promotional products distributors of all sizes and how taking simple steps to measure and mitigate environmental impact can help to save money and increase business.
Proctor, the keynote speaker at ASI Orlando in January, offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.
Jay Busselle and Jeff Solomon of Branded Merch Network visit the show to look back on the inaugural summit and share a sneak peek of what’s planned for next year.
In this episode of Promo Insiders, international trade and policy expert Babak Hafezi discusses modern supply chain challenges, the recent Supreme Court case on tariffs and what the future of trade could mean for promo.
Lauren Davis and Sean Doherty of Box Genie explain the emotional impact of a well-designed unboxing experience and explore some current trends in packaging.
In this episode of Promo Insiders, ASI Media editors break down some of their favorite “merch in the wild” stories of the past few weeks.
The president of GBS BrandConnect traces his career from print beginnings to full-service present.
Tech futurist Sam Maule discusses the key takeaways from his Power Summit session on what to expect from now through 2030 in the areas of tech, AI and automation.
Rusty Pepper, head of global markets and partnerships at Taylor Corp., discusses mergers and acquisitions in an episode recorded at PRINTING United Expo in Orlando.
ASI Media editors Theresa Hegel and Brendan Menapace discuss some of the biggest trends and takeaways from this year’s show, held Oct. 22 to 24 in Orlando.
ASI Media’s editors offer up their biggest takeaways from the conference that brings together leaders in the promo industry.
Premier Press transformed from print provider to full-service firm with the addition of promotional products.
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