42courses Podcast

After yesterday's part 1 where we revealed our Top Books of 2021, today we discuss our best learnings of the past year.

The 42courses team share their stand out books of the past year. 2021 year in review part 2 released tomorrow, where we discuss our top learnings of the year and Chris talks about the plans for 2022. Jake's Best Books of 2021 Richer, Wiser, Happier: How the World's Greatest Investors Win in Markets and Life by William Green Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter Optionality: How to Survive and Thrive in a Volatile World by Richard Meadows ------------------------------------- Irene's Best Books 10 minutes 38 seconds in this strange world by Elif Shafak Blink by Malcolm Gladwell ------------------------------------- Aliza's best books The Spy and The Traitor by Ben Macintyre The Tyranny of Merit: What's become of the common good? by Michael Sandel ------------------------------------- Bren's best books  Absolute Pandemonium by Brian Blessed (audiobook) 26.2 Miles to Happiness by Paul Tomkinson (audiobook) How not to plan by Les Binet and Sarah Carter Winning Minds: Secrets from the language of leadership by Simon Lancaster How words kill: You are not human by Simon Lancaster Invisible to Invaluable by Jane Evans and Carol Russell ------------------------------------- Chris' best books No Rules Rules: Netflix and the Culture of Revolution by Reed Hastings and Erin Meyer Brave new work: Are you ready to reinvent your organisation by Aaron Dignan Humankind: A hopeful history by Rutger Bregman Nudge: Improving decisions about health, wealth and happiness by Richard Thaler and Cass Sunstein (New Edition) Bomber Mafia by Malcolm Gladwell (Audiobook)

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioural economics consulting to businesses all around the world. Every episode of her podcast, The Brainy Business is about behavioural economics and Melina’s at episode 178 now, so there’s a lot for you to digest there. . Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioural economics. And now she’s an Instructor at Texas A&M University on the Certificate for Applied Behavioral Economics. Her first book, What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behaviour. And that’s where 42courses founder Chris Rawlinson picks up the conversation with Melina.

Today Rory Sutherland is here, speaking with his co-author Pete Dyson about their new book, Transport for Humans: Are we nearly there yet? The book is about how engineers plan transport systems, but people use them. An engineer's measure of success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We might consider habit, status, comfort, variety and many other factors that engineering equations don’t capture at all. Now with climate change, the pandemic and changing work–life priorities, the time is ripe for a new way forward. This book maps out how to design transport for humans. So here’s 42courses founder Chris Rawlinson to ask the questions to Pete Dyson and Rory Sutherland.

Dan Nelken is an award winning freelance creative director for Canada’s top creative ad agencies, the world's largest brands, and rising start-ups around the world. And he’s the author of the soon-to-be-released, A Self-Help Guide for Copywriters, due out in October 2021. He has a quickly growing newsletter entitled, A Self-Help Guide for Creatives, where he helps marketing professionals build their creative craft and confidence. Join over 3,000 people by subscribing at nelkencreative.com. As Dan says, it’s free, short, and dead-easy to unsubscribe. Dan’s Newsletter Dan Nelken on LinkedIn Dan Nelken on Twitter A Technique for Producing Ideas - by James Webb Young

Nina Jervis is a Freelance writer, an author and a course creator. Nina wrote - I’d rather get a cat and save the planet: Conversations with childfree women. This book takes a warm and lighter hearted look at what can be a tricky topic to discuss. She used to be a corporate HR manager, but changed careers to become a freelance writer - and that is quite some story of how she managed that transition. And now she has a very wide range of clients for her writing services. On top of all that, Nina has a course on how to blog, called Blogging Basics. And the latest edition of that starts very soon. Nina is also a prolific 42courses student, so you’ll get a very honest review of our courses and the student experience LINKS https://www.ninathewriter.com/ https://ninaj.medium.com/blogging-basics-a-new-online-course-starting-in-september-2021-a4a487f190a6

John Yorke is the author of INTO THE WOODS – the biggest selling screenwriting book in the UK for the last six years. John is a double BAFTA winner (as programme maker) and multi BAFTA winner (as commissioner). In his TV career, he has worked as both Head of Channel Four Drama and Controller of BBC Drama Production. And he has been involved in such massive hits as Wolf Hall, Life On Mars, The Street, Shameless, Bodies and Eastenders. Now, he works worldwide as a drama producer, consultant and lecturer on all forms of storytelling.  In 2005 he created the BBC Writers Academy, a year-long in-depth training scheme which has produced a generation of successful television writers – many who have gone on to have their own shows. LINKS Storytelling course  Every story in the world has these 6 basic plots - BBC article 

Louise Ward is the co-founder of The Behavioural Science Club on LinkedIn. Each week, the group speaks to the leading speakers and authors from the field of Behavioural Science. The club only started in June 2020, but already has over 4500 members. Louise has been in market research for 30 years, also represents Ireland at the World Admin summit and is a mentor in a program for entrepreneurs starting out on new ventures . And if that’s not enough, Louise is also one of the top students on 42courses - currently at 6th position on the Global Leaderboard. All in all, Louise is an amazing person and one of the nicest people you will ever meet. LINKS Behavioural Science Club on LinkedIn https://www.linkedin.com/groups/13871707/ Behavioural Science Club on YouTube - 1st episode with Rory Sutherland https://youtu.be/uUbsAXqk5ts Applied Behavioural Science Course with Rory Sutherland on 42courses https://www.42courses.com/courses/behavioural-science Louise on LinkedIn - follow for great book recommendations https://www.linkedin.com/in/louiseward2021/

Jay Baer is a marketing, customer experience, and customer service keynote speaker. He is a New York Times best-selling author of six books (including Talk Triggers and Hug your Haters). He's an internet pioneer, a 7th-generation entrepreneur and the founder of five, multi-million dollar companies. He’s Funny. Factual. Fantastic. That’s why in 27 years of marketing expertise, Jay has worked with more than 700 companies, including 36 of the FORTUNE 500. LINKS FROM THIS PODCAST JayBaer.com - sign up to his bi-weekly newsletter His consulting company you can find at Convinceandconvert.com Check out Jay on Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast https://www.jaybaer.com/blog-and-podcasts/ Follow Jay on Twitter - @jaybaer

Invisible to Invaluable - Unleashing the power of midlife women is a celebration of what midlife women do, who they are and what they are capable of. It's a rallying cry for midlife women to change the world for the better. We speak to the fantastic authors Jane Evans and Carol Russell. Jane Evans is one of her generation's most successful advertising women, In 2019 she was presented with a Lifetime Achievement Award by Women in Media and in 2020 was one of AdAge's Women to Watch in Europe. She founded the Uninvisibility project to showcase brilliant midlife women and create opportunities for them to return to the workplace Carol Russell is a prolific BAFTA nominated prolific TV writer and consultant. She is the founder of Fresh Voices UK, which promotes writers of African, Asian and others of ethnically diverse heritage. Carol is also a recipient of the Stephen Lawrence Woman of the Year award. VISIBLE START Brixton Finishing School, Uninvisibility, and WPP have joined forces to offer a free online course, alongside live events, that will teach you the basics of digital media and give you the confidence to go out there and land your dream job. And there are exclusive placement opportunities in the industry with 20 ring fenced roles at WPP agencies exclusively for VisibleStart participants. FRESH VOICES UK Fresh Voices UK is a creative response to the continuing absence of Black, Asian and Minority Ethnic (BAME) voices finding their way on to mainstream television. Fresh Voices UK presents the work of experienced BAME writers to an invited industry audience in order to demonstrate the kinds of stories that we want to tell that aren’t just about the ‘black’ experience, but about the human condition. Copywriting Course on 42courses.com Jane Evans is one of the many brilliant thought leaders on our latest course, which gives you the skills and insider knowledge to write words that sell

Respecting the craft of copywriting, being strong as a copywriter in an agency, the most important characteristics of a good copywriter, and much more... It's all under discussion by Derek Walker, who is the owner of Advertising Agency Brown and Browner. Derek’s worked in advertising for nearly 20 years on an enormous amount of impressive clients and accounts. He’s very active on Twitter ( @dereklwalker ) and LinkedIn in the advertising community. This podcast is jam packed full of Derek’s wisdom, realism, and important messages for the copywriting community, it’s totally full of juicy goodness. Derek is one of the thought leaders in our new Copywriting course  COPYWRITING   We cover everything you need to be writing better copy - it’s like your first few years on the job… but at hyper speed  For example, you’ll study how to: Get readers to notice your copy Resolve the Problem/Solution dynamic Use the power of rhyme Write killer headlines Get readers to engage with your copy Craft Call-To-Actions that convert every time Edit like a pro For the full list of chapter and lesson contents, take a look inside  42courses Entertain your brain

Vikki Ross has been copywriting for over 20 years for massively famous global brands. She specialises in branding and TOV and travels the world telling businesses how to speak. Vikki is a champion for copywriters on Twitter, organising some of the best get togethers such as #copywritersunite #copysafari @copynights and even an event called Copy Cabana. Vikki has received multiple awards in recognition of her work. In 2017 Creative Equals named her as one of the top 30 female creative leaders. In 2019 Women in Marketing gave her the Special Award for Outstanding Conribution to Marketing and in 2020, The Dots named Vikki as one of the Top 100 Trailblazers redefining the creative industry. ----------------------- COPYWRITING - our new course launched today. We are super excited for you to start this course! We cover everything you need to be writing better copy - it’s like your first few years on the job… but at hyper speed For example, you’ll study how to: Get readers to notice your copy Resolve the Problem/Solution dynamic Use the power of rhyme Write killer headlines Get readers to engage with your copy Craft Call-To-Actions that convert every time Edit like a pro For the full list of chapter and lesson contents, take a look inside 42courses Entertain your brain

Today you’ll hear tips to help normalise the conversation around mental health and smashing the stigma, to reach Better mental wellbeing Rob Stephenson is a mental Health campaigner He’s the founder of the InsideOut LeaderBoard, which showcases senior workplace leaders, who are open about the fact that they have a mental health challenge. Rob always speaks openly about his own diagnosis of bipolar disorder and how that affected his life story. He is also the founder of FormScore which is a movement, website and mobile app which helps youth Keep track of how you’re feeling and connect with those around you during tough times. Rob is a fantastic keynote speaker and was a stand out hit at Nudgestock2021. July's 30-day well-being sprint, The Form Booster https://mailchi.mp/formscore/30-day-form-booster FormScore, where you can also find a link to the FormScore App https://www.formscore.today/ The Inside Out Leaderboard https://inside-out.org/ Rob recommends the book, The Lonely Century by Noreena Hertz

Simon Lancaster is one of the world's top speechwriters. He has written 3 books on speechwriting and the language of leaders. He talks about sounding like a leader, how to write non-fiction books, how to write a great speech and not be afraid of public speaking.

Chris Rawlinson, founder of 42courses.com talks about Why he started the company His relationship with Rory Sutherland Applied Behavioural Science Sir Ken Robinson Love of learning How the courses are created with the Thought Leaders Reviews, Feedback and Questions from students

Mark discusses body language, public speaking, dyslexia, The Behaviour Panel… and gives a fantastic response to the duck/horse question. Mark Bowden is a world-renowned body language expert, keynote speaker, and bestselling author of 4 books, most recently with Truth and Lies - What people are really thinking. Founder of communication training company TRUTHPLANE®, Mark’s live and virtual keynote speeches and training prove invaluable to business leaders and teams from major companies across the world including Zoom, Shopify, Toyota, KPMG, American Express, the US Army and NATO; and prime ministers of G7 nations.  Mark’s highly acclaimed TEDx talk “The Importance of Being In-Authentic” continues to reach millions of people, as does his own YouTube Channel and the weekly YouTube sensation “The Behavior Panel,” as recently featured on The Dr. Phil Show.  He is a go-to media commentator on the body language of politicians, celebrities and public figures, appearing regularly on CNN, CBS, and Global News, and he is frequently quoted in The Wall Street Journal, Washington Post, and GQ Magazine.

Amelia shares advice on how to be successful at strategy, as well as chatting about the wonderful Jeremy Bullmore, the curiosity of Sherlock Holmes, and even Japanese swordmakers. Amelia is the co-founder of wearefawnbrake, former CSO at TBWA\London, is one of the UK’s most influential strategic thinkers having been named by Campaign magazine as “Planner Of The Year.” Amelia is a relentless thinker and commentator about brands and the future, writing on this for the FT, Mail on Sunday, Spectator as well as Campaign, Contagious, Marketing Week and talking monthly on BBC Radio London. P.S. Here is a link to Amelia's favourite read - https://www.wpp.com/-/media/project/wpp/files/bullmore-collection/posh_spice_and_persil.pdf

Philip Storey has worked in email marketing for the last 20 years and is the founder and CEO of enchantagency.com. In this episode, we chat with Philip about the evolution of email marketing, tips on how to grow your email marketing from nothing to millions, advice on tools and best practice and Philip even shares some handy book recommendations.

This week we chat about unintended consequences and how to better prepare for them and make better decisions with Prof. Paul Orlando. Paul has a background in tech and is a professor of entrepreneurship at the University of California. Paul's other claim to fame is his incredible blog/newsletter called The Unintended Consequence blog, a brilliant site that helps readers gain knowledge and perspective to better evaluate decisions and change. Enjoy the show.

Richard Shotton is an adman turned Behavioural Scientist, he's also the author of the best selling book The Choice Factory and the man behind the incredibly popular Behavioural Science Twitter handle @rshotton. In this episode, Richard shares how he transitioned from ad man to Behavioural Scientist and shares advice on how to run Behavioural experiments on a budget as well as some general tips and great book recommendations. To find out more about Richard visit richardshotton.com