LivBay Lash Podcast

The lash industry isn't dying, but the old way of running a salon is. In this episode, Mike and Shauna talk through the real 2026 data on salon growth, why retention beats prospecting right now, and how membership models, service upsells, and a stronger brand story are keeping the best businesses afloat. They also get into what happens when you rely too heavily on one ad platform, and why authenticity is winning over polished AI content.

The beauty industry is feeling the economic downturn, and artists books everywhere are getting gappy. In this episode, Shauna and Mike break down why discounting is the worst move you can make right now, and what to do instead. From the lipstick effect to loyalty programs, membership models (and how Drybar built a $300M business on recurring revenue), and the rebooking habits most lash artists skip, this episode is packed with practical, no fluff strategies to keep your books full without racing to the bottom on price. For all your supply needs visit out: https://livbaylash.com/ To Buy LivBay Supplies on Amazon Click Here: https://amzn.to/38DEsTw

Mike & Shauna are back behind the mic and we’ve got some unfinished business. In this episode, we’re talking about where we’ve been, what’s changed, and why we’re excited about what’s next. We also dive into one of the biggest shifts happening in the lash industry: **UV lash technology**. We break down how UV lashing works, why it can create a more controlled and consistent curing process, the misconceptions surrounding it, and what lash artists need to know before making the switch. A lot has changed. So have we. **We’re back. Let’s get to work. ⚡️** Shop products at https://livbaysupplies.com/

We’re going back to LivBay Lash. After everything we’ve been through, those are words we honestly never thought we’d say. LivBay was more than a business to us. We built it from the ground up, poured our lives into it, built an incredible community around it, and then watched our chapter with the company come to an end. But sometimes God has a way of bringing things full circle. In this episode, we’re finally sharing why we made the decision to return to LivBay Lash, what’s happened behind the scenes, and what we believe needs to change moving forward. This isn’t about trying to recreate the past. It’s about taking everything we learned. The wins, the mistakes, the setbacks and the experience and using it to build something better. **Better products. Better service. A better experience.** LivBay is entering a new chapter, and we couldn’t be more excited to be part of it. **New vision. Same passion. Bigger future.** We’re back. 🤎 Shop Products at Livbaysupplies.com Facebook: facebook.com/groups/419470405317781 Instagram: instagram.com/livbaylash

Everyone wants more followers, but what if followers aren't actually what's holding your lash business back? In this episode, we're breaking down why **more followers don't automatically mean more money** and why a smaller, engaged audience can be far more valuable than thousands of people who never book or buy. We talk about the numbers lash artists should really be paying attention to: **bookings, rebooking, client retention, average ticket, referrals, and conversion.** We also dive into why going viral won't fix a broken customer experience, how to turn your social media into a sales tool, and why your existing clients may be the biggest growth opportunity you're overlooking. If you're constantly chasing followers, views, and likes but wondering why your bank account isn't growing with them, this episode is for you. Shop Products at Olivorlash.com