The Pure Report

This week we welcome our Sr. Principal Technology Strategists Andrew Miller and Savas Nicolaides to review the second half launch announcements from the London Accelerate event. We dive into how these announcements build upon earlier Vegas updates within the Enterprise Data Cloud framework. Our conversation begins with the unified data plane, highlighting key advancements including Active Cluster for file, Evergreen//One overdrive performance bursting, Deep Reduce similarity compression, and expanded virtualization and AI capabilities. Our second segment covers the intelligent control plane and the goal of managing entire storage fleets to scale IT team efficiency. Andrew and Savas discuss policy driven management, Model Context Protocol (MCP) integration, and Pure1 copilot updates. They introduce Configuration Advisor in Pure1 to help teams eliminate policy drift across existing environments, alongside non-disruptive workload mobility and enhanced observability for Portworx clusters. Our final segment focuses on universal data intelligence and the industry shift toward data primacy. Andrew and Savas explain how Everpure Data Intelligence File Edition helps organizations discover, classify, and contextualize unstructured data to solve data sovereignty and compliance challenges. Finally, Savas introduces the Enterprise Data Cloud Success Blueprint framework, offering a practical path for IT leaders to align technical projects directly with core business outcomes. To learn more, visit: https://www.everpuredata.com/pure-launch-updates-releases.html? Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up and Intro 07:47 Enterprise Data Cloud and Data Primacy 12:04 Unified Data Plane 14:13 ActiveCluster for File 16:26 Evergreen//One Overdrive 20:30 Purity DeepReduce Compression 23:08 Virtualization and AI Advancements 27:23 Intelligent Control Plane 32:45 Fusion Rebalance and Workload Mobility 34:07 Configuration Advisor and Remediation 38:30 Observability for Portworx 40:01 Universal Data intelligence 55:55 Data Intelligence File Edition 58:13 EDC Blueprint

This week, we welcome in two of our favorite Database Field Solution Architects Anthony Nocentino and Ryan Arsenault for a lively and creative dive into database infrastructure. Our goal for this one? To connect iconic 80s movie quotes to real world database operations and customer outcomes. From SAP and SQL Server performance to emerging NoSQL and vector databases like MongoDB, Anthony and Ryan explore how modern storage architecture transforms day to day database management. Using classic lines from films like Top Gun, Field of Dreams, Airplane, and Back to the Future, our conversation breaks down database technology concepts in an entertaining way. We discuss the importance of sub-millisecond latency, density and consolidation with FlashArray XL, space efficient snapshots for supporting developers, and high ratio data reduction. We also highlight how Fusion and the Model Context Protocol (MCP) enable IT teams to run agentic workflows and automate complex tasks using natural language prompts. We wrap up by addressing long term business value, cyber resilience, and team collaboration. Anthony and Ryan give insights on non-disruptive replication, disaster recovery testing, and how Evergreen upgrades protect customers from rising maintenance costs. By eliminating friction between storage administrators and database teams, Everpure helps organizations streamline operations and achieve predictable performance across their entire database fleet. To learn more, visit: https://www.everpuredata.com/solutions/databases.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up and Intro 04:19 Latest Travel Stories 09:13 Top Gun and Database Speed 13:55 Field of Dreams and FlashArray XL 18:05 Spinal Tap and FlashArray XL Turbo 20:27 Airplane and Space-Efficient Snapshots 23:15 Honey, I Shrunk the Kids and Data Reduction 26:04 Back to the Future and Fusion Automation 33:13 E.T. Phone Home and Telemetry Data 36:10 Terminator and Replication 41:02 Better Off Dead and Maintenance Renewals 45:04 Be Excellent to Each Other 48:04 What Quotes Didn’t Make the Cut 49:58 Hot Takes Segment

In this episode of the Pure Report, we welcome Kathy Mulvany, Senior Director and Global Head of Sustainability and Social Impact at Everpure. Kathy reflects on her career path from Cisco and ServiceNow to building a holistic corporate sustainability program. Our conversation centers on the release of Everpure’s recent Global Impact Report, highlighting how sustainability has evolved into an essential cross-functional effort embedded across every department in the organization. Kathy explains why sustainability is an engineering and operating discipline rather than a simple reporting exercise. Our discussion covers major product efficiency milestones, including circular manufacturing through remanufactured Direct Flash Modules that avoid thousands of metric tons of carbon emissions. Listeners will hear real world customer success stories, from AI data centers achieving industry leading power efficiency to state government agencies drastically shrinking their physical data center footprint and energy usage. We also explore Everpure operational sustainability efforts, supply chain engagement, and community impact through the Everpure Foundation. Kathy breaks down Scope 1, 2, and 3 emissions, explaining how working closely with strategic suppliers reduces overall carbon footprints. Finally, Kathy introduces impact accounting and shares why framing sustainability around business value, risk management, and long term growth is critical for modern technology leaders. To learn more, visit: https://www.everpuredata.com/company/sustainability.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up and Intro 04:30 Building Sustainability at Everpure 07:08 Stat of the Episode on DFM CO2 Reduction 10:37 Sustainability as Operating Model 16:02 Customer Outcomes 21:02 Evergreen and Circularity 23:08 Operational Footprint and Supply Chain 28:58 Week of Service and Everpure Foundation 33:17 Hot Takes Segment

On this episode, we welcome back Robert Alvarez, Principal Solutions Architect from the AI team for a deep dive into the latest AI innovations announced at Accelerate London. Robert shares updates from his global roadshow travels, including keynotes in Korea and industry insights from Finnovate in New York. Our conversation sets the stage by addressing how enterprise AI strategies are evolving from early experimentation to a sharp focus on managing costs, security, and proven business returns. We cover three major technical highlights, starting with a new AI token optimization reference architecture designed to reduce reliance on expensive frontier models by intelligently routing workloads to on-premises inference stacks powered by FlashBlade and Key Value Accelerator. Robert details updates to Key Value Accelerator version 1.2 and 1.3, including multitenancy, pre-fill decode disaggregation, TurboQuant quantization, and S3 over RDMA support. Our discussion also highlights the expanded AI factory partnership with Red Hat and NVIDIA, which streamlines full lifecycle training and inference operations. In addition to architecture updates, Robert explores the growing importance of securing AI agents and sandboxing swarms across enterprise environments. He explains how organizations can get their data ready for artificial intelligence using DataStream alongside recent data discovery capabilities from the 1Touch acquisition. Listeners will gain practical perspective on balancing innovation with cost control, improving inference economics, and building scalable pipelines for production success. To learn more, visit: https://www.everpuredata.ai/ Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up and Intro 03:02 Insights from Finnovate 04:41 Latest AI Landscape and Cyber 07:15 AI Token Optimization 14:20 Key Value Accelerator (KVA) 19:38 AI Data Factory Expansion 23:22 Looking Ahead

In this episode, we celebrate Cybersecurity Awareness Month with Principal Field Solution Architect Greg Bycoff. Pulling from his solid background in identity and access management, Greg shares how modern enterprises can build robust cyber resilience strategies. Our conversation examines the evolving threat landscape, including the surge in targeted ransomware attacks on backup repositories and the rising threat of rogue artificial intelligence attacks. The theme of our episode covers a journey through the seven Department of Defense Zero Trust pillars and connecting how storage infrastructure serves as a primary line of defense. Greg details operational best practices across each pillar, from implementing single sign on with multi factor authentication to leveraging hardware security modules and layered encryption keys. Our conversation also hits on the critical role of data intelligence, indestructible SafeMode snapshots, and automated policy enforcement with Fusion to prevent configuration drift. Beyond technical architecture, we focused heavily on organizational culture and proactive recovery planning. Greg emphasizes the necessity of breaking down silos between IT infrastructure teams and security operations centers through joint tabletop exercises and unified SOC integrations. Listeners will gain actionable guidance on leveraging telemetry, anomaly detection, and security frameworks to minimize risk and ensure rapid recovery from security incidents. To learn more, visit: https://www.everpuredata.com/solutions/cyber-resilience.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up and Intro 07:31 New Threats Driven by AI 09:32 Stat of the Episode on Ransomware 13:26 What is Zero Trust? 15:20 User Security Best Practices 22:21 Encryption Key Architecture 24:47 Application Security and Data Intelligence 29:04 SafeMode Snapshots 31:56 Network Security 33:12 Cyber Automation at Fleet Level 37:49 Visibility and Telemetry 43:57 Hot Takes